TELEVISION AND POLITICAL ADVERTISING VOLUME II SIGNS CODES AND IMAGES 2 ROUTLEDGE COMMUNICATION SERIES

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Television And Political Advertising

Author : Frank Biocca
ISBN : 9781135437572
Genre : Social Science
File Size : 59.46 MB
Format : PDF, Mobi
Download : 584
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Category: Social Science

Integrative Framing Analysis

Author : Viorela Dan
ISBN : 9781351694902
Genre : Language Arts & Disciplines
File Size : 22.45 MB
Format : PDF, ePub
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Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them—an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.
Category: Language Arts & Disciplines

Television And Political Advertising Signs Codes And Images

Author : Frank Biocca
ISBN : 0805806628
Genre : Business & Economics
File Size : 38.97 MB
Format : PDF, Docs
Download : 917
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Category: Business & Economics

Theory Of Media Literacy

Author : W. James Potter
ISBN : 0761929525
Genre : Language Arts & Disciplines
File Size : 37.53 MB
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Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.
Category: Language Arts & Disciplines

Communicating In Canada S Past

Author : Gene Allen
ISBN : NWU:35556039793195
Genre : History
File Size : 53.57 MB
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The first collection of its kind, this volume assembles both well-established and up-and-coming scholars to address sizable gaps in the literature on media history in Canada.
Category: History

Rethinking Rationality

Author : Michael X. Delli Carpini
ISBN : 1559388854
Genre : Decision making
File Size : 29.36 MB
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This is an explanation of why people make the decisions they make at the ballot box and how numerous factors interact in the decision process. Issues around rationality are explored in terms of communication, and psychological factors are also discussed.
Category: Decision making

Photojournalism And Foreign Policy

Author : David D. Perlmutter
ISBN : 0275958124
Genre : Language Arts & Disciplines
File Size : 68.35 MB
Format : PDF
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David Perlmutter examines icons of outrage--the indelible images that presidents and journalists alike claim drive American foreign policy and public opinion. He uncovers the hidden frames that control the visualization of foreign affairs in major crises such as the Tet offensive, Tiananmen, and the intervention in Somalia.
Category: Language Arts & Disciplines

Forthcoming Books

Author : Rose Arny
ISBN : UOM:39015058394100
Genre : American literature
File Size : 51.95 MB
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Category: American literature