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The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 1584234415
Genre : Language Arts & Disciplines
File Size : 68.93 MB
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The Medium is the Massage remains Marshall McLuhan's most popular book, perhaps as influential as Understanding Media. With every technological and social advance, McLuhan's theories reveal how prescient his insights actually proved to be. McLuhan's proclamation that 'the media work us over completely' becomes more evident every day. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.'
Category: Language Arts & Disciplines

The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 014103582X
Genre : Communication
File Size : 69.83 MB
Format : PDF, Kindle
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Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Category: Communication

The Medium Is The Massage

Author : Marshall McLuhan
ISBN : UOM:49015002389758
Genre : Language Arts & Disciplines
File Size : 84.22 MB
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A collage of photographs and commentary reveals the role of electronic technology in restructuring our lives
Category: Language Arts & Disciplines

The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 0671689975
Genre : Language Arts & Disciplines
File Size : 75.87 MB
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Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Massage (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.
Category: Language Arts & Disciplines

Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
Genre :
File Size : 71.25 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Me

Author : Herbert Marshall Mcluhan
ISBN : 9781551994161
Genre : Technology & Engineering
File Size : 81.53 MB
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Unbuttoned McLuhan! An intimate exploration of Marshall McLuhan’s ideas in his own words In the last twenty years of his life, Marshall McLuhan published – often in collaboration with others – a series of books that established his reputation as the pre-eminent seer of the modern age. It was McLuhan who made the distinction between “hot” and “cool” media. It was he who observed that “the medium is the message” and who tossed off dozens of other equally memorable phrases from “the global village” and “pattern recognition” to “feedback” and “iconic” imagery. McLuhan was far more than a pithy-phrase maker, however. He foresaw – at a time when the personal computer was a teckie fantasy – that the world would be brought together by the internet. He foresaw the transformations that would be wrought by digital technology. He understood, before any of his contemporaries, the consequences of the revolution that television and the computer were bringing about. In many ways, we’re still catching up to him. In Understanding Me, Stephanie McLuhan and David Staines have brought together eighteen previously unpublished lectures and interviews by or involving Marshall McLuhan. They have in common the informality and accessibility of the spoken word. In every case, the text is the transcript taken down from the film, audio, or video tape of the actual encounters – this is not what McLuhan wrote but what he said. The result is a revelation: the seer who often is thought of as aloof and obscure is shown to be funny, spontaneous, and easily understood. From the Hardcover edition.
Category: Technology & Engineering

The Gutenberg Galaxy

Author : Marshall McLuhan
ISBN : 9781442612693
Genre : Social Science
File Size : 61.19 MB
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Presents McLuhan's predictions of dramatic technological innovations that have changed how we communicate.
Category: Social Science

Marshall Mcluhan

Author : Philip Marchand
ISBN : 0262631865
Genre : Science
File Size : 59.58 MB
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A new look at the man who gave us ideas "the medium is the message" and "globalvillage".
Category: Science

The Electric Information Age Book

Author : Jeffrey Schnapp
ISBN : 1616890347
Genre : Design
File Size : 81.55 MB
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The Electric Information Age Book explores the nine-year window of mass-market publishing in the sixties and seventies when formerly backstage players-designers, graphic artists, editors-stepped into the spotlight to produce a series of exceptional books. Aimed squarely at the young media-savvy consumers of the "Electronic Information Age," these small, inexpensive paperbacks aimed to bring the ideas of contemporary thinkers like Marshall McLuhan, R. Buckminster Fuller, Herman Kahn, and Carl Sagan to the masses. Graphic designers such as Quentin Fiore (The Medium Is the Massage, 1967) employed a variety of radical techniques-verbal visual collages and other typographic pyrotechnics-that were as important to the content as the text. The Electric Information Age Book is the first book-length history of this brief yet highly influential publishing phenomenon.
Category: Design