QUANTIFYING THE USER EXPERIENCE

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Quantifying The User Experience

Author : Jeff Sauro
ISBN : 9780128025482
Genre : Computers
File Size : 64.67 MB
Format : PDF
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Quantifying the User Experience: Practical Statistics for User Research, Second Edition, provides practitioners and researchers with the information they need to confidently quantify, qualify, and justify their data. The book presents a practical guide on how to use statistics to solve common quantitative problems that arise in user research. It addresses questions users face every day, including, Is the current product more usable than our competition? Can we be sure at least 70% of users can complete the task on their first attempt? How long will it take users to purchase products on the website? This book provides a foundation for statistical theories and the best practices needed to apply them. The authors draw on decades of statistical literature from human factors, industrial engineering, and psychology, as well as their own published research, providing both concrete solutions (Excel formulas and links to their own web-calculators), along with an engaging discussion on the statistical reasons why tests work and how to effectively communicate results. Throughout this new edition, users will find updates on standardized usability questionnaires, a new chapter on general linear modeling (correlation, regression, and analysis of variance), with updated examples and case studies throughout. Completely updated to provide practical guidance on solving usability testing problems with statistics for any project, including those using Six Sigma practices Includes new and revised information on standardized usability questionnaires Includes a completely new chapter introducing correlation, regression, and analysis of variance Shows practitioners which test to use, why they work, and best practices for application, along with easy-to-use Excel formulas and web-calculators for analyzing data Recommends ways for researchers and practitioners to communicate results to stakeholders in plain English
Category: Computers

Excel And R Companion To Quantifying The User Experience Practical Statistics For User Research

Author : James R. Lewis
ISBN : 1470025574
Genre : Psychology
File Size : 22.95 MB
Format : PDF, Mobi
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A step-by-step guide for calculating the most common statistical procedures in user research using Excel or R. With 100 examples pulled from Quantifying the User Experience (Morgan-Kaufmann) we provide the reader with the right methods for comparing means and proportions, generating confidence intervals, finding the right sample size as well as many statistical procedures not available in common statistical packages. The procedures are relevant for small and large sample sizes.
Category: Psychology

Benchmarking The User Experience

Author : Jeff Sauro
ISBN : 0692149090
Genre :
File Size : 39.88 MB
Format : PDF
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Benchmarking the User Experience is a practical book about how to measure the user experience of websites, software, mobile apps, products, or just about anything people use. This book is for UX researchers, designers, product owners, or anyone who has a vested interest in improving the experience of websites and products. In this book, Jeff uses practical examples to illustrate what benchmarking is and how you can use this technique to measure users' experiences. Jeff uses many examples of actual studies conducted by MeasuringU to give the reader constructive information that will help formulate and/or understand your benchmarking studies, which ultimately helps you understand your audience and customers.
Category:

A Practical Guide To Measuring Usability

Author : Jeff Sauro
ISBN : 1453806563
Genre : Computers
File Size : 50.21 MB
Format : PDF, Docs
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A detailed and readable guide that answers the most common questions that arise when measuring the usability of websites, software or cellphones. What measures do you take? What do have users do? What questionnaires do you use? What about sample size and statistical analysis?
Category: Computers

Improving The User Experience Through Practical Data Analytics

Author : Mike Fritz
ISBN : 9780128006788
Genre : Computers
File Size : 59.61 MB
Format : PDF, ePub, Mobi
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Improving the User Experience through Practical Data Analytics shows you how to make UX design decisions based on data—not hunches. Authors Fritz and Berger help the UX professional recognize the enormous potential of user data that is collected as a natural by-product of routine UX research methods, including moderated usability tests, unmoderated usability tests, surveys, and contextual inquiries. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. By mastering the use of these techniques, you’ll delight your users, increase your bottom line and gain a powerful competitive advantage for your company—and yourself. Key features include: Practical advise on choosing the right data analysis technique for each project. A step-by-step methodology for applying each technique, including examples and scenarios drawn from the UX field. Detailed screen shots and instructions for performing the techniques using Excel (both for PC and Mac) and SPSS. Clear and concise guidance on interpreting the data output. Exercises to practice the techniques Practical guidance on choosing the right data analysis technique for each project. Real-world examples to build a theoretical and practical understanding of key concepts from consumer and financial verticals. A step-by-step methodology for applying each predictive technique, including detailed examples. A detailed guide to interpreting the data output and examples of how to effectively present the findings in a report. Exercises to learn the techniques
Category: Computers

Ergonomics For All Celebrating Ppcoe S 20 Years Of Excellence

Author : Dyi-Yih Michael Lin
ISBN : 9780203829332
Genre : Technology & Engineering
File Size : 51.92 MB
Format : PDF
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This book contains the selected papers presented at the 20th anniversary meeting of the Pan-Pacific Conference on Ergonomics organized by the Ergonomics Society of Taiwan. PPCOE 2010 is an international forum aimed to bring together scholars and practitioners from around the world to exchange and disseminate the latest developments in ergonomics, and the interplay of these advances between the pan-pacific region and the rest of the world. Considering the pervasive influence of ergonomics on almost every walk of our lives, PPCOE 2010 will commence an omnivorous platform to diversify the horizon beyond simply occupational ergonomics. To address the challenges and prospects, Ergonomics for All has been set as the conference theme, hoping to shape a lifestyle and working environment where ergonomics benefits everyone.
Category: Technology & Engineering

Human Computer Interaction Interaction Platforms And Techniques

Author : Julie A. Jacko
ISBN : 9783540731078
Genre : Computers
File Size : 25.45 MB
Format : PDF, Mobi
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Here is the second of a four-volume set that constitutes the refereed proceedings of the 12th International Conference on Human-Computer Interaction, HCII 2007, held in Beijing, China, jointly with eight other thematically similar conferences. It covers graphical user interfaces and visualization, mobile devices and mobile interaction, virtual environments and 3D interaction, ubiquitous interaction, and emerging interactive technologies.
Category: Computers

Customer Analytics For Dummies

Author : Jeff Sauro
ISBN : 9781118937624
Genre : Business & Economics
File Size : 27.17 MB
Format : PDF, Kindle
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The easy way to grasp customer analytics Ensuring your customers are having positive experiences withyour company at all levels, including initial brand awareness andloyalty, is crucial to the success of your business. CustomerAnalytics For Dummies shows you how to measure each stage ofthe customer journey and use the right analytics to understandcustomer behavior and make key business decisions. Customer Analytics For Dummies gets you up to speed onwhat you should be testing. You'll also find current information onhow to leverage A/B testing, social media's role in thepost-purchasing analytics, usability metrics, prediction andstatistics, and much more to effectively manage the customerexperience. Written by a highly visible expert in the area ofcustomer analytics, this guide will have you up and running onputting customer analytics into practice at your own business in notime. Shows you what to measure, how to measure, and ways tointerpret the data Provides real-world customer analytics examples from companiessuch as Wikipedia, PayPal, and Walmart Explains how to use customer analytics to make smarter businessdecisions that generate more loyal customers Offers easy-to-digest information on understanding each stageof the customer journey Whether you're part of a Customer Engagement team or a product,marketing, or design professional looking to get a leg up,Customer Analytics For Dummies has you covered.
Category: Business & Economics

This Sux

Author : Timothy Rotolo
ISBN : 0996828400
Genre :
File Size : 23.73 MB
Format : PDF, ePub
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TryMyUI's CEO and UX Architect co-write on their insights into usability testing and user experience design, with contributions from industry experts at Facebook and MeasuringU.
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Built For Use Driving Profitability Through The User Experience

Author : Karen Donoghue
ISBN : 9780071406277
Genre : Business & Economics
File Size : 47.22 MB
Format : PDF, ePub, Mobi
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The first practical guide to linking business strategy with the art and science of user experience and online design It has becoming increasingly clear that the big winners in the E-business arena are those that practice customer-centric design. While there are a multitude of good books on the art and science of user interface and website design, until Built For Use, there were none that focused on user experience from the corporate strategist's and marketing manager's perspectives. Drawing upon her work as a user-experience strategist for numerous Fortune 1,000 firms, Karen Donoghue explores the dynamics of business strategy and user experience in a concise, jargon-free manner for nontechnical managers. With the help of fascinating and instructive before-and-after case studies, she helps managers become fluent in the language of user-experience; identifies user-experience and designstrategy best practices; explains how to determine what customers want; and much more.
Category: Business & Economics