SELLING THE RACE

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Selling The Race

Author : Adam Green
ISBN : 9780226306414
Genre : History
File Size : 60.79 MB
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"In his study, Green tells the story of how this unified consciousness was shaped. With this portrayal of black life - complemented by a dozen works of the Chicago photographer Wayne F. Miller - Green ultimately presents African Americans as agents, rather than casualties, of modernity, reenvisioning urban existence in a way that will resonate with anyone interested in race, culture, or the life of cities."--Jacket.
Category: History

Selling The Race

Author : Adam Paul Green
ISBN : OCLC:43958619
Genre : African Americans
File Size : 74.15 MB
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Category: African Americans

Selling The Yellow Jersey

Author : Eric Reed
ISBN : 9780226206677
Genre : Sports & Recreation
File Size : 52.67 MB
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Yellow Livestrong wristbands were taken off across America in early 2013 when Lance Armstrong confessed to Oprah Winfrey that he had doped during the seven Tour de France races he won. But the foreign cycling world, which always viewed Armstrong with suspicion, had already moved on. The bellwether events of the year were Chris Froome’s victory in the Tour and the ousting of Pat McQuaid as director of the Union Cycliste Internationale. Even without Armstrong, the Tour will roll on— its gigantic entourage includes more than 200 racers, 450 journalists, 260 cameramen, 2,400 support vehicles carrying 4,500 people, and a seven-mile-long publicity caravan. It remains one of the most-watched annual sporting events on television and a global commercial juggernaut. In Selling the Yellow Jersey, Eric Reed examines the Tour’s development in France as well as the event’s global athletic, cultural, and commercial influences. The race is the crown jewel of French cycling, and at first the newspapers that owned the Tour were loath to open up their monopoly on coverage to state-owned television. However, the opportunity for huge payoffs prevailed, and France tapped into global networks of spectatorship, media, business, athletes, and exchanges of expertise and personnel. In the process, the Tour helped endow world cycling with a particularly French character, culture, and structure, while providing proof that globalization was not merely a form of Americanization, imposed on a victimized world. Selling the Yellow Jersey explores the behind-the-scenes growth of the Tour, while simultaneously chronicling France’s role as a dynamic force in the global arena.
Category: Sports & Recreation

Selling The American Muscle Car

Author : Diego Rosenberg
ISBN : 9781613252031
Genre : Transportation
File Size : 71.89 MB
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As the muscle car wars developed in the early 1960s, auto manufacturers scrambled to find catchy marketing campaigns to entice the buying public into their dealerships. General Motors, Ford, and Chrysler, with all their divisions, as well as AMC and Studebaker, inevitably sank billions of dollars into one-upmanship in an effort to vie for the consumer's last dollar. Automotive writer Diego Rosenberg examines the tactics and components used by manufacturers in waging war against one another in the muscle car era. Manufacturers poured millions into racing programs, operating under the principle of "Win on Sunday, Sell on Monday." Cars were given catchy nicknames, such as The GTO Judge, Plymouth Roadrunner, Cobra, and Dodge Super Bee. Entire manufacturer lines were given catchy marketing campaigns, such as Dodge's Scat Pack, AMC's Go Package, and Ford's Total Performance. From racing to commercials to print ads, from dealer showrooms to national auto shows, each manufacturer had its own approach in vying for the buyer's attention, and gimmicks and tactics ranged from comical to dead serious. Selling the American Muscle Car: Marketing Detroit Iron in the 60s and 70s takes you back to an era when options were plentiful and performance was cheap. You will relive or be introduced to some of the cleverest marketing campaigns created during a time when America was changing every day.
Category: Transportation

Selling The American Way

Author : Laura A. Belmonte
ISBN : 9780812221190
Genre : History
File Size : 46.49 MB
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In 1955, the United States Information Agency published a lavishly illustrated booklet called My America. Assembled ostensibly to document "the basic elements of a free dynamic society," the booklet emphasized cultural diversity, political freedom, and social mobility and made no mention of McCarthyism or the Cold War. Though hyperbolic, My America was, as Laura A. Belmonte shows, merely one of hundreds of pamphlets from this era written and distributed in an organized attempt to forge a collective defense of the "American way of life." Selling the American Way examines the context, content, and reception of U.S. propaganda during the early Cold War. Determined to protect democratic capitalism and undercut communism, U.S. information experts defined the national interest not only in geopolitical, economic, and military terms. Through radio shows, films, and publications, they also propagated a carefully constructed cultural narrative of freedom, progress, and abundance as a means of protecting national security. Not simply a one-way look at propaganda as it is produced, the book is a subtle investigation of how U.S. propaganda was received abroad and at home and how criticism of it by Congress and successive presidential administrations contributed to its modification.
Category: History

The Race For Space

Author : Ajay Kumar Bhootra
ISBN : 9789386867117
Genre : Business & Economics
File Size : 54.84 MB
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Category: Business & Economics

From The Race Shop Floor

Author : Hedley J. Cox
ISBN : 9781465324474
Genre : Biography & Autobiography
File Size : 27.89 MB
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This is the inside story of how motorcycle race team of the 'forties worked. How a division in the company's outlook drove it to bankruptcy. The story of how a member of the racing team saw it all. How he participated in racing, and devised a new machine, but was swept aside. How he emigrated, and tried to get a factory to embrace a new world view but was frustrated again. Lessons that Detroit might heed. How he moved into an academic program, and aided the US Air Force in its search for lower costs.
Category: Biography & Autobiography

Selling The Silver Bullet

Author : Avi Santo
ISBN : 9781477303979
Genre : Performing Arts
File Size : 78.11 MB
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Originating as a radio series in 1933, the Lone Ranger is a cross-media star who has appeared in comic strips, comic books, adult and juvenile novels, feature films and serials, clothing, games, toys, home furnishings, and many other consumer products. In his prime, he rivaled Mickey Mouse as one of the most successfully licensed and merchandised children's properties in the United States, while in more recent decades, the Lone Ranger has struggled to resonate with consumers, leading to efforts to rebrand the property. The Lone Ranger's eighty-year history as a lifestyle brand thus offers a perfect case study of how the fields of licensing, merchandizing, and brand management have operated within shifting industrial and sociohistorical conditions that continue to redefine how the business of entertainment functions. Deciphering how iconic characters gain and retain their status as cultural commodities, Selling the Silver Bullet focuses on the work done by peripheral consumer product and licensing divisions in selectively extending the characters' reach and in cultivating investment in these characters among potential stakeholders. Tracing the Lone Ranger's decades-long career as intellectual property allows Avi Santo to analyze the mechanisms that drive contemporary character licensing and entertainment brand management practices, while at the same time situating the licensing field's development within particular sociohistorical and industrial contexts. He also offers a nuanced assessment of the ways that character licensing firms and consumer product divisions have responded to changing cultural and economic conditions over the past eighty years, which will alter perceptions about the creative and managerial authority these ancillary units wield.
Category: Performing Arts

The Race To Fix The Global Economy

Author : Sarah Levete
ISBN : 9781477778456
Genre : Juvenile Nonfiction
File Size : 35.34 MB
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The global economy is a complex system. This volume helps young people understand just how it works. In an approachable, interesting style, it explains what the global economy is and how it has evolved, how national economies are more interdependent than ever before, and how the banking system plays a role in how money flows over borders. Readers also learn how such economic interdependence can lead to global financial crises. For students interested in how money works, this volume is a great resource in helping them understand the potential and perils of a financially interdependent world.
Category: Juvenile Nonfiction