THE ATTENTION MERCHANTS THE EPIC SCRAMBLE TO GET INSIDE OUR HEADS

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The Attention Merchants

Author : Tim Wu
ISBN : 9781782394846
Genre : Social Science
File Size : 23.20 MB
Format : PDF
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Attention merchant: an industrial-scale harvester of human attention. A firm whose business model is the mass capture of attention for resale to advertisers. In nearly every moment of our waking lives, we face a barrage of advertising enticements, branding efforts, sponsored social media, commercials and other efforts to harvest our attention. Over the last century, few times or spaces have remained uncultivated by the 'attention merchants', contributing to the distracted, unfocused tenor of our times. Tim Wu argues that this is not simply the byproduct of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention. From the pre-Madison Avenue birth of advertising to TV's golden age to our present age of radically individualized choices, the business model of 'attention merchants' has always been the same. He describes the revolts that have risen against these relentless attempts to influence our consumption, from the remote control to FDA regulations to Apple's ad-blocking OS. But he makes clear that attention merchants grow ever-new heads, and their means of harvesting our attention have given rise to the defining industries of our time, changing our nature - cognitive, social, and otherwise - in ways unimaginable even a generation ago.
Category: Social Science

Anti Social Media

Author : Siva Vaidhyanathan
ISBN : 9780190841164
Genre : Communication in politics
File Size : 89.92 MB
Format : PDF, Docs
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If you wanted to build a machine that would distribute propaganda to millions of people, distract them from important issues, energize hatred and bigotry, erode social trust, undermine respectable journalism, foster doubts about science, and engage in massive surveillance all at once, you would make something a lot like Facebook. Of course, none of that was part of the plan. In Antisocial Media, Siva Vaidhyanathan explains how Facebook devolved from an innocent social site hacked together by Harvard students into a force that, while it may make personal life just a little more pleasurable, makes democracy a lot more challenging. It's an account of the hubris of good intentions, a missionary spirit, and an ideology that sees computer code as the universal solvent for all human problems. And it's an indictment of how "social media" has fostered the deterioration of democratic culture around the world, from facilitating Russian meddling in support of Trump's election to the exploitation of the platform by murderous authoritarians in Burma and the Philippines. Facebook grew out of an ideological commitment to data-driven decision making and logical thinking. Its culture is explicitly tolerant of difference and dissent. Both its market orientation and its labor force are global. It preaches the power of connectivity to change lives for the better. Indeed, no company better represents the dream of a fully connected planet "sharing" words, ideas, and images, and no company has better leveraged those ideas into wealth and influence. Yet no company has contributed more to the global collapse of basic tenets of deliberation and democracy. Both authoritative and trenchant, Antisocial Media shows how Facebook's mission went so wrong.
Category: Communication in politics

Author : Τζούλιαν Μπαρνς
ISBN : 9786180305609
Genre : Fiction
File Size : 69.21 MB
Format : PDF, Kindle
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Μάιος του 1937. Ένας τριαντάρης περιμένει δίπλα στον ανελκυστήρα μιας πολυκατοικίας του Λένινγκραντ. Περιμένει όλη τη νύχτα ότι ανά πάσα στιγμή θα τον οδηγήσουν στο Αρχηγείο της Υπηρεσίας Κρατικής Ασφάλειας. Καμιά από τις διασημότητες που γνώρισε την περασμένη δεκαετία δεν μπορεί τώρα να του φανεί χρήσιμη. Και ελάχιστοι από όσους οδηγούνται στο Αρχηγείο επιστρέφουν. Αυτή είναι η αφετηρία του νέου αριστουργηματικού μυθιστορήματος του Μπαρνς, μια ιστορία για τη σύγκρουση ζωής και τέχνης, το θάρρος, τη δειλία, και τον πόνο του αναπόφευκτου συμβιβασμού. Το βιβλίο αναφέρεται στη ζωή, το έργο του Ντμίτρι Σοστακόβιτς καθώς και στη σύγκρουσή του με το σταλινικό καθεστώς.
Category: Fiction

Digital Dominance

Author : Martin Moore
ISBN : 9780190845131
Genre : Language Arts & Disciplines
File Size : 33.10 MB
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Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.
Category: Language Arts & Disciplines

The Writer S Eye

Author : Amy E. Weldon
ISBN : 9781350025332
Genre : Language Arts & Disciplines
File Size : 71.87 MB
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Learning to write starts with learning to do one big thing: pay attention to the world around you, even though just about everything in modern life makes this more difficult than it needs to be. Developing habits and practices of observing, and writing down what you notice, can be the first step away from the anxieties and doubts that can hold you back from your ultimate goal as a writer: discovering something to say and a voice to say it in. The Writer's Eye is an inspiring guide for writers at all stages of their writing lives. Drawing on new research into creative writers and their relationship with the physical world, Amy E. Weldon shows us how to become more attentive observers of the world and find inspiration in any environment. Including exercises, writing prompts and sample texts and spanning multiple genres from novels to nonfiction to poetry, this is the ideal starting point for anyone beginning to write seriously and offers refreshing perspectives for experienced writers seeking new inspiration.
Category: Language Arts & Disciplines

The Death Of Truth

Author : Michiko Kakutani
ISBN : 9780525574842
Genre : Political Science
File Size : 51.33 MB
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From the Pulitzer Prize-winning critic comes an impassioned critique of America’s retreat from reason We live in a time when the very idea of objective truth is mocked and discounted by the occupants of the White House. Discredited conspiracy theories and ideologies have resurfaced, proven science is once more up for debate, and Russian propaganda floods our screens. The wisdom of the crowd has usurped research and expertise, and we are each left clinging to the beliefs that best confirm our biases. How did truth become an endangered species in contemporary America? This decline began decades ago, and in The Death of Truth, former New York Times critic Michiko Kakutani takes a penetrating look at the cultural forces that contributed to this gathering storm. In social media and literature, television, academia, and politics, Kakutani identifies the trends—originating on both the right and the left—that have combined to elevate subjectivity over factuality, science, and common values. And she returns us to the words of the great critics of authoritarianism, writers like George Orwell and Hannah Arendt, whose work is newly and eerily relevant. With remarkable erudition and insight, Kakutani offers a provocative diagnosis of our current condition and points toward a new path for our truth-challenged times.
Category: Political Science

Life After Google

Author : George Gilder
ISBN : 9781621576136
Genre : Business & Economics
File Size : 21.74 MB
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“Google’s algorithms assume the world’s future is nothing more than the next moment in a random process. George Gilder shows how deep this assumption goes, what motivates people to make it, and why it’s wrong: the future depends on human action.” — Peter Thiel, founder of PayPal and Palantir Technologies and author of Zero to One: Notes on Startups, or How to Build the Future. “If you want to be clued in to the unfolding future, then you have come to the right place. For decades, George Gilder has been the undisputed oracle of technology’s future. Are giant companies like Google, Amazon, and Facebook the unstoppable monopolistic juggernauts that they seem, or are they dysfunctional giants about to be toppled by tech-savvy, entrepreneurial college dropouts?” — Nick Tredennick, Ph.D., Chief Scientist, QuickSilver Technolog Silicon Valley’s Nervous Breakdown The Age of Google, built on big data and machine intelligence, has been an awesome era. But it’s coming to an end. In Life after Google, George Gilder—the peerless visionary of technology and culture—explains why Silicon Valley is suffering a nervous breakdown and what to expect as the post-Google age dawns. Google’s astonishing ability to “search and sort” attracts the entire world to its search engine and countless other goodies—videos, maps, email, calendars….And everything it offers is free, or so it seems. Instead of paying directly, users submit to advertising. The system of “aggregate and advertise” works—for a while—if you control an empire of data centers, but a market without prices strangles entrepreneurship and turns the Internet into a wasteland of ads. The crisis is not just economic. Even as advances in artificial intelligence induce delusions of omnipotence and transcendence, Silicon Valley has pretty much given up on security. The Internet firewalls supposedly protecting all those passwords and personal information have proved hopelessly permeable. The crisis cannot be solved within the current computer and network architecture. The future lies with the “cryptocosm”—the new architecture of the blockchain and its derivatives. Enabling cryptocurrencies such as bitcoin and ether, NEO and Hashgraph, it will provide the Internet a secure global payments system, ending the aggregate-and-advertise Age of Google. Silicon Valley, long dominated by a few giants, faces a “great unbundling,” which will disperse computer power and commerce and transform the economy and the Internet. Life after Google is almost here. For fans of "Wealth and Poverty," "Knoweldge and Power," and "The Scandal of Money."
Category: Business & Economics

The Curse Of Bigness

Author : Tim Wu
ISBN : 0999745468
Genre : Business & Economics
File Size : 43.45 MB
Format : PDF
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From the man who coined the term "net neutrality" and who has made significant contributions to our understanding of antitrust policy and wireless communications, comes a call for tighter antitrust enforcement and an end to corporate bigness.
Category: Business & Economics