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Multimodal Studies

Author : Kay O'Halloran
ISBN : 9781136811173
Genre : Foreign Language Study
File Size : 69.81 MB
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The phenomenon of multimodality has, as Jewitt observes, generated interest "across many disciplines...against the backdrop of considerable social change." Contemporary societies are grappling with the social implications of the rapid increase in sophistication and range of multimodal practices, particularly within interactive digital media, so that the study of multimodality also becomes essential within an increasing range of practical domains. As a result of this increasing interest in multimodality, scholars, teachers and practitioners are on the one hand uncovering many different issues arising from its study, such as those of theory and methodology, while also exploring multimodality within an increasing range of domains. Such an increase and range of interest in multimodality heralds the emergence of a distinct multimodal studies field: as both the mapping of a domain of enquiry, and as the site of the development of theories, descriptions and methodologies specific to and adapted for the study of multimodality. The present volume presents a range of works by an impressive international roster of contributors who both explore issues arising from the study of multimodality and explore the scope of this emerging field within specific domains of multimodal phenomena. Contributors aim to show that each individual work and works in general within multimodal studies represent a dialectic or complementarity between the exploration of issues of general significance to multimodal studies and the exploration of specific domains of multimodality; while characterizing specific works as tending to some degree towards one or other of these main areas of focus. Such a characterization is seen as part of a move towards the identification and thus development of a distinct field of multimodal studies.
Category: Foreign Language Study

Illustrierte Zeitschriften Um 1900

Author : Natalia Igl
ISBN : 9783839436592
Genre : Social Science
File Size : 82.26 MB
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Die Zeitschriftenforschung hat sich zu einem produktiven und interdisziplinär verzweigten Arbeitsfeld entwickelt. Auffallend ist dabei jedoch die bislang geringe Beachtung der multimodalen Beschaffenheit des Mediums. Die Beiträger_innen des interdisziplinären Bandes legen erstmals einen besonderen Fokus auf die Text-Bild-Strategien Illustrierter Zeitschriften und setzen diese zudem in Bezug zur gesteigerten Tendenz ästhetischer und kultureller Selbst- und Metareflexion um 1900. So leistet der Band eine stärkere Konturierung der medialen Eigenlogik Illustrierter Zeitschriften vor dem Hintergrund der für das Medium konstitutiven Verzahnung von Bild und Text.
Category: Social Science

The Oxford Handbook Of Language And Society

Author : Ofelia Garcia
ISBN : 9780190642747
Genre : Language Arts & Disciplines
File Size : 55.15 MB
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This Oxford Handbook challenges basic concepts that have informed the study of sociolinguistics since its inception in the 1960s. In 27 chapters, the book challenges the modernist positivist perspective of the field that has treated languages and speech communities as bounded and the idealized native speaker as the ultimate authority. Instead, it offers a critical poststructuralist perspective that examines the socio-historical context that led to the emergence of dominant sociolinguistic concepts and develops new theoretical and methodological tools that challenge these dominant concepts. The contributors to this volume take this critical poststructuralist perspective as a starting point for engaging in explorations of a range of sociolinguistic topics including language variation, language ideologies, bi/multilingualism, language policy, linguistic landscapes and multimodality. Each of the contributors provides a critical overview of the limits of modernist positivist perspectives on their topic and offer ways of theorizing and researching their topic in ways that are aligned with a critical poststructuralist perspective. The book also provides a global perspective on these issues with contributors focused on North and South America, Europe, Australia, and Africa. Together, the interdisciplinary and global contributions reveal the limits of conventional approaches to sociolinguistics and offer a glimpse into directions for the future of the field.
Category: Language Arts & Disciplines

Multimodality In Practice

Author : Sigrid Norris
ISBN : 9781136622328
Genre : Language Arts & Disciplines
File Size : 65.89 MB
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In this wide-ranging collection, leading scholars, researchers, and emergent researchers from around the world come together and present examples of multimodal discourse analysis in practice. The book illustrates new theoretical, methodological and empirical research into new technologies such as the internet, software, CD-ROM, video, and older technologies such as film, newspapers, brands or billboards. Each chapter demonstrates how aspects of multimodal theory and method can be used to conduct research into these and other multimodal texts. Taken together, the book advances the field of multimodal discourse analysis and offers a range of current studies that address some of the most important questions facing researchers and students when investigating new or old technologies multimodally in linguistics, education, communication studies, sociology, anthropology and other fields.
Category: Language Arts & Disciplines

City Branding And New Media

Author : M. Paganoni
ISBN : 9781137387967
Genre : Social Science
File Size : 29.1 MB
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This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
Category: Social Science

Reading Tourism Texts

Author : Sabrina Francesconi
ISBN : 9781845414290
Genre : Business & Economics
File Size : 48.40 MB
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This volume explores the relationship between tourism and travel texts and contemporary society, and how each is shaped by the other. A multimodal analysis is used to consider a variety of texts including novels, brochures, blogs, websites, radio commercials, videos, postcards and authentic tourist pictures and their meaning-making dynamics within the tourism discourse. The book looks at the ways in which these different texts have influenced how tourists and travellers have been viewed over time and how we envision ourselves as tourists or travellers. It puts forward multimodal analysis as the best framework for exploring the semiotic potential of these texts. Including examples from the UK, Malta, Canada, New Zealand, India, Jamaica and South Africa, this volume will be useful for researchers and students in tourism studies, communication and media studies and applied linguistics.
Category: Business & Economics

Multimodality Across Communicative Settings Discourse Domains And Genres

Author : Veronica Bonsignori
ISBN : 9781443862653
Genre :
File Size : 24.77 MB
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This volume focuses on multimodality in various communicative settings, with special attention to how non-verbal elements reinforce and add meaning to verbal expressions. The first part of the book explores issues related to the use of multimodal resources in educational interactions and English language classroom teaching, also involving learners with disabilities. The second part, on the other hand, investigates multimodality as a key component of communication that takes place in different specialized domains and genres. The book reflects a variety of methodological approaches that are grounded in both quantitative and qualitative techniques. These include multimodal discourse analysis, multimodal transcription, and multimodal annotation software capable of representing the interplay of different semiotic modes, such as speech, intonation, direction of gaze, facial expressions, gestures and spatial positioning of interlocutors. The research collected here highlights the increasingly important role of multimodality in communication across different genres and communicative contexts, and offers new perspectives on how to exploit multimodal resources to enhance the learning of English for both general and specific purposes.

Introducing Multimodality

Author : Carey Jewitt
ISBN : 9781317269793
Genre : Language Arts & Disciplines
File Size : 20.72 MB
Format : PDF
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This accessible introduction to multimodality illuminates the potential of multimodal research for understanding the ways in which people communicate. Readers will become familiar with the key concepts and methods in various domains while learning how to engage critically with the notion of multimodality. The book challenges widely held assumptions about language and presents the practical steps involved in setting up a multimodal study, including: formulating research questions collecting research materials assessing and developing methods of transcription considering the ethical dimensions of multimodal research. A self-study guide is also included, designed as an optional stand-alone resource or as the basis for a short course. With a wide range of examples, clear practical support and a glossary of terms, Introducing Multimodality is an ideal reference for undergraduate and postgraduate students in multimodality, semiotics, applied linguistics and media and communication studies. Online materials, including colour images and more links to relevant resources, are available on the companion website at and the Routledge Language and Communication Portal.
Category: Language Arts & Disciplines


Author : Gunther R. Kress
ISBN : 9780415320603
Genre : Language Arts & Disciplines
File Size : 32.88 MB
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The 21st century is awash with ever more mixed and remixed images, writing, layout, sound, gesture, speech, and 3D objects. Multimodality looks beyond language and examines these multiple modes of communication and meaning making. Multimodality: A Social Semiotic Approach to Contemporary Communication represents a long-awaited and much anticipated addition to the study of multimodality from the scholar who pioneered and continues to play a decisive role in shaping the field. Written in an accessible manner and illustrated with a wealth of photos and illustrations to clearly demonstrate the points made, Multimodality: A Social Semiotic Approach to Contemporary Communication deliberately sets out to locate communication in the everyday, covering topics and issues not usually discussed in books of this kind, from traffic signs to mobile phones. In this book, Gunther Kress presents a contemporary, distinctive and widely applicable approach to communication. He provides the framework necessary for understanding the attempt to bring all modes of meaning-making together under one unified theoretical roof. This exploration of an increasingly vital area of language and communication studies will be of interest to advanced undergraduate and postgraduate students in the fields of English language and applied linguistics, media and communication studies and education.
Category: Language Arts & Disciplines

Handbuch Sprache Im Multimodalen Kontext

Author : Nina-Maria Klug
ISBN : 9783110393873
Genre : Language Arts & Disciplines
File Size : 87.35 MB
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The handbook covers language usage in multi-semiotic textual environments. Integrating linguistic features with images, sounds, and typography creates patterns of substantive, formal, and functional linkage. The volume outlines the paradigms in multimodal linguistic research, systematic methods for analyzing semiotically complex texts, and offers insight about the functionality of selected types of multimodal texts.
Category: Language Arts & Disciplines