THE DYNAMICS OF PERSUASION COMMUNICATION AND ATTITUDES IN THE 21ST CENTURY 4TH EDITION COMMUNICATION SERIES

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The Dynamics Of Persuasion

Author : Richard M. Perloff
ISBN : 9780203870327
Genre : Language Arts & Disciplines
File Size : 56.11 MB
Format : PDF, ePub
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.
Category: Language Arts & Disciplines

Pre Suasion

Author : Robert Cialdini
ISBN : 9783593435923
Genre : Business & Economics
File Size : 66.86 MB
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So bekommen Sie, was Sie wollen! Immer wieder kommen Sie in Situationen, in denen Sie andere in ihrem Verhalten beeinflussen wollen. Ihr Kunde soll den Kaufvertrag unterschreiben oder Ihr Kind soll Vokabeln lernen. Egal wie: Die anderen sollen sich von uns überzeugen lassen und endlich Ja sagen. Doch wie bringen wir sie dazu? Der Sozialpsychologe und Meister der Beeinflussung Robert Cialdini hat es herausgefunden: Die überzeugendsten Verhandler gewinnen den Deal, schon bevor es zum eigentlichen Gespräch kommt. Wie sie das machen und wie auch Ihnen das gelingt, zeigt dieses augenöffnende Buch.
Category: Business & Economics

The Dynamics Of Persuasion Communication And Attitudes In The Twenty First Century

Author : CTI Reviews
ISBN : 9781467219808
Genre : Education
File Size : 65.30 MB
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Facts101 is your complete guide to The Dynamics of Persuasion, Communication and Attitudes in the Twenty-First Century. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Cengage Advantage Series Essentials Of Public Speaking

Author : Cheryl Hamilton
ISBN : 9781285159454
Genre : Performing Arts
File Size : 51.86 MB
Format : PDF, Kindle
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Packed with sample speeches illustrating what to do as well as plenty of examples detailing what not to do, this value-priced public speaking text equips students with the essential skills and theories needed to become an effective public speaker. ESSENTIALS OF PUBLIC SPEAKING emphasizes critical thinking as it delivers abundant practical advice, intriguing discussions on the role of ethics in public speaking, and up-to-date coverage on effectively using technology in speech development and delivery. The sixth edition features a new streamlined organization, a revised initial chapter that gets students speaking right away with 11 types of introductory speeches, and two new chapters (one on ethics and technology in public speaking and another on team presentations). Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Performing Arts

Irritationen

Author : Ramona Früh
ISBN : 9783110401004
Genre : Literary Criticism
File Size : 41.33 MB
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Irritation and destabilization can unsettle established opinions, attitudes, and behaviors. The contributions in this volume seek to study this phenomenon further by examining a range of literary and vernacular texts, with particular attention to topics related to rhetoric and literary theory, as well as pedagogical and linguistic issues. Essays investigate topics such as the rhetoric of persuasion and literary poetics of destabilization .
Category: Literary Criticism

Leadership Challenge

Author : James M. Kouzes
ISBN : 3527503749
Genre : Executive ability
File Size : 20.99 MB
Format : PDF, ePub
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Through research, interviews and the experience of hundreds of managers, Kouzes and Posner show how leadership can be learned and mastered by all. Readable, interesting, and up-to-date. Highly recommended.--Library Journal.
Category: Executive ability

Postkapitalismus

Author : Paul Mason
ISBN : 9783518744789
Genre : Political Science
File Size : 53.78 MB
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Drei Dinge wissen wir: Der Kapitalismus hat den Feudalismus abgelöst; seither durchlief er zyklische Tiefs, spätestens seit 2008 stottert der Motor. Was wir nicht wissen: Erleben wir eine der üblichen Krisen oder den Anbruch einer postkapitalistischen Ordnung? Paul Mason blickt auf die Daten, sichtet Krisentheorien – und sagt: Wir stehen am Anfang von etwas Neuem. Er nimmt dabei Überlegungen auf, die vor über 150 Jahren in einer Londoner Bibliothek entwickelt wurden und laut denen Wissen und intelligente Maschinen den Kapitalismus eines Tages »in die Luft sprengen« könnten. Im Zeitalter des Stahls und der Schrauben, der Hierarchien und der Knappheit war diese Vision so radikal, dass Marx sie schnell in der Schublade verschwinden ließ. In der Welt der Netzwerke, der Kooperation und des digitalen Überflusses ist sie aktueller denn je. In seinem atemberaubenden Buch führt Paul Mason durch Schreibstuben, Gefängniszellen, Flugzeugfabriken und an die Orte, an denen sich der Widerstand Bahn bricht. Mason verknüpft das Abstrakte mit dem Konkreten, bündelt die Überlegungen von Autoren wie Thomas Piketty, David Graeber, Jeremy Rifkin und Antonio Negri und zeigt, wie wir aus den Trümmern des Neoliberalismus eine gerechtere und nachhaltigere Gesellschaft errichten können.
Category: Political Science

Die Kalte Schulter Und Der Warme H Ndedruck

Author : Allan & Barbara Pease
ISBN : 9783843714907
Genre : Family & Relationships
File Size : 87.60 MB
Format : PDF, Kindle
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Was verraten meine Gesten über mich? Wie kann ich die körperlichen Signale anderer deuten? Warum kommunizieren Männer und Frauen auch nonverbal vollkommen verschieden? Diesen Fragen gehen Allan & Barbara Pease auf den Grund. Dabei beobachten sie nicht nur ganz alltägliche Phänomene der Körpersprache, sondern präsentieren auch Beispiele aus ihren Seminaren. Ein Muss für jeden Pease-Fan.
Category: Family & Relationships