ORGANIZATIONAL RHETORIC SITUATIONS AND STRATEGIES

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Organizational Rhetoric

Author : Mary F. Hoffman
ISBN : 9781412956697
Genre : Language Arts & Disciplines
File Size : 52.62 MB
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Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Category: Language Arts & Disciplines

Strategic Organizational Communication

Author : Charles Conrad
ISBN : 9781444338638
Genre : Language Arts & Disciplines
File Size : 42.62 MB
Format : PDF, Kindle
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Organizations are a key to understanding society's beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made. This book shows how any strategy of organization, including its design, system of motivation and control, form of leadership, and relationship to communication technologies, can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years, "Strategic Organizational Communication" engages readers in a comprehensive discussion of organizational communication theories. This updated seventh edition includes: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK A nuanced, in-depth discussion of technology, and a new chapter on organizational change New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Category: Language Arts & Disciplines

The Sage Handbook Of Organizational Discourse

Author : David Grant
ISBN : 9781446206935
Genre : Business & Economics
File Size : 39.37 MB
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The SAGE Handbook of Organizational Discourse has received the 2004 Outstanding Book Award from the Organizational Communication Division of the National Communication Association `Organizational discourse is not a new topic but is one that has grown in significance and citations in recent years. Thanks to the new The SAGE Handbook of Organizational Discourse there is now a definitive set of up-to-the-minute resources available, by distinguished as well as emergent researchers. It should have a prominent place on all organization researchers bookshelves' - Professor Stewart Clegg, University of Technology, Sydney `Organizational researchers interested in discursive philosophies, methods and practices will be grateful for the much-needed background and guidance this handbook provides' - Mary Jo Hatch, Professor, McIntire School of Commerce, University of Virginia. Co-author The Three Faces of Leadership: Manager, Artist, Priest (Blackwell) `Discourse analysis has become increasingly popular in organizational studies over the past decade or two. The SAGE Handbook of Organizational Discourse will make it even more popular by helping scholars of organizations understand the range of domains, methodologies, perspectives and focal organizational phenomena available to them within this analytic approach. Beyond classifying and describing current literature in the various areas, the chapters in this important new handbook suggest new directions for research using discourse analysis, a valuable service that should help novice and experienced researchers alike' - JoAnne Yates, Sloan School of Management An increasingly significant body of management literature is applying discursive forms of analysis to a range of organizational issues. This emerging arena of research is not only important in providing new insights into processes of organizing, it has also informed and influenced the broader fields of organizational and management studies. The SAGE Handbook of Organizational Discourse is the definitive text for those with research and teaching interests in the field of organizational discourse. It provides an important overview of the domains of study, methodologies and perspectives used in research on organizational discourse. It shows how discourse analysis has moved beyond its roots in literary theory to become an important approach in the study of organizations. The editors of the Handbook, all renowned authors and experts in this field, have provided an invaluable resource on the application, importance and relevance of discourse to organizational issues for use by tutors and researchers working in the field, as well as providing important reference material for newcomers to this area. Each chapter, written by a leading author on their subject, covers an overview of the existing literature and also frames the future of the field in ways which challenge existing preconceptions. The SAGE Handbook of Organizational Discourse is indispensable to the teaching, study and research of organizational discourse and will enable readers to develop a level of understanding of organizations commensurate with the most recent, state of the art, theoretical developments in the broader field of organization studies.
Category: Business & Economics

Author : مورتيمر آدلر
ISBN : 2844092101
Genre :
File Size : 49.41 MB
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Author : Harvard Business Review
ISBN : 9786035037822
Genre : Business & Economics
File Size : 54.40 MB
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عن الإستراتيجيّة هل يستغرق تطوير الإستراتيجية في شركتك وقتًا طويلًا، ولا يأخذ تطبيق ذلك إلا القليل من الوقت؟ يحتوي الكتاب على عشر مقالات أساسية كتبها أكثر خبراء الإدارة تأثيرًا، وتشمل موضوعات تسبب القلق الدائم للمديرين الطموحين والقادة المتعطشين للإلهام؛ وهم على استعداد للعمل مع الأفكار الكبيرة، من أجل تسريع نجاحاتهم ونجاحات الشركات التي يعملون فيها. سيحفزك هذا الكتاب على: • تميّز شركتك عن المنافسين. • توضيح ما تختص به شركتك. • صياغة رؤية لمستقبل مجهول. • إيجاد المحيطات الزرقاء في السوق بلا منازع. • استخدام بطاقة الأداء المتوازن في قياسإستراتيجيتك. • وضع إستراتيجيتك من خلال عبارة جديرة بالذكرلا تُنسى. • جعل الأولويات واضحة. • تخصيص الموارد في وقت مبكر. • توضيح حقوق اتخاذ القرار من أجل تخاذ القرارات على نحوٍ أسرع. العبيكان 2016
Category: Business & Economics

Author : تشارلز ديكنز
ISBN : 9774330188
Genre :
File Size : 80.40 MB
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Radical Decision Making Leading Strategic Change In Complex Organizations

Author : D. Hruška
ISBN : 9781137492319
Genre : Business & Economics
File Size : 54.77 MB
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Radical Decision Making offers a controversial new framework to the conventional strategic change management conversation. While many approaches provide a discussion on a singular level, Dr. Hruška blends theory and research of decision making and social interaction to develop a consistent framework of strategic change.
Category: Business & Economics

The Handbook Of Crisis Communication

Author : W. Timothy Coombs
ISBN : 9781444361902
Genre : Language Arts & Disciplines
File Size : 63.6 MB
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Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Category: Language Arts & Disciplines