THE DYNAMICS OF PERSUASION COMMUNICATION AND ATTITUDES IN THE 21ST CENTURY 4TH EDITION COMMUNICATION SERIES

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The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9781317328872
Genre : Language Arts & Disciplines
File Size : 90.63 MB
Format : PDF, ePub, Docs
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.
Category: Language Arts & Disciplines

Public Communication Campaigns

Author : Ronald E. Rice
ISBN : 9781412987707
Genre : Business & Economics
File Size : 34.5 MB
Format : PDF, ePub, Mobi
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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Category: Business & Economics

The Rti Approach To Evaluating Learning Disabilities

Author : Joseph F. Kovaleski
ISBN : 9781462511839
Genre : Psychology
File Size : 80.26 MB
Format : PDF, Kindle
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This book presents clear-cut procedures for using response to intervention (RTI) to determine a K-12 student's eligibility for special education under the designation of specific learning disabilities (SLD). Comprehensive guidelines are provided for gathering student data in the course of interventions and ruling out causes other than SLD for academic problems. Special features include case examples, tips for creating individualized education plans based on RTI data, and frequently asked questions. With a convenient large-size format and lay-flat binding, the book features useful reproducible tools. Purchasers also get access to a Web page where they can download and print the reproducible materials. This book is in The Guilford Practical Intervention in the Schools Series, edited by T. Chris Riley-Tillman.
Category: Psychology

Listening

Author : Judi Brownell
ISBN : 9781315441740
Genre : Language Arts & Disciplines
File Size : 51.45 MB
Format : PDF, Docs
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Listening, Sixth Edition takes an experiential approach to listening instruction, providing extensive applied examples and cases within the context of the HURIER listening model. The text encourages students to view listening as a process involving six interrelated components, which are developed along the parallel dimensions of theory and skill building. This new edition offers a companion website as well as additional and updated cases, in-text exercises, and questions for discussion. Throughout the text, new content has been added to address students’ world of evolving technology and expanding social boundaries. Included in the new edition: The complexities of listening to social media and the unique challenges presented by mediated communication New and expanded topics in Listening Challenges, including listening as it relates to career communication and business contexts Suggested techniques for encouraging others to listen The new requirements of listening across cultural and generational boundaries, emphasized throughout Opening cases that present timely issues related to the listeners’ social responsibilities A personal journal assignment in each chapter
Category: Language Arts & Disciplines

Encyclopedia Of Information Science And Technology Third Edition

Author : Khosrow-Pour, Mehdi
ISBN : 9781466658899
Genre : Computers
File Size : 84.58 MB
Format : PDF, ePub, Docs
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.
Category: Computers

Statistics Concepts And Controversies

Author : David S. Moore
ISBN : 0716786362
Genre : Mathematics
File Size : 82.69 MB
Format : PDF, ePub, Docs
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Statistics are used every day in ways that directly influence our lives. The authors help you understand what the numbers really mean.
Category: Mathematics

Advertising Ethics

Author : Edward Spence
ISBN : CORNELL:31924089455566
Genre : Business & Economics
File Size : 83.33 MB
Format : PDF, ePub, Mobi
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. This book focuses on an applied philosophical analysis of the nature of advertising in general and of specific ethical issues that arise in advertising. Its main objective is to provide professionals with a structured ethical reasoning and ethical decision-making model that will enable them to clearly ascertain the relation between advertising and ethics. Chapter topics include ethical reasoning and ethical principles, codes of ethics and codes of practice, the nature of advertising, advertising and the media, advertising and the community, truth in advertising, stereotyping and targeting, endorsements and testimonials, the ethics of time and space, ethical advertising, and more. For professionals in the advertising industry who would like a manual for informing professional practice on ethical theory and ethical issues in advertising.
Category: Business & Economics

The Dynamics Of Persuasion Communication And Attitudes In The Twenty First Century

Author : CTI Reviews
ISBN : 9781467219808
Genre : Education
File Size : 63.43 MB
Format : PDF
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Facts101 is your complete guide to The Dynamics of Persuasion, Communication and Attitudes in the Twenty-First Century. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Health Behavior And Health Education

Author : Karen Glanz
ISBN : 9780470432488
Genre : Medical
File Size : 38.50 MB
Format : PDF, ePub, Docs
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Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.
Category: Medical

Political Communication

Author : Richard M. Perloff
ISBN : 9781136688461
Genre : Language Arts & Disciplines
File Size : 78.87 MB
Format : PDF, ePub
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In this political communication text, Richard M. Perloff examines the various ways in which messages are constructed and communicated from public officials and politicians through the mass media to the ultimate receivers-the people. With a focus on the history of political communication, he provides an overview of the most significant issues in the study of politics and the media. In addition to synthesizing facts and theories, and highlighting the scholarly contributions made to the understanding of political communication effects, Political Communication addresses such factors as the rhetorical accomplishments of American presidents, the ongoing tangles between the press and the presidency, and the historical roots of politics as it is practiced and studied today. It also addresses major issues about the press and politics that continually resurface, such as question of press bias and the use and manipulation of media by politicians to accomplish national goals. As a comprehensive and engaging introduction to contemporary political communication, this volume provides all readers with a historical perspective on American politics and press and offers a unique appreciation of the strengths and virtues of political communication in America.
Category: Language Arts & Disciplines