SELL WITH A STORY HOW TO CAPTURE ATTENTION BUILD TRUST AND CLOSE THE SALE

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Sell With A Story

Author : Paul Smith
ISBN : 9780814437124
Genre : Business & Economics
File Size : 69.39 MB
Format : PDF, ePub
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Despite all the high-tech tools available to salespeople, the most personal method still works best. Storytelling packs the emotional punch to turn routine presentations into productive relationships. It explains products or services in ways that resonate; it connects people and creates momentum. Stories speak to the part of the brain where decisions are made. Paul Smith, author of the acclaimed Lead with a Story, shifts his best-selling formula to the sales arena. In Sell with a Story, he identifies the ingredients of the most effective sales stories and reveals how to: Select the right story Craft a compelling and memorable narrative Incorporate challenge, conflict, and resolution Use stories to introduce yourself, build rapport, address objections, add value, bring data to life, create a sense of urgency, and more Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Category: Business & Economics

Summary Of Sell With A Story

Author : PCC
ISBN : 9788832544664
Genre : Literary Collections
File Size : 20.54 MB
Format : PDF, Docs
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The must-read summary of Paul Smith’s book: "Sell with a story". Stories sell. Great SALES STORIES sell even more. "Sell With a Story is a rich compilation of story techniques that can improve any persuasion process. Added- value of this summary: • Save time • Understand the key lessons in personal change • Expand on your motivation To learn more, read “Sell with a story”. Complete with model stories, skill-building exercises, and enlightening examples from Microsoft, Costco, Xerox, Abercrombie & Fitch, Hewlett Packard, and other top companies, this powerful and practical guide gives you the tools you need to turn your experiences into stories that sell.
Category: Literary Collections

The Sales Survival Handbook

Author : Ken Kupchik
ISBN : 9780814438657
Genre : Business & Economics
File Size : 28.40 MB
Format : PDF, ePub, Mobi
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"The Sales Survival Handbook, the funniest sales book of all time." --Hubspot Working in sales, you have the opportunity to make more money and drink more coffee than you ever thought possible! You also get these bonus benefits: customers who lie to your face, quotas that change as soon as you hit them, management that puts soul-crushing demands on you to produce . . . and so much pressure you're likely to experience PSSD (Post Sales Stress Disorder). Whether you've been in sales for a while, are new to the game, or just need a lift, this humorous yet practical guide shows you how to: Overcome objections without tears * Get out of a sales slump...legally * Cold call without sedatives * Beg for referrals * Spot common types of customers, coworkers, and managers * Decipher compensation plans * Deal with the day-to-day * Maintain a social life (mission impossible) * And much, much more The Sales Survival Handbook contains all the do's, don'ts, quizzes, lists, and real-world advice you need to survive the agony and enjoy the ecstasy of your sales career.
Category: Business & Economics

Don T Pay For Your Mba

Author : Laurie Pickard
ISBN : 9780814438497
Genre : Business & Economics
File Size : 33.22 MB
Format : PDF, Kindle
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Who needs a mountain of debt? Each year, the nation's top business schools are flooded with applications from people eager to pursue their MBA dreams. But those aspirations come at a steep price. According to U.S. News and World Report, the average debt load for graduates of NYU's Stern School of Business, MIT's Sloan School of Management, and other top business schools exceeds $100,000. Like most, author Laurie Pickard couldn't shoulder that. But she faced a dilemma: despite two degrees and a Peace Corps stint, she needed a business education to land her dream job in international development. She decided to take her education into her own hands, and found that some of those same prestigious business schools offer MOOCs (massive online open courses) for low or even no cost. By picking the right classes from the best schools, she gained the skills-without all the debt. In Don't Pay for Your MBA, Pickard shows self-starters, career changers, and budding entrepreneurs how to navigate the expanding universe of online education. Building on her popular No-Pay MBA blog, Pickard reveals how to: Define your goals and tailor a curriculum that works for you * Master the language of business * Build a strong network * Choose a concentration and deepen your expertise * Showcase your nontraditional education in a way that attracts offers Self-directed learning fills gaps in your training, positions you for promotions, and opens up new opportunities. Why pay exorbitant tuition when you can MOOC your way to success?
Category: Business & Economics

Control The Conversation

Author : James O. Pyle
ISBN : 9781632658654
Genre : Self-Help
File Size : 30.38 MB
Format : PDF, ePub
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Where were you tonight? How did that meeting go? Are you seeing someone else? What qualifies you for this job? These are just a few of the usual questions we might answer in a day. A typical answer to the last question would include a series of “whats”: what experience you have, what you studied in school, and what you do well. In Control the Conversation, the authors guide you in crafting a response to a question, not just an answer. A response should be multi-dimensional and include relevant and compelling information that goes beyond a mere answer. The authors help you build and apply this skill set. You will learn how to manage the four areas of disclosure—people, places, things, and events in time. You will also develop competence in techniques that will help you take control and get your message across in any kind of interview. You will discover how to: Master answer enhancers, such as keywords and body language Analyze a question and understand the motivation behind it Use questions artfully as part of your response With these skills as part of your repertoire, you’ll also learn apply them in specific applications such as: Job interviews Sales Common exchanges Meetings and media Dating and family situations No matter the question, Control the Conversation will show you how to steer every exchange in your favor.
Category: Self-Help

The Conversion Code

Author : Chris Smith
ISBN : 9781119211884
Genre : Business & Economics
File Size : 57.78 MB
Format : PDF, ePub, Mobi
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"The business world is moving away from "belly to belly" interactions and traditional advertising. The Conversion Code is a step-by-step blueprint for capturing Internet leads, converting them into appointments and closing prospects into sales. It will teach readers to generate thousands of leads from social media and turn those into closed sales. Much of the sales and marketing advice of yesterday does not apply today's techsavvy, mobilefirst, social media addicted consumers. Instead, companies are being forced to engage with their prospective customer's first online; using social media, mobile apps, blogs and live chat, before ever meeting in-person. No matter what product the company is selling or what industry the company is in, reading this book will increase volume and quality of Internet leads and closed sales."--
Category: Business & Economics

Media Selling

Author : Charles Warner
ISBN : 9781444359275
Genre : Business & Economics
File Size : 64.58 MB
Format : PDF, ePub, Docs
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This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
Category: Business & Economics

Ultimate Small Business Marketing Guide

Author : James Stephenson
ISBN : 9781613080436
Genre : Business & Economics
File Size : 71.40 MB
Format : PDF, Mobi
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The second edition of this comprehensive guide introduces new marketing, advertising, sales and public relations techniques to the 1,500 proven ideas from the first edition. It adds dozens of new high-tech strategies required to stay one step ahead in today’s highly competitive global marketplace. Off- and online resources have been updated and new ones—including blogs and new websites—have been added.
Category: Business & Economics

Trust Funnel

Author : Brian G. Johnson
ISBN : 9781630472986
Genre : Business & Economics
File Size : 22.31 MB
Format : PDF, ePub, Mobi
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How does a dyslexic college dropout become an Internet marketing guru, living a life of wealth and freedom many people only dream of? Answer: by seeing a need and filling it. When his dad purchased a shiny new Apple 2E in 1983, it didn't take long for Brian G. Johnson to discover video games. He was hooked. However, what really blew him away was what he discovered several years later-the Internet. Brian knew it would completely change how and where people spent their money. Most of all, it would level the playing field for average folks, allowing them to cash in as it reached the masses. Trust Funnel is one part memoir, three parts "how-to" manual for anyone seeking the freedom to work when and where they want as they build an Internet marketing business on a shoestring budget. Inspired by Zig Ziglar, it examines how the Web and online success revolve around trust and the acts of: listening liking trusting buying Trust can be found in many places online. It can be found among site visitors who decide to "like" a page or post. It can be found in another selfie that appears on someone's Facebook newsfeed. And it can be found in the complex algorithms that power Google rankings, Facebook, and the various other social sites. Gone are the days of links, Google page rankings, and Facebook's EdgeRank. Today's online currency that powers the Web and online success is trust. With Trust Funnel, Brian provides detailed formulas and rituals that enable anyone to leverage the exact same strategies, tactics, and philosophies that have allowed him to drive traffic, build trust, and earn a very comfortable living. Trust Funnel tells the story of his mind-boggling success and can be the springboard to yours.
Category: Business & Economics