OBSTRUCTIVE MARKETING RESTRICTING DISTRIBUTION OF PRODUCTS AND SERVICES IN THE AGE OF ASYMMETRIC WARFARE

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Obstructive Marketing

Author : Maitland Hyslop
ISBN : 9781317086314
Genre : Business & Economics
File Size : 57.1 MB
Format : PDF, Kindle
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In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Category: Business & Economics

Foreign Commerce Weekly

Author : United States. Dept. of Commerce
ISBN : UOM:39015016421581
Genre : Business & Economics
File Size : 84.47 MB
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Category: Business & Economics

Smarter Pricing

Author : Tony. Cram
ISBN : 9780273741329
Genre : Business & Economics
File Size : 68.29 MB
Format : PDF, Kindle
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From airline tickets to bottled water, health clubs to student textbooks; price can have a profound impact in the market. Pricing decisions, right or wrong, can change buying behaviours, drive the profitability of businesses and even transform competitive landscapes. For the price of a flexible economy ticket to Warsaw with British Airways, a traveller could buy 8 return flights with Air Polonia. How do companies like British Airways fight back against the value players? With profitability and competitive stakes high, pricing decisions are too important to leave to rules of thumb. Managers everywhere are devoting more attention to the art and science of pricing. Smarter Pricing helps managers to make more intelligent pricing decisions, implement pricing strategies and structures more effectively in the market, and capture more value for their business. Using real-world international examples from a wide range of industries, Smarter Pricing explores: low price propositions, premium pricing, price sensitivity, incentivising customers to make profitable purchases, the rise of discounters and how to face the threats, the creative communication of pricing and bundling, promotions and and the benefits of non-comparability. "Downward pressure on prices has rarely been stronger. A slogging global economy has had an impact, but so have fundamental changes in the marketplace including stronger buyers, more transparent markets, and the emergence of low-cost manufacturing powerhouses such as China........the need to get price management right could scarcely be more urgent. "THE POWER OF PRICING-McKinsey Quarterly, Jan 05.
Category: Business & Economics

Understanding Conflict And Conflict Analysis

Author : Ho-Won Jeong
ISBN : 9781473902893
Genre : Political Science
File Size : 29.2 MB
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'...effectively fills a long-standing void and will no doubt be hailed as a much-needed new addition to the literature... This text very much exemplifies the strength of Ho-Won Jeong as a theorist and one of the more prolific writers in the larger peace and conflict studies field... the final three chapters on 'De-escalation Dynamics' (which includes a brief section on third party intervention), on 'Conciliation Strategies,' and especially the one on 'Ending Conflict,' which provides a range of outcomes beyond the usual focus on third party intervention (read mediation) epitomizes the value of this new text' - Journal of Peace Research '...an awesome tour d'horizon of modern war, violence, and confrontation within and between nations. Illustrating via just about every conflict in every corner of the world, the author invokes an endless array of insights and interpretations, ranging from the micro to the macro, beautifully written in a seamless sequence of closely linked and discursive essays.' - Professor J. David Singer, University of Michigan 'Ho-Won Jeong has written an illuminatinbg analysis of the dynamics of conflict. He lays out the tools we have to analyze conflict in a literate and comprehensive way. A valuable book for anyone interested in a more comprehensive understanding of conflict, its sources, and its deescalation and termination' - Janice Gross Stein, Belzberg Professor of Conflict Management, Director, Munk Centre for International Studies, University of Toronto 'Jeong has successfully combined behavioral and structural analysis of the dynamics of social conflict. This volume covers the multiple dimensions - escalation, entrapment, de-escalation, termination, and resolution - both of violent and non-violent confrontation between adversaries, as well as the utility and limitations of external intervention. For students of the social sciences, it should serve as an excellent introduction to the complex realities of social conflict.' - Milton Esman, John S. Knight Professor of International Studies, Emeritus, Cornell University By examining the dynamic forces which shape and re-shape major conflicts, this timely book provides students with the knowledge base needed to successfully study conflict sources, processes and transformations. Broad in focus, it addresses the multiple social, political and psychological features central to understanding conflict situations and behaviour. A range of both recent and historical examples (including the Arab-Israeli conflict, the 'War on Terrorism', the Cold War, and the civil wars in Sudan, former Yugoslavia and Sri Lanka) are discussed, illustrating the application of concepts and theories essential to the analysis of inter-group, inter-state and intra-state conflict and conflict resolution in a wider context. Understanding Conflict and Conflict Analysis is key reading for students of international relations, peace and conflict studies, conflict resolution, international security and international law.
Category: Political Science

The Homebrew Industrial Revolution

Author : Kevin A. Carson
ISBN : 1439266999
Genre : Technology & Engineering
File Size : 36.41 MB
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A history of the rise and fall of Sloanist mass production, and a survey of the new economy emerging from the ruins: networked local manufacturing, garage industry, household microenterprises and resilient local economies.
Category: Technology & Engineering

The Rise Of Network Christianity

Author : Brad Christerson
ISBN : 9780190635695
Genre : Social Science
File Size : 52.22 MB
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Why, when traditionally organized religious groups are seeing declining membership and participation, are networks of independent churches growing so explosively? Drawing on in-depth interviews with leaders and participants, The Rise of Network Christianity explains the social forces behind the fastest-growing form of Christianity in the U.S., which Brad Christerson and Richard Flory have labeled "Independent Network Charismatic." This form of Christianity emphasizes aggressive engagement with the supernatural-including healing, direct prophecies from God, engaging in "spiritual warfare" against demonic spirits--and social transformation. Christerson and Flory argue that macro-level social changes since the 1970s, including globalization and the digital revolution, have given competitive advantages to religious groups organized as networks rather than traditionally organized congregations and denominations. Network forms of governance allow for experimentation with controversial supernatural practices, innovative finances and marketing, and a highly participatory, unorthodox, and experiential faith, which is attractive in today's unstable religious marketplace. Christerson and Flory hypothesize that as more religious groups imitate this type of governance, religious belief and practice will become more experimental, more orientated around practice than theology, more shaped by the individual religious "consumer," and authority will become more highly concentrated in the hands of individuals rather than institutions. Network Christianity, they argue, is the future of Christianity in America.
Category: Social Science

Asean 2030

Author : ADBI
ISBN : 9784899740520
Genre : Business & Economics
File Size : 50.31 MB
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This book investigates long-term development issues for members of the Association of Southeast Asian Nations (ASEAN). It finds that with the proper policy mix—including domestic structural reforms and bold initiatives for regional integration—ASEAN has the potential to reach by 2030 the average quality of life enjoyed today in advanced economies and to fulfill its aspirations to become a resilient, inclusive, competitive, and harmonious (RICH) region. Key challenges moving forward are to enhance macroeconomic and financial stability, support equitable growth, promote competitiveness and innovation, and protect the environment. Overcoming these challenges to build a truly borderless economic region implies eliminating remaining barriers to the flow of goods, services, and production factors; strengthening competitiveness and the institutional framework; and updating some governing principles. But ASEAN should not merely copy the European Union. It must maintain its flexibility and pragmatism without creating a bloated regional bureaucracy. The study’s main message is that through closer integration, ASEAN can form a partnership for achieving shared prosperity in the region and around the globe.
Category: Business & Economics

Arab Israeli Military Forces In An Era Of Asymmetric Wars

Author : Anthony H. Cordesman
ISBN : 0275991865
Genre : History
File Size : 35.39 MB
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Looking at the Arab-Israeli military balance in light of the most recent developments in Israel, the Palestinian territories, Iraq, Lebanan, Syria, and Iran, this book tracks force developments and the changing military balance in each of the Arab-Israeli "ring states."
Category: History