MISSION BASED MARKETING POSITIONING YOUR NOT FOR PROFIT IN AN INCREASINGLY COMPETITIVE WORLD

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Mission Based Marketing

Author : Peter C. Brinckerhoff
ISBN : 9780470889862
Genre : Business & Economics
File Size : 30.4 MB
Format : PDF
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A direct, practical guide revealing how you can lead your not-for-profit to success through mission-based marketing Now in a Third Edition, Mission-Based Marketing is a direct, practical guide showing how you can lead your not-for-profit to success in a more competitive world. This book provides the knowledge and skills you need to build a market-driven organization that holds onto its core values, does a better job of providing mission, and successfully competes for funding, clients, referral sources, staff, and board members. Includes new material on nonprofit websites, social networking and new methods of communication, advances in technology, customer service in today's world, and the effects of marketing on fundraising Goes beyond the hows and whys to include lots of hands-on advice and real-world examples Other titles by Brinckerhoff: Mission-Based Management: Leading Your Not-for-Profit In the 21st Century, Faith-Based Management: Leading Organizations That Are Based on More than Just Mission, and Social Entrepreneurship: The Art of Mission-Based Venture Development Filled with new material, this book appraises the trends that have dramatically affected the not-for-profit sector in the past several years, and explains how an organization can shape this shifting landscape to its ultimate benefit.
Category: Business & Economics

Mission Based Marketing

Author : Peter C. Brinckerhoff
ISBN : 0471296937
Genre : Business & Economics
File Size : 77.7 MB
Format : PDF, Kindle
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Read : 267

A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits—quite laudable in that it's eminently readable and downright enjoyable." Financial Empowerment: More Money for More Mission Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Competition now threatens many not-for-profits. Those organizations that become market-driven and develop marketing skills will survive—and will do more mission better. Peter Brinckerhoff has worked with not-for-profits that are strong mission-based marketing organizations. He has seen what works and the leadership skills needed for success in a world where marketing matters. Peter has also worked with organizations that are struggling to make the transition to a competitive environment. From his experiences comes this sharply focused, practical guide to becoming a market-driven organization that will achieve its mission in a competitive world. Peter gives not-for-profit leaders the wisdom, experience, the successful strategies, and the needed skills. He also reveals the mistakes he has seen. Peter outlines the characteristics of a successful market-driven not-for-profit. You will learn how to become a market-driven organization and how to motivate board and staff to make the needed changes. Peter shows how to respond to your markets while holding on to your core values. He outlines the three core customer service rules and shows how to turn your customers into your best referral sources. When you have finished this book, you will have an excellent hands-on understanding of marketing, competition, and your role in making your organization a successful survivor in the newly-emerging competitive world. Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, also published by Wiley. Peter's books are used as the core texts in over 50 graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, The Journal of Nonprofit and Voluntary Sector Marketing, Communications, and The Grantsmanship Center News. Peter received his Bachelor's Degree from the University of Pennsylvania and his Master's of Public Health Administration from Tulane. He is a former VISTA Volunteer, and has served as a staff member, Executive Director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois with his wife Chris and their three children, Ben, Adam, and Caitlin.
Category: Business & Economics

Mission Based Management

Author : Peter C. Brinckerhoff
ISBN : 0470553952
Genre : Business & Economics
File Size : 85.96 MB
Format : PDF, ePub, Mobi
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The only nonprofit management book you must have-in an exciting new edition As a nonprofit manager, you have to be more effective and more efficient than ever to win funding and support to ensure your organization pursues its mission, meets community needs, and maintains its budget, while juggling the demands of funders, clientele, boards, staff, and community. This Third Edition of Mission-Based Management provides comprehensive, hands-on guidance that addresses your unique concerns as a nonprofit manager and policy-maker Addresses the effects of SOX, organizational transparency, new technologies, technology planning, and marketing in today's environment Is written by a nationally recognized expert who has trained thousands of nonprofit managers in hundreds of seminars on the best practices in nonprofit management Includes in each chapter a recap and a list of questions for group discussion More than ever before, as a nonprofit manager, you want and need practical guidance on how to do your job and run your organization more effectively and efficiently. And more than ever before, Mission-Based Management, Third Edition provides the definitive answer.
Category: Business & Economics

Why The Wealthy Give

Author : Francie Ostrower
ISBN : 1400821851
Genre : Social Science
File Size : 80.99 MB
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Through a series of candid personal interviews with nearly one hundred donors, Why the Wealthy Give offers an in-depth look at the world of elite philanthropy. Francie Ostrower focuses on the New York City area, with its high concentration of affluent donors, to explore both the motivations of individual donors and the significance of philanthropy for the culture and organization of elite groups. In so doing, she offers an account of why the wealthy give that also provides insight into the nature of elite culture, status, identity, and cohesion. Emphasizing the diversity of philanthropy, the book also shows how and why different types of donors support different causes. It further demonstrates how, in the face of considerable change, elite philanthropy has adapted and therefore endured. A timely discussion explores the ways in which elite donors view the respective roles of government and philanthropy. Why the Wealthy Give shows that elite philanthropy involves far more than writing a check. The wealthy take philanthropy and adapt it into an entire way of life that serves as a vehicle for the social and cultural life of their class. This is reflected in the widespread popularity of educational and cultural causes among donors. At the same time, Ostrower finds divergent patterns of giving that reflect alternative sources of donor identity, such as religion, ethnicity, and gender, and explains why certain kinds of donors are more or less likely to diverge from the prestige hierarchy of their class in their philanthropy.
Category: Social Science

Nonprofit Marketing

Author : Walter Wymer
ISBN : 9781412909235
Genre : Business & Economics
File Size : 62.54 MB
Format : PDF, ePub, Mobi
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Perhaps now more than ever, effective marketing is crucial in successfully managing a nongovernmental organization. A nonprofit organization that is effectively using marketing strategies is better positioned to present a consistent and memorable image of its cause to policy makers, funding organizations, individual contributors, and society at large. A successfully marketed charity is able to distinguish itself from other organizations in the continually growing nonprofit sector. It is able to share its cause and importance to the public, demonstrating its value, while communicating its unique purpose and mission. Nonprofit Marketing explains marketing management concepts and applications in nonprofit, charitable and nongovernmental organizations in an easy-to-follow style. Marketing concepts are clearly presented, then supported with real-world examples.It offers examples from around the world and is applicable to all international nongovernmental and nonprofit organizations.
Category: Business & Economics

Managing Nonprofit Organizations In A Policy World

Author : Shannon K Vaughan
ISBN : 9781452240053
Genre : Business & Economics
File Size : 45.78 MB
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In explicitly tying the policy realm to management skills, this book sheds new light on how nonprofit managers can better navigate policymaking and regulatory contexts to effectively lead their organizations.
Category: Business & Economics

The Science Of Giving

Author : Daniel M. Oppenheimer
ISBN : 9781135234027
Genre : Psychology
File Size : 29.17 MB
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Americans donate over 300 billion dollars a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood. Our understanding of charitable giving is based primarily upon the intuitions of fundraisers or correlational data which cannot establish causal relationships. By contrast, the chapters in this book study charity using experimental methods in which the variables of interest are experimentally manipulated. As a result, it becomes possible to identify the causal factors that underlie giving, and to design effective intervention programs that can help increase the likelihood and amount that people contribute to a cause. For charitable organizations, this book examines the efficacy of fundraising strategies commonly used by nonprofits and makes concrete recommendations about how to make capital campaigns more efficient and effective. Moreover, a number of novel factors that influence giving are identified and explored, opening the door to exciting new avenues in fundraising. For researchers, this book breaks novel theoretical ground in our understanding of how charitable decisions are made. While the chapters focus on applications to charity, the emotional, social, and cognitive mechanisms explored herein all have more general implications for the study of psychology and behavioral economics. This book highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior, opening up exciting pathways to cross-cutting the divide between theory and practice.
Category: Psychology

Effectively Managing And Leading Human Service Organizations

Author : Ralph Brody
ISBN : 9781483314976
Genre : Social Science
File Size : 60.82 MB
Format : PDF
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Now in its Fourth Edition, Effectively Managing and Leading Human Service Organizations continues to provide invaluable creative ideas for achieving managerial success. Authors Ralph Brody and Murali Nair dissect and diagnose common workplace dilemmas, offering current and future managers the skills to implement positive changes in organizations large and small. Easy-to-read, this book connects a conceptual framework and essential managerial practices with hundreds of real-life examples and case studies of applied managerial skills in organizational settings.
Category: Social Science

Social Innovation And Impact In Nonprofit Leadership

Author : Tine Hansen-Turton, MGA, JD, FCPP, FAAN
ISBN : 9780826121790
Genre : Business & Economics
File Size : 59.32 MB
Format : PDF, ePub, Docs
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This timely textbook, reflecting the trends and developments in the nonprofit sector over the past decade, encompasses the core competencies required to lead nonprofit organizations through social innovation and impact during the 21st century. It fills a knowledge gap for leaders, managers, practitioners, students, faculty members, and providers in this rapidly growing field by providing a comprehensive framework for how to run and manage nonprofits. This includes all of the tools needed to affect social change through ethical business practices, management and leadership business strategies, social marketing, and policy analysis across government, nonprofits, and philanthropy. The growth of this field is evidenced by recent national efforts including the establishment of a White House Office of Social Innovation and Civic Participation, a National Alliance for Social Investments, and the Stanford Social Innovation Review. The book addresses solutions to key problem for professionals in the nonprofit sector: creating a return on investment defined by concrete outcomes and ability to demonstrate their organizationís impact. Organizational case studies are presented by practitioners who have used innovative principles to organize, create, and manage ventures to influence social change locally, regionally, and beyond. Key Features: Provides a comprehensive framework for how to run and manage nonprofits in the 21st century Describes the core competencies and tools needed to affect social innovation and impact Addresses a key problem for nonprofit professionals: the need to provide donors with a social return on investment Discusses how nonprofit leaders can demonstrate their organizationís impact Written and edited by highly respected professionals in the nonprofit field
Category: Business & Economics