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The Interpretation Of Cultures

Author : Clifford Geertz
ISBN : 9780465093564
Genre : Social Science
File Size : 49.78 MB
Format : PDF, ePub
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In The Interpretation of Cultures, the most original anthropologist of his generation moved far beyond the traditional confines of his discipline to develop an important new concept of culture. This groundbreaking book, winner of the 1974 Sorokin Award of the American Sociological Association, helped define for an entire generation of anthropologists what their field is ultimately about.
Category: Social Science

Global Marketing

Author : Svend Hollensen
ISBN : 1292100117
Genre :
File Size : 67.67 MB
Format : PDF, Kindle
Download : 767
Read : 507

"All good marketing is local. Global companies know this and are going "glocal."There is also a trend towards the Internet of Everything, which revolutionizes the whole marketing discipline.Svend Hollensenhas captured all the latest trends very well with the new cases inhis seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there s one textbook that today s students and tomorrow s marketers need to read, it s Svend Hollensen s world renowned text. For over fifteen years "Global Marketing" has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, "Global Marketing "continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. SvendHollensen'sGlobal Marketingprovides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph's University, USA, and Professor of Consumer Behaviour, University of Manchester, UK The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion. Elisabeth Gotze, Vienna University of Economics and Business Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process End of part and end of chapter case studies helping students to understand how the theory relates to real world application Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work About the author Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including"Marketing Management"and "Essentials of Global Marketing." Student resourcesspecifically written to complement this textbook are at www.pearsoned.co.uk/hollensen "
Category:

Tobacco Control In Africa

Author : Jeffrey Drope
ISBN : 9780857287830
Genre : Medical
File Size : 21.46 MB
Format : PDF, Mobi
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This volume utilizes the work initiated and executed under a recent major public health initiative, the African Tobacco Situational Analyses (ATSA), which was sponsored by the Canadian government's International Development Research Centre (IDRC) with funds from the Bill and Melinda Gates Foundation. The program was conceived to illuminate the factors that will facilitate the reform of major public health policies, particularly, but not limited to, tobacco. The results, presented in this volume, are an important contribution to the literature on global public health and international development, and comprise the most comprehensive evidence-based analysis of tobacco policy in the African region.
Category: Medical

Three Social Science Disciplines In Central And Eastern Europe

Author : Max Kaase
ISBN : NWU:35556034241760
Genre : Business & Economics
File Size : 60.97 MB
Format : PDF
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This handbook is a joint publication of Collegium Budapest and the Social Science Information Centre. Thirty countries reported on the development and current state of three social science disciplines--economics, political science and sociology--in Central and Eastern European countries. Solid analyses by East European experts provide up-to-date overviews of the three social sciences.
Category: Business & Economics

Trade Ornament Usage Among The Native Peoples Of Canada

Author : Karlis Karklins
ISBN : UOM:39015029210641
Genre : History
File Size : 60.92 MB
Format : PDF
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Study describes in chronological order how the various trade ornaments (material culture) were used from initial contact to circa 1900 by representative tribes of the seven major native groups of Canada. Based on extensive search of published and manuscript sources, supplemented by examination of historical paintings, photographs and ethnographical specimens.
Category: History

Beyond C L R James

Author : John Nauright
ISBN : 9781557286499
Genre : Social Science
File Size : 38.64 MB
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A collection of essays that analyze the interconnections between race, ethnicity, and sport.
Category: Social Science

Critical Path

Author : R. Buckminster Fuller
ISBN : 9780996827805
Genre : Architecture
File Size : 54.11 MB
Format : PDF, Docs
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The masterwork of a brilliant career, and an important document of the crisis now facing mankind. Today we find ourselves in the midst of the greatest crisis in the history of the human race. Technology has placed in our hands almost unlimited power at the very moment when we have run up against the limits of our resources aboard Spaceship Earth, as the crises of the late twentieth century—political, economic, environmental, and ethical—determine whether or not humanity survives. In this masterful summing up of an entire lifetime’s thought and concern, R. Buckminster Fuller addresses these crucial issues in his most significant, accessible, and urgent work. Critical Path traces the origins and evolution of humanity’s social, political, and economic systems from the obscure mists of prehistory, through the development of the great political empires, to the vast international corporate and political systems that control our destiny today to show how we got to our present situation and what options are available to man. With his customary brilliance, extraordinary energy, and unlimited devotion, Bucky Fuller shows how mankind can survive, and how each individual can respond to the unprecedented threat we face today. The crowning achievement of an extraordinary career, Critical Path offers the reader the excitement of understanding the essential dilemmas of our time and how responsible citizens can rise to meet this ultimate challenge to our future.
Category: Architecture

Blood On The Stone

Author : Ian Smillie
ISBN : 9780857289636
Genre : History
File Size : 59.54 MB
Format : PDF, Kindle
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Africa’s diamond wars took four million lives. ‘Blood on the Stone’ tells the story of how diamonds came to be so dangerous, describing the great diamond cartel and a dangerous pipeline leading from war-torn Africa to the glittering showrooms of Paris, London and New York. It describes the campaign that forced an industry and more than 50 governments to create a global control mechanism, and it provides a sobering prognosis on its future.
Category: History

Media Worlds

Author : Faye D. Ginsburg
ISBN : 9780520928169
Genre : Social Science
File Size : 58.31 MB
Format : PDF
Download : 237
Read : 532

This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social theory and ethnographic fieldwork to examine the way media—film, television, video—are used in societies around the globe, often in places that have been off the map of conventional media studies. The contributors, key figures in this new field, cover topics ranging from indigenous media projects around the world to the unexpected effects of state control of media to the local impact of film and television as they travel transnationally. Their essays, mostly new work produced for this volume, bring provocative new theoretical perspectives grounded in cross-cultural ethnographic realities to the study of media.
Category: Social Science