MEDIA TODAY MASS COMMUNICATION IN A CONVERGING WORLD

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Media Today

Author : Joseph Turow
ISBN : 9781317401025
Genre : Social Science
File Size : 34.16 MB
Format : PDF
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Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Category: Social Science

Media Today

Author : Joseph Turow
ISBN : 9781317401032
Genre : Social Science
File Size : 73.82 MB
Format : PDF
Download : 386
Read : 737

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media content is created, distributed, and exhibited in the new world that the digital revolution has created. From newspapers to video games and social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Category: Social Science

Media Today

Author : Joseph Turow
ISBN : 9781136278976
Genre : Business & Economics
File Size : 53.55 MB
Format : PDF, Mobi
Download : 593
Read : 685

Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book's media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook's focus on consuming media, to give students an in.
Category: Business & Economics

Media Today

Author : Joseph Turow
ISBN : 9780203895344
Genre : Language Arts & Disciplines
File Size : 49.76 MB
Format : PDF, Mobi
Download : 859
Read : 1054

Media Today puts mass communication students at the center of the profound changes in the twenty-first century media world – from digital convergence to media ownership – and gives them the skills to think critically about what these changes mean for the role of media in their lives. Comprehensive and engaging, Media Today features: an interactive companion website featuring a full range of instructor and student materials including study podcasts at www.routledge.com/textbooks/mediatoday a three-pronged media systems approach focused on media literacy, convergence, and emerging trends in today's media culture up-to-date coverage of the latest political, economic, technological, and cultural issues affecting media industries exciting new resources including an enclosed free DVD with media examples. Completely revised with updated examples, case studies, and media resources, the third edition of this innovative mass communication textbook is built upon a media systems approach that gives students an insider's perspective on how mass media industries operate. By making students more knowledgeable about the influences that guide media organizations, Media Today builds media literacy skills to make students sensitive to ways of seeing media content as a means of learning about culture. Joseph Turow emphasizes throughout the many ways in which media convergence has blurred distinctions between and among various media. Each chapter of Media Today will: guide students through the essential history of media industries examines the current forces shaping their creation, distribution and exhibition explores the impact of emerging trends in media and society from globalization to social networking to video games. Media Today is designed to be used independently, but can also be used with the supplemental textbook edited by Brooke Erin Duffy and Joseph Turow, Key Readings in Media Today.
Category: Language Arts & Disciplines

Media Today

Author : Joseph Turow
ISBN : 1138928461
Genre : Mass media
File Size : 82.5 MB
Format : PDF
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Category: Mass media

Understanding Media Economics

Author : Gillian Doyle
ISBN : 9781412931861
Genre : Language Arts & Disciplines
File Size : 86.85 MB
Format : PDF, ePub, Docs
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`This book provides an extremely well written and informative introduction to the subject of media economics, characterized by clarity in the explanation of concepts or frameworks and by a balanced discussion for the respective positions in areas of debate' - Paul MacDonald, Roehampton Institute Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
Category: Language Arts & Disciplines

Converging Media

Author : John V. Pavlik
ISBN : 0190646659
Genre : Language Arts & Disciplines
File Size : 56.34 MB
Format : PDF
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Placing convergence at the center of the discussion, this text uses the technologies we employ every day to explain our current media environment, and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media- print, visual, and audio - relates to and influences the others.
Category: Language Arts & Disciplines

Communication Theories In Action

Author : Julia T. Wood
ISBN : 0534566405
Genre : Communication
File Size : 48.9 MB
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This text introduces students to a select set of leading theories in the communication field and demonstrates how these theories apply to their lives. Chapters group theories coherently so that students can compare and contrast different approaches to particular interests in the field (for example: relationships, performance, language and mass communication).
Category: Communication

Intercultural Communication

Author : Kathryn Sorrells
ISBN : 9781483324821
Genre : Language Arts & Disciplines
File Size : 89.67 MB
Format : PDF, Kindle
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Intercultural Communication: Globalization and Social Justice, Second Edition, introduces students to the study of communication among cultures within the broader context of globalization. Kathryn Sorrells highlights history, power, and global institutions as central to understanding the relationships and contexts that shape intercultural communication. Based on a framework that promotes critical thinking, reflection, and action, this text takes a social justice approach that provides students with the skills and knowledge to create a more equitable world through communication. Loaded with new case studies and contemporary topics, the Second Edition has been fully revised and updated to reflect the current global context, emerging local and global issues, and more diverse experiences.
Category: Language Arts & Disciplines

Mass Communications And Media Studies

Author : Peyton Paxson
ISBN : 9781501329951
Genre : Social Science
File Size : 62.61 MB
Format : PDF, Kindle
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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Category: Social Science