THE DYNAMICS OF PERSUASION COMMUNICATION AND ATTITUDES IN THE 21ST CENTURY ROUTLEDGE COMMUNICATION SERIES

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The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 43.65 MB
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Category: Language Arts & Disciplines

The Dynamics Of Political Communication

Author : Richard M. Perloff
ISBN : 9781317228936
Genre : Language Arts & Disciplines
File Size : 23.86 MB
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.
Category: Language Arts & Disciplines

Judging Merit

Author : Warren Thorngate
ISBN : 9781136872556
Genre : Psychology
File Size : 76.23 MB
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Merit-based tests and contests have become popular methods for allocating rewards – from trophies to contracts, jobs to grants, admissions to licenses. With origins in jurisprudence, methods of rewarding merit seem fairer than those rewarding political or social connections, bribery, aggression, status, or wealth. Because of this, merit-based competitions are well-suited to the societal belief that people should be rewarded for what they know or do, and not for who they know or are; however, judging merit is rarely an easy task – it is prone to a variety of biases and errors. Small biases and errors, especially in large competitions, can make large differences in who or what is rewarded. It is important, then, to learn how to spot flaws in procedures for judging merit and to correct them when possible. Based on over 20 years of theory and research in human judgment, decision making and social psychology, this unique book brings together for the first time what is known about the processes and problems of judging merit and their consequences. It also provides practical suggestions for increasing the fairness of merit-based competitions, and examines the future and limits of these competitions in society.
Category: Psychology

Age Of Propaganda

Author : Anthony R. Pratkanis
ISBN : 0805074031
Genre : Political Science
File Size : 69.95 MB
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Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.
Category: Political Science

Using Mixed Methods

Author : David Plowright
ISBN : 9781848601086
Genre : Social Science
File Size : 67.62 MB
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Using Mixed Methods offers an innovative approach to social and educational research. The author sets out the case for research from an holistic perspective, integrating different methods, different data and overall research strategies. This book shows how to use an integrated methodology that meets the needs of the postgraduate researcher who wants to challenge the traditional paradigmatic view of research. The author explores: - The FraIM and its application to social and educational research - The contexts of research - Different methods of data collection - Types of data and their natural integration within the research process This book is for final year undergraduate and postgraduate students on social science and education courses. David Plowright is a lecturer in the Centre for Educational Studies at the University of Hull.
Category: Social Science

The Rti Approach To Evaluating Learning Disabilities

Author : Joseph F. Kovaleski
ISBN : 9781462511839
Genre : Psychology
File Size : 86.51 MB
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This book presents clear-cut procedures for using response to intervention (RTI) to determine a K-12 student's eligibility for special education under the designation of specific learning disabilities (SLD). Comprehensive guidelines are provided for gathering student data in the course of interventions and ruling out causes other than SLD for academic problems. Special features include case examples, tips for creating individualized education plans based on RTI data, and frequently asked questions. With a convenient large-size format and lay-flat binding, the book features useful reproducible tools. Purchasers also get access to a Web page where they can download and print the reproducible materials. This book is in The Guilford Practical Intervention in the Schools Series, edited by T. Chris Riley-Tillman.
Category: Psychology

Green Voices

Author : Richard D. Besel
ISBN : 9781438458496
Genre : Nature
File Size : 44.99 MB
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Essays addressing relatively unknown or unexamined speeches delivered by famous or influential environmental figures. The written works of nature’s leading advocates—from Charles Sumner and John Muir to Rachel Carson and President Jimmy Carter, to name a few—have been the subject of many texts, but their speeches remain relatively unknown or unexamined. Green Voices aims to redress this situation. After all, when it comes to the leaders, heroes, and activists of the environmental movement, their speeches formed part of the fertile earth from which uniquely American environmental expectations, assumptions, and norms germinated and grew. Despite having in common a definitively rhetorical focus, the contributions in this book reflect a variety of methods and approaches. Some concentrate on a single speaker and a single speech. Others look at several speeches. Some are historical in orientation, while others are more theoretical. In other words, this collection examines the broad sweep of US environmental history from the perspective of our most famous and influential environmental figures.
Category: Nature

Free Expression Globalism And The New Strategic Communication

Author : Monroe E. Price
ISBN : 9781107072510
Genre : Political Science
File Size : 72.5 MB
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This book exposes the anxieties of loss of control and missed opportunities for freedom of expression resulting from changes in technologies and geopolitics.
Category: Political Science

Managing The Transition To A Sustainable Enterprise

Author : Rob van Tulder
ISBN : 9781134749584
Genre : Business & Economics
File Size : 67.3 MB
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In combining practice and theory, this textbook provides a management perspective on the ‘business case’ for sustainability. Drawing on examples from 20 frontrunner companies located in the Netherlands, it builds upon a unique research project in which CEOs and middle-managers gave access not only to their decision-making process, but also revealed how their perceptions shaped the transition process. This book identifies four different archetypes of business cases and related business models that business students and managers can use to identify phases and related attitudes towards sustainability. The book provides in-depth analysis and insight into: • theoretical concepts and an overview of the relevant literature • the different business cases for sustainability • behavioural characteristics of each phase and the typical barriers between them • more than 70 tipping points • approaches to shaping stakeholder dialogue • effective engagement of stakeholders in each phase of transition • how companies move through the phases towards higher levels of sustainability • insights of employees of the 20 companies whether the business case was really achieved • summary of the interventions which have proved successful in these companies. This book offers students as well as managers of vocational and academic institutions at undergraduate and postgraduate level insight into real-life transition processes towards sustainability.
Category: Business & Economics

The Art Of The Pitch

Author : P. Coughter
ISBN : 9781137512338
Genre : Business & Economics
File Size : 76.84 MB
Format : PDF
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Category: Business & Economics