SALT SUGAR FAT HOW THE FOOD GIANTS HOOKED US

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Salt Sugar Fat

Author : Michael Moss
ISBN : 9781448133871
Genre : Business & Economics
File Size : 58.70 MB
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The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what’s in your shopping basket?
Category: Business & Economics

Summary Of Salt Sugar Fat

Author : Instaread
ISBN : 9781683784708
Genre : Study Aids
File Size : 61.89 MB
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Summary of Salt Sugar Fat by Michael Moss | Includes Analysis Preview: Salt Sugar Fat by Michael Moss is a compelling nonfiction investigation into how corporate food manufacturers have come to rely on salt, sugar, and fat as the mainstays of processed and prepackaged food. The food industry in the United States has become intensely dependent on these three potentially harmful ingredients to achieve its massive profits. This reliance has contributed to myriad public health problems, such as rising incidence of diabetes and obesity. Food executives have sought to manipulate consumption and drive up revenue at the expense of their consumers’ health. The market for processed foods is an extremely competitive one; the average grocery store carries tens of thousands of products, of which only a small percentage will remain on the shelf and produce modest sales by industry standards. To maintain an advantage against rival companies, food manufacturers must continually churn out products that consumers crave… PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book. Inside this Instaread Summary of Salt Sugar Fat by Michael Moss | Includes Analysis · Overview of the Book · Important People · Key Takeaways · Analysis of Key Takeaways About the Author With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. Visit our website at instaread.co.
Category: Study Aids

Author : Wilbur A. Smith
ISBN : 9604501763
Genre : Italo-Ethiopian War, 1935-1936
File Size : 49.42 MB
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Africa, in 1935, is on the brink of war with Italy. A Texan with a gift for resurrecting rundown war vehicles teams with a wily and entrepreneurial Englishman in an unlikely match that leads to much more than a business deal.
Category: Italo-Ethiopian War, 1935-1936

Creating Resilience

Author : Bch Mnlp Locher, Cindy
ISBN : 9781304763655
Genre : Self-Help
File Size : 64.99 MB
Format : PDF, ePub, Mobi
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Are you a hypnotist looking to create longer lasting results for your clients? You may have already determined that direct, outcome-based suggestion alone cannot create the deepest and most lasting changes. These scripts have been specially written to create and deepen your clients' ego strength and the characteristic of personal resilience, which is recognized by the American Psychological Association to be a fundamental personality trait in healthy and successful individuals.
Category: Self-Help

Introduction To The Us Food System

Author : Roni Neff
ISBN : 9781118913055
Genre : Medical
File Size : 60.27 MB
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A public health approach to the US food system Introduction to the US Food System: Public Health, Environment, and Equity is a comprehensive and engaging textbook that offers students an overview of today's US food system, with particular focus on the food system's interrelationships with public health, the environment, equity, and society. Using a classroom-friendly approach, the text covers the core content of the food system and provides evidence-based perspectives reflecting the tremendous breadth of issues and ideas important to understanding today's US food system. The book is rich with illustrative examples, case studies, activities, and discussion questions. The textbook is a project of the Johns Hopkins Center for a Livable Future (CLF), and builds upon the Center's educational mission to examine the complex interrelationships between diet, food production, environment, and human health to advance an ecological perspective in reducing threats to the health of the public, and to promote policies that protect health, the global environment, and the ability to sustain life for future generations. Issues covered in Introduction to the US Food System include food insecurity, social justice, community and worker health concerns, food marketing, nutrition, resource depletion, and ecological degradation. Presents concepts on the foundations of the US food system, crop production, food system economics, processing and packaging, consumption and overconsumption, and the environmental impacts of food Examines the political factors that influence food and how it is produced Ideal for students and professionals in many fields, including public health, nutritional science, nursing, medicine, environment, policy, business, and social science, among others Introduction to the US Food System presents a broad view of today's US food system in all its complexity and provides opportunities for students to examine the food system's stickiest problems and think critically about solutions.
Category: Medical

Edible Memory

Author : Jennifer A. Jordan
ISBN : 9780226228242
Genre : Cooking
File Size : 42.98 MB
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Each week during the growing season, farmers’ markets offer up such delicious treasures as brandywine tomatoes, cosmic purple carrots, pink pearl apples, and chioggia beets—varieties of fruits and vegetables that are prized by home chefs and carefully stewarded by farmers from year to year. These are the heirlooms and the antiques of the food world, endowed with their own rich histories. While cooking techniques and flavor fads have changed from generation to generation, a Ribston Pippin apple today can taste just as flavorful as it did in the eighteenth century. But how does an apple become an antique and a tomato an heirloom? In Edible Memory, Jennifer A. Jordan examines the ways that people around the world have sought to identify and preserve old-fashioned varieties of produce. In doing so, Jordan shows that these fruits and vegetables offer a powerful emotional and physical connection to a shared genetic, cultural, and culinary past. Jordan begins with the heirloom tomato, inquiring into its botanical origins in South America and its culinary beginnings in Aztec cooking to show how the homely and homegrown tomato has since grown to be an object of wealth and taste, as well as a popular symbol of the farm-to-table and heritage foods movements. She shows how a shift in the 1940s away from open pollination resulted in a narrow range of hybrid tomato crops. But memory and the pursuit of flavor led to intense seed-saving efforts increasing in the 1970s, as local produce and seeds began to be recognized as living windows to the past. In the chapters that follow, Jordan combines lush description and thorough research as she investigates the long history of antique apples; changing tastes in turnips and related foods like kale and parsnips; the movement of vegetables and fruits around the globe in the wake of Columbus; and the poignant, perishable world of stone fruits and tropical fruit, in order to reveal the connections—the edible memories—these heirlooms offer for farmers, gardeners, chefs, diners, and home cooks. This deep culinary connection to the past influences not only the foods we grow and consume, but the ways we shape and imagine our farms, gardens, and local landscapes. From the farmers’ market to the seed bank to the neighborhood bistro, these foods offer essential keys not only to our past but also to the future of agriculture, the environment, and taste. By cultivating these edible memories, Jordan reveals, we can stay connected to a delicious heritage of historic flavors, and to the pleasures and possibilities for generations of feasts to come.
Category: Cooking

Love What You Eat

Author : Nicholette M. Martin MDHC
ISBN : 9781496935496
Genre : Health & Fitness
File Size : 28.5 MB
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Love What You Eat presents an eating plan that encourages people to change their habits and their lives-one food at a time. If youre looking for weight loss, more energy, better overall health, or all of the above, this book will be your guide. Love What You Eat educates the reader about the many factors that contribute to overeating and obesity, while teaching the importance of mindful eating for long-term health and wellness. Learning to eat differently without starving your body or your wallet is my unique approach. I believe this book will give the reader options they want and the simplicity they desire. As a physician, I am familiar with how the body works and what it takes to make it work properly. As the obesity epidemic continues to rage out of control and the number of people developing metabolic syndrome increases, more and more lives are at risk. We need to have a different relationship with food and what we call fuel for or bodies. Love What You Eat will show the reader how to do that.
Category: Health & Fitness

Tasty

Author : John McQuaid
ISBN : 9781451685022
Genre : Psychology
File Size : 20.60 MB
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“A fascinating blend of culinary history and the science of taste” (Publishers Weekly, starred review), from the first bite taken by our ancestors to ongoing scientific advances in taste and today’s “foodie” revolution. Can’t resist the creamy smoothness of butter? Blame Darwinian natural selection. Crave the immediate zing of sweets? They bathe your brain in a seductive high. Enjoy the savory flavors of grilled meat? So did your ancestor Homo erectus. Coffee? You had to overcome your hardwired aversion to its hint of bitterness and learn to like it. Taste is a whole-body experience, and breakthroughs in genetics and microbiology are casting light not only on the experience of french fries and foie gras, but on the mysterious interplay of body, brain, and mind. Reporting from kitchens, supermarkets, farms, restaurants, huge food corporations, and science labs, Pulitzer Prize-winning journalist John McQuaid tells the story of the still-emerging concept of flavor and how our sense of taste will evolve in the coming decades. Tasty explains why children have bizarre and stubborn tastes, how the invention of cooking changed our brains and physiology, why artificial sweeteners never taste quite right, why name brands really do taste better, how a 100,000-year-old walkabout by early humans is responsible for George H.W. Bush’s broccoli-hatred, why “supertasters” like salt, and why “nontasters” are more likely to be alcoholics. “A fascinating story with a beginning some half a billion years ago…McQuaid’s tale is about science, but also about culture, history and, one senses, our future” (Scientific American). Tasty offers a delicious smorgasbord of where taste originated and where it’s going—and why it changes by the day.
Category: Psychology

Expanding Addiction Critical Essays

Author : Robert Granfield
ISBN : 9781135015985
Genre : Social Science
File Size : 72.78 MB
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The study of addiction is dominated by a narrow disease ideology that leads to biological reductionism. In this short volume, editors Granfield and Reinarman make clear the importance of a more balanced contextual approach to addiction by bringing to light critical perspectives that expose the historical and cultural interstices in which the disease concept of addiction is constructed and deployed. The readings selected for this anthology include both classic foundational pieces and cutting-edge contemporary works that constitute critical addiction studies. This book is a welcome addition to drugs or addiction courses in sociology, criminal justice, mental health, clinical psychology, social work, and counseling.
Category: Social Science

Technocreep

Author : Thomas P. Keenan
ISBN : 9781771641234
Genre : Computers
File Size : 37.60 MB
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“Technology is rapidly moving into our bodies,” writes cyber expert Keenan, “and this book gives a chilling look ahead into where that road may lead us – on a one way trip to the total surrender of privacy and the commoditization of intimacy.” Here is the definitive dissection of privacy-eroding and life-invading technologies, coming at you from governments, corporations, and the person next door. Take, for example, “Girls Around Me”: a Russian-made iPhone App that allowed anyone to scan the immediate vicinity for girls and women who checked in on Foursquare and had poorly secured Facebook profiles. It combined this information in a way never intended by the original poster. Going to a Disney theme park? Your creepy new “MagicBand” will alert Minnie Mouse that you’re on the way and she’ll know your kid’s name when you approach her. Thinking about sending your DNA off to Ancestry.com for some “genetic genealogy”? Perhaps you should think again: your genetic information could be used against you. With security scares like the Heartbleed bug (which compromised even supposedly safe internet behemoths like Google and Yahoo!) becoming more commonplace, this book is a must-read for anybody who values their privacy in a wired world.
Category: Computers