RETURN ON INVESTMENT IN MEETINGS AND EVENTS

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Return On Investment In Meetings And Events

Author : M. Theresa Breining
ISBN : 9781136368394
Genre : Business & Economics
File Size : 48.86 MB
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The Phillips ROI MethodologyTM utilizes five levels of evaluation, which are essential in determining the return on investment. At Level 1 - Reaction and Planned Action, attendee and stakeholder satisfaction from the meeting can be measured. Almost all organizations evaluate at Level 1, usually with a generic, end-of-meeting questionnaire. While this level of evaluation is important as a “stakeholder” satisfaction measure, a favorable reaction does not ensure that attendees have acquired new skills, knowledge, opinions or attitudes from the meeting. At Level 2 - Learning, measurements focus on what participants learned during the meeting using tests, skill practices, role-plays, simulations, group evaluations, and other assessment tools. A learning check is helpful to ensure that attendees have absorbed the meeting material or messages and know how to use or apply it properly. It is also important at this level to determine the quantity and quality of new professional contacts acquired and whether existing professional contacts were strengthened due to the meeting. However, a positive measure at this level is no guarantee that what was learned or whether the professional contacts acquired will be used on the job. At Level 3 - Job Applications, a variety of follow-up methods can be used to determine if attendees applied on the job what they learned or acquired at the meeting. The frequency and use of skills are important measures at Level 3. While Level 3 evaluations are important to gauge the success of the meeting, it still does not guarantee that there will be a positive business impact in the organization or for the attendee. At Level 4 - Business Results, the measurement focuses on the actual business results achieved by meeting participants as they successfully apply the meeting material or messages. Typical Level 4 measures include output, sales, quality, costs, time and customer satisfaction. Although the meeting may produce a measurable business impact, there is still a concern that the meeting may cost too much. At Level 5 - Return on Investment, this ultimate level of measurement compares the monetary benefits from the meeting with the fully-loaded meeting costs as expressed in the ROI formula. All levels of evaluation must be conducted in order to determine the ROI of a meeting or event. The data collected should show a chain of impact occurring through the levels as the skills and knowledge learned (Level 2) are applied on the job (Level 3) to produce business results (Level 4).
Category: Business & Economics

Beyond Learning Objectives

Author : Jack J. Phillips
ISBN : 9781562865184
Genre : Business & Economics
File Size : 51.91 MB
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A learning objective is a statement that describes expected outcomes of a learning event. A seemingly simple concept, it is extremely important in the process of developing effective learning programs. This book links learning objectives to program return on investment (ROI).
Category: Business & Economics

Event Planning

Author : Judy Allen
ISBN : 9780470156186
Genre : Business & Economics
File Size : 49.65 MB
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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Category: Business & Economics

Meetings Expositions Events And Conventions

Author : George G. Fenich
ISBN : 0133815242
Genre : Business & Economics
File Size : 62.45 MB
Format : PDF
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For use in events and convention management courses Experience the World of Meetings, Expositions, Events, and Conventions Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints readers with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world. A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help readers relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
Category: Business & Economics

Handbook Of Improving Performance In The Workplace Measurement And Evaluation

Author : James L. Moseley
ISBN : 9780470190678
Genre : Business & Economics
File Size : 70.20 MB
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Each volume in this set provides a current review of all information available for the three core areas of improving performance in the workplace: instructional design and training delivery, intervention selection and implementation, measurement and evaluation.
Category: Business & Economics

Measuring Roi In Learning And Development

Author : Jack J. Phillips
ISBN : 9781562867997
Genre : Business & Economics
File Size : 26.71 MB
Format : PDF
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How do you accurately and effectively measure return on investment (ROI) in training and performance improvement?

Measuring ROI in Learning and Development, a new volume with a focus on the international arena and including a selection of case studies, provides detailed information on how to create, develop, and sustain a comprehensive ROI evaluation system. A focus on accountability in measuring ROI in learning and performance improvement programs has produced a book filled with functional, pragmatic suggestions and examples that can be implemented in the real world.

Category: Business & Economics

Improving Medical Outcomes

Author : Jessica Leavitt
ISBN : 9781442203051
Genre : Health & Fitness
File Size : 35.94 MB
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The ability of doctors to properly diagnose and treat patients is often colored by non-specific factors that can affect outcomes in profound ways. Communication between doctors and patients is key, but often what is left unsaid is just as important, and messages from outside sources such as medical journals, drug companies, and other patients can affect how a doctor treats any one patient at any one time. This book outlines the non-specific factors that come into play when doctors and patients interact, how both doctors and patients can overcome these messages to focus in on the health of the person sitting on the table, and how psychological factors in both the doctor and the patient can affect medical outcomes. Anyone hoping to improve the medical care they give or the medical care they get will find in these pages strategies for improving those results.
Category: Health & Fitness

Measuring Roi In The Public Sector

Author : Patricia Pulliam Phillips
ISBN : 1562863258
Genre : Business & Economics
File Size : 83.57 MB
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Measuring ROI in the Public Sector shows how all types of public sector organizations are using ROI evaluation as a way to meet these challenges. The settings for ROI applications range from small local governments to state governments, to major cities, and to national and federal programs. This book should interest anyone seeking to build accountability into various specific programs, including training, education, human resources, and community development initiatives.
Category: Business & Economics

The Complete Idiot S Guide To Meeting And Event Planning

Author : Robin E. Craven
ISBN : 1592574629
Genre : Business & Economics
File Size : 78.5 MB
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A revised handbook on how to plan a meeting or conference addresses site selection, contract negotiation, publicity, entertainment, scheduling, setting up and breaking down, event logistics, menus, A/V requirements, budgeting and expenses, and emergencies. Original.
Category: Business & Economics

Meeting And Event Planning For Dummies

Author : Susan Friedmann
ISBN : 1118053249
Genre : Business & Economics
File Size : 53.1 MB
Format : PDF, Mobi
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Expert advice on how to stage the perfect event every time "A terrific resource of information for anyone in the event-planning business." --James Spellos, CMP, President, Meeting U. Meeting & Event Planning For Dummies is a practical step-by-step guide to the strategies and techniques event-planning professionals use to bring people together. This comprehensive resource covers all the angles from the little details to the big picture to make sure your business meetings and special events come off without a hitch! Praise for Meeting & Event Planning For Dummies "Packed with valuable information in an easy-to-use format. [It] covers all the basics for the meeting planning novice." --Diane Silberstein, President, Diane Silberstein & Associates "A great resource book every event professional should have.... Checklist heaven! We all love our checklists, and this book is full of them!" --Cathy Breden, CAE, CMP
Category: Business & Economics