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Social Semiotics

Author : Thomas Hestbaek Andersen
ISBN : 9781317447870
Genre : Language Arts & Disciplines
File Size : 71.8 MB
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M.A.K Halliday’s work has been hugely influential in linguistics and beyond since the 1960s. This is a collection of interviews with key figures in the generation of social semioticians who have taken Halliday’s concept of social semiotics and developed it further in various directions, making their own original contributions to theory and practice. This book highlights their main lines of thought and considers how they relate to both the original concept of social semiotics and to each other. Key themes include: Linguistic studies, multilinguality and evolution of language; Text, discourse and classroom studies; Digital texts, computer communication and science teaching; Multimodal text- and discourse analysis; Education and literacy; Media work and visual and audio modes; Critical Discourse Analysis. Featuring interviews with leading figures from linguistics, education and communication studies, a framing introduction and concluding chapter summing up commonalities and differences, connections and conflicts and key themes, this is essential reading for any scholar or student working in the area of social semiotics and systemic functional linguistics. Additional video resources are available on the Routledge website. Featuring: Christian M.I.M. Matthiessen, Theo Van Leeuwen, James R. Martin, Jay Lemke, Gunther Kress
Category: Language Arts & Disciplines

New Directions In The Analysis Of Multimodal Discourse

Author : Terry D. Royce
ISBN : 9781136601637
Genre : Language Arts & Disciplines
File Size : 88.35 MB
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New Directions in the Analysis of Multimodal Discourse offers a comprehensive international view of multimodal discourse and presents new directions for research and application in this growing field. With contributions from top scholars around the world, this work opens up the field of multimodal discourse analysis as it covers a wide range of interests such as computational linguistics, education, ideology, and media discourse. The range and scope of the chapters in this book provide groundbreaking insights into exploring and accounting for the various facets of multimodality in a range of texts and contexts. Initial chapters specifically aim to tackle theoretical issues, while subsequent chapters focus on important research areas such as writing and graphology, genre, ideology, computational concordancing, literacy, and cross cultural and cross linguistic issues. In the final chapters, an emphasis is placed on the educational implications of multimodality in first and second language contexts, a particularly new and interesting contribution.
Category: Language Arts & Disciplines

Advancing Multimodal And Critical Discourse Studies

Author : Sumin Zhao
ISBN : 9781315520995
Genre : Language Arts & Disciplines
File Size : 33.48 MB
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As a founder and leading figure in multimodality and social semiotics, Theo van Leuween has made significant contributions to a variety of research fields, including discourse analysis, sociolinguistics, communication and media studies, education, and design. In celebration of his illustrious research career, this volume brings together a group of leading and emerging scholars in these fields to review, explore and advance two central research agendas set out by van Leeuwen: the categorisation of the meaning potential of various semiotic resources and the examination of their uses in different forms of communication, and the critical analysis of the interaction between semiotic forms, norms and technology in discursive practices. Through 11 cutting-edge research papers and an experimental visual essay, the book investigates a broad range of semiotic resources including touch, sound, image, texture, and discursive practices such as community currency, fitness regime, film scoring, and commodity upcycling. The book showcases how social semiotics and multimodality can provide insights into the burning issues of the day, such as global neoliberalism, terrorism, consumerism, and immigration.
Category: Language Arts & Disciplines

Marketing And Semiotics

Author : Jean Umiker-Sebeok
ISBN : 9783110853254
Genre : Language Arts & Disciplines
File Size : 31.21 MB
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Category: Language Arts & Disciplines

New Studies In Multimodality

Author : Ognyan Seizov
ISBN : 9781350026520
Genre : Language Arts & Disciplines
File Size : 22.38 MB
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Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.
Category: Language Arts & Disciplines

The Discourse Of News Values

Author : Monika Bednarek
ISBN : 9780190653958
Genre : Language Arts & Disciplines
File Size : 46.81 MB
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The Discourse of News Values breaks new ground in news media research in offering the first book-length treatment of the discursive construction of news values through words and images. Monika Bednarek and Helen Caple combine in-depth theoretical discussion with detailed empirical analysis to introduce their innovative analytical framework: discursive news values analysis (DNVA). DNVA allows researchers to systematically investigate how reported events are "sold" to audiences as "news" (made newsworthy) through the semiotic resources of language and image. With an interdisciplinary and multi-methodological approach, The Discourse of News Values analyzes authentic news discourse (both language and images) from around the English-speaking world through three new case studies: one that analyzes newsworthiness around the topic of cycling/cyclists; another that analyzes news values in images disseminated by news media organizations via Facebook; and a third that focuses on news values in "most shared" news items. Introducing readers to the possibilities of both DNVA and corpus-assisted multimodal discourse analysis (CAMDA), The Discourse of News Values brings together corpus linguistics and multimodal discourse analysis in a stimulating and unique book for researchers in Linguistics, Semiotics, Critical Discourse Analysis and Media/Journalism Studies.
Category: Language Arts & Disciplines

New Directions In Linguistics And Semiotics

Author : James E. Copeland
ISBN : 9789027235244
Genre : Language Arts & Disciplines
File Size : 37.14 MB
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This volume derives from a symposium held in March 1982, to celebrate the inauguration of the Department of Linguistics at Rice University. The focus of the symposium was the state of linguistics and semiotics in its recent past, the current status, and directions to be explored in the immediate future.
Category: Language Arts & Disciplines

Introducing Social Semiotics

Author : Theo Van Leeuwen
ISBN : 0415249430
Genre : Language Arts & Disciplines
File Size : 82.58 MB
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Introducing Social Semiotics uses a wide variety of texts including photographs, adverts, magazine pages and film stills to explain how meaning is created through complex semiotic interactions. Practical exercises and examples as wide ranging as furniture arrangements in public places and advertising jingles, provide readers with the knowledge and skills they need to be able to analyze and also produce successful multimodal texts and designs. The book traces the development of semiotic resources through particular channels such as the history of the Press and advertising; and explores how and why these resources change over time, for reasons such as advancing technology. Featuring a full glossary of terms, exercises, discussion points and suggestions for further reading, Introducing Social Semiotics makes concrete the complexities of meaning making and is essential reading for anyone interested in how communication works.
Category: Language Arts & Disciplines

Beyond The Cultural Turn

Author : Victoria E. Bonnell
ISBN : 0520216792
Genre : Social Science
File Size : 29.72 MB
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A collection of engaging essays that look specifically at the effect of culturalism on history and sociology and propose new directions in the theory and practice of research.
Category: Social Science

The Cambridge Handbook Of Social Representations

Author : Gordon Sammut
ISBN : 9781107042001
Genre : Psychology
File Size : 32.85 MB
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Provides the requisite theoretical and methodological guidelines for undertaking social research addressing relevant contemporary social issues.
Category: Psychology