MOBILIZED AN INSIDERS GUIDE TO THE BUSINESS AND FUTURE OF CONNECTED TECHNOLOGY

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Mobilized

Author : SC Moatti
ISBN : 9781626567412
Genre : Business & Economics
File Size : 25.64 MB
Format : PDF, ePub
Download : 421
Read : 1046

Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
Category: Business & Economics

Mobile Marketing

Author : Daniel Rowles
ISBN : 9780749479800
Genre : Business & Economics
File Size : 79.75 MB
Format : PDF
Download : 123
Read : 1309

Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. It demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy. Now that website search rankings take into account mobile optimization, no serious marketer can do without a thorough understanding of mobile. The first edition of Mobile Marketing won the Judge's Choice Award in Social Media at the Small Business Trend's 2014 Book Awards. This fully revised 2nd edition includes straightforward explanations on mobile optimized content, app development, social media and proximity based marketing. It has also expanded to include two brand new chapters on mobile and email and on location-based devices, plus cutting-edge updates on advances in wearable technology, mobile payments, virtual reality and strategies for the changing user journey. Integrated with tactical checklists, easy application frameworks and powerful case study insights such as Heineken, WordPress, MailChimp, Nike Training Club (NTC), Google Play and Moz, if provides a full overview from service provision and technology integration to content strategy, ready to capture fast-moving consumers on the go.
Category: Business & Economics

Mobilized Marketing

Author : Jeff Hasen
ISBN : 9781118283141
Genre : Business & Economics
File Size : 36.54 MB
Format : PDF, ePub, Mobi
Download : 490
Read : 1288

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Category: Business & Economics

Designing Web Interfaces

Author : Bill Scott
ISBN : 9780596554453
Genre : Computers
File Size : 80.94 MB
Format : PDF, ePub, Docs
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Want to learn how to create great user experiences on today's Web? In this book, UI experts Bill Scott and Theresa Neil present more than 75 design patterns for building web interfaces that provide rich interaction. Distilled from the authors' years of experience at Sabre, Yahoo!, and Netflix, these best practices are grouped into six key principles to help you take advantage of the web technologies available today. With an entire section devoted to each design principle, Designing Web Interfaces helps you: Make It Direct-Edit content in context with design patterns for In Page Editing, Drag & Drop, and Direct Selection Keep It Lightweight-Reduce the effort required to interact with a site by using In Context Tools to leave a "light footprint" Stay on the Page-Keep visitors on a page with overlays, inlays, dynamic content, and in-page flow patterns Provide an Invitation-Help visitors discover site features with invitations that cue them to the next level of interaction Use Transitions-Learn when, why, and how to use animations, cinematic effects, and other transitions React Immediately-Provide a rich experience by using lively responses such as Live Search, Live Suggest, Live Previews, and more Designing Web Interfaces illustrates many patterns with examples from working websites. If you need to build or renovate a website to be truly interactive, this book gives you the principles for success.
Category: Computers

Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 23.76 MB
Format : PDF
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics

The Explorer S Guide To Death Valley National Park Third Edition

Author : T. Scott Bryan
ISBN : 9781607323419
Genre : Travel
File Size : 78.47 MB
Format : PDF
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Originally published in 1995, soon after Death Valley National Park became the fifty-third park in the US park system, The Explorer's Guide to Death Valley National Park was the first complete guidebook available for this spectacular area. Now in its third edition, this is still the only book that includes all aspects of the park. Much more than just a guidebook, it covers the park's cultural history, botany and zoology, hiking and biking opportunities, and more. Information is provided for all of Death Valley's visitors, from first-time travelers just learning about the area to those who are returning for in-depth explorations. The book includes updated point-to-point logs for every road within and around the park, as well as more accurate maps than those in any other publication. With extensive input from National Park Service resource management, law enforcement, and interpretive personnel, as well as a thorough bibliography for suggested reading, The Explorer's Guide to Death Valley National Park, Third Edition is the most up-to-date, accurate, and comprehensive guide available for this national treasure.
Category: Travel

Evil By Design

Author : Chris Nodder
ISBN : 9781118654811
Genre : Computers
File Size : 54.25 MB
Format : PDF, Docs
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How to make customers feel good about doing what you want Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we’re susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride — use social proof to position your product in line with your visitors’ values Sloth — build a path of least resistance that leads users where you want them to go Gluttony — escalate customers’ commitment and use loss aversion to keep them there Anger — understand the power of metaphysical arguments and anonymity Envy — create a culture of status around your product and feed aspirational desires Lust — turn desire into commitment by using emotion to defeat rational behavior Greed — keep customers engaged by reinforcing the behaviors you desire Now you too can leverage human fallibility to create powerful persuasive interfaces that people will love to use — but will you use your new knowledge for good or evil? Learn more on the companion website, evilbydesign.info.
Category: Computers

Fast Future

Author : David D. Burstein
ISBN : 9780807044704
Genre : Social Science
File Size : 78.31 MB
Format : PDF, ePub
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A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.
Category: Social Science

The New Digital Age

Author : Eric Schmidt
ISBN : 184854622X
Genre : Computers
File Size : 73.18 MB
Format : PDF, ePub
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'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson
Category: Computers

Mobile Commerce

Author : Brian Ernest Mennecke
ISBN : 1931777829
Genre : Computers
File Size : 29.63 MB
Format : PDF, ePub, Mobi
Download : 941
Read : 762

"M-commerce (mobile commerce) applications for both individuals and organizations are expected to grow considerably over the next few years. This book addresses issues pertaining to the development, deployment, and use of these applications. Provided is a single source of up-to-date information about mobile commerce, including the technology involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. The role of m-commerce in the automotive industry, advertising, and the wireless classroom is addressed."
Category: Computers