THE ART OF WOO

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The Art Of Woo

Author : G. Richard Shell
ISBN : 9781101202517
Genre : Business & Economics
File Size : 72.55 MB
Format : PDF, ePub, Docs
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You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Category: Business & Economics

The Art Of Woo

Author : PCC
ISBN : 9788829537969
Genre : Business & Economics
File Size : 87.72 MB
Format : PDF, ePub, Docs
Download : 831
Read : 377

You may need The Art of War to defeat your enemies, but if you prefer to win them over, read The Art of Woo G. Richard Shell and Mario Moussa know what it takes to drive new ideas through complex organizations. They have advised thousands of executives from companies such as Google, Microsoft, and General Electric to organizations like the World Bank and even the FBI's hostage rescue training program. In The Art of Woo, they present their systematic, four- step process for winning over even the toughest bosses and most skeptical colleagues. Beginning with two powerful self-assessments to help readers find their "Woo IQ," they show how relationship-based persuasion works to open hearts and minds. "Ranging across history, from Charles Lindbergh to Sam Walton, the authors examine how savvy negotiators use persuasion - not confrontation-to achieve goals." -U.S. News & World Report
Category: Business & Economics

Summary The Art Of Woo

Author : BusinessNews Publishing
ISBN : 9782511021576
Genre : Business & Economics
File Size : 85.18 MB
Format : PDF, Mobi
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The must-read summary of G. Richard Shell and Mario Moussa's book: "The Art of Woo: Using Strategic Persuasion to Sell Your Ideas". This complete summary of the ideas from G. Richard Shell and Mario Moussa's book "The Art of Woo" shows that selling ideas involves a different strategy to selling objects: you must use “relationship-based persuasion” which isn’t based on coercion or hard-selling, but agreement. You not only want to sell your idea, but you want to carry on selling it, and sell future ones to a receptive audience. In their book, the authors explain their four-step process to achieving this that you can follow in your own business. This summary is a must-read for both established businesses and new entrepreneurs. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Art of Woo" and discover the key to selling to customers who come back again and again.
Category: Business & Economics

The Art Of Woo

Author : G. Richard Shell & Mario Moussa
ISBN : 9789791997447
Genre :
File Size : 23.45 MB
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Ketika Napoleon Bonaparte masih seorang perwira pada penaklukan Toulon, dia merangkai sebuah senjata artileri di lokasi yang sangat terbuka dan berbahaya. Semua atasannya mengira dia tidak akan mendapatkan pasukan untuk mengoperasikan artileri itu. Bukannya memerintah atau menakut-nakuti para prajuritnya, Napoleon sendiri malah membuat plakat besar dan menempelkannya di samping meriam: “Senjata untuk Orang Tanpa Rasa Takut”. Posisi itu pun dijaga prajurit siang dan malam. Itulah yang disebut “woo”: kemampuan mempengaruhi orang untuk mengikuti gagasan Anda tanpa memaksanya, melainkan menggunakan persuasi yang cerdas. The Art of Woo akan menunjukkan pada Anda bagaimana Charles Lindberg mengubah dirinya—dalam waktu kurang dari setahun—dari seorang pilot pengantar surat menjadi selebriti internasional, atau bagaimana Nelson Mandela menggunakan woo untuk mengambil hati para penjaga di penjaranya yang brutal dan menciptakan kembali sebuah bangsa. Buku ini juga menjelaskan bagaimana para pemimpin bisnis dari segala bidang menggunakan woo setiap hari untuk mencapai sasaran-sasaran mereka. Tak peduli apakah Anda introvert atau ekstrovert, kompetitif atau kolaboratif, dari kalangan intelektual atau praktisi, Anda akan menemukan bahwa woo dapat menguatkan keterampilan persuasi Anda dalam setiap aspek kehidupan. Anda mungkin membutuhkan The Art of War-nya Sun Tzu untuk mengalahkan musuh. Tetapi jika Anda memilih untuk memenangkan hatinya, bacalah The Art of Woo. Inilah rahasia sukses dengan para kolega, klien, dan pelanggan.
Category:

Author : Robert Greene
ISBN : 9933908405
Genre : Courtship
File Size : 67.27 MB
Format : PDF, Kindle
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Category: Courtship

The Art Of Perspective

Author : Christopher Castellani
ISBN : 9781555979157
Genre : Literary Criticism
File Size : 76.8 MB
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A writer may have a story to tell, a sense of plot, and strong characters, but for all of these to come together some key questions must be answered. What form should the narrator take? An omniscient, invisible force, or one--or more--of the characters? But in what voice, and from what vantage point? How to decide? Avoiding prescriptive instructions or arbitrary rules, Christopher Castellani brilliantly examines the various ways writers have solved the crucial point-of-view problem. By unpacking the narrative strategies at play in the work of writers as different as E. M. Forster, Grace Paley, and Tayeb Salih, among many others, he illustrates how the author's careful manipulation of distance between narrator and character drives the story. An insightful work by an award-winning novelist and the artistic director of GrubStreet, The Art of Perspective is a fascinating discussion on a subject of perpetual interest to any writer.
Category: Literary Criticism

Success Your Way

Author : G. Richard Shell
ISBN : 9780241967607
Genre : Self-Help
File Size : 29.54 MB
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Wharton business school professor, G. Richard Shell, teaches you how to define your success personally in Success, Your Way 'Your time is limited, so don't waste it living someone else's life' -Steve Jobs Everyone knows that you are supposed to 'follow your dream'. But where is the map to help you discover that dream? In Success, Your Way, award-winning author and Wharton School professor G. Richard Shell challenges you to set aside ideas of success as defined by society, family, and the media. Instead he asks you to honestly answer two questions: What, for me, is success? How will I achieve it? Drawing on decades of research, Shell helps you probe your past, imagine your future, and measure your strengths. By identifying your unique passions and capabilities you will focus more on what gives meaning and excitement to your life. Get ready for the journey of a lifetime - one that will help you reevaluate your future and achieve success on your own terms. Students and executives say that G. Richard Shell's courses have changed their lives. Let this book change yours. 'A new way to look at success that can transform your life' Daniel Pink, author of To Sell is Human and Drive 'This inspiring guide will give you the tools to turn your calling into your Monday morning reality' Laura Vanderkam, author of What the Most Successful People Do Before Breakfast G. Richard Shell is the Thomas Gerrity Professor of Legal Studies, Business Ethics, and Management at the Wharton School. The creator of Wharton's popular "Success Course," his previous books include the award-winning Bargaining for Advantage and, with Mario Moussa, The Art of Woo. He lives with his family near Philadelphia.
Category: Self-Help

The Art Of Persuasive Communication

Author : Richard Storey
ISBN : 0566078198
Genre : Language Arts & Disciplines
File Size : 73.74 MB
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Revealing the secrets of successful persuaders, this text sets out the principles governing the influencing process and looks at the range of situations in which they can be applied. Identifying four main personality types, the author shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, the book provides a comprehensive guide to persuading people to do what you want them to.
Category: Language Arts & Disciplines

Selling Your Project Proposal

Author : Francis L. McNamara
ISBN : OCLC:825813154
Genre : Influence (Psychology)
File Size : 54.73 MB
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Reputation, credibility, and career advancement can be significantly affected by the ability to develop, sell, and implement proposals that solve problems and develop opportunities. The proposal selling process can be difficult without a complete understanding of persuasion psychology, organizational culture, and politics. This paper discusses the reasons why many project proposals typically fail to be approved and presents a proven method for obtaining approval, funding and resource allocation. It begins by identifying four basic reasons why it may be difficult to sell a project proposal inside an organization. It then suggests a solution, which is to approach the selling of your proposal like a project using persuasion and influence techniques. The paper details how to define a project proposal and assess the environment. It then looks at personality types and shows how these types affect persuasion. In addition, it lists five barriers to persuasion. The paper concludes by suggesting ways to develop your plan and overviews net benefit. These are primary sources of the paper's content: (1) The author's 30 years of project, program, and project management office (PMO) management experience; (2) The author's development of the class: "Project Management Persuasion and Influence" (16 hours) 2006; and (3) the book The Art of Woo; Using Strategic Persuasion to Sell Your Ideas by G. Richard Shell and Mario Moussa (2007). A proposal selling process based on the art and science of persuasion and politics has a greatly improved chance of being approved, funded, and resourced.
Category: Influence (Psychology)