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The Dodge Brothers

Author : Charles K. Hyde
ISBN : 0814332463
Genre : Biography & Autobiography
File Size : 20.79 MB
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The first comprehensive biography of John and Horace Dodge and the history of their company, Dodge Brothers.
Category: Biography & Autobiography

Riding The Roller Coaster

Author : Charles K. Hyde
ISBN : 0814330916
Genre : Business & Economics
File Size : 62.71 MB
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The first comprehensive history of the Chrysler Corporation, this book is intended for readers interested in the history of automobiles and of American business, and for fans and critics of Chrysler's products.
Category: Business & Economics

The Graham Legacy

Author : Michael E. Keller
ISBN : 9781563114700
Genre : Transportation
File Size : 31.16 MB
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Chronicles the business careers of the Graham brothers, including their various endeavors in Evansville, Ind., and the creation of the Graham-Paige Motors Corporation.
Category: Transportation

Uncle John S Bathroom Reader Plunges Into Michigan

Author : Bathroom Readers' Hysterical Society
ISBN : 9781607106197
Genre : Humor
File Size : 22.51 MB
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The ultimate guide to Michigan, all the way from Yooper territory (Upper Peninsula) down to Loper land (Lower Peninsula). What do Yoopers and Trolls have in common? Not much to hear them tell it, but both types of Michigander appreciate great bathroom reading. And they’re proud to call Michigan home! Celebrate the state that brought us Motown, Henry Ford, and the world’s only floating post office. So no matter which peninsula you call home, get ready for a funny, unforgettable visit. Read about… * Feather bowling * Shipwrecked in Paradise * Go to Hell and back in Hell, Michigan * Michigan’s other famous Ford: a president named Gerald * The Red Flannel Festival, and other ways Michiganders brave the winter * How a 1966 Michigan State University game changed football forever * Michigan’s role in the birth of rock ’n’ roll * Test your knowledge of the Great Lakes * Detroit’s Whiskey River * Smelt dipping 101 And much, much more!
Category: Humor

Roads Were Not Built For Cars

Author : Carlton Reid
ISBN : 9781610916882
Genre : Architecture
File Size : 33.83 MB
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Cyclists were written out of highway history in the 1920s and 1930s by the all-powerful motor lobby: Roads Were Not Built For Cars tells the real story, putting cyclists center stage again. Not that the book is only about cyclists. It will also contains lots of automotive history because many automobile pioneers were cyclists before becoming motorists. A surprising number of the first car manufacturers were also cyclists, including Henry Ford. Some carried on cycling right through until the 1940s. One famous motor manufacturing pioneer was a racing tricycle rider to his dying day.
Category: Architecture

Biography Of An Idea

Author : Edward L. Bernays
ISBN : 9781497698673
Genre : Business & Economics
File Size : 89.9 MB
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The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Category: Business & Economics

Henry Ford

Author : Vincent Curcio
ISBN : 9780199911202
Genre : Biography & Autobiography
File Size : 62.95 MB
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Most great figures in American history reveal great contradictions, and Henry Ford is no exception. He championed his workers, offering unprecedented wages, yet crushed their attempts to organize. Virulently anti-Semitic, he never employed fewer than 3,000 Jews. An outspoken pacifist, he made millions producing war materials. He urbanized the modern world, and then tried to drag it back into a romanticized rural past he'd helped to destroy. As the American auto industry struggles to reinvent itself, Vincent Curcio's timely biography offers a wealth of new insight into the man who started it all. Henry Ford not only founded Ford Motor Company but institutionalized assembly line production and, some would argue, created the American middle class. By constantly improving his product and increasing sales, Ford was able to lower the price of the automobile until it became a universal commodity. He paid his workers so well that, for the first time in history, the people who manufactured a complex industrial product could own one. This was "Fordism"--social engineering on a vast scale. But, as Curcio displays, Ford's anti-Semitism would forever stain his reputation. Hitler admired him greatly, both for his anti-Semitism and his autocratic leadership, displaying Ford's picture in his bedroom and keeping a copy of Ford's My Life and Work by his bedside. Nevertheless, Ford's economic and social initiatives, as well as his deft handling of his public image, kept his popularity high among Americans. He offered good pay, good benefits, English language classes, and employment for those who struggled to find jobs--handicapped, African-American, and female workers. Such was his popularity that in 1923, the homespun, clean-living, xenophobic Henry Ford nearly won the Republican presidential nomination. This new volume in the Lives and Legacies series explores the full impact of Ford's indisputable greatness, the deep flaws that complicate his legacy, and what he means for our own time.
Category: Biography & Autobiography

St James Trade School And Brother James Court

Author : Franciscan Brothers at Brother James Court
ISBN : 9781439639542
Genre : Photography
File Size : 65.94 MB
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Helping orphaned and disadvantaged boys get a chance at a better life was the mission of Brother James, founder of the Franciscan Brothers of the Holy Cross, a German Catholic Order that sent Brothers to the United States in 1924. To that end, St. James Trade School was established in Springfield, Illinois, in 1928. Two years later, the first group of apprentices was admitted; they and hundreds who followed them through 1972 went on to become certified mechanics, carpenters, and electricians among other valuable trades. High school diplomas were earned beginning in 1948. In 1975, Brother James Court (BJC) opened with a brand new building specifically designed as a residential intermediate care facility. BJC provides both residency and advocacy for developmentally disabled men. Providing the highest quality care, consistent with the spirit and principles of the Franciscan Brothers of the Holy Cross, programs at BJC meet residents’ needs and allow them to live happily at BJC for as long as they need.
Category: Photography