THE KIM KARDASHIAN PRINCIPLE WHY SHAMELESS SELLS AND HOW TO DO IT RIGHT

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The Kim Kardashian Principle

Author : Jeetendr Sehdev
ISBN : 9781250107534
Genre : Business & Economics
File Size : 85.54 MB
Format : PDF, ePub, Mobi
Download : 754
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The Instant New York Times, Wall Street Journal, and Washington Post Bestseller! How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Category: Business & Economics

The Kim Kardashian Principle

Author : Jeetendr Sehdev
ISBN : 9781250107527
Genre : Business & Economics
File Size : 88.79 MB
Format : PDF, ePub, Docs
Download : 856
Read : 398

How do social media stars attract such obsessive attention–even more than the Hollywood A-list? And what can they teach us about making our own ideas, products, and services break through? The world’s leading authority on celebrity branding, Jeetendr Sehdev, whom Variety calls "the best in the business," tackles these questions head-on. Sehdev shows why successful images today–the most famous being Kim Kardashian–are not photoshopped to perfection, but flawed, vulnerable, and in your face. This total transparency generates a level of authenticity and intimacy with audiences that traditional marketing tactics just can’t touch. The Kim Kardashian Principle reveals the people, products, and brands that do it best–from YouTube sensations like Jenna Marbles to billionaire tech mogul Elon Musk–and proves why the old strategies aren't working. After all, in a world where a big booty can break the Internet and the president is a reality TV star, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative, and eye-opening guide to understanding why only the boldest and baddest ideas will survive–and how to make sure yours is one of them.
Category: Business & Economics

The Kim Kardashian Principle

Author : Jeetendr Sehdev
ISBN : 9780349412993
Genre : Business & Economics
File Size : 37.41 MB
Format : PDF, Docs
Download : 701
Read : 302

How do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight. The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.
Category: Business & Economics

Restaurant Marketing Strategies

Author : Jose Luis Riesco
ISBN : 0981935117
Genre : Business & Economics
File Size : 87.32 MB
Format : PDF, ePub
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Riesco describes the most effective methods for getting more people into restaurants. He discusses how to keep customers happy, what types of advertising work, and how to optimize prices to get the needed profit while keeping customers satisfied.
Category: Business & Economics

Superfandom How Our Obsessions Are Changing What We Buy And Who We Are

Author : Zoe Fraade-Blanar
ISBN : 9780393249965
Genre : Business & Economics
File Size : 32.71 MB
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An in-depth look at the influence of fans—society’s alpha consumers—on our lives and culture. As fandom sheds its longtime stigmas of geekiness and hysteria, fans are demanding more from the celebrities and brands they love. Digital tools have given organizations—from traditional businesses to tech startups—direct, real-time access to their most devoted consumers, and it’s easy to forget that this access flows both ways. This is the new “fandom-based economy”: a convergence of brand owner and brand consumer. Fan pressures hold more clout than ever before as audiences demand a say in shaping the future of the things they love. In Superfandom, Zoe Fraade-Blanar and Aaron M. Glazer explain this new era of symbiosis. For producers, it can mean a golden opportunity: brands such as Polaroid and Surge, preserved by the passion of a handful of nostalgic fans, can now count on an articulate, creative, and, above all, loyal audience. Yet, the new economy has its own risks—it’s also easier than ever for companies to lose their audience’s trust, as Valve did when it tried to introduce a paid mod system for its Skyrim video game. Examining key cases that span a wide range of consumer markets, Fraade-Blanar and Glazer explain why some kinds of engagement with fans succeed and some backfire. Throughout, the authors probe fandom’s history, sociology, and psychology. From the nineteenth-century American Alice Drake, who bribed her way into the houses of her favorite European composers, to Hatsune Miku, the Japanese virtual celebrity whose songs are composed entirely by fans, the dynamics of fandom—the activities we perform to show we belong to a group of people with common interests—may be as old as culture itself. For groupies of financier Warren Buffet and enthusiasts of Cards Against Humanity alike, the consumer relationship has been transformed. Superfandom is an essential guide for those who care about, contribute to, and live in our rapidly expanding fan-driven economy.
Category: Business & Economics

Just Love

Author : Margaret Farley
ISBN : 9781441144201
Genre : Religion
File Size : 84.95 MB
Format : PDF
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This long-awaited book by one of American Christianity's foremost ethicists proposes a framework for sexual ethics whereby justice is the criterion for all loving, including love that is related to sexual activity and relationships. It begins with historical and cross-cultural explorations, then addresses the large questions of embodiment, gender, and sexuality, and finally delineates the justice framework for sexual ethics. Though Just Love's particular focus is Christian sexual ethics, Farley's framework is broad enough to have relevance for multiple traditions. Also covered are specific issues in sexual ethics, including same-sex relationships, marriage and family, divorce and second marriage, celibacy, and sex and its negativities.
Category: Religion

Trade Mindfully

Author : Gary Dayton
ISBN : 9781118991039
Genre : Business & Economics
File Size : 65.10 MB
Format : PDF, Docs
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Read : 611

Overcome psychological obstacles to increase trading success Successful traders need to be well-versed and skilled in a wide range of business and economic areas. But now, in addition to effective trading strategies and sound money management techniques, traders need to possess the know-how to handle the mental and emotional challenges of working in a highly volatile environment. Trade Mindfully is a unique resource that applies cutting-edge psychological techniques to trading skills, allowing readers to improve their mental outlooks and maximize the potential of their trading strategies. This book draws upon recent psychological research in behaviorism to teach new approaches that call for better focus, more confidence, and more positive perspectives and outcomes. One of the key concepts covered in the book is mindfulness, a state of mind traditionally touted in the East for its ability to reduce stress and increase perspective, useful qualities for traders looking to rise above emotional obstacles and the poor results they cause. The author also discusses the importance of High Value Trading Actions (HVAs), specific actions that are under a trader's control. With this guide, trading professionals will be able to form solid strategies based on a combination of these notions and practices, leading to higher levels of trading performance. Applies sound psychological practice and evidence-based research to the trading profession Covers the psychological perspectives and mental skills needed to succeed in today's trading world Focuses on key concepts that lead to deliberate practice, specific trading activities, and increased awareness and focus Designed to help traders deal with the emotional challenges that come with uncertainty and risk Trade Mindfully touches on the most essential concepts for anyone intrigued by what trading psychology has to offer, and delivers the best strategies for achieving the right mental skills for peak performance.
Category: Business & Economics

The Secrets Of Superselling

Author : Lynea Corson
ISBN : 0425126617
Genre : Business & Economics
File Size : 25.54 MB
Format : PDF, Mobi
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Explains how the subconscious works, and recommends ways for salespeople to make use of its strengths.
Category: Business & Economics

Restaurant Success By The Numbers

Author : Roger Fields
ISBN : 9780307779182
Genre : Business & Economics
File Size : 78.32 MB
Format : PDF, Mobi
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Ninety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats: money-guy, restaurant owner, and restaurant consultant-Roger Fields shows how a restaurant can survive its first year, based on far more than luck, and keep diners coming back for many years to come. Featuring real-life restaurant start-up stories (including some of the author's own), this comprehensive how-to walks readers through the logistics of opening a restaurant: creating the concept, choosing a location, designing the menu, establishing ambiance, hiring staff, and, most important, turning a profit. Opening a restaurant isn't easy, but this realistic dreamer's guide helps set the table for lasting success. From the Trade Paperback edition.
Category: Business & Economics

Malware

Author : Ed Skoudis
ISBN : 0131014056
Genre : Computers
File Size : 49.25 MB
Format : PDF, Docs
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Describes various types of malware, including viruses, worms, user-level RootKits, and kernel-level manipulation, their haracteristics and attack method, and how to defend against an attack.
Category: Computers