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Laboratory Lifestyles

Author : Sandra Kaji-O'Grady
ISBN : 9780262038928
Genre : Design
File Size : 62.61 MB
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A generously illustrated examination of the boom in luxurious, resort-style scientific laboratories and how this affects scientists' work. The past decade has seen an extraordinary laboratory-building boom. This new crop of laboratories features spectacular architecture and resort-like amenities. The buildings sprawl luxuriously on verdant campuses or sit sleekly in expensive urban neighborhoods. Designed to attract venture capital, generous philanthropy, and star scientists, these laboratories are meant to create the ideal conditions for scientific discovery. Yet there is little empirical evidence that shows if they do. Laboratory Lifestyles examines this new species of scientific laboratory from architectural, economic, social, and scientific perspectives. Generously illustrated with photographs of laboratories and scientists at work in them, the book investigates how “lifestyle science” affects actual science. Are scientists working when they stretch in a yoga class, play volleyball in the company tournament, chat in an on-site café, or show off their facilities to visiting pharmaceutical executives? The book describes, among other things, the role of beanbag chairs in the construction of science at Xerox PARC; the Southern California vibe of the RAND Corporation (Malibu), General Atomic (La Jolla), and Hughes Research Laboratories (Malibu); and Biosphere 2's “bionauts” as both scientists and scientific subjects; and interstellar laboratories. Laboratory Lifestyles (the title is an allusion to Bruno Latour and Steve Woolgar's influential Laboratory Life) documents a shift in what constitutes scientific practice; these laboratories and their lifestyles are as experimental as the science they cultivate. Contributors Kathleen Brandt, Russell Hughes, Tim Ivison, Sandra Kaji-O'Grady, Stuart W. Leslie, Brian Lonsway, Sean O'Halloran, Simon Sadler, Chris L. Smith, Nicole Sully, Ksenia Tatarchenko, William Taylor, Julia Tcharfas, Albena Yaneva, Stelios Zavos
Category: Design

Spinglish

Author : Henry Beard
ISBN : 9780698179011
Genre : Humor
File Size : 82.55 MB
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Spinglish—the devious dialect of English used by professional spin doctors—is all around us. And the fact is, until you’ve mastered it, politicians and corporations (not to mention your colleagues and friends) will continue putting things over on you, and generally getting the better of you, every minute of every day—without your even knowing it. However, once you perfect the art of terminological inexactitude, you’ll be the one manipulating and one-upping everyone else! And here’s the beauty part: Henry Beard and Christopher Cerf, authors of the New York Times semi-bestseller The Official Politically Correct Dictionary and Handbook, have compiled this handy yet astonishingly comprehensive lexicon and translation guide—a fictionary, if you will—to help you do just that. If you want to succeed in business (or politics, sports, the arts, or life in general) without really lying, this is the book for you! (Your results may vary.) Spinglish includes these nifty bits of spurious verbiage and over a thousand more: aesthetic procedure – face-lift dairy nutrients – cow manure enhanced interrogation techniques – torture “For your convenience.” – “For our convenience.” hands-on mentoring – sexual relations with a junior employee incomplete success – failure rightsizing – firing people zero-tasking – doing nothing With each and every entry sourced from some of the greatest real-life language benders in the world today, you’re virtually guaranteed to have the perfectly chosen tried-and-untrue term right at the tip of your forked tongue. Wish you could nimbly sidestep a question without batting an eye? Not sure how to apologize while also . . . not apologizing? Spinglish has you covered. Simply consult this convenient, shoot-from-the-lip glossary, and before you know it, you’ll be telling it like it isn’t, it wasn’t, and it couldn’t ever have been.
Category: Humor

Stiff The Curious Lives Of Human Cadavers

Author : Mary Roach
ISBN : 0393069192
Genre : Science
File Size : 63.68 MB
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"One of the funniest and most unusual books of the year....Gross, educational, and unexpectedly sidesplitting."—Entertainment Weekly Stiff is an oddly compelling, often hilarious exploration of the strange lives of our bodies postmortem. For two thousand years, cadavers—some willingly, some unwittingly—have been involved in science's boldest strides and weirdest undertakings. In this fascinating account, Mary Roach visits the good deeds of cadavers over the centuries and tells the engrossing story of our bodies when we are no longer with them.
Category: Science

Nudge And The Law

Author : Alberto Alemanno
ISBN : 9781782259480
Genre : Law
File Size : 87.46 MB
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Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since public intervention works much better when it targets real people rather than imaginary beings assumed to be perfectly rational. Increasingly, governments around the world are keen to rely on those insights for reshaping public interventions in a wide range of policy areas such as energy, health, financial services and data protection. When policy-making meets behavioural sciences, effective and low-cost regulations can emerge in the form of default rules, smart disclosure and simplification requirements. While behaviourally-informed intervention has a huge potential for policymaking, it also attracts legitimacy and practicability concerns. Nudge and the Law takes a European perspective on those issues and explores the legal implications of the emergent phenomenon of behavioural regulation by focusing on the challenges and opportunities it may offer to EU policy-making and beyond.
Category: Law

Marketing

Author : Rosalind Masterson
ISBN : 144624394X
Genre : Business & Economics
File Size : 44.3 MB
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Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case studies to study in groups during tutorials. This book provides a good balance of theoretical concepts and managerial insights to offer the students a comprehensive introduction to the vast subject of marketing' - Veronique Pauwels-Delassus, IESEG School of Management The Second Edition of Marketing: An Introduction gives students embarking on an introductory marketing course at undergraduate level a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging you to take an active role and apply what you've learned to your own experience. The book covers; the marketing environment, making sense of markets and buyer behaviour, the marketing mix and managing marketing. - Packed with activities and applications, it integrates the principles of marketing theory with the practice of marketing in the real world - Marketing challenges in each chapter illustrate decisions that face practitioners day-to-day, encouraging students to reflect on how they would handle situations in their future careers - E-focus, CRM focus, ethical focus, B2B focus and global focus boxes present hot topics in marketing and help you to relate these to students' own experience - End of chapter mini case studies featuring a range of organizations, products and techniques provide further illustrations of marketing in practice Designed specifically for students new to Marketing, the Second Edition of this much-loved book provides students with all they need know to succeed on their introductory course. Visit the Companion Website at www.sagepub.co.uk/masterson
Category: Business & Economics

Mac World

Author :
ISBN : UOM:39015048225786
Genre : Macintosh (Computer)
File Size : 67.27 MB
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Category: Macintosh (Computer)

Beyond Our Future In Space

Author : Chris Impey
ISBN : 9780393246643
Genre : Science
File Size : 77.10 MB
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“Expansive and enlightening. . . . Impey packs his prose with wonderful anecdotes and weird factoids.”—New York Times Book Review Human exploration has been an unceasing engine of technological progress, from the first homo sapiens to leave our African cradle to a future in which mankind promises to settle another world. Beyond tells the epic story of humanity leaving home—and how humans will soon thrive in the vast universe beyond the earth. A dazzling and propulsive voyage through space and time, Beyond reveals how centuries of space explorers—from the earliest stargazers to today’s cutting-edge researchers—all draw inspiration from an innate human emotion: wanderlust. This urge to explore led us to multiply around the globe, and it can be traced in our DNA. Today, the urge to discover manifests itself in jaw-dropping ways: plans for space elevators poised to replace rockets at a fraction of the cost; experiments in suspending and reanimating life for ultra-long-distance travel; prototypes for solar sails that coast through space on the momentum of microwaves released from the Earth. With these ventures, private companies and entrepreneurs have the potential to outpace NASA as the leaders in a new space race. Combining expert knowledge of astronomy and avant-garde technology, Chris Impey guides us through the heady possibilities for the next century of exploration. In twenty years, a vibrant commercial space industry will be operating. In thirty years, there will be small but viable colonies on the Moon and Mars. In fifty years, mining technology will have advanced enough to harvest resources from asteroids. In a hundred years, a cohort of humans born off-Earth will come of age without ever visiting humanity’s home planet. This is not the stuff of science fiction but rather the logical extension of already available technologies. Beyond shows that space exploration is not just the domain of technocrats, but the birthright of everyone and the destiny of generations to come. To continue exploration is to ensure our survival. Outer space, a limitless unknown, awaits us.
Category: Science

Elon Musk

Author : Ashlee Vance
ISBN : 9780753550663
Genre : Biography & Autobiography
File Size : 29.66 MB
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South African born Elon Musk is the renowned entrepreneur and innovator behind PayPal, SpaceX, Tesla, and SolarCity. Musk wants to save our planet; he wants to send citizens into space, to form a colony on Mars; he wants to make money while doing these things; and he wants us all to know about it. He is the real-life inspiration for the Iron Man series of films starring Robert Downey Junior. The personal tale of Musk’s life comes with all the trappings one associates with a great, drama-filled story. He was a freakishly bright kid who was bullied brutally at school, and abused by his father. In the midst of these rough conditions, and the violence of apartheid South Africa, Musk still thrived academically and attended the University of Pennsylvania, where he paid his own way through school by turning his house into a club and throwing massive parties. He started a pair of huge dot-com successes, including PayPal, which eBay acquired for $1.5 billion in 2002. Musk was forced out as CEO and so began his lost years in which he decided to go it alone and baffled friends by investing his fortune in rockets and electric cars. Meanwhile Musk’s marriage disintegrated as his technological obsessions took over his life ... Elon Musk is the Steve Jobs of the present and the future, and for the past twelve months, he has been shadowed by tech reporter, Ashlee Vance. Elon Musk: How the Billionaire CEO of Spacex and Tesla is Shaping our Future is an important, exciting and intelligent account of the real-life Iron Man.
Category: Biography & Autobiography

Rural New Yorker

Author :
ISBN : UOM:39015084393712
Genre : Agriculture
File Size : 24.42 MB
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Category: Agriculture