OBSTRUCTIVE MARKETING RESTRICTING DISTRIBUTION OF PRODUCTS AND SERVICES IN THE AGE OF ASYMMETRIC WARFARE

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Obstructive Marketing

Author : Maitland Hyslop
ISBN : 9781317086321
Genre : Business & Economics
File Size : 69.94 MB
Format : PDF, Kindle
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In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Category: Business & Economics

Foreign Commerce Weekly

Author : United States. Dept. of Commerce
ISBN : UOM:39015016421581
Genre : Business & Economics
File Size : 42.46 MB
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Category: Business & Economics

World Economic Outlook April 2006

Author : International Monetary Fund. Research Dept.
ISBN : 9781451927948
Genre : Business & Economics
File Size : 45.56 MB
Format : PDF, ePub
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The World Economic Outlook is the product of a unique international exercise in information gathering and analysis performed by IMF staff to guide key initiatives and to serve IMF member countries. Published at least twice a year in English, French, Spanish, and Arabic, the World Economic Outlook offers a comprehensive picture of the international economic situation and prospects for the future. With its analyses backed by the expertise and resources of over 1,100 IMF economists, the World Economic Outlook is the authoritative reference in its field. Today, even small economic fluctuations can trigger major financial swings. It’s vital to have the latest perspective on what’s happening and where it could lead in the coming months and years. The World Economic Outlook brings you that perspective, giving you analyses, forecasts, and figures you’ll use all year long.
Category: Business & Economics

Issues In Biological And Life Sciences Research 2011 Edition

Author :
ISBN : 9781464963353
Genre : Science
File Size : 40.48 MB
Format : PDF, Mobi
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Issues in Biological and Life Sciences Research: 2011 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Biological and Life Sciences Research. The editors have built Issues in Biological and Life Sciences Research: 2011 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Biological and Life Sciences Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Biological and Life Sciences Research: 2011 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Category: Science

Author : هاروكي موراكامي
ISBN :
Genre :
File Size : 67.5 MB
Format : PDF, ePub, Mobi
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