RETURN ON INVESTMENT IN MEETINGS AND EVENTS

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Return On Investment In Meetings And Events

Author : M. Theresa Breining
ISBN : 9781136368394
Genre : Business & Economics
File Size : 21.2 MB
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The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).
Category: Business & Economics

Beyond Learning Objectives

Author : Jack J. Phillips
ISBN : 9781562865184
Genre : Business & Economics
File Size : 34.57 MB
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A learning objective is a statement that describes expected outcomes of a learning event. A seemingly simple concept, it is extremely important in the process of developing effective learning programs. This book links learning objectives to program return on investment (ROI).
Category: Business & Economics

Event Planning

Author : Judy Allen
ISBN : 9780470156186
Genre : Business & Economics
File Size : 22.15 MB
Format : PDF, ePub, Mobi
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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Category: Business & Economics

Handbook Of Improving Performance In The Workplace Measurement And Evaluation

Author : James L. Moseley
ISBN : 9780470190678
Genre : Business & Economics
File Size : 80.14 MB
Format : PDF
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Each volume in this set provides a current review of all information available for the three core areas of improving performance in the workplace: instructional design and training delivery, intervention selection and implementation, measurement and evaluation.
Category: Business & Economics

Meetings Expositions Events And Conventions

Author : George G. Fenich
ISBN : 0134735900
Genre : Congresses and conventions
File Size : 90.38 MB
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For courses in events and convention management. The most thorough, up-to-date text on the MEEC industry Meetings, Expositions, Events, and Conventions: An Introduction to the Industry gives a comprehensive overview of the burgeoning field of planning and producing MEEC - meetings, expositions, events, and conventions. The text is a collection of contributions and selections from some of the industry's most notable educators and practitioners. It features case studies and vignettes relating the material to careers within varied segments of the field, along with discussions of new trends. Full of updated material and statistics, the 5th edition reflects feedback from adopters and reviewers to improve upon the previous edition.
Category: Congresses and conventions

Improving Medical Outcomes

Author : Jessica Leavitt
ISBN : 9781442203051
Genre : Health & Fitness
File Size : 65.13 MB
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The ability of doctors to properly diagnose and treat patients is often colored by non-specific factors that can affect outcomes in profound ways. Communication between doctors and patients is key, but often what is left unsaid is just as important, and messages from outside sources such as medical journals, drug companies, and other patients can affect how a doctor treats any one patient at any one time. This book outlines the non-specific factors that come into play when doctors and patients interact, how both doctors and patients can overcome these messages to focus in on the health of the person sitting on the table, and how psychological factors in both the doctor and the patient can affect medical outcomes. Anyone hoping to improve the medical care they give or the medical care they get will find in these pages strategies for improving those results.
Category: Health & Fitness

The Event Marketing Handbook

Author : Allison Saget
ISBN : IND:30000103008219
Genre : Business & Economics
File Size : 63.36 MB
Format : PDF, ePub, Mobi
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Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event-from webinars, tradeshows, product launches, and golf hospitality functions, to user groups and customer conferences. In The Event Marketing Handbook, industry expert Allison Saget shows marketing professionals how to maximize return on investment for the dollars their companies spend on events. She believes that event marketing is a strategic, dynamic discipline linked to a firm’s business objectives and sales goals. The key, according to Saget, is a great BLT-Brand recognition, Lead generation, and Thought leadership. In this A-to-Z guide, Saget shows professionals how to drive results through integrated marketing activities, such as advertising, direct mail, and public relations. She also answers crucial questions like: ""How do I reach my target audiences?"" ""Why and when should we use celebrities at our events?"" and ""How do I plan a press and analyst program within an event?"" Packed with case studies, planning templates, sample time frames, event programs, and names of associations, The Event Marketing Handbook is designed for every marketer who wants to think strategically, remember the fundamentals, plan carefully, and achieve results. Beginners and seasoned veterans alike should own this book. Highlights In The Event Marketing Handbook, readers will discover: •An end-to-end process, from planning through measurement •Cautionary advice to help them avoid pitfalls and problems •Myriad tricks of the trade from industry insiders, such as event producers, management companies, exhibit houses, and event moguls
Category: Business & Economics

Real Impact

Author : Morgan Simon
ISBN : 9781568589817
Genre : Social Science
File Size : 25.19 MB
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Impact investment--the support of social and environmental projects with a financial return--has become a hot topic on the global stage; poised to eclipse traditional aid by ten times in the next decade. But the field is at a tipping point: Will impact investment empower millions of people worldwide, or will it replicate the same mistakes that have plagued both aid and finance? Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past seventeen years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential reading for anyone seeking real change in the world.
Category: Social Science

Convene

Author :
ISBN : CORNELL:31924110485350
Genre : Convention facilities
File Size : 75.27 MB
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Category: Convention facilities