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Microstyle The Art Of Writing Little

Author : Christopher Johnson
ISBN : 0393082334
Genre : Reference
File Size : 36.33 MB
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“A work of pop linguistics . . . [that] synthesizes . . . grammar, branding, cognitive science and Web theory . . . with intelligence and friendly wit.”—New York Times Welcome to the age of the incredible shrinking message. Your guide to this new landscape, Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, political speechwriters, and other professional verbal miniaturists. Each chapter discusses one tool that helps short messages grab attention, communicate instantly, stick in the mind, and roll off the tongue. Piled high with examples from corporate slogans to movie titles to product names, Microstyle shows readers how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Category: Reference

Secret Sauce

Author : Harry Mills
ISBN : 9780814438077
Genre : Business & Economics
File Size : 47.91 MB
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When it comes to messaging, what worked in the past won’t work today. Our noisy, digital world has undermined our ability to focus. For a message to grab attention and persuade, it now has to pass the SAUCE test and be: Simple, Appealing, Unexpected, Credible, and Emotional. Secret Sauce shows you how to transform unconvincing messages into compelling copy. It comes with a 15-question SAUCE test and a Heat Gauge which allows you to precisely measure the persuasive impact of your messages. Short, easy to read, and packed with visuals, Secret Sauce provides: Clear examples of what works and what doesn’t Fascinating insights from behavioral and neurological research Powerful lessons from successful and failed campaigns Less than 10 percent of marketing messages are truly compelling—engaging the head and heart. Secret Sauce helps you weed out the clutter and craft messages that stick.
Category: Business & Economics

Copywriting Made Simple

Author : Tom Albrighton
ISBN : 9781789011203
Genre : Business & Economics
File Size : 47.76 MB
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do.
Category: Business & Economics

The Charismatic Edge The Art Of Captivating And Compelling Communication

Author : Owen Fitzpatrick
ISBN : 9780717156061
Genre : Self-Help
File Size : 65.32 MB
Format : PDF
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The rules of communication are radically different than ever before. Standing out and being counted is no longer just an advantage. It is a necessity. You are your own brand and, unless you learn how to shine, you'll be left behind. Whether you are looking to get a promotion, become a better leader, master public speaking, build your business, sell more, improve your love life, social life or even your networking skills... you need to be more effective at engaging people -- you need to be more effective at branding yourself and making an impact on others. Charisma is a must. And here's the good news: You can learn it. Find out: • The secrets that the best speakers, screenwriters, comedians, politicians and gurus know about impacting their audience. • The keys to supreme self-confidence and high self-esteem. • How you can use your body, voice and energy to influence others. • How to create an irresistible first impression, instantly. • What only the very best business leaders, sales people, marketing executives, advertisers and world class negotiators all understand about winning the hearts and minds of their teams and customers. Charisma is often misunderstood as a quality that some people have but others don’t. In this book you’ll learn how, in reality, charisma is an impression you create in the mind of another person which can be improved and mastered by anyone, including you.
Category: Self-Help

Uc Irvine Law Review

Author :
ISBN : OSU:32437121980185
Genre : Law reviews
File Size : 82.85 MB
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Category: Law reviews


Author :
ISBN : UCLA:L0079917936
Genre : Aegean Islands (Greece and Turkey)
File Size : 72.37 MB
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Read : 1010

Category: Aegean Islands (Greece and Turkey)


Author :
ISBN : STANFORD:36105027618623
Genre : Acoustical engineering
File Size : 60.57 MB
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Category: Acoustical engineering

America History And Life

Author :
ISBN : STANFORD:36105020788316
Genre : Canada
File Size : 90.71 MB
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Article abstracts and citations of reviews and dissertations covering the United States and Canada.
Category: Canada