Salt Sugar Fat

Author : Michael Moss
ISBN : 9781448133871
Genre : Business & Economics
File Size : 88.40 MB
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The No.1 New York Times Bestseller In China, for the first time, the people who weigh too much now outnumber those who weigh too little. In Mexico, the obesity rate has tripled in the past three decades. In the UK over 60 per cent of adults and 30 per cent of children are overweight, while the United States remains the most obese country in the world. We are hooked on salt, sugar and fat. These three simple ingredients are used by the major food companies to achieve the greatest allure for the lowest possible cost. Here, Pulitzer Prize-winning investigative reporter Michael Moss exposes the practices of some of the most recognisable (and profitable) companies and brands of the last half century. He takes us inside the labs where food scientists use cutting-edge technology to calculate the ‘bliss point’ of sugary drinks. He unearths marketing campaigns designed – in a technique adapted from the tobacco industry – to redirect concerns about the health risks of their products, and reveals how the makers of processed foods have chosen, time and again, to increase consumption and profits, while gambling with our health. Are you ready for the truth about what’s in your shopping basket?
Category: Business & Economics

Pandora S Lunchbox

Author : Melanie Warner
ISBN : 9781451666748
Genre : Business & Economics
File Size : 61.24 MB
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Originally published: New York: Scribner, c2013.
Category: Business & Economics

Your Food Is Fooling You

Author : David A. Kessler, M.D.
ISBN : 9781596438484
Genre : Young Adult Nonfiction
File Size : 74.11 MB
Format : PDF, ePub
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Teen edition of the New York Times bestseller, The End of Overeating Former commissioner of the US Food and Drug Administration David A. Kessler, M.D., argues forcefully that our brain chemistry is being hijacked by the food we eat: that by consuming stimulating combinations of sugar, fat, and salt, we're conditioning our bodies to crave more sugar, fat, and salt—and consigning ourselves to a vicious cycle of overeating. Adapted from the adult trade bestseller The End of Overeating, Your Food Is Fooling You is concise and direct and delivers the same message, many of the fascinating case studies, and the same advice for breaking bad eating habits in a voice and format that's accessible, positive, and affirming for teenagers. Young people are at most risk of forming bad eating habits—but they're also highly aware of body image and highly responsive to positive messages about health and diet. Your Food Is Fooling You is a readable, authoritative, and entertaining call to action by one of our nation's leading public health figures.
Category: Young Adult Nonfiction

Soda Politics

Author : Dr. Marion Nestle
ISBN : 9780190263454
Genre : Social Science
File Size : 69.50 MB
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Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power. Billed as "refreshing," "tasty," "crisp," and "the real thing," sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them. Habitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. So how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? In Soda Politics, the 2016 James Beard Award for Writing & Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a renowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized nations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear confusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. But Soda Politics does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an impact - for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. Soda Politics provides readers with the tools they need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.
Category: Social Science

The Dorito Effect

Author : Mark Schatzker
ISBN : 9781501116131
Genre : Cooking
File Size : 68.76 MB
Format : PDF
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A lively and important argument from an award-winning journalist proving that the key to reversing North America’s health crisis lies in the overlooked link between nutrition and flavor. In The Dorito Effect, Mark Schatzker shows us how our approach to the nation’s number one public health crisis has gotten it wrong. The epidemics of obesity, heart disease, and diabetes are not tied to the overabundance of fat or carbs or any other specific nutrient. Instead, we have been led astray by the growing divide between flavor—the tastes we crave—and the underlying nutrition. Since the late 1940s, we have been slowly leeching flavor out of the food we grow. Those perfectly round, red tomatoes that grace our supermarket aisles today are mostly water, and the big breasted chickens on our dinner plates grow three times faster than they used to, leaving them dry and tasteless. Simultaneously, we have taken great leaps forward in technology, allowing us to produce in the lab the very flavors that are being lost on the farm. Thanks to this largely invisible epidemic, seemingly healthy food is becoming more like junk food: highly craveable but nutritionally empty. We have unknowingly interfered with an ancient chemical language—flavor—that evolved to guide our nutrition, not destroy it. With in-depth historical and scientific research, The Dorito Effect casts the food crisis in a fascinating new light, weaving an enthralling tale of how we got to this point and where we are headed. We’ve been telling ourselves that our addiction to flavor is the problem, but it is actually the solution. We are on the cusp of a new revolution in agriculture that will allow us to eat healthier and live longer by enjoying flavor the way nature intended.
Category: Cooking

The Omnivore S Dilemma

Author : Michael Pollan
ISBN : 9781408807255
Genre : Cooking
File Size : 21.47 MB
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What shall we have for dinner? Such a simple question has grown to have a very complicated answer. We can eat almost anything nature has to offer, but deciding what we should eat stirs anxiety. Should we choose the organic apple or the conventional? If organic, local or imported? Wild fish or farmed? Low-carb or low-cal? As the American culture of fast food and unlimited choice invades the world, Pollan follows his next meal from land to table, tracing the origin of everything consumed and the implications for ourselves and our planet. His astonishing findings will shock all who care about what they put on their plate.
Category: Cooking

Traffic Power Structure

Author : Planka.nu
ISBN : 9781629632650
Genre : Transportation
File Size : 27.32 MB
Format : PDF, Kindle
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The modern traffic system is ecologically unsustainable, emotionally stressful, and poses a physical threat to individuals and communities alike. Traffic is not only an ecological and social problem but also a political one. Modern traffic reproduces the rule of the state and capital and is closely linked to class society. It is a problem of power. At its core lies the notion of “automobility,” a contradictory ideal of free movement closely linked to a tight web of regulations and control mechanisms. This is the main thesis of the manifesto The Traffic Power Structure, penned by the Sweden-based activist network Planka.nu.Planka.nu was founded in 2001 to fight for free public transport. Thanks to creative direct action, witty public interventions, and thought-provoking statements, the network has become a leading voice in Scandinavian debates on traffic. In its manifesto, Planka.nu presents a critique of the automobile society, analyzes the connections between traffic, the environment, and class, and outlines its political vision. The topics explored along the way include Bruce Springsteen, science fiction magazines, high-speed trains, nuclear power, the security-industrial complex, happiness research, and volcano eruptions. Planka.nu rejects demands to travel ever-longer distances in order to satisfy our most basic needs while we lose all sense for proximity and community. The Traffic Power Structure argues for a different kind of traffic in a different kind of world.The book has received several awards in Sweden and has been hailed by Swedish media as a “manifesto of striking analytical depth, based on profound knowledge, and a will to agitation that demands our respect” (Ny Tid).
Category: Transportation

May I Return The Flowers

Author : Michael Moss
ISBN : 098298037X
Genre : Humor
File Size : 44.81 MB
Format : PDF, ePub, Mobi
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Why the Book I began teaching in 1990 as a substitute...the money wasn't great, so my driving force suggested I get a second job...I applied at a local Walmart Super Center and was hired in October of 1992. (I still work for them on a part-time basis, which means I have no life whatsoever) . Over the years, there have been so many stories-unbelievable, amusing, whatever. Friends would tell me to write a book about teaching, Walmart, General Dynamics (Electric Boat Division), and my year in Vietnam... I'm thinking..."Who really cares? Who would read it? Will an agent/publisher approve or will I become familiar with the word 'rejection?' I'm just an average guy." Well, it's time for the law of averages...Enjoy! Michael Moss It's Only Paper Many customers request cash back when they use a debit card. If they request $100.00, I ask them if they want 20s or a hundred dollar bill. If they say they want a big bill, depending on their mood, I might remind them that they only come in one size. About Michael Moss Biographical Info- He was born and raised in New London, Connecticut. He earned a Bachelor of Arts Degree in English at now defunct Windham College in Putney, Vermont, where he was mentored by the wrestling coach and author, John Irving. He began teaching in Florida and currently lives with his wife, Janette, in Henderson, Nevada. I met Janette in Fort Lauderdale in March of 1980... Isn't it coincidental that the Yankees just happened to conduct Spring Training there She took a day off so she could spend it with me on my birthday...so what did I do We're sitting poolside at the hotel, where a lot of the Yankees stayed...I excused myself to get my camera and photo album and spent some time talking with Graig Nettles and Ron Guidry... Lou Piniella walked by and accidentally touched her foot. I told her she was not showering for a few days. Somehow, she STILL married me a few months later on the Fourth of July. There is a picture on a table as you enter our house...it's Janette with Yankee owner George Steinbrenner...many people think he's her father...that would've been interesting.
Category: Humor

That Sugar Book

Author : Damon Gameau
ISBN : 9781250082350
Genre : Health & Fitness
File Size : 63.36 MB
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Based on the documentary THAT SUGAR FILM, this is an explosive exposé of the dangers of sugar.When Australian actor and filmmaker Damon Gameau met a girl he wanted to impress, he decided to get healthy by reducing his sugar intake. In no time he was slimmer, calmer, fitter and happier. But he was also curious: why did the elimination of sugar have such beneficial effects? He decided to experiment by eating 40 teaspoons of sugar a day over the course of 60 days. The results were staggering. Gameau gained nearly 20 pounds; he developed signs of fatty liver disease; and doctors warned him that he was on the road to obesity, diabetes, and heart disease. His journey took him not just down a path to illness, but deep into an investigation into how our food is made and marketed. Gameau interviewed experts and discovered that 80% of products on our supermarket shelves contain sugar, and that 90 million Americans have fatty liver disease directly linked to their sugar consumption. Expanding on That Sugar Film, That Sugar Book offers 30 recipes, in-depth interviews, and colorful graphic images to reveal the truth behind the world's alarming and health-destroying sugar habit. It contains sensible advice on kicking the sugar addiction; lists which foods to avoid; and explains how to shop, how to read labels, and how to cook sugar-free food. A riveting, funny, meticulously well-researched, and shocking exposé, That Sugar Book is destined to change the eating habits of a generation.
Category: Health & Fitness