RETURN ON INVESTMENT IN MEETINGS AND EVENTS

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Return On Investment In Meetings And Events

Author : M. Theresa Breining
ISBN : 9781136368394
Genre : Business & Economics
File Size : 75.41 MB
Format : PDF, Kindle
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The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).
Category: Business & Economics

Event Studies

Author : Donald Getz
ISBN : 9780415506021
Genre : Business & Economics
File Size : 31.64 MB
Format : PDF
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Event Studiesis the only book devoted to developing knowledge and theory about planned events. This book focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. Event Studiesdraws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. Since the first edition of this book there have been many important developments in this field and this second edition features: New sections have been added on: assessment of forces; trends and issues in the world of planned events; examination of three discourses; event-related careers and professionalism; new theory on the event travel career trajectory; implications of social worlds and social media, and new theory on convergence in the forms and functions of events. Expert contributions and personal viewpoints from a number of respected events academics Updated Research Notes to connect readers to the vast and diverse current literature, methods and techniques pertaining to events. Instructor’s Guide including PowerPoint Slides for each chapter at www.routledeg.com/cw/getz
Category: Business & Economics

Beyond Learning Objectives

Author : Jack J. Phillips
ISBN : 9781562865184
Genre : Business & Economics
File Size : 20.3 MB
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A learning objective is a statement that describes expected outcomes of a learning event. A seemingly simple concept, it is extremely important in the process of developing effective learning programs. This book links learning objectives to program return on investment (ROI).
Category: Business & Economics

Handbook Of Improving Performance In The Workplace Measurement And Evaluation

Author : James L. Moseley
ISBN : 9780470190678
Genre : Business & Economics
File Size : 68.95 MB
Format : PDF
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Each volume in this set provides a current review of all information available for the three core areas of improving performance in the workplace: instructional design and training delivery, intervention selection and implementation, measurement and evaluation.
Category: Business & Economics

Improving Medical Outcomes

Author : Jessica Leavitt
ISBN : 9781442203051
Genre : Health & Fitness
File Size : 23.49 MB
Format : PDF
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The ability of doctors to properly diagnose and treat patients is often colored by non-specific factors that can affect outcomes in profound ways. Communication between doctors and patients is key, but often what is left unsaid is just as important, and messages from outside sources such as medical journals, drug companies, and other patients can affect how a doctor treats any one patient at any one time. This book outlines the non-specific factors that come into play when doctors and patients interact, how both doctors and patients can overcome these messages to focus in on the health of the person sitting on the table, and how psychological factors in both the doctor and the patient can affect medical outcomes. Anyone hoping to improve the medical care they give or the medical care they get will find in these pages strategies for improving those results.
Category: Health & Fitness

Kongresse Tagungen Und Events

Author : Michael-Thaddäus Schreiber
ISBN : 9783486716054
Genre : Business & Economics
File Size : 37.40 MB
Format : PDF
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Das Buch behandelt die „Königsdisziplin der Tourismuswirtschaft“, das Phänomen Kongresse, Tagungen und Events. Dabei spielt nicht nur die Angebots- und Nachfragesituation des deutschen Veranstaltungsmarktes, sondern auch die Situation in ausgewählten internationalen Räumen eine Rolle. Neben den organisatorischen Aspekten stehen die strategischen Ausrichtungen und Maßnahmen einzelner Destinationen im Mittelpunkt: Präsentiert werden als Beispiele das German Convention Bureau (GCB) und das Cologne Convention Bureau als „best practice“. Zudem thematisieren die Autoren konkrete Innovationen der Branche wie Green Meetings, Social Media und Event-Controlling.
Category: Business & Economics

Convene

Author :
ISBN : CORNELL:31924110485350
Genre : Convention facilities
File Size : 37.97 MB
Format : PDF
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Category: Convention facilities

The Socially Savvy Advisor

Author : Jennifer Openshaw
ISBN : 9781118959084
Genre : Business & Economics
File Size : 77.52 MB
Format : PDF, Kindle
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The social media marketing bible for the financial industry The Socially Savvy Advisor: Compliant Social Media for theFinancial Industry is the complete guide to creating aneffective social media strategy without breaking the big rules.Written by an industry specialist Jennifer Openshaw, alongsideStuart Fross, Fidelity International's former general counsel, andAmy McIlwain, president of Financial Social Media, this book mergesmarketing basics with FINRA and SEC guidelines to help readerscreate an effective social media campaign specifically for thefinance and investing world. Contributions from industry leaders atCharles Schwab, Citibank, and others provide inside perspective andexperience so readers can tap into a new audience. With a focus oncompliance, the book clears common hurdles while dispelling mythsand outlining effective methods and techniques. Readers also gainaccess to a website featuring videos, Q & As, tutorials,Slideshare, and a social media policy template. Social media is one of the hottest topics in finance. From solopractitioners to large asset managers, everyone's consumed by how,when, and where to use this new and powerful medium—butguidance is hard to find. The Socially Savvy Advisor coversthe entire issue, from platform, to content, to what not todo. Best practices in using social media for advisors andcompliance officers Planning for the regulators, vs. failing to plan Challenges with LinkedIn, Facebook, Twitter and other socialplatforms Elements of a good social media policy Managing the top issues related to marketing and businessdevelopment, engagement, and compliance With the right plan and the proper technique, social mediamarketing can dramatically improve client outreach and retention.The Socially Savvy Advisor provides the expert insight,tools, and guidance that shape a robust, effective strategy.
Category: Business & Economics

Asas Penting Roi

Author : Patricia Pulliam
ISBN : 9789674304287
Genre : Employees
File Size : 80.40 MB
Format : PDF, Mobi
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Category: Employees