STRATEGIES FOR HIGH TECH FIRMS MARKETING ECONOMIC AND LEGAL ISSUES

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Strategies For High Tech Firms

Author : P.M. Rao
ISBN : 9781317459293
Genre : Business & Economics
File Size : 62.72 MB
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Category: Business & Economics

Market Entry Strategies

Author : Mario Glowik
ISBN : 9783110439878
Genre : Business & Economics
File Size : 43.11 MB
Format : PDF
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Category: Business & Economics

The Impact Of Technology On Marketing Strategy

Author : Volker Schmid
ISBN : 9783640914562
Genre : Electronic commerce
File Size : 36.3 MB
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Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (80 percent), University of Teesside (Teesside Business School), 52 entries in the bibliography, language: English, abstract: According to O'Conner (1998), the impact of technology on marketing is dramatic. The industrial countries of today represent a growing information society which is based on technology. For an organisation "information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the spotlight falls on marketing" (Mazur, 1994). To gather, handle and analyse the high amount of information, companies rely on technology. 1.5 billion pounds are invested on marketing related IT applications just in the UK (Leverick, 1998), which makes 15 percent of the total amount spent on IT, and this percentage is still increasing. The aim of this paper is to evaluate the impact of all potential technologies on the marketing strategy, using a variety of industry and organisational examples, and addressing the implications and potentials for the future. Therefore, it is necessary to firstly consider the range of current and potential future technologies that may or can be utilised in the company's marketing function. Examples of how 'real' companies use this technology need to be provided and appropriate legal issues have to be discussed. Finally, possible technologies for the fictitious Business Technology PLC's marketing function are suggested including a financial plan. A wide range of technologies could be identified including hardware, software and communication technology. It could be shown that technology has a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyse, personalise and customise information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction. The paper show
Category: Electronic commerce

Catalogs Of Courses

Author : University of California, Berkeley
ISBN : UCLA:L0073387995
Genre :
File Size : 72.33 MB
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Includes general and summer catalogs issued between 1878/1879 and 1995/1997.
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Productivity Efficiency And Economic Growth In The Asia Pacific Region

Author : Jeong-Dong Lee
ISBN : 9783790820720
Genre : Business & Economics
File Size : 82.4 MB
Format : PDF, ePub
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Productivity growth is a keyword for sustainable economic growth in a knowledge-based society. There has been significant methodological development in the literature on productivity and efficiency analysis, e.g. SFA (Stochastic Frontier Analysis) and DEA (Data Envelopment Analysis). All these methodological developments should be matched with applications in order to provide practical implications for private and public decision-makers. This volume provides a collection of up-to-date and new applications of productivity and efficiency analysis. In particular, the case studies cover various economic issues in the Asia-Pacific region. The authors analyze the performance of manufacturing firms, banks, venture capital, broadcasting firms, as well as the issues of efficiency in the education sector, regional development, and defense industry. These case studies will shed light on the potential contribution of productivity and efficiency analysis to the enhancement of economic performance.
Category: Business & Economics

Competition Regulation And The New Economy

Author : Cosmo Graham
ISBN : 9781841133843
Genre : Business & Economics
File Size : 29.84 MB
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The question which is pursued in the series of essays in this book is whether the conceptual underpinnings of competition law and international regulatory mechanisms are adequate or appropriate to deal with the developments raised by the new economy, which rides on the crest of new technological developments.
Category: Business & Economics

Free The Market

Author : Gary L. Reback
ISBN : 9781101032589
Genre : Business & Economics
File Size : 42.36 MB
Format : PDF, ePub, Docs
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Why we need government intervention in the free market to protect competition and encourage innovation Starting about thirty years ago, conservatives forced an overhaul of competition policy that has loosened business rules for everything from selling products to buying competitors. Gary Reback thinks the changes have gone too far. Today's competition policies, he argues, were made for the old manufacturing economy of the 1970s. But in a high-tech world, these policies actually slow innovation, hurt consumers, and entrench big companies at the expense of entrepreneurs. Free the Market! is both a memoir of Reback's titanic legal battles—involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T—and a persuasive argument for measured government intervention in the free market to foster competition. Among the fascinating questions he considers: Can a company ever compete too hard for the public good? Should policy makers worry more about promoting competition or improving efficiency? Does it help consumers when a manufacturer sets the prices its retailers charge? Should the government do more to stop controversial mergers? At what point does intellectual property protection hurt innovation?
Category: Business & Economics

Strategies Of German Car Companies In China

Author : Patrick Schrott
ISBN : 9783954895861
Genre : Business & Economics
File Size : 52.48 MB
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In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorization in new automotive markets like China focus the attention of the market participants on these new, growing markets. The focus of this study is on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for international manufacturers. Moreover, it shows how to deal with the problems and how to use the opportunities regarding the dimensions of internationalization. Firstly, the PEST-Analysis of the Chinese automobile market lines out the political-legal, economic, socio-cultural and technological factors. In such a rapidly changing and growing as well as culturally completely different country like the PRC, the framework conditions and circumstances are of big importance for foreign enterprises willing to do business there. The third chapter deals with possible internationalization strategies for China by showing possibilities of timing and market development strategies plus options for locating business markets. This is also further established in the fourth chapter, in which the internationalization strategies of two German enterprises are analyzed. Furthermore the fourth chapter analyses the internationalization strategies of VW and BMW. At the end of this thesis, the results are summarized in two SWOT-analyses of both firms including measures on how to deal with threats in the PRC and on how to benefit from strengths and opportunities.
Category: Business & Economics

Economics Law And Intellectual Property

Author : Ove Granstrand
ISBN : 1402077084
Genre : Business & Economics
File Size : 32.98 MB
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Intellectual property has rapidly become one of the most important, as well as most controversial, subjects in recent years amongst productive thinkers of many kinds all over the world. Scientific work and technological progress now depend largely on questions of who owns what, as do the success and profits of countless authors, artists, inventors, researchers and industrialists. Economic, legal and ethical issues play a central role in the increasingly complex balance between unilateral gains and universal benefits from the "knowledge society". Economics, Law and Intellectual Property explores the field in both depth and breadth through the latest views of leading experts in Europe and the United States. It provides a fundamental understanding of the problems and potential solutions, not only in doing practical business with ideas and innovations, but also on the level of institutions that influence such business. Addressing a range of readers from individual scholars to company managers and policy makers, it gives a unique perspective on current developments.
Category: Business & Economics

Social Capital And Business Development In High Technology Clusters

Author : Neslihan Aydogan
ISBN : 0387719113
Genre : Business & Economics
File Size : 65.29 MB
Format : PDF, Kindle
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The economics of regional clusters, where business formation, technological innovation, and the emergence of a highly-skilled labor force converge, has become a popular topic. This fascinating book applies a variety of tools and models to analyze, in depth, the formation and growth of high-tech clusters. It does this first by exploring the institutional forces that promote the failure or success of such agglomerations, and then by focusing on the dynamics of the labor force.
Category: Business & Economics