THE OBJECTS OF AFFECTION SEMIOTICS AND CONSUMER CULTURE SEMIOTICS AND POPULAR CULTURE

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The Objects Of Affection

Author : A. Berger
ISBN : 9780230109902
Genre : Performing Arts
File Size : 78.92 MB
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Category: Performing Arts

The Objects Of Affection

Author : A. Berger
ISBN : 9780230109902
Genre : Performing Arts
File Size : 21.55 MB
Format : PDF, ePub, Docs
Download : 993
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In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Category: Performing Arts

Narratives In Popular Culture Media And Everyday Life

Author : Arthur Asa Berger
ISBN : 9780761903451
Genre : Language Arts & Disciplines
File Size : 71.20 MB
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Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
Category: Language Arts & Disciplines

Popular Culture Genres

Author : Arthur Asa Berger
ISBN : 9781452245720
Genre : Social Science
File Size : 81.42 MB
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An introduction to genre analysis, this highly readable volume presents key concepts in an accessible manner for undergraduate courses in film, TV, media criticism and cultural studies. The texts are representative of horror, science fiction, spy, classic detective, and tough guy detective genres, and readers may make their own analyses of texts based on the methods explained and the examples offered.
Category: Social Science

Cultural Criticism

Author : Arthur Asa Berger
ISBN : 0803957343
Genre : Social Science
File Size : 34.47 MB
Format : PDF, Kindle
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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.
Category: Social Science

Media Analysis Techniques

Author : Arthur Asa Berger
ISBN : 9781506366203
Genre : Language Arts & Disciplines
File Size : 77.84 MB
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In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Category: Language Arts & Disciplines

Understanding American Icons

Author : Arthur Asa Berger
ISBN : 9781315416199
Genre : Language Arts & Disciplines
File Size : 84.73 MB
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This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Category: Language Arts & Disciplines

Media Research Techniques

Author : Arthur Asa Berger
ISBN : 0761915370
Genre : Language Arts & Disciplines
File Size : 51.11 MB
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Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that allow students to engage immediately in their own research projects. In so doing, students learn various ways of conducting communication research both in theory and practice. In response to suggestions from users of the First Edition, Berger has added new chapters in each of the following areas: experimentation, historical research, comparative research and participant observation.
Category: Language Arts & Disciplines

Improving Writing Skills

Author : Arthur Asa Berger
ISBN : 9781452254395
Genre : Education
File Size : 66.28 MB
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This brief, practical guide illustrates the most common kinds of business correspondence that a university professor is required to produce and offers useful advice to make these communications as effective as possible. The author also offers general suggestions on effective writing, including brainstorming and collaborating, persuasion, outlining and revising, and designing documents.
Category: Education

Cyborgs And Barbie Dolls

Author : Kim Toffoletti
ISBN : 1845114671
Genre : Social Science
File Size : 83.78 MB
Format : PDF
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Explores the idea of the 'posthuman' and the ways in which it is represented in popular culture. Drawing on the work of thinkers including Baudrillard, Donna Haraway and Rosi Braidotti, this book explores the nature of the human - and its ambiguous gender - in an age of biotechnologies and digital worlds.
Category: Social Science