SOCIAL NETWORKS AND POPULAR UNDERSTANDING OF SCIENCE AND HEALTH

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Social Networks And Popular Understanding Of Science And Health

Author : Brian G. Southwell
ISBN : 9781421413259
Genre : Social Science
File Size : 37.61 MB
Format : PDF
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Using social media and peer-to-peer networks to teach people about science and health may seem like an obvious strategy. Yet recent research suggests that systematic reliance on social networks may be a recipe for inequity. People are not consistently inclined to share information with others around them, and many people are constrained by factors outside of their immediate control. Ironically, the highly social nature of humankind complicates the extent to which we can live in a society united solely by electronic media. Stretching well beyond social media, this book documents disparate tendencies in the ways people learn and share information about health and science. By reviewing a wide array of existing research—ranging from a survey of New Orleans residents in the weeks after Hurricane Katrina to analysis of Twitter posts related to H1N1 to a physician-led communication campaign explaining the benefits of vaginal birth—Brian Southwell explains why some types of information are more likely to be shared than others and how some people never get exposed to seemingly widely available information. This book will appeal to social science students and citizens interested in the role of social networks in information diffusion and yet it also serves as a cautionary tale for communication practitioners and policymakers interested in leveraging social ties as an inexpensive method to spread information. -- K. "Vish" Viswanath, Harvard School of Public Health and the Dana-Farber Cancer Institute
Category: Social Science

Social Networks And Health

Author : Thomas W. Valente
ISBN : 9780199885299
Genre : Medical
File Size : 34.42 MB
Format : PDF
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Relationships and the pattern of relationships have a large and varied influence on both individual and group action. The fundamental distinction of social network analysis research is that relationships are of paramount importance in explaining behavior. Because of this, social network analysis offers many exciting tools and techniques for research and practice in a wide variety of medical and public health situations including organizational improvements, understanding risk behaviors, coordinating coalitions, and the delivery of health care services. This book provides an introduction to the major theories, methods, models, and findings of social network analysis research and application. In three sections, it presents a comprehensive overview of the topic; first in a survey of its historical and theoretical foundations, then in practical descriptions of the variety of methods currently in use, and finally in a discussion of its specific applications for behavior change in a public health context. Throughout, the text has been kept clear, concise, and comprehensible, with short mathematical formulas for some key indicators or concepts. Researchers and students alike will find it an invaluable resource for understanding and implementing social network analysis in their own practice.
Category: Medical

Understanding Social Networks

Author : Charles Kadushin
ISBN : 9780199920815
Genre : Social Science
File Size : 33.7 MB
Format : PDF, ePub, Mobi
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Despite the swift spread of social network concepts and their applications and the rising use of network analysis in social science, there is no book that provides a thorough general introduction for the serious reader. Understanding Social Networks fills that gap by explaining the big ideas that underlie the social network phenomenon. Written for those interested in this fast moving area but who are not mathematically inclined, it covers fundamental concepts, then discusses networks and their core themes in increasing order of complexity. Kadushin demystifies the concepts, theories, and findings developed by network experts. He selects material that serves as basic building blocks and examples of best practices that will allow the reader to understand and evaluate new developments as they emerge. Understanding Social Networks will be useful to social scientists who encounter social network research in their reading, students new to the network field, as well as managers, marketers, and others who constantly encounter social networks in their work.
Category: Social Science

The Role Of Emotions In Preventative Health Communication

Author : Jessica Gall Myrick
ISBN : 9780739191484
Genre : Health & Fitness
File Size : 37.14 MB
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The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions—fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation—and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.
Category: Health & Fitness

Analyzing Social Networks

Author : Stephen P Borgatti
ISBN : 9781526418463
Genre : Social Science
File Size : 77.17 MB
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Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process—including basic maths principles—without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way. In addition to the fundamentals of network analysis and the research process, this new Second Edition focuses on: Digital data and social networks like Twitter Statistical models to use in SNA, like QAP and ERGM The structure and centrality of networks Methods for cohesive subgroups/community detection Supported by new chapter exercises, a glossary, and a fully updated companion website, this text is the perfect student-friendly introduction to social network analysis.
Category: Social Science

Handbook Of Social Network Technologies And Applications

Author : Borko Furht
ISBN : 1441971424
Genre : Computers
File Size : 69.29 MB
Format : PDF, ePub
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Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of Handbook of Social Network Technologies and Applications is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes contributions from world experts in the field of social networks from both academia and private industry. A number of crucial topics are covered including Web and software technologies and communication technologies for social networks. Web-mining techniques, visualization techniques, intelligent social networks, Semantic Web, and many other topics are covered. Standards for social networks, case studies, and a variety of applications are covered as well.
Category: Computers

Mixed Methods Social Networks Research

Author : Silvia Domínguez
ISBN : 9781139992244
Genre : Social Science
File Size : 34.74 MB
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This edited volume demonstrates the potential of mixed-methods designs for the research of social networks and the utilization of social networks for other research. Mixing methods applies to the combination and integration of qualitative and quantitative methods. In social network research, mixing methods also applies to the combination of structural and actor-oriented approaches. The volume provides readers with methodological concepts to guide mixed-methods network studies with precise research designs and methods to investigate social networks of various sorts. Each chapter describes the research design used and discusses the strengths of the methods for that particular field and for specific outcomes.
Category: Social Science

The Hidden Power Of Social Networks

Author : Robert L. Cross
ISBN : 9781633691537
Genre : Business & Economics
File Size : 53.9 MB
Format : PDF, ePub
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A powerful, visual framework helps managers discover how employees really communicate and collaborate to get work done - and helps them identify ways they can influence these social networks to improve performance and innovation. In The Hidden Power of Social Networks, Cross and Parker, experts in "social network analysis"—a technique that visually maps relationships between people in large, distributed groups - apply this powerful tool to management for the first time. Based on their in-depth study of sixty informal employee networks in well-known companies around the world, Cross and Parker show managers how to conduct a social network analysis of their organization.
Category: Business & Economics

Doing Social Network Research

Author : Garry Robins
ISBN : 9781473916722
Genre : Social Science
File Size : 39.74 MB
Format : PDF, ePub
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Are you struggling to design your social network research? Are you looking for a book that covers more than social network analysis? If so, this is the book for you! With straight-forward guidance on research design and data collection, as well as social network analysis, this book takes you start to finish through the whole process of doing network research. Open the book and you'll find practical, 'how to' advice and worked examples relevant to PhD students and researchers from across the social and behavioural sciences. The book covers: Fundamental network concepts and theories Research questions and study design Social systems and data structures Network observation and measurement Methods for data collection Ethical issues for social network research Network visualization Methods for social network analysis Drawing conclusions from social network results This is a perfect guide for all students and researchers looking to do empirical social network research.
Category: Social Science