THE FARM ON THE ROOF WHAT BROOKLYN GRANGE TAUGHT US ABOUT ENTREPRENEURSHIP COMMUNITY AND GROWING A SUSTAINABLE BUSINESS

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The Farm On The Roof

Author : Anastasia Cole Plakias
ISBN : 9780698404113
Genre : Social Science
File Size : 69.96 MB
Format : PDF, Mobi
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The founders of Brooklyn Grange, the world’s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world’s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission—to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In The Farm on the Roof, the team behind Brooklyn Grange tell the complete story of how their “farmily” made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values—lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it’s about utilizing whatever resources you have to turn your backyard idea into a sky-high success.
Category: Social Science

The Farm On The Roof

Author : Anastasia Cole Plakias
ISBN : 9781592409488
Genre : Business & Economics
File Size : 26.10 MB
Format : PDF, Kindle
Download : 393
Read : 262

The founders of Brooklyn Grange, the world s largest green rooftop farm, share their inspirational story of changing the world through entrepreneurship. In their effort to build the world s first and largest commercial green rooftop farm, the founders of Brooklyn Grange learned a lot about building and sustaining a business while never losing sight of their mission to serve their community by providing delicious organic food and changing the way people think about what they eat. But their story is about more than just farming. It serves as an inspirational and instructional guide for anyone looking to start a business that is successful while making a positive impact. In "The Farm on the Roof," the team behind Brooklyn Grange tell the complete story of how their farmily made their dream a reality. Along the way, they share valuable lessons about finding the right partners, seeking funding, expanding, and identifying potential sources of revenue without compromising your core values lessons any socially conscious entrepreneur can apply toward his or her own venture. Filled with colorful anecdotes about the ups and downs of farming in the middle of New York City, this story is not just about rooftop farming; it s about utilizing whatever resources you have to turn your backyard idea into a sky-high success."
Category: Business & Economics

Eat Up

Author : Lauren Mandel
ISBN : 9780865717350
Genre : Technology & Engineering
File Size : 35.58 MB
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From roof to table - urban food has reached new heights.
Category: Technology & Engineering

Breaking Through Concrete

Author : David Hanson
ISBN : 9780520270541
Genre : Gardening
File Size : 45.95 MB
Format : PDF, ePub, Mobi
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"There’s a conviction among many sustainable agriculture advocates that the best way to move agriculture forward is to look back. The hope is to return to an exalted era in agriculture, to the kind of rural scene fit for a Rockwell painting or a Shaker Village—to food grown the old fashioned way. Breaking Through Concrete is not that, which is exactly the point. This ode to urban farming is not nostalgic (those are skyscrapers in the background, not silos), but instructive. It's a beautiful, gritty and very real portrait of the possibilities for the future of food." — Dan Barber, Executive Chef & Co-owner of Blue Hill "A road map to the future of America. A blueprint of possibilities. A book full of remarkable stories of neighborhood visionaries, stories of people who grow community in their gardens. Where others see trouble, they see food and hope." —NPR's Kitchen Sisters "Finally, a book on the full continuum of urban agriculture in America, replete with inspiring images of the people and places behind today's city-grown food. Hanson and Marty tell these stories with such admiration for their subjects you'll want to bestow hero status to city farmers." —Darrin Nordahl, author of Public Produce: The New Urban Agriculture “Breaking Through Concrete will satisfy readers hungry for a broad perspective on urban agriculture. The beautiful stories and photographs of successful programs throughout North America, combined with practical ‘how to’ guides, provides a valued resource for practitioners, advocates, scholars, and gardeners.” —Laura Lawson, author of City Bountiful: A Century of Community Gardening in America
Category: Gardening

The Rooftop Growing Guide

Author : Annie Novak
ISBN : 9781607747086
Genre : Gardening
File Size : 49.50 MB
Format : PDF, Kindle
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If you'd like to grow your own food but don't think you have the space, look up! In urban and suburban areas across the country, farms and gardens are growing atop the rooftops of residential and commercial buildings. In this accessible guide, author Annie Novak's passion shines as she draws on her experience as a pioneering sky-high farmer to teach best practices for raising vegetables, herbs, flowers, and trees. The book also includes interviews, expert essays, and farm and garden profiles from across the country, so you'll find advice that works no matter where you live. Featuring the brass tacks on green roofs, container gardening, hydroponics, greenhouse growing, crop planning, pest management, harvesting tips, and more, The Rooftop Growing Guide will have you reimagining the possibilities of your own skyline.
Category: Gardening

The Esl Writer S Handbook

Author : Maeve Eberhardt
ISBN : 0472034030
Genre : Foreign Language Study
File Size : 87.65 MB
Format : PDF, ePub
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The ESL Writer’s Handbookis a reference work for ESL students who are taking college-level courses. Because its purpose is to provide help with the broad variety of writing questions students may have when working on school assignments, the text focuses on English for Academic Purposes. Unlike other handbooks on the market, this book’s sole purpose is to address the issues of second language learners. This spiral-bound Handbook complements a student writer’s dictionary, thesaurus, and grammar reference book. It would be suitable as a text for an advanced ESL writing course when used together with the companion Workbook (978-0-472-03404-8). The Handbook is concise and easily navigated; is accessible, with clear and direct explanatory language; features information on both APA and MLA styles (including a sample paper for each); and includes many examples from ESL student writers to provide realistic models. Included as special features in the Handbook are: • Thetopic selectionis based on ESL writers’ needs as observed by the authors over many years. • Thecoverage of topicsis more complete than the limited amount usually provided for ESL writers in first language or L1 handbooks. • Theexplanatory languageis appropriate for ESL students, in contrast to the more complex and idiomatic language of other English handbooks. • Thelevel of detailis more manageable for ESL students, compared to what is in other English handbooks. Many of theexamplesof paragraphs, essays, research papers, and exercise sentences werewritten by ESL students; this encourages users of this Handbook to realize that they can also become effective writers.
Category: Foreign Language Study

Scrappy

Author : Terri L. Sjodin
ISBN : 9781591848356
Genre : Business & Economics
File Size : 22.58 MB
Format : PDF, Mobi
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For those times when hard work and persistence just aren't enough, Terri Sjodin offers an inspiring guide to getting scrappy and beating the odds. Terri Sjodin loves scrappy people -- those who beat the odds with a blend of cleverness and fighting spirit. People who see big problems and come up with big solutions. People like the clever Girl Scout who sold 117 boxes of cookies in two hours outside a medical marijuana dispensary, or the entrepreneur who turned his home into an indoor jungle to sell investors on the Rainforest Cafe Restaurant chain. It can seem like these successes are just one-off acts of ingenuity or isolated flashes of brilliance. But today it takes more than just creativity, more than just persistence, more than just a dream to reach big goals -- it takes a mindset and a strategy. Sjodin explains the common elements behind every successful scrappy effort.
Category: Business & Economics

Enough

Author : Laurie McCammon
ISBN : 9781633410190
Genre : Self-Help
File Size : 47.80 MB
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We Are Enough, We Have Enough Do you, like so many of us, believe that you will never have enough time, money, talent, or love to be truly happy? Do you think you’re not good enough, not rich enough or thin enough or smart enough, to have the life you want? Or that the problems in your community and the world around you could be solved if only there were more to go around? Everywhere, all the time, we get this message that there is something lacking, something more, something better to strive for. In fact, the idea that there isn’t enough or you aren’t enough is so deeply ingrained in us and into our culture that it holds sway over pretty much every aspect of our lives, from how we perceive our self-worth and our skills as parents, friends, and partners (I am not enough) to the ways in which we are taught and governed. But what if it’s a lie? Author and activist Laurie McCammon wrote this book to show you that it is all a lie. Discover how your own never-enough thinking has been limiting you and how to challenge it in all the places it lurks. Let Laurie show you how to develop a sense of enoughness that can change not only how you feel about yourself but how you view time, your relationships, your work, and the possibilities for helping to shape a better world.
Category: Self-Help

Locally Laid

Author : Lucie B. Amundsen
ISBN : 9780698404052
Genre : Social Science
File Size : 31.33 MB
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How a Midwestern family with no agriculture experience went from a few backyard chickens to a full-fledged farm—and discovered why local chicks are better. When Lucie Amundsen had a rare night out with her husband, she never imagined what he’d tell her over dinner—that his dream was to quit his office job (with benefits!) and start a commercial-scale pasture-raised egg farm. His entire agricultural experience consisted of raising five backyard hens, none of whom had yet laid a single egg. To create this pastured poultry ranch, the couple scrambles to acquire nearly two thousand chickens—all named Lola. These hens, purchased commercially, arrive bereft of basic chicken-y instincts, such as the evening urge to roost. The newbie farmers also deal with their own shortcomings, making for a failed inspection and intense struggles to keep livestock alive (much less laying) during a brutal winter. But with a heavy dose of humor, they learn to negotiate the highly stressed no-man’s-land known as Middle Agriculture. Amundsen sees firsthand how these midsized farms, situated between small-scale operations and mammoth factory farms, are vital to rebuilding America’s local food system. With an unexpected passion for this dubious enterprise, Amundsen shares a messy, wry, and entirely educational story of the unforeseen payoffs (and frequent pitfalls) of one couple’s ag adventure—and many, many hours spent wrangling chickens.
Category: Social Science

Shucked

Author : Erin Byers Murray
ISBN : 9781429989091
Genre : Biography & Autobiography
File Size : 61.14 MB
Format : PDF, Kindle
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Bill Buford's Heat meets Phoebe Damrosch's Service Included in this unique blend of personal narrative, food miscellany, and history In March of 2009, Erin Byers Murray ditched her pampered city girl lifestyle and convinced the rowdy and mostly male crew at Island Creek Oysters in Duxbury, Massachusetts, to let a completely unprepared, aquaculture-illiterate food and lifestyle writer work for them for a year to learn the business of oysters. The result is Shucked—part love letter, part memoir and part documentary about the world's most beloved bivalves. Providing an in-depth look at the work that goes into getting oysters from farm to table, Shucked shows Erin's fullcircle journey through the modern day oyster farming process and tells a dynamic story about the people who grow our food, and the cutting-edge community of weathered New England oyster farmers who are defying convention and looking ahead. The narrative also interweaves Erin's personal story—the tale of how a technology-obsessed workaholic learns to slow life down a little bit and starts to enjoy getting her hands dirty (and cold). This is a book for oyster lovers everywhere, but also a great read for locavores and foodies in general.
Category: Biography & Autobiography