PRODUCTS SERVICES

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Marketing It Products And Services

Author : Jessica Keyes
ISBN : 143980320X
Genre : Business & Economics
File Size : 39.21 MB
Format : PDF, ePub, Mobi
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Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on what’s needed to develop effective marketing strategies and campaigns. Focusing on the unique issues involved, this one-stop resource provides everything needed to understand the roles, responsibilities, and management techniques essential for the development of successful strategies. It covers strategic market planning, targeting markets, researching markets, understanding the competition, integrating market and sales strategies, nuances of global markets, developing marketing budgets, pricing, and implementing marketing campaigns. A plethora of appendices included on the book’s CD allows you to get up and running right away. Aside from a complete marketing glossary, two complete marketing plans—one for a hardware product; the other for a software product—enable you to bypass the "scut" work of developing a marketing plan so you can focus on the creative aspects of marketing. Because a marketing plan is closely aligned with an organization’s business and strategic plans, this book provides you with templates for both of these, as well as a template for that all-important business plan executive summary. The CD also features loads of fill-in templates including customer and competitor analysis surveys, sample press releases, letters of agreement, demographic and target market worksheets, and cost benefit forms. If you have a marketing need, this book has an effective template to meet that need.
Category: Business & Economics

From Products To Services

Author : Laurie Young
ISBN : 0470772735
Genre : Business & Economics
File Size : 32.17 MB
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During the last thirty years, a wide range of product companies throughout the Western economies have considered moving into or setting up service businesses. Some have rejected the idea after careful consideration, some have wandered into competitive services without any real idea of what is involved and others have deliberately executed a carefully considered strategic manoeuvre. Included in this debate are some of the most famous business names in the western world: Unisys, Ericsson, Michelin, Nokia and HP. For IBM it was Lou Gerstener’s ‘big bet’; at GE it was one of former CEO Jack Welch’s ‘four major strategies’ and, at General Motors, the financial services arm was its most profitable business for many years. Yet very little has been published on this profound transition. As a result, myths and idiocies abound. Some routinely claim that the ‘evolution from products through services to solutions’ is inevitable. Others think that manufacturing is being outsourced to China and India while American or European teenagers face a career in hamburger stalls. The truth is much more fascinating. To succeed in a service business, most functions of a product company need to change. Operations, management, recruitment, finance, sales, new product development and marketing must all be adjusted. So the move into service therefore involves huge risk caused by disruptive and radical change. What has pushed realistic business people in such widely different industrial sectors to take so large a risk? Does their experience contain lessons or warnings for others? Is the trend likely to continue and affect other parts of the world as their economies develop? Will India, China or other developing economies need to learn how to export service once their manufacturing industries mature? Written by a successful businessman who has been at the heart of these changes in several companies and, with case studies from companies like IBM, Unilever, BT, Michelin, Ericsson and Nokia, this book explores the experience of those who have made the transition; and some who have resisted it. It covers in depth subjects such as: strategic focus, change management, service operations, branding a service business, service sales and service marketing. It is the first major work on this subject. “This book is a ‘must read’ for those considering the plunge into service growth and innovation. Even those companies that have already taken the plunge will gain fresh perspective” Jim Spohrer, Director, IBM Almaden Research Centre, USA “Laurie Young details in very practical ways the reasons and methodologies for change ... I would recommend this book to every one of my customers.” Douglas Morse, Managing Principal for the Services Transformation and Innovation Group LLC “I am thrilled with the publication of this much needed book. In my work with businesses around the globe, I find that grappling with the challenge of transforming a company from products to services is a compelling priority for increasing numbers of firms.” Stephen W. Brown, PhD, Carson Chair, Professor and Executive Director, Center for Services Leadership, W. P. Carey School of Business, Arizona State University
Category: Business & Economics

Universal And Accessible Design For Products Services And Processes

Author : Robert F. Erlandson
ISBN : 1420007661
Genre : Technology & Engineering
File Size : 54.32 MB
Format : PDF
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New laws, global competition, technological advances, and evolving societal values toward disability all demand the integration of universal and accessible design principles into the general practice of the design community. This growing international movement forces competitors to expand their traditional concepts of design and adopt these principles as a core component of design and essential to success in today’s global market. Universal and Accessible Design for Products, Services, and Processes introduces design principles informed by recent national and international legislation and global market pressures. Divided into four sections, the book begins with a broad-brush overview of the societal and global issues that continue to nurture the growth of accessible and universal design. Using clear, approachable examples, it defines and differentiates accessible versus universal design and explores their relationship in the broader context of design. Section two concerns legal issues and explains the societal concepts of disability that mold legislative mandates for accessible design. It covers changing accessibility laws and resources such as the Access Board that exist to assist with compliance. Section three presents a collection of design strategies, examples, and applications spanning as many disciplines as possible to illustrate each of the three main levels of universal design: human function principles, including ergonomics, perception, and cognition; process principles, covering flexibility, error-management, and variability; and the transcending principle of equitable design. The final section examines the evolution of universal design and future directions. Supplying definitions, theory, and applications, Universal and Accessible Design for Products, Services, and Processes allows professional designers, educators, and students to implement these principles and understand how their application fits a broader societal and competitive design environment.
Category: Technology & Engineering

Creating Innovative Products And Services

Author : Gijs van Wulfen
ISBN : 9781409459057
Genre : Business & Economics
File Size : 27.30 MB
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Really new products and services are scarce, yet the need for them is huge. That's why Innovation is an important managerial instrument – but many of us struggle with how to approach it. Gijs van Wulfen's Creating Innovative Products and Services is an essential read for anyone involved in new product or service design, brand development, new business development or organizational development because it 'unfuzzies' the front end of innovation with practical tools, effective checklists and an inspiring innovation route map. Gijs van Wulfen explains how to: • Build a committed ideation team, compile a concrete innovation assignment and identify opportunities; • Explore trends, technology and potential customers, then choose the most positive opportunities and customer insights to transfer to the next step - raise ideas; • Develop twelve new promising innovative product or service concepts; • Check the concepts in qualitative research among potential clients and improve them; • Work the best into a tangible mini business case per product idea, and present them for decision making and adoption in the regular stage gate development process. The effective 5-step FORTH method presented in this book, will jump start your product and service innovations. The success of this practical approach is highlighted in a case study of one of the largest insurance companies in The Netherlands: Univé VGZ IZA Trias and is suitable for both business-to-consumer and business-to-business markets. Creating Innovative Products and Services has been written for directors, managers, advisors and innovation specialists in organisations who are responsible for, or involved in, product innovation. In it you will find practical guidance through every stage.
Category: Business & Economics

Developing New Products And Services

Author : Lawrence Sanders
ISBN : 9781606492420
Genre : Business & Economics
File Size : 65.84 MB
Format : PDF
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This book will focus on the up-front activities required for product and service differentiation, the learning methodologies that contribute to arriving at that differentiation, and the role that technology plays in implementing the process. The book will show how technology factors into such entrepreneurial activities as engaging in business planning and utilizing creativity and innovation, and how creative innovation, in turn, is achieved and enhanced through an understanding of two different modes of learning: "learning about" and "learning by doing". A successful product introduction depends on an efficient supply chain, a strong brand, and the ability of a manufacturer or provider to differentiate it successfully in the marketplace. New Product and Services Development demonstrates how differentiation, this last critical component, can be secured by the strategic use of technology and by engaging in two key learning methodologies.
Category: Business & Economics

Dynamics Of Marketing Of Star Hotels Products Services

Author : DR FEROZ KHAN
ISBN : 9781482894059
Genre : Business & Economics
File Size : 52.5 MB
Format : PDF
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The Dynamics of Marketing of Star Hotels is a Scholarly work in the field of Tourism Administration in general and Hotel Marketing in particular. This research work is based on products services and marketing strategies in the field of Five Star Hotels. This Valuable Book contains Seven Chapter’s along with microscopic study of field work in the area of Hotel Management and Marketing of products of the same. Globalization has changed the profile of Hotel industry and it has brought New Trends in the competitive world of Travel and Tourism. Hence the researcher has developed new insight and new line of action in field of Tourism Marketing. He has been working on various aspects of Hospitality Industry since last 2 decades and the present book is an outcome of his hard work scholarship and minute observation of the changing hotel industry. The present book is very much useful for both new comers and senior management executives working in the field of hotel industry in 21st Century. This book is a unique contribution made by the scholar who is founder of many Travel Agencies. He is also working as advisor of many Star Hotels in Aurangabad. This is Hub of tourism industry in South Asia. The present book is extremely useful for scholars marketing persons and new entrants in the field of tourism.
Category: Business & Economics

Approved Marketing Plans For New Products And Services

Author : Dr. Ken K. Wong
ISBN : 9781450262491
Genre : Social Science
File Size : 89.59 MB
Format : PDF, ePub
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This book provides students of marketing with everything they need to understand and prepare a comprehensive marketing plan. Written in Dr. Wong’s vivid and interesting style, and furnished with examples for new products and services, this book helps students to demystify the ingredients of an approved marketing plan. Advance Praise for Approved Marketing Plans for New Products and Services “Dr. Ken Wong’s latest work exemplifies the unassuming and straightforward style he is so famous for. Ken has obviously worked very hard to make things easy for the reader. The work is a step-by-step, logical, detailed and multi-faceted approach to writing the all-important Marketing plan.” —Maurice Williams, PMC, Former Chief Marketing Officer, SingPost, Singapore “This book helps people to prepare the blueprint of a marketing plan. I learnt a lot from this book and this is a must read for anyone who wants to successfully plan for marketing their products or services. Thanks Professor Ken Wong for bringing out such an excellent textbook.” —Rajen Kumar Shah, Chartered Accountant, DISA, Aditya Birla Group, India
Category: Social Science

Marketing Of Information Technology

Author : Venkatesh
ISBN : 9780070248724
Genre : Information technology
File Size : 76.77 MB
Format : PDF, Kindle
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A distilled account of the author s first-hand experience with IT, this book aims to provide the knowledge of marketing of IT.
Category: Information technology

Sustainable Solutions

Author : Martin Charter
ISBN : 9781351282468
Genre : Business & Economics
File Size : 80.50 MB
Format : PDF, Mobi
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Toughening environmental legislation, national and supra-national environmental product policies and growing customer demands are focusing the attention of companies on the environmental and broader social issues linked to the creation and delivery of their products and services. There is now an urgent need for appropriate management structures, practical tools and increased awareness among all stakeholders in the product development process and throughout the entire product life-cycle. These are huge issues – with major implications for corporate management, design and production strategies. Sustainable Solutions provides state-of-the-art analysis and case studies on why and how cutting-edge companies are developing new products and services to fit "triple-bottom-line" expectations. The book is split into three sections: first, the broad issues of business sustainability are examined with focus on sustainable production and consumption and consideration of North–South issues. Second, the book tackles the major methodologies and approaches toward organising and developing more sustainable products and services. Third, an outstanding collection of global case studies highlights the progress made by a wide range of companies toward dematerialisation, eco-innovation and design for durability. Finally, the book collects together a comprehensive list of web addresses of useful organisations. Practical and comprehensive, Sustainable Solutions will be essential reading for corporate managers, product designers, R&D staff, academics and all individuals interested in a definitive source on how new product and service development can and is contributing toward tacking the challenge of sustainable development.
Category: Business & Economics