THE POLITICAL CAMPAIGN DESK REFERENCE A GUIDE FOR CAMPAIGN MANAGERS PROFESSIONALS AND CANDIDATES RUNNING FOR OFFICE

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The Political Campaign Desk Reference

Author : Michael McNamara
ISBN : STANFORD:36105215334785
Genre : Political Science
File Size : 84.25 MB
Format : PDF, Mobi
Download : 845
Read : 838

The book you don't want your opponent to have. I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization" - Michael P. McNamara, Author
Category: Political Science

The Political Campaign Desk Reference

Author : Michael McNamara
ISBN : STANFORD:36105215334785
Genre : Political Science
File Size : 73.6 MB
Format : PDF, ePub, Docs
Download : 341
Read : 1058

The book you don't want your opponent to have. I use The Political Campaign Desk Reference as the basic text in my courses on political campaigning. It's a practical guide that helps my students understand how a winning political campaign is put together. I'm sure many of them will continue to use it after they graduate and start running campaigns of their own - Terry Grundy, University of Cincinnati "Urban Lobbying" courses in the School of Planning "With instruction on how to form the backbone of a strong campaign and how to plan to win, this is the book you don't want your opponent to have. The chapter on fundraising alone will make this book an excellent investment for any candidate or organization" - Michael P. McNamara, Author
Category: Political Science

The Political Campaign Desk Reference

Author : Michael McNamara
ISBN : 1432787322
Genre : Political Science
File Size : 57.9 MB
Format : PDF, ePub, Mobi
Download : 736
Read : 814

Used in campaigns and classrooms throughout the United States, The Political Campaign Desk Reference is synonymous with planning and winning. Whether you are a candidate for office or just helping a campaign, the Political Campaign Desk Reference will make your team stronger. From planning the early stages of the campaign and asking the basic questions to mapping out the campaigns winning message and building a budget and time line, the Political Campaign Desk Reference covers it all. An entire chapter dedicated to fundraising will help every organization become better at raising money. If you have The Political Campaign Desk Reference, be glad. If your opponent has The Political Campaign Desk Reference, then get a copy for yourself.
Category: Political Science

Winning Your Election The Wellstone Way

Author : Jeff Blodgett
ISBN : 9781452914145
Genre : Political Science
File Size : 61.95 MB
Format : PDF, Kindle
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As the 2008 presidential race dominates political discussion and media coverage worldwide, thousands of lesser-known local contests are being hard-fought in our neighborhoods, cities, and states. Winning Your Election the Wellstone Way is based on the work of Wellstone Action, a leading-edge progressive training center that has instructed thousands of political activists, campaign managers, and volunteers, of whom more than two hundred have gone on to run for office and win. Jeff Blodgett and Bill Lofy analyze the crucial lessons learned from many successful (and several losing) campaigns and demystifies what it takes to run fora and wina a political seat.
Category: Political Science

How To Win A Local Election Revised

Author : M. Andrew Grey
ISBN : 9781461663058
Genre : Political Science
File Size : 23.18 MB
Format : PDF, Kindle
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Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Category: Political Science

Winning Elections

Author : Ronald A. Faucheux
ISBN : 9781590771969
Genre : Political Science
File Size : 61.76 MB
Format : PDF, Mobi
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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Category: Political Science

How To Run For Political Office And Win

Author : Melanie Williamson
ISBN : 9781601384089
Genre : Political Science
File Size : 81.19 MB
Format : PDF, ePub, Docs
Download : 457
Read : 673

The American Government, including the national, state, and local levels, has more than 400,000 elected and appointed public officials according to a New York Times estimate. That number, more than the number of people who work for most major companies, is a tell-tale sign of just how important the political system is in this country. To become part of it however, and realize your dream of running and being elected to local office, you need to know exactly what will be expected of you, what is going to come up during the campaign, and how much time and energy the process might take out of your life. This book is written to guide every potential new politician down the path of filing for, gathering support, and running for local office, whether you are a lawman, judge, politician, or concerned parent. You will start by reading a complete list of everything you need to know about the process of running for office, from the rules that govern your conduct, to the timeline you can expect to start living. You will learn how to organize you resources and start hiring campaign staff. You will learn how to start creating a database of donors and individuals who can be called or contacted when drumming up support. You will be walked through the process of dredging up your own past and disclosing everything you can about yourself to offset the potential for negative campaigning by your opponent. Successful local politicians and campaign staff have been interviewed for this book and have provided detailed information about what you can expect when you start the process of running for office, from the door to door walking to the campaign literature and signs that must be created. You will learn the ins and outs of campaign fundraising and how to acquire the best possible endorsements to your campaign. You will learn what events you should be appearing at and how to start gaining access to television commercial air time. Finally, you will be walked through the phone bank and survey process on the road to the primaries and through the primaries to what you can expect on Election Day. From start to finish, you will learn everything you need to know to effectively run and win your campaign for local office with this book. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Category: Political Science

The Campaign Manager

Author : Catherine Shaw
ISBN : 9780429958816
Genre : Political Science
File Size : 25.18 MB
Format : PDF, Docs
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Successful campaign manager and three-time mayor of Ashland, Oregon, Catherine Shaw presents the must-have handbook for navigating local campaigns. This clear and concise handbook gives political novices and veterans alike a detailed, soup-to-nuts plan for organizing, funding, publicizing, and winning local political campaigns. Finding the right message and targeting the right voters are clearly explained through specific examples, anecdotes, and illustrations. Shaw also provides in-depth information on assembling campaign teams and volunteers, canvassing, how to conduct a precinct analysis, and how to campaign on a shoestring budget. The Campaign Manager is an encouraging, lucid presentation of how to win elections at the local level.The sixth edition has been fully revised to include new and expanded coverage of contemporary campaign management-from digital ads and new social media tools to data-driven voter targeting tactics and vote by mail strategies.
Category: Political Science

Campaign Boot Camp

Author : Christine Pelosi
ISBN : 9780979482205
Genre : Biography & Autobiography
File Size : 30.41 MB
Format : PDF
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Attorney, author, and activist Christine Pelosi presents leadership lessons from the campaign trail for anyone who wants to run for office, advocate for a cause, or win a public policy issue. InCampaign Boot Camp: Basic Training for Future Leaders—A 7-Step Guide to Launching Successful Campaigns for Candidates and Causes, Pelosi uses a boot camp model to provide practical advice and “get real” exercises so that individual readers can integrate these leadership lessons into their own public service efforts on political campaigns, ballot initiatives, or non-profit ventures. Right from the stroller, Christine was campaigning with her mother, Former House Speaker Nancy Pelosi. She has served candidates and party alike, and she knows like few others about the nuts and bolts of winning in politics. Distilling best practices from across the political spectrum, Pelosi shows aspiring leaders how to master the fundamentals of campaigning—management, message, money, and mobilization. She lays out a 7-step program for effective campaigning at all levels of public service, from community initiatives to congressional races: 1. Identify your call to service 2. Know your community 3. Build your leadership teams 4. Define your message 5. Connect with people 6. Raise the money 7. Mobilize to win Along the way, Pelosi features successful campaigners with their diverse backgrounds and experiences. Among the public servants and political professionals quoted in the book are: Donna Brazile, David Brock, Willie L. Brown, Jr., Max Cleland, Bill Clinton, Andrew Cuomo, Thomas D'Alesandro, Jr., Rahm Emanuel, Al Gore, Mahatma Gandhi, Kirsten Gillibrand, Kerry Kennedy, Frank Luntz, Ellen Malcolm, Gerald W. McEntee, Markos Moulitsas, Nancy Pelosi, Carl Pope, Bill Press, Ronald Reagan, Ann Richards, Karl Rove, Jack Valenti, Tim Walz, George F. Will, and Jim Zogby. Their writings and practices help make Campaign Boot Camp both a helpful guide to participatory democracy and an inspiring collective memoir.
Category: Biography & Autobiography

Campaign Craft

Author : Michael John Burton
ISBN : 031338343X
Genre : Political Science
File Size : 25.29 MB
Format : PDF, ePub
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In 2008, Barack Obama's election team sent perhaps a billion emails to some 13 million addresses; the social networking site Facebook was deployed to get out the vote; and campaign operatives across the political spectrum were trying to figure out how they could "micro-target" persuadable voters in pursuit of victory. Political campaigning continues to reinvent itself at a furious pace and in fascinating ways, becoming more professional and more technologically driven with each election cycle. Updated for the Obama age of political campaigning, Campaign Craft: The Strategies, Tactics, and Art of Political Campaign Management, Fourth Edition remains mandatory reading for anyone interested in the electoral process---campaign professionals; activists at the local, state, and national levels; and scholars of American politics and communication. Campaign Craft, Fourth Edition begins with campaign planning and moves to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from street-level voter contact to emerging trends in political technology. The Fourth Edition provides an in-depth illustration of campaign strategy, including the latest in netroots organizing and Web 2.0 outreach.
Category: Political Science