SOCIAL SEMIOTICS KEY FIGURES NEW DIRECTIONS

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Social Semiotics

Author : Thomas Hestbaek Andersen
ISBN : 9781317447870
Genre : Language Arts & Disciplines
File Size : 35.73 MB
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M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Category: Language Arts & Disciplines

The Social Semiotics Of Tattoos

Author : Chris William Martin
ISBN : 9781350056480
Genre : Art
File Size : 78.95 MB
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Why do people put indelible marks on their bodies in an era characterized by constant cultural change? How do tattoos as semiotic resources convey meaning? What goes on behind the scenes in a tattoo studio? How do people negotiate the informal career of tattoo artist? The Social Semiotics of Tattoos is a study of tattoos and tattooing at a time when the practice is more artistic, culturally relevant, and common than ever before. By discussing shifts within the practices of tattooing over the past several decades, Martin chronicles the cultural turn in which tattooists have become known as tattoo artists, the tattoo gun turns into the tattoo machine, and standardized tattoo designs are replaced by highly expressive and unique forms of communication with a language of its own. Revealing the full range of meaning-making involved in the visual, written and spoken elements of the act, this volume frames tattoos and tattooing as powerful cultural expressions, symbols, and indexes and by doing so sheds the last hints of tattooing as a deviant practice. Based on a year of full-time ethnographic study of a tattoo studio/art gallery as well as in-depth interviews with tattoo artists and enthusiasts, The Social Semiotics of Tattoos will be of interest to academic researchers of semiotics as well as tattoo industry professional and artists.
Category: Art

Advancing Multimodal And Critical Discourse Studies

Author : Sumin Zhao
ISBN : 9781315520995
Genre : Language Arts & Disciplines
File Size : 60.52 MB
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As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Category: Language Arts & Disciplines

The Discourse Of News Values

Author : Monika Bednarek
ISBN : 9780190653958
Genre : Language Arts & Disciplines
File Size : 51.78 MB
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The Discourse of News Values breaks new ground in news media research in offering the first book-length treatment of the discursive construction of news values through words and images. Monika Bednarek and Helen Caple combine in-depth theoretical discussion with detailed empirical analysis to introduce their innovative analytical framework: discursive news values analysis (DNVA). DNVA allows researchers to systematically investigate how reported events are "sold" to audiences as "news" (made newsworthy) through the semiotic resources of language and image. With an interdisciplinary and multi-methodological approach, The Discourse of News Values analyzes authentic news discourse (both language and images) from around the English-speaking world through three new case studies: one that analyzes newsworthiness around the topic of cycling/cyclists; another that analyzes news values in images disseminated by news media organizations via Facebook; and a third that focuses on news values in "most shared" news items. Introducing readers to the possibilities of both DNVA and corpus-assisted multimodal discourse analysis (CAMDA), The Discourse of News Values brings together corpus linguistics and multimodal discourse analysis in a stimulating and unique book for researchers in Linguistics, Semiotics, Critical Discourse Analysis and Media/Journalism Studies.
Category: Language Arts & Disciplines

New Directions In The Analysis Of Multimodal Discourse

Author : Terry D. Royce
ISBN : 9781136601637
Genre : Language Arts & Disciplines
File Size : 42.80 MB
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New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.
Category: Language Arts & Disciplines

Marketing And Semiotics

Author : Jean Umiker-Sebeok
ISBN : 9783110853254
Genre : Language Arts & Disciplines
File Size : 57.89 MB
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Category: Language Arts & Disciplines

New Directions In Linguistics And Semiotics

Author : James E. Copeland
ISBN : 9789027235244
Genre : Language Arts & Disciplines
File Size : 25.8 MB
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This volume derives from a symposium held in March 1982, to celebrate the inauguration of the Department of Linguistics at Rice University. The focus of the symposium was the state of linguistics and semiotics in its recent past, the current status, and directions to be explored in the immediate future.
Category: Language Arts & Disciplines

Critical Visions

Author : Anthony Elliott
ISBN : 0742526909
Genre : Social Science
File Size : 31.22 MB
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In this remarkable book, Anthony Elliott develops a wide-ranging analysis of key issues and debates in contemporary social theory. Drawing social theory, cultural studies, and psychoanalysis together in a bold configuration, Elliott challenges the widespread view that social theory seems to have lost its way as a result of the diversification of conceptual approaches. In outlining an approach that places imagination and creativity at the center of social theory, Elliott argues that theoretical pluralism from post-structuralism to postmodernism, from psychoanalysis to deconstruction represents not the demise, but the renewal of critical social theory. Elliott opens with critical readings of the terrain of contemporary social theory and theorists, among them Ulrich Beck, Anthony Giddens, Jurgen Habermas, Jacques Lacan, Cornelius Castoriadis, and Julia Kristeva. He follows with an analysis of key debates in critical social theory. Questions relating to the globalization of risk, citizenship, morality and ethics, politics and norms, and sexuality and desire are all explored. This book is essential reading for students seeking a broad understanding of the confluence of sociology, social theory, politics, and cultural studies."
Category: Social Science

Go Figure New Directions In Advertising Rhetoric

Author : Edward F. McQuarrie
ISBN : 9781317469612
Genre : Business & Economics
File Size : 30.40 MB
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Rhetorical scholarship has found rich source material in the disciplines of advertising, communications research, and consumer behavior. Advertising, considered as a kind of communication, is distinguished by its focus on causing action. Its goal is not simply to communicate ideas, educate, or persuade, but to move a prospect closer to a purchase. The editors of "Go Figure! New Directions in Advertising Rhetoric" have been involved in developing the scholarship of advertising rhetoric for many years. In this volume they have assembled the most current and authoritative new perspectives on this topic. The chapter authors all present previously unpublished concepts that represent advances beyond what is already known about advertising rhetoric. In the opening and closing chapters editors Ed McQuarrie and Barbara Phillips provide an integrative view of the current state of the art in advertising rhetoric.
Category: Business & Economics

Beyond The Cultural Turn

Author : Victoria E. Bonnell
ISBN : 0520216792
Genre : Social Science
File Size : 56.82 MB
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A collection of engaging essays that look specifically at the effect of culturalism on history and sociology and propose new directions in the theory and practice of research.
Category: Social Science