Ogilvy On Advertising

Author : David Ogilvy
ISBN : 9780804170055
Genre : Social Science
File Size : 23.91 MB
Format : PDF
Download : 291
Read : 674

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Category: Social Science

Confessions Of An Advertising Man

Author : David Ogilvy
ISBN : 190491537X
Genre : Business & Economics
File Size : 49.9 MB
Format : PDF
Download : 368
Read : 400

Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Category: Business & Economics

Ogilvy On Advertising In The Digital Age

Author : Miles Young
ISBN : 9781635571479
Genre : Design
File Size : 86.83 MB
Format : PDF, Docs
Download : 640
Read : 779

From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.
Category: Design

The Unpublished David Ogilvy

Author : David Ogilvy
ISBN : 9781847659453
Genre : Business & Economics
File Size : 25.84 MB
Format : PDF, Kindle
Download : 735
Read : 732

First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the 'Father of Advertising' and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: 'because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print'. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as 'the finest sales instruction manual ever written', and an interview in which he makes disclosures that even long-standing associates had never heard before. This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, 'it pays an agency to be imaginative and unorthodox'.
Category: Business & Economics

The King Of Madison Avenue

Author : Kenneth Roman
ISBN : 0230618340
Genre : Business & Economics
File Size : 70.92 MB
Format : PDF, ePub
Download : 105
Read : 1202

From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Category: Business & Economics

An Autobiography

Author : David Ogilvy
ISBN : 0471180025
Genre : Biography & Autobiography
File Size : 41.47 MB
Format : PDF, Kindle
Download : 800
Read : 241

The former, and pioneering, advertising executive recalls with gusto and humor his Scottish childhood and his pre-advertising adventures as a chef in Paris, a salesman in Scotland, a pollster in Hollywood, and a farmer in Pennsylvania
Category: Biography & Autobiography

A Big Life In Advertising

Author : Mary Lawrence
ISBN : 0743245865
Genre : Biography & Autobiography
File Size : 73.38 MB
Format : PDF
Download : 248
Read : 592

One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.
Category: Biography & Autobiography

My Life In Advertising

Author : Claude Hopkins
ISBN : 9781105161261
Genre : Advertising
File Size : 82.40 MB
Format : PDF, Mobi
Download : 432
Read : 270

Category: Advertising

Scientific Advertising

Author : Claude C. Hopkins
ISBN : 1684112869
Genre : Business & Economics
File Size : 90.31 MB
Format : PDF, ePub
Download : 273
Read : 776

Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Discover his fixed principles and basic fundamentals that still prevail today.
Category: Business & Economics

Hegarty On Advertising

Author : John Hegarty
ISBN : 9780500770733
Genre : Business & Economics
File Size : 53.67 MB
Format : PDF, ePub, Docs
Download : 929
Read : 210

A look into what lies behind great ideas and brilliant advertising, told by one of the industry's leading players. What makes a great idea? How does one best pitch to a prospective client? What effect will new technology have on advertising? Written by one of the world’s leading advertising creatives, Hegarty on Advertising contains over four decades of wisdom and insight from the man behind hugely effective and influential campaigns for brands such as Levi Strauss, Audi, and Unilever. The book is both an advertising credo and a brilliantly entertaining memoir. The first part offers John Hegarty’s personal insights and advice on the advertising business: Ideas, Brands, The Agency, Briefs, Pitching, Storytelling, and Technology. In the second part, Hegarty talks about his own career and experiences, from his early days working with Charles Saatchi to the founding of Bartle Bogle Hegarty (BBH) in 1982 and its rise to global renown with offices in London, New York, Singapore, Shanghai, Mumbai, and Sao Paulo.
Category: Business & Economics