Persuasion

Author : Robert H Gass
ISBN : 9781317348382
Genre : Language Arts & Disciplines
File Size : 90.12 MB
Format : PDF, ePub, Mobi
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Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The 5th edition explores how social media continues to be a form of influence, but it also looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning.
Category: Language Arts & Disciplines

Persuasion Social Influence And Compliance Gaining

Author : Robert H. Gass
ISBN : 0205698182
Genre : Performing Arts
File Size : 48.48 MB
Format : PDF, ePub
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Grounded in contemporary scholarship, Persuasion: Social Influence, and Compliance Gaining not only provides a comprehensive of overview of persuasion theory and application, but also engages students in the thoughtful evaluation of the role that persuasive messages play in their own everyday lives. This Fourth Edition guides students from understanding established theories and models of persuasion, to being able to develop and apply general conclusions about persuasion in real-world settings. The authors present a social-scientific perspective of persuasion that includes in a wide variety of contexts and connects with students by drawing on numerous real-life examples and applications of persuasion.
Category: Performing Arts

Persuasion Social Influence And Compliance Gaining

Author : CTI Reviews
ISBN : 9781497083417
Genre : Education
File Size : 72.72 MB
Format : PDF, ePub, Docs
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Facts101 is your complete guide to Persuasion, Social Influence and Compliance Gaining. In this book, you will learn topics such as Attitudes and Consistency, Credibility, Communicator Characteristics and Persuadability, and Conformity and Influence in Groups plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Rhetorik Und Stilistik Rhetoric And Stylistics Halbband 1

Author : Ulla Fix
ISBN : 9783110211405
Genre : Language Arts & Disciplines
File Size : 46.58 MB
Format : PDF, ePub
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The series Handbooks of Linguistics and Communication Science is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction.
Category: Language Arts & Disciplines

Rhetorik Und Stilistik Rhetoric And Stylistics Halbband 1

Author : Ulla Fix
ISBN : 9783110211405
Genre : Language Arts & Disciplines
File Size : 57.78 MB
Format : PDF
Download : 797
Read : 1208

The series Handbooks of Linguistics and Communication Science is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction.
Category: Language Arts & Disciplines

Perspectives On Persuasion Social Influence And Compliance Gaining

Author : John S. Seiter
ISBN : UCSC:32106019960860
Genre : Business & Economics
File Size : 42.16 MB
Format : PDF, Docs
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This collection of chapters written by some of the most important persuasion scholars of our time represents the scope, depth, and richness of the field of persuasion. With contributions from authors in a wide variety of disciplines, "Perspectives On Persuasion, Social Influence, and Compliance Gaining" provides students with a panoramic view of the field, broadening their perspective and understanding of the influence and impact of persuasion in our lives. Contributing authors include: Richard Petty, John Cacioppo, James Dillard, Daniel O'Keefe, Michael Cody, Robert Cialdini, Michael Burgoon, Linda Carli, David Buller, Judee Burgoon, and others. Features: Students gain insights directly from those who produced the theories and research, as these top-notch scholars reflect on the development of the theory or research, where it is going, and where it has been. The contributors come from multiple disciplines, including communication, psychology, and business, offering students multiple perspectives on the content. Introductions to each section provide students with the rationale for student, an appreciation of ethics, an orientation to each chapter, and an understanding of each chapter's contribution to the field. Early chapters on conceptualizations of persuasion, the history of the field, and theoretical developments give students the background necessary for understanding what persuasion is and how it functions Chapters on both theories of persuasion and the practice of persuasion in multiple contexts help students see the connection between theory and practice. Concrete examples of theories and concepts bring the text to life and help students more easily understand the material. Chapter on deception enables students to see how one of the most recently researched areas fits into the field of persuasion. "
Category: Business & Economics

Persuasive Technology

Author : Thomas MacTavish
ISBN : 9783319203065
Genre : Computers
File Size : 74.27 MB
Format : PDF
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This book constitutes the refereed proceedings of the 10th International Conference on Persuasive Technology, PERSUASIVE 2015, held in Chicago, IL, USA in June 2015. The 19 revised full papers and 5 revised short papers presented were carefully reviewed and selected from 41 submissions. The papers are grouped in topical sections on understanding individuals, empowering individuals and understanding and empowering communities.
Category: Computers

Soziale Psychiatrie

Author : Wulf Rössler, Wolfram Kawohl
ISBN : 9783170274969
Genre : Medical
File Size : 89.58 MB
Format : PDF, ePub, Mobi
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Die soziale Psychiatrie hat sich zu einer breiten Disziplin entwickelt. Aufgrund der Komplexität des Gebietes ist sie, sowohl im klinischen als auch im wissenschaftlichen Bereich, zwangsläufig multidisziplinär. Dieses Handbuch versucht, den aktuellen Kenntnisstand in den vielen Forschungs- und Tätigkeitsfeldern abzudecken. Band 1 behandelt in 33 Kapiteln die Grundlagen der sozialen Psychiatrie unter Einbezug historischer, begrifflicher, sozialwissenschaftlicher und neurobiologischer sowie ethischer und rechtlicher Aspekte. Band 2 umfasst 43 Kapitel zu praktischen Ansätzen von der Prävention psychischer Erkrankungen über Versorgungsformen bis hin zu Therapieansätzen. In vier Kapiteln kommen auch von psychischer Erkrankung selbst betroffene Menschen zu Wort. Abschnitte zum Leistungsrecht sowie zu allgemeinen Themen runden das Handbuch ab.
Category: Medical

Encyclopedia Of Communication Theory

Author : Stephen W. Littlejohn
ISBN : 9781412959377
Genre : Language Arts & Disciplines
File Size : 30.11 MB
Format : PDF, Kindle
Download : 169
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The Encyclopedia of Communication Theory provides students and researchers with a comprehensive two-volume overview of contemporary communication theory. Reference librarians report that students frequently approach them seeking a source that will provide them with a quick overview of a particular theory or theorist - just enough to help them grasp the general concept or theory and its relation to the discipline as a whole. Communication scholars and teachers also occasionally need a quick reference for theories. Edited by the co-authors of the best-selling textbook on communication theory and drawing on the expertise of an advisory board of 10 international scholars and nearly 200 contributors from 10 countries, this work finally provides such a resource. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts. Entries cover several orientations, including psycho-cognitive; social-interactional; cybernetic and systems; cultural; critical; feminist; philosophical; rhetorical; semiotic, linguistic, and discursive; and non-Western. Concepts relate to interpersonal communication, groups and organizations, and media and mass communication. In sum, this encyclopedia offers the student of communication a sense of the history, development, and current status of the discipline, with an emphasis on the theories that comprise it.
Category: Language Arts & Disciplines