THE PDMA TOOLBOOK 2 FOR NEW PRODUCT DEVELOPMENT PRODUCT DEVELOPMENT AND MANAGEMENT TOOLBOOKS

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The Pdma Toolbook 2 For New Product Development

Author : Paul Belliveau
ISBN : 0471479411
Genre : Technology & Engineering
File Size : 79.60 MB
Format : PDF, Mobi
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This book covers all aspects of product development, from the creation of the concept through development and design to the final production, marketing, and service. The contributors are members of the Product Development and Management Association (PDMA) and come from such firms as 3M, KPMG Peat Marwick, AT&T, Ingersoll-Rand, and Oscar Mayer. The perfect follow-up to the successful handbook by the same organization.
Category: Technology & Engineering

The Pdma Toolbook 1 For New Product Development

Author : Paul Belliveau
ISBN : 047127108X
Genre : Technology & Engineering
File Size : 41.96 MB
Format : PDF, Kindle
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Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product. Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
Category: Technology & Engineering

The Pdma Toolbook 3 For New Product Development

Author : Abbie Griffin
ISBN : 9780470089231
Genre : Business & Economics
File Size : 26.86 MB
Format : PDF
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Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.: Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
Category: Business & Economics

The Pdma Toolbook 3 For New Product Development

Author : Abbie Griffin
ISBN : 9780470089231
Genre : Business & Economics
File Size : 66.42 MB
Format : PDF, ePub, Mobi
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Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.: Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
Category: Business & Economics

The Pdma Handbook Of New Product Development

Author : Kenneth B. Kahn
ISBN : 9781118415498
Genre : Technology & Engineering
File Size : 89.75 MB
Format : PDF, Docs
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New Product Development is one of the most important challenges facing organizations today. The Product Development and Management Association (PDMA) Handbook of New Product Development 3rd Edition provides an exceptional review of cutting edge topics for both new and experienced product development leaders. It offers a comprehensive and updated guide to the practices, processes and tools critical to achieving and sustaining new product/service development success in today’s world, delivering valuable information about the fundamentals as well as emerging practices such as venturing, virtual product development and the use of social media in NPD. As the premier global advocate for professionals and organizations working in the fields of new product/service development, PDMA has assembled in the Handbook unique content on the critical aspects of product development success including its 2012 Best Practices Research, Lessons Learned from its Outstanding Corporate Innovator Award Winners and keys to success from organizations with proven innovation track records. The 3rd Edition is an essential reference for anyone with responsibility for product development activities, from novices looking for fundamentals to experts seeking insights on emerging concepts, and is relevant for all functions and all product/service industries.
Category: Technology & Engineering

Product Innovation Toolbox

Author : Jacqueline H. Beckley
ISBN : 9781118229200
Genre : Technology & Engineering
File Size : 90.62 MB
Format : PDF
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Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research brings together key thought-leaders and seasoned consumer researchers from corporate R&D, academia and marketing research companies to share their experiences, cutting edge consumer research tools and practical tips for successful and sustainable product innovation. This is an essential resource for product developers, marketers and technologists who want to implement consumer-centric innovation and are responsible for designing product-testing strategies from upfront innovation to support new product development. The scope of the book by chapter shows the steps that transform a consumer researcher to a Consumer Explorer that guides the project team to successful innovation and new product introductions. Product Innovation Toolbox is designed to appeal to broad audiences from consumer researchers, product developers, marketers and executives. With an emphasis on consumer understanding and examples that range from cheese to lipstick and printers to energy beverages, Product Innovation Toolbox offers guidelines and best practices for strategizing, planning and executing studies with confidence and high efficiency yielding faster and better insights.
Category: Technology & Engineering

Serial Innovators

Author : Abbie Griffin
ISBN : 9780804783323
Genre : Business & Economics
File Size : 54.7 MB
Format : PDF, Mobi
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Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need. For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
Category: Business & Economics

The Market Research Toolbox

Author : Edward F. McQuarrie
ISBN : 9781483313641
Genre : Business & Economics
File Size : 41.25 MB
Format : PDF, ePub, Mobi
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Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.
Category: Business & Economics

Convivial Toolbox

Author : Elizabeth B.-N. Sanders
ISBN : 9063692846
Genre : Business & Economics
File Size : 37.59 MB
Format : PDF, ePub, Docs
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The generative design research approach brings people served by design directly into the design process. First book on groundbreaking topic.
Category: Business & Economics