MOBILIZED AN INSIDERS GUIDE TO THE BUSINESS AND FUTURE OF CONNECTED TECHNOLOGY

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Mobilized

Author : SC Moatti
ISBN : 9781626567412
Genre : Business & Economics
File Size : 23.13 MB
Format : PDF
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Mobile has now become such an integral part of how we live that, for many people, losing a cell phone is like losing a limb. Everybody knows mobile is the future, and every business wants in, but what are the elements of mobile success? SC Moatti, a Silicon Valley veteran who was an executive with Facebook, Trulia, and Nokia, gives businesses and professionals simple ways to thrive in this modern day “gold rush.” More than a book on technology, this is a book about human nature and what matters most to us. Moatti shows that because mobile products have become extensions of ourselves, we expect from them what we wish for ourselves: an attractive body, a meaningful life, and a growing repertoire of skills. She has created an all-encompassing formula that makes it easy for any business to develop a strategy for creating winning mobile products. Her Body Rule dictates that mobile products must appeal to our sense of beauty—but beauty in a mobile world is both similar to and different from what it means offline. The Spirit Rule says mobile products must help us address our deepest personal needs. And the Mind Rule explains that businesses that want to succeed in mobile need to continually analyze the user experience so they can improve every iteration of their products. Moatti includes case studies from mobile pioneers such as Facebook, Uber, Tinder, WhatsApp, and more. The market is full of how-to books for programming apps, but no works examine what is required for success in the mobile era. Until now.
Category: Business & Economics

The People Equation

Author : Deborah Perry Piscione
ISBN : 9781626566422
Genre : Business & Economics
File Size : 21.40 MB
Format : PDF, Kindle
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The People Equation Why Innovation Is People, Not Products Every business leader knows that the key to growth is innovation—if you do what you've always done, you'll get what you've always got. Deborah Perry Piscione and David Crawley argue that ultimately the key to innovation is people. After all, creativity is a uniquely human function, something that can't be automated. So how do you design an organization so that it provides the elements that will bear new thinking and bring forth bold ideas? Through The People Equation. Based on examples from their consulting work and research into successful business practices, Perry Piscione and Crawley's The People Equation enables leaders to create a culture where psychological safety is a given, risk taking is embraced, and collaboration between highly competent people is nurtured, and when experiments and new initiatives look promising, they can quickly be developed and brought to market. This requires upending the usual organizational pyramid and instilling a completely new mindset throughout the organization. Perry Piscione and Crawley show that in our rapidly changing world, the top is not where the really disruptive ideas are going to come from. And if people are afraid to take chances, even fail, you're never going to get those ideas—playing it safe means you'll be out of the game. The People Equation provides you with a formula for exponentially increasing out-of-the-box thinking in your organization and multiplying your chances for greater growth and success.
Category: Business & Economics

Mobilized Marketing

Author : Jeff Hasen
ISBN : 9781118283141
Genre : Business & Economics
File Size : 50.63 MB
Format : PDF, Docs
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Read : 773

Integrate your mobile marketing program and take your brand to the next level Mobile marketing is finally entering the forefront of the marketing realm as megabrands roll out million-dollar budgets and small businesses have turned to the channel for its affordability, measurability, and repeatable successes in producing sales and driving engagement and loyalty. Through insights from bold industry visionaries and fellow mobile pioneers, Mobilized Marketing takes readers through campaigns worth repeating and others that are not. Learn the many roads that marketers can take and the proven strategies and tactics that move products and build loyalty through the consumer's most personal device. With examples from the more than 130,000 campaigns developed by mobile marketing leader Hipcricket, Mobilized Marketing breaks down how brands of all sizes have performed in their mobile efforts—why some have failed and how others bravely turned to mobile. Demonstrates how to integrate mobile into marketing programs and how to effectively measure it Explains how to make your existing marketing spends work harder Delivers step-by-step instructions on how to optimize campaigns in real-time Shows how to determine which mobile tactics are keepers and which are not It's time to mobilize your marketing programs and drive your profits to new heights.
Category: Business & Economics

Hooked

Author : Nir Eyal
ISBN : 9780698190665
Genre : Business & Economics
File Size : 88.20 MB
Format : PDF, ePub
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How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Category: Business & Economics

The New Digital Age

Author : Eric Schmidt
ISBN : 9780307957139
Genre : Computers
File Size : 72.9 MB
Format : PDF, Kindle
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Outlines a transformational vision of a connected world, drawing on expertise to address questions regarding power balances, the relationship between privacy and security, and the role of technology in combating or enabling terrorism.
Category: Computers

Fast Future

Author : David D. Burstein
ISBN : 9780807044704
Genre : Social Science
File Size : 89.28 MB
Format : PDF
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A millennial examines how his generation is profoundly impacting politics, business, media, and activism They’ve been called trophy kids, entitled, narcissistic, the worst employees in history, and even the dumbest generation. But, argues David Burstein, the millennial generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome a deeply divided nation facing economic and environmental calamities. With eighty-million millennials (people who are today eighteen to thirty years old) coming of age and emerging as leaders, this is the largest generation in U.S. history, and, by 2020, its members will represent one out of every three adults. They are more ethnically and racially diverse than their elders and have begun their careers at a time when the recession has set back the job market. Yet they remain optimistic about their future and are deeply connected to one another. Drawing on extensive interviews with his millennial peers and compelling new research, Burstein illustrates how his generation is simultaneously shaping and being shaped by a fast-paced and fast-changing world. Part oral history, part social documentary, Fast Future reveals the impact and story of the millennial generation—in its own words.
Category: Social Science

The Mercifully Brief Real World Guide To Raising Thousands If Not Tens Of Thousands Of Dollars With Email

Author : Madeline Stanionis
ISBN : 1889102059
Genre : Business & Economics
File Size : 48.73 MB
Format : PDF, ePub, Docs
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Perhaps you're skeptical.After reading the title of this book, you're saying: “Sure, Red Cross and Salvation Army can raise tons of money with email, but my agency isn't a brand name. You're telling me I can do the same!?” Well, no. Author Madeline Stanionis isn't claiming that. She's President of Donordigital, not Pollyanna. What she is saying is that you can raise a healthy amount ¬– thousands if not tens of thousands of dollars ¬– if you approach email fundraising with a measure of intelligence and creativity.And you've got to hand it to Stanionis. Any consultant who would give away the store as she does in this book has something grander in mind than her own self interest.And give away the store is what the author does. Generously dispensing advice, insider tips, and recommendations she usually commands tidy sums for, Stanionis reveals precisely what you need to do, step by step, to raise substantial money with email.And while it's not as simple as sending hastily written emails every week or month, neither is it unduly complicated or time-consuming.At heart, raising thousands of dollars with email is all about building your list, using timing to your advantage, crafting a series of coherent messages, presenting your email in a visually appealing way, and carefully observing your returns for clues that can guide your future efforts.That's it really. And any organization following Stanionis' trenchant advice will see immediate results.Further, there's plenty of material in the book to customize and adapt, as Stanionis offers a wealth of sample emails from diverse organizations.And taking it a step further, in the Resources section of the book, the author shows you how to identify just the help you might need (a "messaging vendor" who can send your emails, for example).Other books talk about “Internet fundraising," which usually encompasses e-commerce strategies such as online shopping malls and auctions. That's all well and good, but many of us want to know one simple thing ¬¬– how can we raise more money with email? And do it now? Raising Thousands (if Not Tens of Thousands) of Dollars with Email puts that question to rest.
Category: Business & Economics

Accelerating Performance

Author : Colin Price
ISBN : 9781119147497
Genre : Business & Economics
File Size : 45.17 MB
Format : PDF, ePub, Mobi
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"Accelerating Performance is not just another "warm and fuzzy" change management book--it's a practical, comprehensive, data-driven action plan for picking up the pace and achieving more"--
Category: Business & Economics

The Networked Nonprofit

Author : Beth Kanter
ISBN : 0470633050
Genre : Business & Economics
File Size : 64.43 MB
Format : PDF
Download : 440
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The Networked Nonprofit Connecting with Social Media to Drive Change This groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet. "The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities." —Diana Aviv, president and CEO, Independent Sector "The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens." —Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations "The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."' —Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation "A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks." —Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell "This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission." —Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network "Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world." —Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc. "URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing." —Seth Godin Register at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.
Category: Business & Economics

Bernie Sanders Guide To Political Revolution

Author : Bernie Sanders
ISBN : 9781250138903
Genre : Young Adult Nonfiction
File Size : 31.55 MB
Format : PDF, ePub, Docs
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Adapted for young readers from "Our Revolution: A Future to Believe In, " this inspiring teen guide to engaging with and shaping the world is from political revolutionary and cultural icon Senator Sanders. Illustrations.
Category: Young Adult Nonfiction