THE NEXT AMERICA BOOMERS MILLENNIALS AND THE LOOMING GENERATIONAL SHOWDOWN

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The Next America

Author : Paul Taylor
ISBN : 9781610396684
Genre : Social Science
File Size : 75.15 MB
Format : PDF
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The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today’s Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they’d hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow’s world, yesterday’s math will not add up. Drawing on Pew Research Center’s extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we’re headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
Category: Social Science

The Next America

Author : Paul Taylor
ISBN : 9781610396684
Genre : Social Science
File Size : 36.56 MB
Format : PDF
Download : 337
Read : 770

The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today's Millennials—well-educated, tech savvy, underemployed twenty-somethings—are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring every single day, most of them not as well prepared financially as they'd hoped. This graying of our population has helped polarize our politics, put stresses on our social safety net, and presented our elected leaders with a daunting challenge: How to keep faith with the old without bankrupting the young and starving the future. Every aspect of our demography is being fundamentally transformed. By mid-century, the population of the United States will be majority non-white and our median age will edge above 40—both unprecedented milestones. But other rapidly-aging economic powers like China, Germany, and Japan will have populations that are much older. With our heavy immigration flows, the US is poised to remain relatively young. If we can get our spending priorities and generational equities in order, we can keep our economy second to none. But doing so means we have to rebalance the social compact that binds young and old. In tomorrow's world, yesterday's math will not add up. Drawing on Pew Research Center's extensive archive of public opinion surveys and demographic data, The Next America is a rich portrait of where we are as a nation and where we're headed—toward a future marked by the most striking social, racial, and economic shifts the country has seen in a century.
Category: Social Science

When Millennials Rule

Author : David Cahn
ISBN : 9781682610763
Genre : Social Science
File Size : 74.85 MB
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When Millennials Rule offers an optimistic story about how the generation that grew up through 9/11 and the Great Recession will rise above these setbacks to unify around common-sense solutions and take back America’s future. China has swallowed our jobs. Social security is going bankrupt. Radical Islamic terrorists threaten our safety. Our planet is on the brink of environmental disaster. Meanwhile, politicians pound their chests in ideological wars that enrich lobbyists and special interest groups at the expense of the American voter. If America today is at a crossroads, it is the millennial generation – long ridiculed as selfish egotists and narcissistic Twitter drones – that will face the momentous task of restoring the promise of a better future. But where are millennials leading America? How will this generation shape our nation’s future? These are questions everyone is asking – in newspapers, in books, on television and on Twitter. And they’re baffled. The Nation called it “Millennial Madness” and The Atlantic complained that millennial political views “don’t make any sense.” Five years ago, David and Jack Cahn – identical twins, competitive debaters, and New York magazine’s “Twin Titans” – set out to answer these questions and uncover their generation’s political identity. Traveling across the country, from Kentucky to Illinois to California, they talked with more than 10,000 young Americans about everything from campaign finance reform to nuclear proliferation, Beyoncé and Taylor Swift. When Millennials Rule is the story of their journey. They start in New Haven, Conn., just months after the Newtown shooting, and end in Philadelphia, where the 2016 Democratic National Convention is set to launch one of the most contentious elections in modern history. Combining thorough reporting with the compelling stories of their peers, the brothers craft an authentic, first-person portrait of what millennials stand for and why.
Category: Social Science

Millennials Rising

Author : Neil Howe
ISBN : 9780307557940
Genre : Social Science
File Size : 35.85 MB
Format : PDF, Kindle
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By the authors of the bestselling 13th Gen, an incisive, in-depth examination of the Millennials--the generation born after 1982. In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss provide the definitive analysis of a powerful generation: the Millennials. Having looked at oceans of data, taken their own polls, talked to hundreds of kids, parents, and teachers, and reflected on the rhythms of history, Howe and Strauss explain how Millennials have turned out to be so dramatically different from Xers and boomers. Millennials Rising provides a fascinating narrative of America's next great generation.
Category: Social Science

Millennial Momentum

Author : Morley Winograd
ISBN : 9780813551500
Genre : Political Science
File Size : 77.58 MB
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Argues that the new generation of youth, the Millennials, are transforming areas of American politics and culture, including education, entertainment, labor, and business, and explains how this shift will affect America's international relations.
Category: Political Science

Marketing To Millennials

Author : Jeff Fromm
ISBN : 9780814433232
Genre : Business & Economics
File Size : 64.75 MB
Format : PDF, Kindle
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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
Category: Business & Economics

Next America

Author : Paul
ISBN : 1610399544
Genre : Baby boom generation
File Size : 37.14 MB
Format : PDF, ePub, Mobi
Download : 559
Read : 1064

The America of the near future will look nothing like the America of the recent past. America is in the throes of a demographic overhaul. Huge generation gaps have opened up in our political and social values, our economic well-being, our family structure, our racial and ethnic identity, our gender norms, our religious affiliation, and our technology use. Today?s Millennials?well-educated, tech savvy, underemployed twenty-somethings?are at risk of becoming the first generation in American history to have a lower standard of living than their parents. Meantime, more than 10,000 Baby Boomers are retiring -- relatively Drawing on Pew Research Center?s extensive archive of public opinion surveys and demographic data, The Next America.
Category: Baby boom generation

Boomers Meet Millennials

Author : Anne Bertucci
ISBN : 1508940592
Genre :
File Size : 59.18 MB
Format : PDF, ePub, Mobi
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This book will help understand Baby Boomers better, explain our youth, and shake hands with the Millennial Generation. We, as Boomers, need to extend a hand and help join forces with the younger people to make our planet a better place. We can help each assorted generation to learn about each other. The time is now for all of us to learn about each generation, share stories and help the younger people to know what the older folks have been going through all these years. The information in this book helps to suggest better ways to join forces with younger people and unite with common goals and wonderful successes. The way each generation has handled the country's changes is exposed and we reveal that every person who occupies this planet has a purpose. We are all joined by common ground as citizens of this country, but the different generations have lost effectiveness over the new ways the 21st century is maintained. We can learn about voting, civil rights, women's rights, the environment, so that we can help to repair assorted dilemmas which have driven our Nation further away from a healthy community way of living. All life on our planet has a right to thrive, and humans have a responsibility to the older and younger generations to teach them, help them, and feed them the knowledge of survival. We all have that responsibility, and should be ready to do anything we can to create longevity of our species. Boomers, Meet Millennia's is written by a Baby Boomer who has a desire to connect with the younger people so as to assist in cleaning up the messes left by the older generations. Learning and teaching all generations by each generation is the best way to use every level of talent, ideas, experience, and nurturing for our future. We can see the ways we have progressed in the past, and with civil unrest, speaking out, and commanding a leadership role in our country's government process, we will all be as one. We need to shake hands with all generations, starting now.
Category:

Generations And Work

Author : E. Bolland
ISBN : 9781137348227
Genre : Business & Economics
File Size : 81.25 MB
Format : PDF, Docs
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Based on an extensive national survey of workers and four separate industry-specific surveys, Generations and Work will examine and provide answers to the most common issues and problems of multi generational work by assessing differences and commonalities between and among generations.
Category: Business & Economics

The Next Hundred Million

Author : Joel Kotkin
ISBN : 9781101195703
Genre : Business & Economics
File Size : 74.92 MB
Format : PDF, ePub, Mobi
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Visionary social thinker Joel Kotkin looks ahead to America in 2050, revealing how the addition of one hundred million Americans by midcentury will transform how we all live, work, and prosper. In stark contrast to the rest of the world's advanced nations, the United States is growing at a record rate and, according to census projections, will be home to four hundred million Americans by 2050. This projected rise in population is the strongest indicator of our long-term economic strength, Joel Kotkin believes, and will make us more diverse and more competitive than any nation on earth. Drawing on prodigious research, firsthand reportage, and historical analysis, The Next Hundred Million reveals how this unprecedented growth will take physical shape and change the face of America. The majority of the additional hundred million Americans will find their homes in suburbia, though the suburbs of tomorrow will not resemble the Levittowns of the 1950s or the sprawling exurbs of the late twentieth century. The suburbs of the twenty-first century will be less reliant on major cities for jobs and other amenities and, as a result, more energy efficient. Suburbs will also be the melting pots of the future as more and more immigrants opt for dispersed living over crowded inner cities and the majority in the United States becomes nonwhite by 2050. In coming decades, urbanites will flock in far greater numbers to affordable, vast, and autoreliant metropolitan areas-such as Houston, Phoenix, and Las Vegas-than to glamorous but expensive industrial cities, such as New York and Chicago. Kotkin also foresees that the twenty-first century will be marked by a resurgence of the American heartland, far less isolated in the digital era and a crucial source of renewable fuels and real estate for a growing population. But in both big cities and small towns across the country, we will see what Kotkin calls "the new localism"-a greater emphasis on family ties and local community, enabled by online networks and the increasing numbers of Americans working from home. The Next Hundred Million provides a vivid snapshot of America in 2050 by focusing not on power brokers, policy disputes, or abstract trends, but rather on the evolution of the more intimate units of American society-families, towns, neighborhoods, industries. It is upon the success or failure of these communities, Kotkin argues, that the American future rests.
Category: Business & Economics