STRATEGIES FOR HIGH TECH FIRMS MARKETING ECONOMIC AND LEGAL ISSUES

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Strategies For High Tech Firms

Author : P.M. Rao
ISBN : 9781317459293
Genre : Business & Economics
File Size : 50.35 MB
Format : PDF, Kindle
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This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.
Category: Business & Economics

Successful Marketing Strategy For High Tech Firms

Author : Eric Viardot
ISBN : 1580537014
Genre : Business & Economics
File Size : 36.30 MB
Format : PDF
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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.
Category: Business & Economics

Market Entry Strategies

Author : Mario Glowik
ISBN : 9783110439878
Genre : Business & Economics
File Size : 39.52 MB
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This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as explained in the book. Relevant market entry strategies are explained in light of crucial determinants of international business decision making.
Category: Business & Economics

Strategic Planning Decisions In The High Tech Industry

Author : Dilek Cetindamar
ISBN : 9781447148876
Genre : Technology & Engineering
File Size : 60.21 MB
Format : PDF
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The scale and complexity of research and practices of open innovation mandate a correspondingly sophisticated form of decision making. Strategic Planning Decisions brings together a number of tools that ease the decision process in technology companies, providing both conceptual frameworks and practical applications. Innovative approaches are presented such as an ontology-based model where all the relevant aspects of a potential technology are interrelated to provide a comprehensive and logically connected data pool for decision makers. Divided into two sections, Strategic Planning Decisions describe both strategic approaches using the decision tools, and tactical approaches. Some of these tools are expanded while some others are embedded in a model that will lay the ground for practical application. These include: bibliometric analysis, ontology, roadmapping, lead user, six sigma, and multi-actor & multi-objective decision making methods Recent research and relevant theory are balanced with up–to–date practical applications and hands–on techniques making Strategic Planning Decisions ideal for engineers who wish to keep up–to–date with current ideas in the field of TM. It also provides workable methods for practising managers from all levels who wish to apply a more rigorous approach in their work and consultants concerned with technology assessment and its management.
Category: Technology & Engineering

Marketing Challenges In Transition Economies Of Europe Baltic States And The Cis

Author : Erdener Kaynak
ISBN : 9781317789192
Genre : Business & Economics
File Size : 87.11 MB
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Marketing Challenges in Transition Economies of Europe, Baltic States and the CIS is a collection of conceptual and empirical articles on the developments of markets, marketing orientation, and marketing strategy in the transition economies of Eastern and Central Europe, the Baltic States, and the CIS. This unique book includes conceptual frameworks and research studies that will illuminate topics, such as marketing institutional development, marketing orientation, and foreign direct investment to help you gain a better understanding of the current and future roles of marketing in transition economies.
Category: Business & Economics

The Impact Of Technology On Marketing Strategy

Author : Volker Schmid
ISBN : 9783640914562
Genre : Electronic commerce
File Size : 40.14 MB
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Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (80 percent), University of Teesside (Teesside Business School), 52 entries in the bibliography, language: English, abstract: According to O'Conner (1998), the impact of technology on marketing is dramatic. The industrial countries of today represent a growing information society which is based on technology. For an organisation "information is the most precious of modern corporate resources and its exploitation the key to competitive survival, the spotlight falls on marketing" (Mazur, 1994). To gather, handle and analyse the high amount of information, companies rely on technology. 1.5 billion pounds are invested on marketing related IT applications just in the UK (Leverick, 1998), which makes 15 percent of the total amount spent on IT, and this percentage is still increasing. The aim of this paper is to evaluate the impact of all potential technologies on the marketing strategy, using a variety of industry and organisational examples, and addressing the implications and potentials for the future. Therefore, it is necessary to firstly consider the range of current and potential future technologies that may or can be utilised in the company's marketing function. Examples of how 'real' companies use this technology need to be provided and appropriate legal issues have to be discussed. Finally, possible technologies for the fictitious Business Technology PLC's marketing function are suggested including a financial plan. A wide range of technologies could be identified including hardware, software and communication technology. It could be shown that technology has a strong impact on the marketing strategy in terms of collect, handle, interchange, communicate, analyse, personalise and customise information, leading to cost reductions, more effective marketing procedures and improved customer satisfaction. The paper show
Category: Electronic commerce

Catalogs Of Courses

Author : University of California, Berkeley
ISBN : UCLA:L0073387995
Genre :
File Size : 63.83 MB
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Includes general and summer catalogs issued between 1878/1879 and 1995/1997.
Category:

Competitive Advantage

Author : Michael E. Porter
ISBN : 9781416595847
Genre : Business & Economics
File Size : 41.41 MB
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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.
Category: Business & Economics

Free The Market

Author : Gary L. Reback
ISBN : 9781101032589
Genre : Business & Economics
File Size : 40.29 MB
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Why we need government intervention in the free market to protect competition and encourage innovation Starting about thirty years ago, conservatives forced an overhaul of competition policy that has loosened business rules for everything from selling products to buying competitors. Gary Reback thinks the changes have gone too far. Today's competition policies, he argues, were made for the old manufacturing economy of the 1970s. But in a high-tech world, these policies actually slow innovation, hurt consumers, and entrench big companies at the expense of entrepreneurs. Free the Market! is both a memoir of Reback's titanic legal battles—involving top companies such as Apple, Microsoft, IBM, Oracle, and AT&T—and a persuasive argument for measured government intervention in the free market to foster competition. Among the fascinating questions he considers: Can a company ever compete too hard for the public good? Should policy makers worry more about promoting competition or improving efficiency? Does it help consumers when a manufacturer sets the prices its retailers charge? Should the government do more to stop controversial mergers? At what point does intellectual property protection hurt innovation?
Category: Business & Economics

Productivity Efficiency And Economic Growth In The Asia Pacific Region

Author : Jeong-Dong Lee
ISBN : 9783790820720
Genre : Business & Economics
File Size : 33.24 MB
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Productivity growth is a keyword for sustainable economic growth in a knowledge-based society. There has been significant methodological development in the literature on productivity and efficiency analysis, e.g. SFA (Stochastic Frontier Analysis) and DEA (Data Envelopment Analysis). All these methodological developments should be matched with applications in order to provide practical implications for private and public decision-makers. This volume provides a collection of up-to-date and new applications of productivity and efficiency analysis. In particular, the case studies cover various economic issues in the Asia-Pacific region. The authors analyze the performance of manufacturing firms, banks, venture capital, broadcasting firms, as well as the issues of efficiency in the education sector, regional development, and defense industry. These case studies will shed light on the potential contribution of productivity and efficiency analysis to the enhancement of economic performance.
Category: Business & Economics