TAMING THE SEARCH AND SWITCH CUSTOMER EARNING CUSTOMER LOYALTY IN A COMPULSION TO COMPARE WORLD

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Taming The Search And Switch Customer

Author : Jill Griffin
ISBN : 0470444142
Genre : Business & Economics
File Size : 70.99 MB
Format : PDF, Docs
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Praise for Taming the Search-and-Switch Customer "What an excellent wake-up call! Your company's most valuable asset—your loyal customers—have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."? —Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development "In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers." —Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc. "Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!" —Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty "Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today." —Robert Stephen, founder, The Geek Squad "In today's Googlized marketplace, Taming the Search-and-Switch Customer is a must-read." —Ken DeAngelis, general partner, Austin Ventures "Griffin is pure loyalty genius!" —Kelly Cook, vice president, Customer Engagement/CRM, Waste Management
Category: Business & Economics

Looking Beyond The Runway

Author : Nawal K. Taneja
ISBN : 9781351921343
Genre : Technology & Engineering
File Size : 67.2 MB
Format : PDF, ePub, Mobi
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The global airline industry, facing significant changes and discontinuity is prompted and forced to deal with a "new normal." Who would have imagined a few years ago that: - a significant percentage of consumers in the US now prefer to fly low-cost airlines instead of full-service airlines because they perceive the product to be better, - airlines would generate up to a third of their total income from non-ticket revenue, - many low-cost airlines would add complexity to their original simple business models through the development of code-share agreements, the use of global distribution systems, and travel agents to distribute their seats, - Jetstar, a low-cost subsidiary of Qantas, would grow faster and be more profitable than its parent, - a survey carried out by Ryanair would show that 42 percent of passengers would be willing to stand on short (one hour) flights if they could pay 50 percent less than seated passengers, - passengers could pay as little as US$2,000 for a transatlantic Business Class ticket on top-brand airlines, - Lufthansa would have ownership in airlines based in Austria, Belgium, Italy, Switzerland, Turkey, the UK, and the US, and that it would continue to pursue equity ownership in airlines based in Poland and Scandinavia, or - the Japanese and Canadian governments would struggle to find different ways to bail out their heretofore flag carriers? To deal with this upcoming "new normal", airlines have to go beyond their short-term circumstantial strategies - they need strategic renewal of their ageing business model. In this candidly-written book, Nawal Taneja explains what will separate the winners from the losers. He maintains the leaders will be the airlines that: (1) exploit this crisis-driven change to their best advantage, (2) learn to work around the airline-inherent constraints that prevent them from running their businesses just like other businesses, (3) learn from successes and failures of other global enterprises, (4) sharpen their business intelligence, analytics, and strategic agility, and (5) proactively explore the "pockets of growth" in this emerging-markets century. To help airline executives become informed of new competitive games, the author analyzes numerous business sectors such as auto, hospitality, retail, technology, and entertainment. For example, relevant lessons can be learned from the strategic mistakes made by the US automakers. Likewise, emergent and compelling insights can be gained in superior customer experience from Ritz Carlton and Zappos, and in value-creating innovation from Cirque du Soleil and Zipcar. The book also features a multitiude of forewords from airlines and related businesses to provide readers with multiple perspectives on the changing landscape in the global airline industry. Nawal Taneja is a career analyst of the global airline industry with wide-ranging experience in the aviation industry, academia, and public policy. Encouraged by industry executives, he has written five other books for practitioners in the global airline industry, including FASTEN YOUR SEATBELT: The Passenger is Flying the Plane and Flying Ahead of the Airplane.
Category: Technology & Engineering

Brands Competition Law And Ip

Author : Deven R. Desai
ISBN : 9781107103467
Genre : Business & Economics
File Size : 77.38 MB
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Introduces the emerging field of brand law and explores its interaction with the economics of modern branding.
Category: Business & Economics

Encyclopedia Of Sports Management And Marketing

Author : Linda E. Swayne
ISBN : 9781412973823
Genre :
File Size : 82.47 MB
Format : PDF, ePub, Mobi
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"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"--
Category:

Author :
ISBN : 9789772937554
Genre : Philosophy
File Size : 60.84 MB
Format : PDF, Kindle
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أجل إننا لسنا نوافق أفلاطون في كل نظرياته, وقد نشرناها على مسؤوليته، ولكننا معجبون وأكثر من معجبين, بنظام تفكيره, ورحابة صدره, وضبطه في الإحكام, وفيض بلاغته وبيانه. ونشاركه في غرض التأليف العام وهو((السعادة)) وفي الوسيلة الخاصة المؤدية إلى ذلك الغرض وهي ((الفضيلة)) ونافقه في أن الفضيلة تراد لذاتها ونتائجها. وفي أن الفرد دولة مصغرة والدولة جسـم كبير, وأن ما يسعد الدولة يسـعد الفرد، وأن الرجل الكـامل – المثـل الأعلى – هو الذي تحكم عقله في شهواته, وانقادت حماسته إلى حكمته, وعاش ومات في خدمة المجموع. body,div,table,thead,tbody,tfoot,tr,th,td,p { font-family:"Calibri"; font-size:x-small } a.comment-indicator:hover + comment { background:#ffd; position:absolute; display:block; border:1px solid black; padding:0.5em; } a.comment-indicator { background:red; display:inline-block; border:1px solid black; width:0.5em; height:0.5em; } comment { display:none; }
Category: Philosophy

Author : Mohammed bin Rashid Al Maktoum
ISBN : 9781785960420
Genre : Political Science
File Size : 55.8 MB
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يتناول صاحب السمو الشيخ محمد بن راشد آل مكتوم نائب رئيس الدولة رئيس مجلس الوزراء حاكم دبي في كتابه الجديد مفهومين يوليهما سموه اهتماماً شخصياً، هما: السعادة والإيجابية. ويستعرض سموه العلاقة بين هذين المفهومين وأثرهما على الإنجاز والإنتاجية والإبداع. يجمع هذا الكتاب الذي خطّه صاحب السمو بيديه، بين القصص الشخصية والرؤية العالمية، للتأكيد على الدور المحوري الذي تلعبه السعادة والإيجابية في صياغة الاستراتيجيات القيادية وتعزيز العلاقات بين أعضاء الفريق
Category: Political Science

Harpers Weekly

Author :
ISBN : IOWA:31858029244344
Genre : United States
File Size : 34.44 MB
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Category: United States

Twentieth Century Literary Criticism

Author : Gale Research Company
ISBN : UOM:39015068882094
Genre : Literature, Modern
File Size : 55.2 MB
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Excerpts from criticism of the works of novelists, poets, playwrights, short story writers and other creative writers who lived between 1900 and 1960, from the first published critical appraisals to current evaluations.
Category: Literature, Modern