ORGANIZATIONAL RHETORIC SITUATIONS AND STRATEGIES

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Organizational Rhetoric

Author : Mary F. Hoffman
ISBN : 9781412956697
Genre : Language Arts & Disciplines
File Size : 40.95 MB
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Organizational Rhetoric introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as image management). Students will gain an understanding of the power of organizations in contemporary society and be able to think critically about organizational messages. The text is organized in two units. In the first unit, authors Mary Hoffman and Debra Ford introduce the rationale for a rhetorical approach to organizational messages, and introduce the basic rhetorical building blocks and principles behind the rhetorical situation and the analysis of strategies. In the second unit, the authors cover six specific rhetorical situations commonly faced by organizations, image and identity management, issue management, impression management, risk management, crisis management and organizational apologia, and internal message management. Each chapter is structured similarly, in conjunction with the ideas developed in unit one, and each ends with a case study that exemplifies the content presented in that chapter. Features and Benefits: - The first unit in the text will introduce the details of analyzing situations and identifying strategies - The second unit will examine six specific recurring rhetorical situations for organizations - Organizational schema centered on situations and strategies - Use of real-life case studies - Focus on careers in organizational rhetoric - Focus on thinking critically about organizations in society
Category: Language Arts & Disciplines

The Handbook Of Organizational Rhetoric And Communication

Author : Oyvind Ihlen
ISBN : 9781119265740
Genre : Language Arts & Disciplines
File Size : 70.69 MB
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A one-stop source for scholars and advanced students who want to get the latest and best overview and discussion of how organizations use rhetoric While the disciplinary study of rhetoric is alive and well, there has been curiously little specific interest in the rhetoric of organizations. This book seeks to remedy that omission. It presents a research collection created by the insights of leading scholars on rhetoric and organizations while discussing state-of-the-art insights from disciplines that have and will continue to use rhetoric. Beginning with an introduction to the topic, The Handbook of Organizational Rhetoric and Communication offers coverage of the foundations and macro-contexts of rhetoric—as well as its use in organizational communication, public relations, marketing, management and organization theory. It then looks at intellectual and moral foundations without which rhetoric could not have occurred, discussing key concepts in rhetorical theory. The book then goes on to analyze the processes of rhetoric and the challenges and strategies involved. A section is also devoted to discussing rhetorical areas or genres—namely contextual application of rhetoric and the challenges that arise, such as strategic issues for management and corporate social responsibility. The final part seeks to answer questions about the book’s contribution to the understanding of organizational rhetoric. It also examines what perspectives are lacking, and what the future might hold for the study of organizational rhetoric. Examines the advantages and perils of organizations that seek to project their voices in order to shape society to their benefits Contains chapters working in the tradition of rhetorical criticism that ask whether organizations’ rhetorical strategies have fulfilled their organizational and societal value Discusses the importance of obvious, traditional, nuanced, and critically valued strategies such as rhetorical interaction in ways that benefit discourse Explores the potential, risks, paradoxes, and requirements of engagement Reflects the views of a team of scholars from across the globe Features contributions from organization-centered fields such as organizational communication, public relations, marketing, management, and organization theory The Handbook of Organizational Rhetoric and Communication will be an ideal resource for advanced undergraduate students, graduate students, and scholars studying organizational communications, public relations, management, and rhetoric.
Category: Language Arts & Disciplines

Organizational Rhetoric

Author : Charles Conrad
ISBN : 0745647170
Genre : Social Science
File Size : 29.51 MB
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Why do citizens demand that their political systems be democratic, but tolerate autocratic rule within their organizations? Why do governments spend trillions to aid corporations in spite of intense opposition by the vast majority of their citizens? Why do most people accept cultural myths about economies and organizations in spite of contradictory evidence, while others resist them? This book argues that the answers lie in the power of organizational rhetoricÑthe strategic use of symbols to manipulate popular opinion and political power. Organizational Rhetoric examines the mythical systems that underlie corporate influence and explains how corporate rhetors use these mythologies to create and sustain preferential public policies and favorable images. Each chapter also examines resistance to these mythologies, and concludes with an illustrative case study. This accessible and engaging book asks readers to think carefully and critically about domination and resistance. Moreover, it engages them in an analysis of how their own practices contribute to underlying structures and ideologies, and how their actions could contribute to change.
Category: Social Science

The Rhetoric Of The Book Of Judges

Author : Robert H. O'Connell
ISBN : 9004101047
Genre : Religion
File Size : 45.67 MB
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This volume describes how Judges' rhetorical devices (e.g., narrative analogy, entrapment, foreshadowing) inspire its readers to support a divinely appointed Judahite king who endorses the deuteronomic agenda, and illustrates a new method for understanding how plot-layered stories work.
Category: Religion

Intercultural Rhetoric And Professional Communication Technological Advances And Organizational Behavior

Author : Thatcher, Barry
ISBN : 9781613504512
Genre : Business & Economics
File Size : 76.18 MB
Format : PDF
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"This book explores the theory and practice of rhetoric and professional communication in intercultural contexts, providing a framework for translating, localizing, and internationalizing communications and information products around the world"--Provided by publisher.
Category: Business & Economics

Strategic Organizational Communication

Author : Charles Conrad
ISBN : 9781444338638
Genre : Language Arts & Disciplines
File Size : 36.61 MB
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Organizations are a key to understanding society's beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made. This book shows how any strategy of organization, including its design, system of motivation and control, form of leadership, and relationship to communication technologies, can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years, "Strategic Organizational Communication" engages readers in a comprehensive discussion of organizational communication theories. This updated seventh edition includes: Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK A nuanced, in-depth discussion of technology, and a new chapter on organizational change New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies
Category: Language Arts & Disciplines

The Strategy Of Rhetoric

Author : William H. Riker
ISBN : 0300061692
Genre : Language Arts & Disciplines
File Size : 70.3 MB
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The focus of this study is the 1787-88 campaign to ratify the United States Constitution. The work uses both historical and rational choice analysis to examine the rhetoric and strategic manipulations used in this campaign. It outlines patterns and principles applicable to most political campaigns.
Category: Language Arts & Disciplines

Strategic Ambiguities

Author : Eric M. Eisenberg
ISBN : 9781452238647
Genre : Language Arts & Disciplines
File Size : 69.6 MB
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Strategic Ambiguities: Essays on Communication, Organization, and Identity is a provocative journey through the development of a new aesthetics of communication that rejects all fundamentalisms and embraces a contingent world-view. Author Eric M. Eisenberg both collects and reflects on over two decades of his writing to provide important personal, historical, and theoretical context.
Category: Language Arts & Disciplines

The Art Of Rhetoric

Author : Aristotle
ISBN : 9781443440813
Genre : Philosophy
File Size : 39.60 MB
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In The Art of Rhetoric, Aristotle demonstrates the purpose of rhetoric—the ability to convince people using your skill as a speaker rather than the validity or logic of your arguments—and outlines its many forms and techniques. Defining important philosophical terms like ethos, pathos, and logos, Aristotle establishes the earliest foundations of modern understanding of rhetoric, while providing insight into its historic role in ancient Greek culture. Aristotle’s work, which dates from the fourth century B.C., was written while the author lived in Athens, remains one of the most influential pillars of philosophy and has been studied for centuries by orators, public figures, and politicians alike. HarperTorch brings great works of non-fiction and the dramatic arts to life in digital format, upholding the highest standards in ebook production and celebrating reading in all its forms. Look for more titles in the HarperTorch collection to build your digital library.
Category: Philosophy

Bad Time Stories

Author : Yonatan Reshef
ISBN : 9781442648821
Genre : Business & Economics
File Size : 52.56 MB
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In Bad Time Stories, Yonatan Reshef and Charles Keim analyse the language of both parties in order to identify the legitimation strategies at work during government-union conflict. The authors use evidence drawn from newspapers, speeches, parliamentary transcripts, and legal statements in presenting a new framework for understanding the discursive strategies employed by governments and unions in labour disputes.
Category: Business & Economics