THE BIG THIRST

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The Big Thirst

Author : Charles Fishman
ISBN : 9781439102084
Genre : Business & Economics
File Size : 84.48 MB
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Explores every facet of water and examines the issues surrounding water scarcity and what can be done to ensure that humans have plenty of clean water in the future. By the best-selling author of The Wal-Mart Effect. Reprint.
Category: Business & Economics

The Big Thirst

Author : Charles Fishman
ISBN : 9781439124932
Genre : Nature
File Size : 39.13 MB
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The water coming out of your kitchen tap is four billion years old and might well have been sipped by a Tyrannosaurus rex. Rather than only three states of water—liquid, ice, and vapor—there is a fourth, “molecular water,” fused into rock 400 miles deep in the Earth, and that’s where most of the planet’s water is found. Unlike most precious resources, water cannot be used up; it can always be made clean enough again to drink—indeed, water can be made so clean that it’s toxic. Water is the most vital substance in our lives but also more amazing and mysterious than we appreciate. As Charles Fishman brings vibrantly to life in this surprising and mind-changing narrative, water runs our world in a host of awe-inspiring ways, yet we take it completely for granted. But the era of easy water is over. Bringing readers on a lively and fascinating journey— from the wet moons of Saturn to the water-obsessed hotels of Las Vegas, where dolphins swim in the desert, and from a rice farm in the parched Australian outback to a high-tech IBM plant that makes an exotic breed of pure water found nowhere in nature—Fishman vividly shows that we’ve already left behind a century-long golden age when water was thoughtlessly abundant, free, and safe and entered a new era of high-stakes water. In 2008, Atlanta came within ninety days of running entirely out of clean water. California is in a desperate battle to hold off a water catastrophe. And in the last five years Australia nearly ran out of water—and had to scramble to reinvent the country’s entire water system. But as dramatic as the challenges are, the deeper truth Fishman reveals is that there is no good reason for us to be overtaken by a global water crisis. We have more than enough water. We just don’t think about it, or use it, smartly. The Big Thirst brilliantly explores our strange and complex relationship to water. We delight in watching waves roll in from the ocean; we take great comfort from sliding into a hot bath; and we will pay a thousand times the price of tap water to drink our preferred brand of the bottled version. We love water—but at the moment, we don’t appreciate it or respect it. Just as we’ve begun to reimagine our relationship to food, a change that is driving the growth of the organic and local food movements, we must also rethink how we approach and use water. The good news is that we can. As Fishman shows, a host of advances are under way, from the simplicity of harvesting rainwater to the brilliant innovations devised by companies such as IBM, GE, and Royal Caribbean that are making impressive breakthroughs in water productivity. Knowing what to do is not the problem. Ultimately, the hardest part is changing our water consciousness. As Charles Fishman writes, “Many civilizations have been crippled or destroyed by an inability to understand water or manage it. We have a huge advantage over the generations of people who have come before us, because we can understand water and we can use it smartly.” The Big Thirst will forever change the way we think about water, about our essential relationship to it, and about the creativity we can bring to ensuring that we’ll always have plenty of it.
Category: Nature

The Big Thirst

Author : Charles Fishman
ISBN : 1439102074
Genre : Business & Economics
File Size : 50.54 MB
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An examination of the passing of the golden age of water and the shocking facts about how water scarcity will soon be a major factor in our lives.
Category: Business & Economics

The Wal Mart Effect

Author : Charles Fishman
ISBN : 1594200769
Genre : Business & Economics
File Size : 84.3 MB
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Presents an analysis of Wal Mart business tactics, where the company's efforts to lower prices has had far-reaching effects on its suppliers, competitors, employees, and foreign manufacturers.
Category: Business & Economics

A Curious Mind

Author : Brian Grazer
ISBN : 9781476730776
Genre : Biography & Autobiography
File Size : 26.44 MB
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"From Academy Award-nominated producer Brian Grazer and acclaimed business journalist Charles Fishman comes a brilliantly entertaining peek into the weekly "curiosity conversations" that have inspired Grazer to create some of America's favorite and iconic movies and television shows--from 24 to A Beautiful Mind. For decades, film and TV producer Brian Grazer has scheduled a weekly "curiosity conversation" with an accomplished stranger. From scientists to spies, and adventurers to business leaders, Grazer has met with anyone willing to answer his questions for a few hours. These informal discussions sparked the creative inspiration behind many of Grazer's movies and TV shows, including Splash, 24, A Beautiful Mind, Apollo 13, Arrested Development, 8 Mile, J. Edgar, and many others. A Curious Mind is a brilliantly entertaining, fascinating, and inspiring homage to the power of inquisitiveness and the ways in which it deepens and improves us. Whether you're looking to improve your management style at work or you want to become a better romantic partner, this book--and its lessons on the power of curiosity--can change your life"--
Category: Biography & Autobiography

An Unquenchable Thirst

Author : Mary Johnson
ISBN : 9780385666978
Genre : Nuns
File Size : 24.31 MB
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Mary Johnson describes her calling to follow Mother Teresa and enter the Missionaries of Charity at the age of eighteen and her return to the secular world twenty years later.
Category: Nuns

Quench Your Own Thirst

Author : Jim Koch
ISBN : 9781250070517
Genre : Business & Economics
File Size : 58.42 MB
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Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. In 1984, it looked like an unwinnable David and Goliath struggle: one guy against the mammoth American beer industry. When others scoffed at Jim Koch’s plan to leave his consulting job and start a brewery that would challenge American palates, he chose a nineteenth-century family recipe and launched Samuel Adams. Now one of America’s leading craft breweries, Samuel Adams has redefined the way Americans think about beer and helped spur a craft beer revolution. In Quench Your Own Thirst, Koch offers unprecedented insights into the whirlwind ride from scrappy start-up to thriving public company. His innovative business model and refreshingly frank stories offer counterintuitive lessons that you can apply to business and to life. Koch covers everything from finding your own Yoda to his theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. He also has surprising advice on sales, marketing, hiring, and company culture. Koch’s anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business based on your passions, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love.
Category: Business & Economics

Thirst For Power

Author : Michael E. Webber
ISBN : 9780300221060
Genre : Science
File Size : 63.51 MB
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Although it is widely understood that energy and water are the world’s two most critical resources, their vital interconnections and vulnerabilities are less often recognized. This farsighted book offers a new, holistic way of thinking about energy and water—a big picture approach that reveals the interdependence of the two resources, identifies the seriousness of the challenges, and lays out an optimistic approach with an array of solutions to ensure the continuing sustainability of both. Michael Webber, a leader and teacher in the field of energy technology and policy, explains how energy and water supplies are linked and how problems in either can be crippling for the other. He shows that current population growth, economic growth, climate change, and short-sighted policies are likely to make things worse. Yet, Webber asserts, more integrated planning with long-term sustainability in mind can avert such a daunting future. Combining anecdotes and personal stories with insights into the latest science of energy and water, he identifies a hopeful path toward wise long-range water-energy decisions and a more reliable and abundant future for humanity.
Category: Science

Water

Author : Alice Outwater
ISBN : 0786725818
Genre : Science
File Size : 54.11 MB
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An environmental engineer turned ecology writer relates the history of our waterways and her own growing understanding of why our waterways continue to be polluted—and what needs to be done to save this essential natural resourse.Water: A Natural History takes us back to the diaries of the first Western explorers; it moves from the reservoir to the modern toliet, from the grasslands of the Midwest to the Everglades of Florida, throught the guts of a wastewater treatment plant and out to the waterways again. It shows how human-engineered dams, canals and farms replaces nature’s beaver dams, prairie dog tunnels, and buffalo wallows. Step by step, Outwater makes clear what should have always been obvious: while engineering can depollute water, only ecologically interacting systems can create healthy waterways.Important reading for students of environmental studies, the heart of this history is a vision of our land and waterways as they once were, and a plan that can restore them to their former glory: a land of living streams, public lands with hundreds of millions of beaver-built wetlands, prairie dog towns that increase the amount of rainfall that percolates to the groundwater, and forests that feed their fallen trees to the sea.
Category: Science

Water Rivers And Creeks

Author : Luna Bergere Leopold
ISBN : 0935702989
Genre : Science
File Size : 28.28 MB
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"By integrating the basics of hydrology and geomorphology with the practical formulation of policy, this book is intended for the general public, students of environmental studies, legislators, policy makers, and all others who are interested in the use, control, and management of water."--Jacket.
Category: Science