THE NEXT AMERICA BOOMERS MILLENNIALS AND THE LOOMING GENERATIONAL SHOWDOWN

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The Next America

Author : Paul Taylor
ISBN : 9781610396684
Genre : Social Science
File Size : 50.84 MB
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The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today’s Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they’d hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow’s world, yesterday’s math will not add up. Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
Category: Social Science

The Next America

Author : Paul Taylor
ISBN : 9781610396684
Genre : Social Science
File Size : 44.85 MB
Format : PDF, ePub, Mobi
Download : 842
Read : 607

The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they'd hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow's world, yesterday's math will not add up. Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
Category: Social Science

Millennial Momentum

Author : Morley Winograd
ISBN : 9780813551500
Genre : Political Science
File Size : 76.92 MB
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Argues that the new generation of youth, the Millennials, are transforming areas of American politics and culture, including education, entertainment, labor, and business, and explains how this shift will affect America's international relations.
Category: Political Science

When Millennials Rule

Author : David Cahn
ISBN : 9781682610763
Genre : Social Science
File Size : 83.68 MB
Format : PDF, Kindle
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When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.
Category: Social Science

Marketing To Millennials

Author : Jeff Fromm
ISBN : 9780814433232
Genre : Business & Economics
File Size : 51.14 MB
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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: • Value social networking and aren’t shy about sharing opinions • Refuse to remain passive consumers—they expect to participate in product development and marketing • Demand authenticity and transparency • Are highly influential—swaying parents and peers • Are not all alike—understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Category: Business & Economics

Millennials Rising

Author : Neil Howe
ISBN : 9780307557940
Genre : Social Science
File Size : 83.95 MB
Format : PDF
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By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
Category: Social Science

Generations And Work

Author : E. Bolland
ISBN : 9781137348227
Genre : Business & Economics
File Size : 29.5 MB
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Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations.
Category: Business & Economics

Millennials With Kids

Author : Jeff Fromm
ISBN : 9780814436592
Genre : Business & Economics
File Size : 29.4 MB
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While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now entering their prime consumer years, having children of their own, and shifting priorities as they move solidly into adulthood. Millennials with Kids changes how we think about this new generation of parents and uncovers profound insights for marketers and brand strategists seeking to earn their loyalty. Building on the highly acclaimed Marketing to Millennials, this book captures data from a new large-scale generational study and reveals how to: Enlist Millennial parents as co-creators of brands and products * Promote purpose beyond the bottom line * Cultivate shareability * Democratize customer experience * Integrate technology * Develop content-driven campaigns that speak to Millennials * And more A gold mine of demographic profiles, interviews, and examples of brand successes and failures, this book helps marketers rethink the typical American household-and connect with these critical consumers in the complex participation economy.
Category: Business & Economics

The Millennials

Author : Thom S. Rainer
ISBN : 9781433673252
Genre : Religion
File Size : 56.13 MB
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At more than 78 million strong, the Millennials—those born between 1980 and 2000—have surpassed the Boomers as the larger and more influential generation in America. Now, as its members begin to reach adulthood, where the traits of a generation really take shape, best-selling research author Thom Rainer (Simple Church) and his son Jess (a Millennial born in 1985) present the first major investigative work on Millennials from a Christian worldview perspective. Sure to interest even the secularists who study this group, The Millennials is based on 1200 interviews with its namesakes that aim to better understand them personally, professionally, and spiritually. Chapters report intriguing how-and-why findings on family matters (they are closer-knit than previous generations), their desire for diversity (consider the wave of mixed race and ethnic adoptions), Millennials and the new workplace, their attitude toward money, the media, the environment, and perhaps most tellingly, religion. The authors close with a thoughtful response to how the church can engage and minister to what is now in fact the largest generation in America’s history.
Category: Religion

Unfairly Labeled

Author : Jessica Kriegel
ISBN : 9781119220619
Genre : Business & Economics
File Size : 78.27 MB
Format : PDF
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A blueprint for managing people, not generations Unfairly Labeled challenges the very concept of "generational differences" as an unfair generalization, and offers a roadmap to intergenerational understanding. While acknowledging that generational stereotypes exist, author Jessica Kriegel argues that they are wrong—and that it's unreasonable to assume that the millions of people born in the same 20-year time span are motivated by the same things, attracted to the same things, and should be dealt with in the same way. Kriegel's experience as Organizational Developer at Oracle puts her squarely in the talent strategy realm, where she works to optimize leadership development, team effectiveness, and organizational design. Drawing upon her experiences with workers of all ages and types, she shows how behaviors know no generational boundaries and how to work with people based on their talents, strengths, and weaknesses rather than simply slapping on a generational label and fitting them into an arbitrary slot. There are 80 million Millenials in America, yet there are myriad books on "managing Millenials" and "working with Millenials" and "the problem with Millenials." This book shows that whether you're working with Millenials, Generation X, or Baby Boomers, age is not the issue—it's the interpersonal dynamics that matter most. Examine the concept of "generational issues" Explore the disparate reality of each 20-year generational span Learn to understand and work effectively with other generations Facilitate intergenerational understanding sessions The human mind craves categorization, so the tendency to lump people together is natural. It may, however, be holding your organization back. The members of each generation have only one thing in common—their age—and even that varies by two whole decades. Why assume that they should all be managed the same way? Unfairly Labeled shows you a better way, and provides a roadmap to a more effective organizational strategy.
Category: Business & Economics