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Running A Creative Company In The Digital Age

Author : Lucy Baxter
ISBN : 9781843449270
Genre : Business & Economics
File Size : 67.62 MB
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Running a Creative Company in the Digital Age helps you navigate the landscape and learn from seasoned professionals, understanding the mistakes they made so you don't have to make them too! In the modern media industry digital content production is cheaper, more democratic and accessible and it's becoming more attractive - and easier - to do things your own way. So what if you want to set up on your own? This book will guide you through the joys and pitfalls of running your own creative company in today's diverse media climate. This is a nuts and bolts guide to company set up, structure, management and content production for digital platforms, TV, festivals, charities, education, brands and businesses. Full of tips for creating innovative business models and platforms, handling tricky people and situations, funding and networking, these pages are your touchstone for making that bold first move into founder/managing director status. Featuring interviews with industry experts including digital agency and production company CEOs, creative entrepreneurs, crowd funding platforms, investors, film makers, media lawyers and accountants. 'Running a Creative Company in the Digital Age will definitely help you understand how to go about this. It’s essential reading for any writers and filmmakers who want to work for themselves or set up their own company' - Writesofluid 'Should be on the reading list of every Media/Arts/Entrepreneurship college course in the country' - Rajesh Thind, founder of Pindu Productions 'This plain-speaking, accessible guide to setting up a creative business demystifies the entire process, and does so from the unique perspective of a creative who has been there, done it and has the scars to prove it' - Nicola Lees, WFTV
Category: Business & Economics

Content Rights For Creative Professionals Copyrights And Trademarks In A Digital Age

Author : CTI Reviews
ISBN : 9781490288000
Genre : Education
File Size : 51.73 MB
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Facts101 is your complete guide to Content Rights for Creative Professionals, Copyrights and Trademarks in a Digital Age. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

The Death And Life Of The Music Industry In The Digital Age

Author : Jim Rogers
ISBN : 9781780931265
Genre : Social Science
File Size : 22.77 MB
Format : PDF
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The Death and Life of the Music Industry in the Digital Age challenges the conventional wisdom that the internet is 'killing' the music industry. While technological innovations (primarily in the form of peer-to-peer file-sharing) have evolved to threaten the economic health of major transnational music companies, Rogers illustrates how those same companies have themselves formulated highly innovative response strategies to negate the harmful effects of the internet. In short, it documents how the radical transformative potential of the internet is being suppressed by legal and organisational innovations. Grounded in a social shaping perspective, The Death and Life of the Music Industry in the Digital Age contends that the internet has not altered pre-existing power relations in the music industry where a small handful of very large corporations have long since established an oligopolistic dominance. Furthermore, the book contends that widespread acceptance of the idea that online piracy is rampant, and music largely 'free' actually helps these major music companies in their quest to bolster their power. In doing this, the study serves to deflate much of the transformative hype and digital 'deliria' that has accompanied the internet's evolution as a medium for mass communication.
Category: Social Science

Strategic Marketing For The Digital Age

Author : Bill Bishop
ISBN : 0844234419
Genre : Business & Economics
File Size : 59.49 MB
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"Ten years from now Bill Bishop will be seen as someone who opened the doors to the digital marketing for thousands of entrepreneurs." -- Dan Sullivan, President The Strategic Coach, Chicago "The digital domain is quickly becoming one of the world's great--if not the greatest--marketplaces, and Bill Bishop has laid out a comprehensive and comprehensible set of maps and tools on how to get there successfully." -- John Tevlin, President CN Tower, Toronto "This is not just another 'techie' book about using the Internet and World Wide Web. In an immensely practical style, Mr. Bishop shows us how to adapt the changes brought about by the new technology and, even more importantly, how to embrace an entirely new way of thinking about marketing and sales strategy." -- Bonnie Schaefer, Marketing Manager Boehringer-Ingelhiem, NOBL Labs, Sioux Center, Iowa "With clarity, simplicity, and humor, Bishop offers a comprehensive 'how-to' guide for marketing in the Digital Age. Whether you are developing a digital marketing capability or upgrading an existing one, this book is a must! -- D.A. (Sandy) Somers, President Canada Bread, Toronto "A road map through the new technology-driven business environment, Bishop's insights and strategies add value to relationships with clients and strategic business partners." -- Jerry Kalish, President National Benefit Services, Inc., and Harvest Group, Inc., Chicago "Unmatched insights into the impact digital technology is having on all of marketing--research, development, sales, customer service . . . PLUS . . . a powerful strategy for putting those insights to work. I recommend this book to every marketing executive in every type of business." -- Steve Sills, Manager of Industry Marketing Communications J.D. Edwards, Denver
Category: Business & Economics

Media Work

Author : Mark Deuze
ISBN : 9780745658117
Genre : Social Science
File Size : 29.34 MB
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The media are home to an eclectic bunch of people. This book is about who they are, what they do, and what their work means to them. Based on interviews with media professionals in the United States, New Zealand, South Africa, and The Netherlands, and drawing from both scholarly and professional literatures in a wide variety of disciplines, it offers an account of what it is like to work in the media today. Media professionals face tough choices. Boundaries are drawn and erased: between commerce and creativity, between individualism and teamwork, between security and independence. Digital media supercharge these dilemmas, as industries merge and media converge, as audiences become co-creators of content online. The media industries are the pioneers of the digital age. This book is a critical primer on how media workers manage to survive, and is essential reading for anyone considering a career in the media, or who wishes to understand how the media are made.
Category: Social Science


Author : Rick Webb
ISBN : 9781137501189
Genre : Business & Economics
File Size : 83.53 MB
Format : PDF, ePub, Mobi
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As large agencies have struggled to adapt to the digital age, they have come to rely on these freelancers and specialists. These specialists have begun forming shops of their own - the new modern version of the agency. Increased marketing fragmentation and brand's need for specialists means that the time has never been better for a freelancers or niche service providers to build their own small firms. All they're missing is the guidance they need to find their footing. While specialist agencies and freelancers are highly skilled, most have a lot to learn about the mechanics of starting and running an agency. Many of these specialists come from a different background than those who traditionally started agencies: they come from the internet, not the ad world. In Agency, Rick Webb provides a comprehensive guidebook - giving readers the knowledge, strategies, and understanding they'll need to make the exciting transition into a modern creative services firm. Drawing from his experience running his own digital ad agency and working with countless innovative tech start-ups, Webb focuses not just on how to get started, but how to survive in a competitive marketplace. This is a hands-on master class in everything that the agency manager needs to know. From understanding small business banking, to deciding how to price a job and manage procurement, to winning new business, Agency provides everything from basic business and leadership skills to insider tips and industry information. Webb outlines the shape of the ecosystem in which new agencies will be finding their place. Packed with personal anecdotes from his time starting and running the highly successful Barbarian Group, Webb provides practical techniques for building an agile company. Modern agency upstarts need a different sort of education, and Agency provides a remarkable crash course.
Category: Business & Economics

Vj Audio Visual Art And Vj Culture

Author : D-Fuse
ISBN : 1856694909
Genre : Art
File Size : 37.64 MB
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A major change has taken place at dance clubs worldwide: the advent of the VJ. Once the term denoted the presenter who introduced music videos on MTV, but now it defines an artist who creates and mixes video, live and in sync to music. This book looks at the artists at the forefront of this amazing audio-visual experience.
Category: Art

Global Marketing For The Digital Age

Author : Bill Bishop
ISBN : 0658000586
Genre : Business & Economics
File Size : 71.7 MB
Format : PDF, ePub
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Packed with innovative ideas, unique research, and entertaining examples, this pathbreaking book is an essential source for business owners, corporate executives, and marketing professionals. Bishop explains how to play the global field by utilizing more than 50 digital and on-line marketing tools. Includes an analysis and rating of the top 50 trading nations.
Category: Business & Economics

The Business Of Influence

Author : Philip Sheldrake
ISBN : 1119978300
Genre : Business & Economics
File Size : 20.73 MB
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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we’re plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy. “Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the days when you could be your own island. Now, to be successful, you need to live within the influence ecosystem and that requires a change of mindset. Fortunately, Philip Sheldrake will show you how.” David Meerman Scott, bestselling author of The New Rules of Marketing & PR and the new hit Real-Time Marketing & PR
Category: Business & Economics