MICROSTYLE THE ART OF WRITING LITTLE

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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 56.63 MB
Format : PDF, ePub
Download : 790
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Category: Reference

How To Write Short

Author : Roy Peter Clark
ISBN : 9780316204347
Genre : Reference
File Size : 38.17 MB
Format : PDF, ePub, Docs
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America's most influential writing teacher offers an engaging and practical guide to effective short-form writing. In HOW TO WRITE SHORT, Roy Peter Clark turns his attention to the art of painting a thousand pictures with just a few words. Short forms of writing have always existed-from ship logs and telegrams to prayers and haikus. But in this ever-changing Internet age, short-form writing has become an essential skill. Clark covers how to write effective and powerful titles, headlines, essays, sales pitches, Tweets, letters, and even self-descriptions for online dating services. With examples from the long tradition of short-form writing in Western culture, HOW TO WRITE SHORT guides writers to crafting brilliant prose, even in 140 characters.
Category: Reference

How To Write A Sentence

Author : Stanley Fish
ISBN : 9780062006851
Genre : Literary Criticism
File Size : 82.72 MB
Format : PDF, Mobi
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“Like a long periodic sentence, this book rumbles along, gathers steam, shifts gears, and packs a wallop.” —Roy Blount Jr. “Language lovers will flock to this homage to great writing.” —Booklist Outspoken New York Times columnist Stanley Fish offers an entertaining, erudite analysis of language and rhetoric in this delightful celebration of the written word. Drawing on a wide range of great writers, from Philip Roth to Antonin Scalia to Jane Austen and beyond, Fish’s How to Write a Sentence is much more than a writing manual—it is a penetrating exploration into the art and craft of sentences.
Category: Literary Criticism

Vex Hex Smash Smooch Let Verbs Power Your Writing

Author : Constance Hale
ISBN : 9780393084269
Genre : Reference
File Size : 86.16 MB
Format : PDF
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A writing handbook that celebrates the infinite pizzazz of verbs. Writers know it instinctively: Verbs make a sentence zing. Grammar gurus agree: Drama in writing emerges from the interplay of a subject (noun) and a predicate (verb). Constance Hale, the best-selling author of Sin and Syntax, zooms in on the colorful world of verbs. Synthesizing the pedagogical and the popular, the scholarly and the scandalous, Hale combines the wit of Bill Bryson with the practical wisdom of William Zinsser. She marches through linguistic history to paint a layered picture of our language—from before it really existed to the quirky usages we see online today. She warns about habits to avoid and inspires with samples of brilliant writing. A veteran teacher, Hale gives writing prompts along the way, helping readers “try, do, write, play.” Vex, Hex, Smash, Smooch guides us to more powerful writing by demonstrating how to use great verbs with style.
Category: Reference

The Power Of Being Yourself

Author : Joe Plumeri
ISBN : 9780738218304
Genre : Business & Economics
File Size : 51.52 MB
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Everyone imagines top CEOs as larger–than–life figures who do things no one else could. But deep down, a good business leader is an everyman who combines vision and high energy with the ability to connect with and learn from all types of people. In The Power of Being Yourself, renowned business leader Joe Plumeri offers simple yet profound guidance on how to stay positive, motivate yourself and others, and achieve success in your life and work. Plumeri's Game Plan for Success features eight key principles, from Everyone Has the Same Plumbing, in which his fish-out-of-water experience as CEO and chairman of a London-based company reveals how cultural differences can be overcome as people everywhere respond to authenticity, to You Gotta Have Purpose!, which explores the transformative ingredient that leads to tangible progress. And because this book is meant to be revisited and consulted whenever you need fresh inspiration or practical advice, The Power of Being Yourself also features a final section—Applying the Principles—imparting further guidance and checklists. By sharing his own experiences—and candidly exploring high-stakes business decisions along with many personal triumphs and tragedies—Plumeri explains that the secret to success is found not in boardroom strategy or corporate philosophy, but rather in allowing passion, purpose, and true emotions to inform your approach and guide your relationships. His book is a timely wake-up call in a world where heartless electronic communication too often takes precedence over genuine connection. Plumeri reveals that if we can live in the moment and be honest and true in our emotions, the effect carries over into how we live all facets of our lives.
Category: Business & Economics

Elements Of Wit

Author : Benjamin Errett
ISBN : 9780698153868
Genre : Social Science
File Size : 80.50 MB
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Got wit? We’ve all been in that situation where we need to say something clever, but innocuous; smart enough to show some intelligence, without showing off; something funny, but not a joke. What we need in that moment is wit—that sparkling combination of charm, humor, confidence, and most of all, the right words at the right time. Elements of Wit is an engaging book that brings together the greatest wits of our time, and previous ones from Oscar Wilde to Nora Ephron, Winston Churchill to Christopher Hitchens, Mae West to Louis CK, and many in between. With chapters covering the essential ingredients of wit, this primer sheds light on how anyone—introverts, extroverts, wallflowers, and bon vivants—can find the right zinger, quip, parry, or retort…or at least be a little bit more interesting.
Category: Social Science

101 Success Secrets For Gifted Kids

Author : Christine Fonseca
ISBN : 9781593635466
Genre : Juvenile Nonfiction
File Size : 38.1 MB
Format : PDF, Kindle
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Pssst! Want to know a secret? 101 Success Secrets for Gifted Kids: The Ultimate Handbook is a must-read for gifted kids ages 8 to 12 who want to find success in school and life. If you're a gifted kid or you know gifted kids, you need the 101 awesome secrets, tips, and tricks included in this book! Chock full of fun suggestions and practical strategies, 101 Success Secrets for Gifted Kids covers topics including bullying, school performance, perfectionism, friendships, and sibling rivalries. Fun quizzes, tip sheets, and practical Q & A sections from other gifted preteens and kids make this book fun to read and give gifted kids insight into everything they've ever wanted to know about being gifted. Proven strategies on dealing with stress management, parents' and teachers' expectations, anxiety, cyber-bullying, friendship troubles, and more make this the must-have guide for every gifted kid!
Category: Juvenile Nonfiction

Word Spy

Author : Paul McFedries
ISBN : 9780767918077
Genre : Reference
File Size : 74.2 MB
Format : PDF, Kindle
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Language wears many hats, but its most important job is to help us name or describe what's in the world. Words define us, our actions, even our existence. And just when you think that you have all the words you need, you discover new ones, hear new uses for old ones or see them mutate right before your eyes—a neologism is born. Those neologisms are actually one of the best ways of keeping tabs on the way our world and culture are changing. One of the people who's been keeping tabs is Paul McFedries, the president of Logophilia Limited (logophilia is Greek for "the love of words"). His scorecard is Word Spy, a daily newsletter that has been reporting from the neological frontier since 1998 and that has more than 100,000 visitors a month and more than 12 million page views. In Word Spy, McFedries demonstrates how new words both reflect and illuminate not only the subcultures that coin them but also the larger culture in which these groups exist. Neologisms give us insight into the way things are even as they act as linguistic harbingers of what's to come. Each chapter of Word Spy is a cultural snapshot, a slice of the zeitgeist that focuses on a specific idea or sociological phenomenon, with an emphasis on the words and phrases that it has generated. These snapshots cover various aspects of modern life, including relationships, business, technology, war, aging, multiculturalism, and even fast food, all the while introducing us to hybrid words: If your kids can't seem to get away from their computers, they may be addicted to "fritterware" (time-wasting game software). If you're a new mother with a passion for petitioning, you may be a "lactivist" (breast-feeding activist). And if you keep finding yourself staying way later at the office than you ever imagined, you may be suffering from "presenteeism." Word Spy is an exciting and informative travelogue through the evolving landscape of our language and, consequently, the cultures and subcultures that continually mold and shape not just the language but all of us who speak it. From the Trade Paperback edition.
Category: Reference

Wake Up Happy

Author : Michael Strahan
ISBN : 9781476775708
Genre : Self-Help
File Size : 51.42 MB
Format : PDF, ePub, Mobi
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From America’s favorite football player turned New York Times bestselling author and morning talk show host here are 18 rules of motivational advice that will inspire you to turn up the heat and go from good to great in pursuit of your personal ambitions. Pulling from his own life experiences, Michael Strahan details the mix of mental discipline, positive thinking, and sense of play that lead him to a Super Bowl XLII victory as a member of the New York Giants, and later to star alongside Kelly Ripa in the hit daytime talk show Live! with Kelly and Michael. Each of these “Strahan Rules” will guide you step-by-step through developing a work ethic and mental durability that will prime you to achieve your goals and transform your life. Delivered with his signature wit and wisdom, Strahan’s Rules combine a range of advice, from values he picked up from his father who served in the military to professors who teach on the science of happiness and include: -Rule #5: Too many of us count ourselves out before we even give ourselves a chance...Do the work. Be excellent. You’ll find your place. -Rule #11: You can’t change other people, but you can change how you are around them, and sometimes, a lot of times, that’s more than enough. -Rule #12: Listen to other people, but don’t take their opinions for fact. Have your own experiences. Draw your own conclusions. Whether you are attempting to achieve your career goals, seeking to better your relationships or simply up your optimism quotient, Wake Up Happy will inspire you.
Category: Self-Help

Writing With Clarity And Style

Author : Robert A. Harris
ISBN : 9781351361859
Genre : Psychology
File Size : 61.79 MB
Format : PDF, ePub, Mobi
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Writing with Clarity and Style, 2nd Edition, will help you to improve your writing dramatically. The book shows you how to use dozens of classical rhetorical devices to bring power, clarity, and effectiveness to your writing. You will also learn about writing styles, authorial personas, and sentence syntax as tools to make your writing interesting and persuasive. If you want to improve the appeal and persuasion of your speeches, this is also the book for you. From strategic techniques for keeping your readers engaged as you change focus, down to the choice of just the right words and phrases for maximum impact, this book will help you develop a flexible, adaptable style for all the audiences you need to address. Each chapter now includes these sections: Style Check, discussing many elements of style, including some enhanced and revised sections Define Your Terms, asking students to use their own words and examples in their definitions. It’s in the Cloud, directing students to the Web to locate and respond to various rhetorically focused items, including biographies and speeches. Salt and Pepper, spicing up the study of rhetoric by stretching students’ thinking about how their writing can be improved, sometimes by attending to details such as punctuation, and sometimes by exploring the use of unusual techniques such as stylistic fragments. Review Questions, providing an end-of-chapter quiz to help cement the chapter ideas in long-term memory. Questions for Thought and Discussion, a set of questions designed for either in-class discussion or personal response. New to the Second Edition Additional examples of each device, including from world personalities and the captains of industry More and longer exercises, with a range of difficulty Advice from classical rhetoricians including Aristotle, Horace, Longinus, Cicero, and Quintilian.
Category: Psychology