Download The Objects Of Affection Semiotics And Consumer Culture Semiotics And Popular Culture ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to THE OBJECTS OF AFFECTION SEMIOTICS AND CONSUMER CULTURE SEMIOTICS AND POPULAR CULTURE book pdf for free now.

The Objects Of Affection

Author : A. Berger
ISBN : 9780230109902
Genre : Performing Arts
File Size : 55.31 MB
Format : PDF
Download : 835
Read : 906

In this book, pre-eminent semiotician Arthur Asa Berger decodes the meanings of common objects of consumption and their perceived 'sacredness' in consumerist cultures. Using semiotic theory, consumer culture is dissected in new and fascinating ways.
Category: Performing Arts

Popular Culture Genres

Author : Arthur Asa Berger
ISBN : 0803947267
Genre : Social Science
File Size : 79.63 MB
Format : PDF, Kindle
Download : 855
Read : 1072

No (spy story), War of the Worlds (science fiction), and Frankenstein (horror). Viewing these works in the context of their respective genres is not only instructive but fascinating reading as well.
Category: Social Science

Narratives In Popular Culture Media And Everyday Life

Author : Arthur Asa Berger
ISBN : 9780761903451
Genre : Language Arts & Disciplines
File Size : 82.68 MB
Format : PDF, ePub
Download : 608
Read : 193

Arthur Asa Berger elucidates narrative theory and applies it to readers' everyday experiences with popular forms of mass media. This unique book demonstrates how to interpret narratives while presenting the analysis in an accessible manner.
Category: Language Arts & Disciplines

Cultural Criticism

Author : Arthur Asa Berger
ISBN : 0803957343
Genre : Social Science
File Size : 72.21 MB
Format : PDF, Mobi
Download : 901
Read : 992

Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.
Category: Social Science

Media Analysis Techniques

Author : Arthur Asa Berger
ISBN : 9781506366203
Genre : Language Arts & Disciplines
File Size : 44.69 MB
Format : PDF
Download : 471
Read : 1042

In the Sixth Edition of Media Analysis Techniques, author Arthur Asa Berger once again provides students with a clearly written, user-friendly, hands-on guide to media criticism. The book empowers readers to make their own analyses of the media rather than just accept how others interpret the media. Media Analysis Techniques begins by examining four techniques of media interpretation - semiotic theory, Marxist theory, psychoanalytic theory, and sociological theory - that Berger considers critical for creative people to acknowledge if they are to understand how their creations translate to the real world. Application chapters then link popular culture to these four theories. Written in an accessible style that demystifies complex concepts, Media Analysis Techniques includes a glossary, study guides, and the author's own illustrations.
Category: Language Arts & Disciplines

Cultural Semiotics

Author : Anna Maria Lorusso
ISBN : 9781137546999
Genre : Social Science
File Size : 67.37 MB
Format : PDF, Docs
Download : 936
Read : 813

Through a reevaluation of the work of some of the most important thinkers of the twentieth century, this book details how semiotics, social sense, and social communication can function together to analyze how culture works in the contemporary era.
Category: Social Science

Understanding American Icons

Author : Arthur Asa Berger
ISBN : 1611320380
Genre : Language Arts & Disciplines
File Size : 53.77 MB
Format : PDF
Download : 420
Read : 384

This brief, student-friendly introduction to the study of semiotics uses examples from 25 iconic locations in the United States. From Coney Island to Las Vegas, the World Trade Center to the Grand Canyon, Berger shows how semiotics offers a different lens in understanding locations taken for granted in American culture. He recasts Disneyland according to Freud, channels the Mall of America through Baudrilliard, and sees Mount Rushmore through the lens of Gramsci. A seasoned author of student texts, Berger offers an entertaining, non-threatening way to teach theory to undergraduates and that will fit ideally in classes on cultural studies, American studies, social theory, and tourism.
Category: Language Arts & Disciplines

The History Of The Kiss

Author : M. Danesi
ISBN : 9781137376855
Genre : Social Science
File Size : 35.39 MB
Format : PDF, Mobi
Download : 943
Read : 1027

How and when did the kiss become a vital sign of romance and love? In this wide-ranging book, pop culture expert Marcel Danesi takes the reader on a fascinating journey through the history of the kiss, from poetry and painting to movies and popular songs, and argues that its romantic incarnation signaled the birth of popular culture.
Category: Social Science

Creating Value

Author : Laura R. Oswald
ISBN : 9780199657261
Genre : Advertising
File Size : 23.36 MB
Format : PDF, Mobi
Download : 741
Read : 1004

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Category: Advertising