SUSTAINABLE ENTERPRISE A MACROMARKETING APPROACH

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Sustainable Enterprise

Author : Mark Peterson
ISBN : 9781412998680
Genre : Business & Economics
File Size : 20.69 MB
Format : PDF
Download : 597
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This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the “four Ps” to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.
Category: Business & Economics

Sustainable Enterprise

Author : Mark Peterson
ISBN : 9781452289724
Genre : Business & Economics
File Size : 51.71 MB
Format : PDF, ePub, Mobi
Download : 835
Read : 970

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.
Category: Business & Economics

Sustainable Enterprise

Author : Mark Peterson
ISBN : 9781452256429
Genre : Business & Economics
File Size : 50.12 MB
Format : PDF, Kindle
Download : 495
Read : 174

This book is appropriate for the following courses: Sustainable Enterprise Sustainable Business Practices Sustainability Marketing Society Social Marketing Sustainable Enterprise: A Macromarketing Approach goes beyond the internal firm strategies of micromarketing and the "four Ps" to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In a globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as: How do firms use sustainability concepts to navigate their firms in global business today? Why do markets change? How can firms conduct business profitably with the environment in mind? How can firms conduct business profitably with poor consumers in mind? Based on the premise that firms using holistic marketing strategies are better able to assess risks and identify opportunities, this text explains how firms can approach the marketplace to benefit the company, key stakeholders, and society at large. The result is a one-of-a-kind book that successfully explores macromarketing for sustainable enterprise.
Category: Business & Economics

Sustainable Business And Industry

Author : Joseph Jacobsen
ISBN : 9780873898102
Genre : Business & Economics
File Size : 36.44 MB
Format : PDF, Kindle
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This book is an introduction to developing and implementing a successful program in the domain of sustainability and social responsibility. The reader is exposed to financially, environmentally, and socially responsible objectives that are supported by strategies and achieved by clear tactics that have measurable outcomes. The reader is introduced to methods of implementing technologies and practices and will also learn how to measure the consequent social and environmental performance for written reports and persuasive presentations. This book also reveals why we should be sustainable by explaining seemingly complex topics in science in a way that requires very little math or science background. The overview also captures how sustainability and social responsibility can be the source of process and product innovation. This book's approach is practical yet scientific. The nine chapters are dedicated to the practice of environmental and social responsibility in ways that achieve financial stability over the long run. As a result, these chapters help us understand not just why businesses need to be more responsible but how businesses can be more successful over the long run. International standards are given full treatment. ISO 26000 is given detailed attention, slightly more than ISO 9000 or ISO 14000, because it melds guidance on both environmental and social responsibility into one general concept of social responsibility. This book also specifies how to use traditional methods such as Six Sigma, lean, and operations research to improve processes, reduce resource use and waste, and make better social and environmental decisions that are based upon data from key financial, social, and environmental performance indicators. Internal and external data sourcing are given full treatment along with basic statistical data management. A recurring theme throughout the book is the integration of traditional methods of continuous improvemen
Category: Business & Economics

Sustainability

Author : Scott T. Young
ISBN : 9781412982849
Genre : Business & Economics
File Size : 38.98 MB
Format : PDF, Mobi
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Sustainability: Essentials for Business is the first survey text of its kind to offer a comprehensive treatment of the relationship between business and sustainability. The book begins with a macro perspective of the renewable resources such as air, water, forests, energy, etc. This discussion provides a starting point for the students unfamiliar with this sphere, so that the later chapters on environmental challenges can be framed within an appropriate context. The book then segues into the micro issues by shifting toward stakeholder interests and choices. Here, the chapters explore the various stakeholders involved - from organizations to consumers to non-governmental organizations, etc. The third section of the book aims to present business solutions designed to address and promote sustainability. This section will also discuss transparent and voluntary reporting along with the standards. The last section of the book concludes with ideas and questions about moving towards a sustainable future.
Category: Business & Economics

Democracy In Decline

Author : Philip Kotler
ISBN : 9781473988286
Genre : Business & Economics
File Size : 88.34 MB
Format : PDF, ePub, Mobi
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Democracy in Decline is an examination by the 'father of modern marketing' into how a long cherished product (democracy) is failing the needs of its consumers (citizens). Philip Kotler identifies 14 shortcomings of today’s democracy and confronts this gloomy outlook with some potential solutions and a positive message; that a brighter future awaits if we can come together and save democracy from its decline. Encouraging readers to join the conversation, exercise their free speech and get on top of the issues that affect their lives regardless of nationality or political persuasion. Suitable for students across a broad range of courses including Political Science, Politics, Political Marketing and Critical Management/Sociology. An accompanying website (www.democracyindecline.com) invites those interested to help find and publish thoughtful articles that aid our understanding of what is happening and what can be done to improve democracies around the world.
Category: Business & Economics

Issues In Marketing 2013 Edition

Author :
ISBN : 9781490107516
Genre : Business & Economics
File Size : 89.59 MB
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Issues in Marketing / 2013 Edition is a ScholarlyEditions™ book that delivers timely, authoritative, and comprehensive information about Macromarketing. The editors have built Issues in Marketing / 2013 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Macromarketing in this book to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Marketing / 2013 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Category: Business & Economics

Confronting Capitalism

Author : Philip Kotler
ISBN : 9780814436462
Genre : Business & Economics
File Size : 26.29 MB
Format : PDF, Docs
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With the fall of the Berlin Wall, one economic model emerged triumphant. Capitalism-spanning a spectrum from laissez faire to authoritarian-shapes the market economies of all the wealthiest and fastest-growing nations. But trouble is cracking its shiny veneer. In the U.S., Europe, and Japan, economic growth has slowed down. Wealth is concentrated in the hands of a few; natural resources are exploited for short-term profit; and good jobs are hard to find. With piercing clarity, Philip Kotler explains 14 major problems undermining capitalism, including persistent poverty, job creation in the face of automation, high debt burdens, the disproportionate influence of the wealthy on public policy, steep environmental costs, boom-bust economic cycles, and more. Amidst its dire assessment of what's ailing us, Confronting Capitalism delivers a heartening message: We can turn things around. Movements toward shared prosperity and a higher purpose are reinvigorating companies large and small, while proposals abound on government policies that offer protections without stagnation. Kotler identifies the best ideas, linking private and public initiatives into a force for positive change. Combining economic history, expert insight, business lessons, and recent data, this landmark book elucidates today's critical dilemmas and suggests solutions for returning to a healthier, more sustainable Capitalism-that works for all.
Category: Business & Economics

Sustainability Marketing

Author : Frank-Martin Belz
ISBN : 9781118511923
Genre : Business & Economics
File Size : 77.12 MB
Format : PDF, ePub
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The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented ‘4Ps’; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them.
Category: Business & Economics

The Rise Of The Sharing Economy Exploring The Challenges And Opportunities Of Collaborative Consumption

Author : Pia A. Albinsson
ISBN : 9781440851872
Genre : Business & Economics
File Size : 25.33 MB
Format : PDF, Kindle
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This is the ultimate source for anyone who wants a comprehensive view of how the sharing economy began and how it may fundamentally change capitalism across the globe. • Takes a global and multidisciplinary approach to defining the sharing economy, its facilitators, and its outcomes • Provides a concise yet thorough study of the sharing economy, in one volume • Presents case-based research to explain how the sharing economy works • Offers real-world examples of collaborative consumption and of sharing economy organizations
Category: Business & Economics