The Medium Is The Massage

Author : Marshall McLuhan
ISBN : 0671689975
Genre : Language Arts & Disciplines
File Size : 89.79 MB
Format : PDF, ePub
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Millions of "global villagers" connected by the communications revolution Marshall McLuhan foresaw, have never read the most influential, prophetic, and entertaining book ever written on the subject--The Medium is the Massage (originally published in 1967). The authors have selected excerpts from McLuhan's most electrifying theories and insights. By linking text with images, they created this mesmerizing, first-of-its kind book. Photos and illustrations.
Category: Language Arts & Disciplines


Author : Marshall McLuhan
ISBN : 1584230517
Genre :
File Size : 60.32 MB
Format : PDF, Kindle
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Marshall Mcluhan

Author : Philip Marchand
ISBN : 0262631865
Genre : Science
File Size : 82.71 MB
Format : PDF, Mobi
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A new look at the man who gave us ideas "the medium is the message" and "globalvillage".
Category: Science

Culture Is Our Business

Author : Marshall McLuhan
ISBN : 9781625648280
Genre : Social Science
File Size : 68.28 MB
Format : PDF, ePub, Docs
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Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Category: Social Science


Author : Rodrigo Duarte
ISBN : 382586328X
Genre : Mass media and culture
File Size : 62.36 MB
Format : PDF, Docs
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Category: Mass media and culture

The Medium Is The Missile

Author : Steffen Sommer
ISBN : 3825868486
Genre : Iraq War, 2003-
File Size : 63.76 MB
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Category: Iraq War, 2003-

Media Research

Author : Marshall McLuhan
ISBN : 9781134393145
Genre : Biography & Autobiography
File Size : 31.85 MB
Format : PDF, Mobi
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Herbert Marshall McLuhan (1911-1980) received his PhD in English literature from Cambridge University and taught in the United States and Canada. He is best known, however, as the founding father of media studies. McLuhan was Director of the Center for Culture and Technology at the University of Toronto. Among his ground-breaking works on the psychic and social dimensions of communication technology are The Gutenberg Galaxy (1962); Understanding Media: the Extensions of Man (1964); and The Medium Is the Massage: An Inventory of Effects (1967). Michel Moos' premise is that Marshall McLuhan's importance derives from his achievements in rethinking the entire process of education and training itself, not with his popular fame as media guru, and he analyzes McLuhan's work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhan's pronouncements on the electronic media. Moos contrasts McLuhan's thoughts with those of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves. The concept "the medium is the message" is the hub around which Marshall McLuhan's explorations revolved. McLuhan's interests ranged from sixteenth-century literature to twentieth-century business practices. With wit and literary flair, he reported the media's influence on society and on the individual. He concluded that we could not escape being transformed by the forces that are hidden deeply within the electronic telecommunications revolution of the sixties. For McLuhan, the new mediums of film, television, and the emerging realm of the digital were the modern equivalent of Gutenberg's printing press. Essays by M. McLuhan. Edited and with a Commentary by M.A. Moos.
Category: Biography & Autobiography