THE INVISIBLE GORILLA HOW OUR INTUITIONS DECEIVE US

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The Invisible Gorilla

Author : Christopher Chabris
ISBN : 9780307459664
Genre : Psychology
File Size : 64.49 MB
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The creators of the famous "gorilla experiment" that demonstrated people's inattention to obvious facts draw on hundreds of creative experiments to whimsically reveal how the human race overrates its mental capacity.
Category: Psychology

The Invisible Gorilla

Author : Christopher Chabris
ISBN : 0307459675
Genre : Psychology
File Size : 64.92 MB
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Reading this book will make you less sure of yourself—and that’s a good thing. In The Invisible Gorilla, Christopher Chabris and Daniel Simons, creators of one of psychology’s most famous experiments, use remarkable stories and counterintuitive scientific findings to demonstrate an important truth: Our minds don’t work the way we think they do. We think we see ourselves and the world as they really are, but we’re actually missing a whole lot. Chabris and Simons combine the work of other researchers with their own findings on attention, perception, memory, and reasoning to reveal how faulty intuitions often get us into trouble. In the process, they explain: • Why a company would spend billions to launch a product that its own analysts know will fail • How a police officer could run right past a brutal assault without seeing it • Why award-winning movies are full of editing mistakes • What criminals have in common with chess masters • Why measles and other childhood diseases are making a comeback • Why money managers could learn a lot from weather forecasters Again and again, we think we experience and understand the world as it is, but our thoughts are beset by everyday illusions. We write traffic laws and build criminal cases on the assumption that people will notice when something unusual happens right in front of them. We’re sure we know where we were on 9/11, falsely believing that vivid memories are seared into our minds with perfect fidelity. And as a society, we spend billions on devices to train our brains because we’re continually tempted by the lure of quick fixes and effortless self-improvement. The Invisible Gorilla reveals the myriad ways that our intuitions can deceive us, but it’s much more than a catalog of human failings. Chabris and Simons explain why we succumb to these everyday illusions and what we can do to inoculate ourselves against their effects. Ultimately, the book provides a kind of x-ray vision into our own minds, making it possible to pierce the veil of illusions that clouds our thoughts and to think clearly for perhaps the first time. From the Hardcover edition.
Category: Psychology

Inattentional Blindness

Author : Arien Mack
ISBN : 0262133393
Genre : Psychology
File Size : 61.41 MB
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Arien Mack and Irvin Rock make the radical claim that there is no conscious perception of the visual world without attention to it.
Category: Psychology

Everything Is Obvious

Author : Duncan J. Watts
ISBN : 9780385531696
Genre : Business & Economics
File Size : 72.1 MB
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Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry. It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals. Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.
Category: Business & Economics

The Vision Revolution

Author : Mark A. Changizi
ISBN : 9781458729910
Genre :
File Size : 78.10 MB
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A radically new perspective on human vision is emerging. Groundbreaking research by evolutionary scientist and neurobiologist Mark Changizi is driving a revolution in our understanding of human vision. In asking why we see the way we do, Changizi overturns existing beliefs and provides new answers to age-old questions. Why do our eyes face forward? While binocular vision was helpful to our primate ancestors, its importance for 3-D vision is exaggerated. Squirrels jump from branch to branch just fine with sideways-facing eyes and many athletes, including Hockey Hall of Famer Frank McGee, play with only one eye. HINT: We evolved in a highly leafy environment. Why do we see in color, when most other mammals do not? Its not because it helped our ancestors find ripe fruit. Our color vision has evolved to be extremely sensitive to specific sets of color changes. HINT: Primates with color vision, like us, are the only ones who have areas of bare skin. Why do we see optical illusions? Its not the result of glitches in our visual system. Optical illusions can be traced back to the same specific property of vision. HINT: We are able to catch a ball coming at us much more effectively than we should given the speed at which our brains process visual input. Why do we absorb information so readily by reading? Its not because weve evolved to read; evolutionarily, reading and writing are recent developments. HINT: Language is designed to exploit skills weve refined over tens of millions of years. In The Vision Revolution, Changizi details the conclusions of his innovative fieldwork and their mind-blowing implications for our understanding not just of human vision, but of the way we interact with the world in which we live.
Category:

Seven Views Of Mind

Author : Lise Wallach
ISBN : 9781848729971
Genre : Psychology
File Size : 78.7 MB
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A CHOICE Outstanding Academic Title 2013! This book examines seven different answers to the question, "What are we talking about when we talk about the mind?" It begins by considering the dualistic view, frequently taken for granted by students, that words like "belief," "anger," and "jealousy" refer to a realm quite distinct from the physical world, and notes the difficulties associated with this view as well as why many find it compelling. The book then describes six further major views of mind alternative to dualism that have been developed by psychologists, philosophers, and neuroscientists: Some claim that such words are just about behavior. Some claim that such words are theoretical constructs, like "quarks" in physics. Some identify the mind with the brain or with a kind of program in the brain like the software in a computer. Some think there is nothing to which such words refer. Some think mental talk reflects nothing but convention. Students in psychology learn about different views of mind in various courses, but they tend to be left on their own to deal with the conflicts among them. How to conceive of mind is usually addressed in the context not of psychology but of philosophy, where it tends to be treated in ways that may seem esoteric to psychology students. Seldom discussed in one place, this book presents all seven views and the reasons for and against each in a relatively nontechnical, informal manner designed to appeal to psychology students and their instructors, permitting comparisons and possible resolutions.
Category: Psychology

Writing Alone And With Others

Author : Pat Schneider
ISBN : 9780195165739
Genre : Language Arts & Disciplines
File Size : 29.45 MB
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For more than a quarter of a century, Pat Schneider has helped writers find and liberate their true voices. Now, Schneider's acclaimed methods are made available in a single well-organized and highly readable volume.
Category: Language Arts & Disciplines

Sleights Of Mind

Author : Sandra Blakeslee
ISBN : 9781847652959
Genre : Psychology
File Size : 63.25 MB
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What can magic tell us about ourselves and our daily lives? If you subtly change the subject during an uncomfortable conversation, did you know you're using attentional 'misdirection', a core technique of magic? And if you've ever bought an expensive item you'd sworn never to buy, you were probably unaware that the salesperson was, like an accomplished magician, a master at creating the 'illusion of choice'. Leading neuroscientists Stephen Macknik and Susana Martinez-Conde meet with magicians from all over the world to explain how the magician's art sheds light on consciousness, memory, attention, and belief. As the founders of the new discipline of NeuroMagic, they combine cutting-edge scientific research with startling insights into the tricks of the magic trade. By understanding how magic manipulates the processes in our brains, we can better understand how we work - in fields from law and education to marketing, health and psychology - for good and for ill.
Category: Psychology

Champions Of Illusion

Author : Susana Martinez-Conde
ISBN : 9780374120405
Genre : Art
File Size : 70.57 MB
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In Champions of Illusion, Susana Martinez-Conde and Stephen Macknik present a smorgasbord of mystifying images, many selected from their Best Illusion of the Year Contest. Whether it's false motion, tricks of perspective, or shifting colors, Champions of Illusion is packed with adventures in perception. If you've ever come face-to-face with an utterly bewildering illusion, you've probably asked yourself: How is that possible? Martinez-Conde and Macknik, who study the intersection of neuroscience, illusions, and stage magic, explain just why you think you see the things you see.The Best Illusion of the Year Contest draws entries from vision scientists, artists, magicians, and mathematicians bent on creating today's most beguiling illusions. Featuring bizarre effects and unbelievable mind tricks, along with classic illusions and illuminating descriptions of what is actually going on in your brain when you are deceived by visuals on the page, Champions of Illusion is an electrifying mix of science and magic that you will not soon forget.
Category: Art