PITCH PERFECT HOW TO SAY IT RIGHT THE FIRST TIME EVERY TIME

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Pitch Perfect

Author : Bill McGowan
ISBN : 9780062273239
Genre : Business & Economics
File Size : 59.56 MB
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Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Category: Business & Economics

Pitch Perfect

Author : Bill McGowan
ISBN : 0062472933
Genre : Business & Economics
File Size : 41.66 MB
Format : PDF, Docs
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Category: Business & Economics

Pitch Perfect

Author : Bill McGowan
ISBN : 0062273221
Genre : Business & Economics
File Size : 29.88 MB
Format : PDF, ePub
Download : 304
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The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence. During the pivotal moments of our lives, results are often determined not only by our actions but by our words as well. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. During these moments, it's important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. Such pitch-perfect moments are crucial in our personal and professional journeys. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, including: The Scorsese Principle: Hold your audience's attention with visual images. Direct the film that plays in your listener's mind. The No-Tailgating Principle: Avoid verbal fender-benders and career-wrecking moments by maintaining a safe talking distance. When in doubt, stop talking and listen. The Pasta-Sauce Principle: Cure boredom by boiling down your message, making it as rich and brief as possible. In Pitch Perfect, you'll learn how to overcome all these communication pitfalls. The Seven Principles of Persuasion are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you've left the room.
Category: Business & Economics

Say It Right The First Time

Author : Loretta Malandro
ISBN : 0071425993
Genre : Business & Economics
File Size : 38.6 MB
Format : PDF, ePub
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Get what you want at work the first time and every time Being a business professional is all about managing, motivating, and leading, or, in other words, getting people to do what you want. And, far and away, the most important tool for accomplishing this objective is language. Written by an internationally recognized expert on business communications, this book offers managers deep insights into the power of language and how to wield it effectively in any organization. Loretta Malandro arms readers with more than 200 power words and phrases designed to help readers become better managers, leaders, and coaches. She also reveals communication secrets such as emotional triggers, victim versus ownership language, escape phrases, as well as language for "softening the edges," reframing, accountability, and recovering from communication gaffes. Malandro also provides: Invaluable insights into the emotional power of words Priceless techniques to connect with and move an audience Tips on recognizing "killer words" and overcoming the trouble they can cause An arsenal of strategies, scripts, work sheets, and self-tests for gauging current communication skills and pinpointing weaknesses
Category: Business & Economics

Pitch Perfect Movie Tie In

Author : Mickey Rapkin
ISBN : 9781101609033
Genre : Music
File Size : 60.11 MB
Format : PDF, Kindle
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A musical tale of collegiate a cappella filled of high notes, high drama, and high jinks that inspired the hit films Pitch Perfect and Pitch Perfect 2. Get ready to be pitch slapped. The roots of unaccompanied vocal music stretch all the way back to Gregorian chants of the Middle Ages, and collegiate a cappella is over a century old. But what was once largely an Ivy League phenomenon has, in the past twenty years, exploded. And it’s not what you think. Though the blue blazers and khakis may remain, a cappella groups at colleges across the country have become downright funky. In Pitch Perfect, journalist Mickey Rapkin follows a season in a cappella through all its twists and turns, covering the breathtaking displays of vocal talent, the groupies (yes, there are a cappella groupies), the rock-star partying, and all the bitter rivalries. Rapkin brings you into the world of collegiate a cappella characters—from movie-star looks and celebrity-size egos to a troubled new singer with the megawatt voice. Including encounters with a cappella alums like John Legend and Diane Sawyer and fans from Prince to presidents, Rapkin shows that a cappella isn’t for the faint of heart—or lungs. Sure to strike a chord with fans of Glee and The Sing-Off, this raucous story of a cappella rock stars shows that sometimes, to get that perfect harmony, you have to embrace a little discord. From the Trade Paperback edition.
Category: Music

Perfect Pitch

Author : Jon Steel
ISBN : 9780471789765
Genre : Business & Economics
File Size : 43.37 MB
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The author of the "Adweek" bestseller "Truth, Lies & Advertising" now shows readers how the principles of advertising research and planning can be applied to the business of presenting and selling ideas.
Category: Business & Economics

The Media Training Bible

Author : Brad Phillips
ISBN : 9780988322011
Genre : Business & Economics
File Size : 84.85 MB
Format : PDF, ePub, Mobi
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Delivering an effective media interview today is more challenging than ever before. Today’s media spokesperson must compete with shrinking audience attention spans, cope with social media overload, and confront sensationalized reporting. Given those challenges, how can you create positive messages that cut through the noise and motivate your audiences? How can you respond to difficult questions in a confident manner that increases your credibility? And how can you navigate your company through a media crisis so it becomes a mere blip instead of a reputation-destroying disaster? Brad Phillips, one of the world’s top media trainers, will lead you through an engaging mix of 101 two-page lessons, three dozen real-life case studies, and several hands-on exercises. He will teach you how to become an effective media spokesperson, eliminate your fear, build your brand, and enhance your reputation. You will learn how to: • Master the ground rules for working with reporters • Create memorable media messages • Support your message with media-friendly stories, statistics, and sound bites • Deliver a winning interview • Answer tough questions • Adjust your approach for print, radio, television, and social media • Use positive body language that reinforces your message • Dress for television • Prepare for and manage a media crisis One of the most comprehensive and well-organized books ever published on the topic, The Media Training Bible will prepare you for today’s media culture, in which a tweet can become newsworthy and a news interview can become tweet-worthy.
Category: Business & Economics

Making News

Author : David Henderson
ISBN : 0595821820
Genre : Business & Economics
File Size : 79.11 MB
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Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times
Category: Business & Economics

The Art Of The Pitch

Author : P. Coughter
ISBN : 9781137512338
Genre : Business & Economics
File Size : 76.1 MB
Format : PDF, ePub
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Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Category: Business & Economics

This Is How You Pitch

Author : Ed Zitron
ISBN : 0989608018
Genre : Public relations
File Size : 50.44 MB
Format : PDF, ePub
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So you want to work in PR? Does the idea of glamorous parties, open bars and rubbing elbows with the rich and famous sound like an exciting career for you? Then neither this book or a career in Public Relations are for you. This book will teach you all you need to know about public relations, from what to do on your first day at your desk to how to start your own PR agency. You'll learn the core skill of the business: pitching. It'll also tell you how to avoid becoming a buzzword-spitting automaton that the media will hate. Written by a PR veteran who has done it all - and made every mistake along the way - This Is How You Pitch is an honest, direct guidebook to Public Relations and how to survive your first years in the business and how to turn it into a prosperous, fulfilling career.
Category: Public relations