PAID OWNED EARNED MAXIMISING MARKETING RETURNS IN A SOCIALLY CONNECTED WORLD

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Paid Owned Earned

Author : Nick Burcher
ISBN : 9780749465636
Genre : Business & Economics
File Size : 22.66 MB
Format : PDF
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The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.
Category: Business & Economics

Marketing Research Tools And Techniques

Author : Nigel Bradley
ISBN : 9780199655090
Genre : Business & Economics
File Size : 44.31 MB
Format : PDF, Docs
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Balancing theoretical and practical elements of marketing research and showing students how to implement research themselves, this book covers the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, reporting and presentation.
Category: Business & Economics

Managing Diversity Innovation And Infrastructure In Digital Business

Author : Ray, Nilanjan
ISBN : 9781522559948
Genre : Business & Economics
File Size : 26.14 MB
Format : PDF, Docs
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In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Category: Business & Economics

Introducing The Creative Industries

Author : Rosamund Davies
ISBN : 9781446281567
Genre : Social Science
File Size : 64.86 MB
Format : PDF, ePub, Mobi
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"Creativity used to be the difficult concept to define - now it has probably been overtaken by the concept 'creative industries'. However, this text does a sterling job at identifying, outlining and defining the many elements that go to make up this booming sector of industry. What makes it particularly interesting is that it includes the view of the creative industries from the perspective of working in it, then the definitions of what products and producers are involved, and ends with the broader picture of the creative economy and predictions for future trends. Add to this that they include both theory and practice, and this really is an all-round guide to the vast domain that is loosely titled 'the creative industries'" - Angela Birchall, School of Media, Music & Performance, Salford University This is your complete guide to studying and succeeding in the creative industries. This book takes you through the history, trends, products and markets of the creative industries, showing how success depends on a mix of ideas, tactics and talent. When understanding social networks and cultural economy is just as important as hands-on skills or an entrepreneurial spirit, Introducing the Creative Industries shows you how to use theories, concepts and practical skills to get ahead in their course and professional life. Creatively imagined and beautifully written, this book: Interweaves theoretical concepts and professional practice on every page Uses cultural economy to teach the essential concepts and thinkers Integrates case studies from fashion and gaming to journalism and music Teaches strategies for navigating the links between skills, industries, creativity and markets. This book shows you how to spot opportunities and use your knowledge and savvy to take kickstart your career in this fast-moving industry. It is an essential guidebook for students of creativity in media and communication, design, creative industries and business.
Category: Social Science

Education Globalization And Social Change

Author : Hugh Lauder
ISBN : 0199272530
Genre : Education
File Size : 43.21 MB
Format : PDF, ePub, Mobi
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Education is seen as central to economic competitiveness, the reduction of poverty and inequality, and environmental sustainability. The editors have selected key writings that examine the social and economic limits- and possibilities of-education in addressing these fundamental problems. This new reader establishes the field of sociology of education with a particular focus on papers that analyse the nature and extent of globalization in education. A general introduction presents the keyconcepts in the sociology of education, and outlines the major theories and debates, especially in relation to globalization. Each section is accompanied by a part opener explaining and contextualizing the readings within a larger educational and sociological context.
Category: Education

Geographical

Author :
ISBN : NWU:35556019825728
Genre : Geography
File Size : 90.39 MB
Format : PDF, Docs
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Category: Geography

Living Together

Author : Michelle Thompson-Fawcett
ISBN : 1877372293
Genre : Political Science
File Size : 59.93 MB
Format : PDF
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How do we develop inclusive, engaged communities? In this book, experts in community planning review some of the challenges, strategies, and solutions, using New Zealand case studies. The needs of specific groupsâ??whether migrant, the young, elderly, or indigenousâ??and community ties with local and central government are explored. The Treaty of Waitangi, the influence of feminism, and the development of online communities are other aspects that are considered. Importantly, the book provides tools for achieving healthy communities, with strategies to empower their members and ensure they are heard.
Category: Political Science