TELEVISION AND POLITICAL ADVERTISING VOLUME II SIGNS CODES AND IMAGES 2 ROUTLEDGE COMMUNICATION SERIES

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Television And Political Advertising

Author : Frank Biocca
ISBN : 9781135437572
Genre : Social Science
File Size : 87.85 MB
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Category: Social Science

Television And Political Advertising Signs Codes And Images

Author : Frank Biocca
ISBN : 0805806628
Genre : Business & Economics
File Size : 87.46 MB
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This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to Television and Political Advertising trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter. This volume, Television and Political Advertising: Signs, Codes and Images, is the second of two, and covers such areas as Generating Meaning in the Pursuit of Power, Analyses of the Meaning of Political Ads, The Campaign Documentary as an Ad, and Regulating Signs and Images.
Category: Business & Economics

Semiotics And Communication

Author : Wendy Leeds-Hurwitz
ISBN : 9781136760693
Genre : Language Arts & Disciplines
File Size : 35.26 MB
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Communication is, among other things, about the study of meaning -- how people convey ideas for themselves and to one another in their daily lives. Designed to close the gap between what we are able to do as social actors and what we are able to describe as social analysts, this book introduces the language of semiotics -- a language that provides some of the words necessary for discussion of these communication issues. Presenting the basics of semiotic theory to communication scholars, this volume summarizes those aspects most relevant to the study of social interaction, in particular, signs (the smallest elements of meaning in interaction) and codes (sets of related signs and rules for their use) -- explaining how they come together within cultures. Three common social codes -- food, clothing, and objects -- serve as primary examples throughout the book.
Category: Language Arts & Disciplines

Television And The Exceptional Child

Author : Joyce Sprafkin
ISBN : 9781317971122
Genre : Language Arts & Disciplines
File Size : 21.1 MB
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The question of what types of children are most influenced by -- or can best benefit from -- television is a recurrent theme in the scientific literature as well as a frequently raised issue for pediatric associations, educators, and parent/citizen groups concerned about the welfare and advancement of young children. To effectively address this question, this book focuses on a wide variety of children with highly divergent cognitive abilities, social skills, and educational capacities -- that is, those labeled as emotionally disturbed, learning disabled, mentally retarded, and intellectually gifted. These children not only possess characteristics that place them at the greatest risk with regard to television's negative impact, but also in a position to most benefit from the purposeful use of the medium at home and in the classroom. Combining literature from the fields of mass communication, developmental psychology, and special education, the authors present a comprehensive analysis of television and its "forgotten audience." Practical implications and applications in the home and school are also extracted from research findings making this volume a valuable resource for students, educators, and researchers in the fields of communication and special education, and for the parents and teachers of exceptional children.
Category: Language Arts & Disciplines

Communication At A Distance

Author : David S. Kaufer
ISBN : 9781136477485
Genre : Language Arts & Disciplines
File Size : 22.27 MB
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This book bridges an important gap between two major approaches to mass communication -- historical and social scientific. To do so, it employs a theory of communication that unifies social, cultural and technological concerns into a systematic and formal framework that is then used to examine the impact of print within the larger socio-cultural context and across multiple historical contexts. The authors integrate historical studies and more abstract formal representations, achieving a set of logically coherent and well-delimited hypotheses that invite further exploration, both historically and experimentally. A second gap that the book addresses is in the area of formal models of communication and diffusion. Such models typically assume a homogeneous population and a communication whose message is abstracted from the complexities of language processing. In contrast, the model presented in this book treats the population as heterogeneous and communications as potentially variable in their content as they move across speakers or readers. Written to address and overcome many of the disciplinary divisions that have prevented the study of print from being approached from the perspective of a unified theory, this book employs a focused interdisciplinary position that encompasses several domains. It shows the underlying compatibility between cognitive and social theory; between the study of language and cognition and the study of technology; between the postmodern interest in the instability of meaning and the social science interest in the diffusion of information; between the effects of technology and issues of cultural homogeneity and heterogeneity. Overall, this book reveals how small, relatively non-interactive, disciplinary-specific conversations about print are usefully conceived of as part of a larger interdisciplinary inquiry.
Category: Language Arts & Disciplines

The Media Student S Book

Author : Gill Branston
ISBN : 0415256100
Genre : Social Science
File Size : 72.46 MB
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A comprehensive introduction for students of media studies, this third edition of The Media Student's Book has been thoroughly revised and updated in response to feedback from lecturers using the second edition, and now focuses on the higher education syllabus more than ever before.It covers all the key topics encountered at undergraduate level and provides a detailed and clear guide to concepts and debates. Key features include:* think points and discussion points to get students really engaging with the topics* lists of useful web sites, resource centres and suggestions for further reading to encourage additional study* follow-up activities and essay questions which can be used to set tutorial work*marginal terms, definitions and cross references to provide clear explanations of key concepts and complex theories* case studies throughout taken from advertising, films, radio, television, newspapers, magazines, photography and the Internet to ensure students are exposed to a rich range of media forms.Including a glossary of key terms for quick reference and revision, this third edition will be used by lecturers as a flexible teaching resource and by students to aid independent study.
Category: Social Science

Aids

Author : Timothy Edgar
ISBN : 9780805809985
Genre : Language Arts & Disciplines
File Size : 79.60 MB
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Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level. The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented. The chapters focus on four general communication concerns: * interpersonal interaction as it relates to choices individuals make about safer sex practices, * theory and practice of public campaigns about AIDS, * intercultural issues, and * critical and descriptive approaches for understanding news coverage of AIDS.
Category: Language Arts & Disciplines

Communication In The Age Of Virtual Reality

Author : Frank Biocca
ISBN : 9781135693572
Genre : Language Arts & Disciplines
File Size : 73.70 MB
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This volume addresses virtual reality (VR) -- a tantalizing communication medium whose essence challenges our most deeply held notions of what communication is or can be. The editors have gathered an expert team of engineers, social scientists, and cultural theorists for the first extensive treatment of human communication in this exciting medium. The first part introduces the reader to VR's state-of-the-art as well as future trends. In the next section, leading research scientists discuss how knowledge of communication can be used to build more effective and exciting communication applications of virtual reality. Looking ahead, the authors explore pioneering approaches to VR narratives, interpersonal communication, the use of 3D sound, and the building of VR entertainment complexes. In the final section, the authors zoom out to view the big picture -- the psychological, social, and cultural implications of virtual reality. Thought-provoking discussions consider important communication issues such as: * How will virtual reality influence perception of reality? * What are the legal issues defining communication in virtual reality? * What kind of cultural trends will this technology encourage?
Category: Language Arts & Disciplines

The Faces Of Televisual Media

Author : Edward L. Palmer
ISBN : 9781135639747
Genre : Social Science
File Size : 20.29 MB
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This collection offers original, state-of-the-art contributions from leading authorities in children's televisual media. International researchers from communication and psychology provide readers with ready access to current televisual research, trends, and policymaking/political climate issues pertaining to children. This second edition provides a current summary of studies on content, viewing patterns, comprehension, effects, and individual differences in instructional and educational programming, televisual entertainment and violence programming, and televisual advertising to children. Editors Edward L. Palmer and Brian M. Young have structured the volume into three sections examining the "faces" of television: the Teaching (instructional/educational) Face, the Violent Face, and the Selling (advertising) Face. Chapters within each section identify and focus recurrent themes while integrating them topically into a coherent whole. Each area incorporates new technologies and considers their potentials, effects, and future. Subjects featured in the various chapters include: *cross-cultural and historical comparisons with an in-depth perspective on the BBC and other European/Asian televisual media roots, as well as America's formative televisual media roots; *an examination of key differences between developed and developing countries; *implications of emerging instructional/educational media for children's education--addressing both cognitive and multi-ethnic aspects; and * prominent, informed challenge to the prevailing popular view that children are unaffected and unharmed by exposure to media violence. This volume informs ongoing debates across a broad spectrum of current, critical issues, and suggests avenues for future research. It is pertinent and provocative for the most sophisticated scholar in the field, as well as for students in areas of developmental or social psychology, communication, education, sociology, marketing, broadcasting and film, public policy, advertising, and medicine/pediatrics. It is also appropriate for courses in children, media, and society.
Category: Social Science

The Audience In The News

Author : Dwight DeWerth-Pallmeyer
ISBN : 9781136686719
Genre : Social Science
File Size : 21.24 MB
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In recent years, communication scholars have taken a renewed interest in analyzing the audience and its impact on the communication process. Similarly, news editors and producers have often turned toward a marketing orientation which seeks to give new readers and viewers what they want, or at least what they say they want. Yet, there has still been little written about just how the audience factors into the news which is produced. Seeking to fill that niche, this book argues that audience images are quite important in the construction of news, but not easily detected. That is because journalists are not principally interested in their audience; they are interested in the news. USE THIS PARAGRAPH ONLY FOR GENERAL CATALOGS... This volume argues that although journalistic images of the audience may be "incomplete," they do exist and powerfully help shape the work of journalists in producing journalistic texts. Using a case study of news workers and news texts at two Chicago newsgathering organizations, the Chicago Tribune and WGN-TV, this book: * examines notions of audience and how they have been treated by academicians, * presents a detailed description of the ways in which audience is embedded within the news construction process, * presents a very representative set of journalistic news values, * presents differing ideas of audience at three key levels of the news organizations -- reporters and news gatherers, editors and producers, and senior editors, producers, and news directors, and * seeks to summarize and position this study within the larger body of mass communication research.
Category: Social Science