MEDIA CULTURE 2016 UPDATE MASS COMMUNICATION IN A DIGITAL AGE

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Media Culture 2016 Update

Author : Richard Campbell
ISBN : 1457668742
Genre : Language Arts & Disciplines
File Size : 65.17 MB
Format : PDF, Mobi
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Category: Language Arts & Disciplines

Media Culture

Author : Richard Campbell
ISBN : 9781319010430
Genre : Language Arts & Disciplines
File Size : 84.69 MB
Format : PDF, Docs
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A number of high stakes conflicts — over net neutrality, streaming music, copyrights, the shifting fortunes of various media outlets, and divisive politics — continue to unfold over YouTube, Twitter, TV screens, and other mediated feeds. The speed at which these stories are consumed means that understanding the complex connections between the media and our culture is more important than ever. The new tenth edition of Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. As always, Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now. Through new infographics, cross-reference pages, and a new digital jobs feature, this edition offers the most contemporary and compelling examinations yet of how the media industries connect, interlock, and converge.
Category: Language Arts & Disciplines

Loose Leaf Version For Media Culture With 2016 Update

Author : Richard Campbell
ISBN : 9781319047795
Genre : Language Arts & Disciplines
File Size : 31.9 MB
Format : PDF, Docs
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While we all use digital technology daily many of us don’t realize how text, audio, and visual media converge together to enhance our everyday experiences. The tenth edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences by focusing on what the constant changes mean to their everyday lives. Since the publication of the tenth edition, we've seen even more changes: revisions in net neutrality laws, shifts in viewing habits, new forms of online activism, and the kickoff of a new, media-saturated presidential race. The new 2016 update of Media & Culture covers these issues, alongside new infographics, photos, cross-reference pages, and a digital jobs feature. Media & Culture brings together industry expertise, media history, and current trends for an exhilarating look at the media right now.
Category: Language Arts & Disciplines

Media And Culture

Author : Richard Campbell
ISBN : 9780312644659
Genre : Language Arts & Disciplines
File Size : 58.78 MB
Format : PDF, ePub, Mobi
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It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Category: Language Arts & Disciplines

Revolutions In Communication

Author : Bill Kovarik
ISBN : 9781441185501
Genre : Social Science
File Size : 64.79 MB
Format : PDF, ePub, Docs
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The rise of the Information Age, the fall of the traditional media, and the bewildering explosion of personal information services are all connected to the historical chain of communications' revolutions. We need to understand these revolutions because they influence our present and future as much as any other trend in history. And we need to understand them not simply on a national basis - an unstable foundation for history in any event - but rather as part of the emergent global communications network. Unlike most of the current texts in the field, Revolutions in Communication is an up-to-date resource, expanding upon contemporary scholarship. It provides students and teachers with detailed sidebars about key figures, technical innovations, global trends, and social movements, as well as supplemental reading materials, and a fully supportive companion website. Revolutions in Communication is an authoritative introduction to the history of all branches of media.
Category: Social Science

Media Career Guide

Author : Sherri Hope Culver
ISBN : 9780312542603
Genre : Language Arts & Disciplines
File Size : 85.19 MB
Format : PDF, ePub, Docs
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In this economic climate, students need more help than ever navigating the media job marketplace. By providing practical career tips and current statistics, the Media Career Guide is the ideal starting point for a successful communication-related job search. Beginning with an overview of today’s employment environment and opportunities, the manual guides readers through the process of researching, interviewing for, and landing that perfect media job. The new edition now offers career advice from real media professionals and emphasizes the importance of creating and maintaining a professional online presence for the workplace. And, with added information on how to start your own business, students will find this guide to be a useful resource no matter what media career path they choose.
Category: Language Arts & Disciplines

Television Is The New Television

Author : Michael Wolff
ISBN : 9781591848134
Genre : Business & Economics
File Size : 35.33 MB
Format : PDF, Mobi
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A fresh perspective on the ongoing war for media profits, and why the ultimate winners will surprise people Every day brings new headlines about the decline of traditional media powerhouses like Time Inc. and the triumph of digital native media like Buzzfeed, the Huffington Post, and Politico. Old media giants like the New York Times are betting everything on their digital offerings to replace the shrinking revenue from traditional advertising. But the ugly truth, argues Michael Wolff, is that digital media isn't working for any content creator, old or new. Sure, Google and Facebook make a fortune selling online advertising?but they're aggregators, not creators. Both old and new media are barely making any money from online text. And as major advertisers conclude that banner ads next to text basically don't work, they flock back to the one format that still gets big results: television. The value of an eyeball's attention to digital media has plummeted, while the value of a television eyeball continues to increase. Of course television isn't what it used to be?it's now ?an almost unquantifiable flood of video across ever-present multiple screens, witty, informative, specialized, erudite, culturally prescient and perceptive (along with low and empty), that more and more annotates, curates, and informs most aspects, and hours, of our lives.” Wolff shows how the leaders in digital media, from the mighty platforms to brand name magazine and news sites, are now trying to become video producers and to effectively put themselves into the television business as distributors and programmers. Native advertising and sponsored content are the new forms of soap opera. Television, by any other name, is the game everybody is trying to win?from Netflix to YouTube to the Wall Street Journal. The result is both a new golden age of television?a competition for discerning niche audiences willing to pay big fees?and a commodity age, because the more video you make and own, without much regard for quality, the more advertising dollars you accrue. Wolff predicts what will happen during the next few years of this gold rush and war for survival.
Category: Business & Economics

Historic Newspapers In The Digital Age

Author : Paul Gooding
ISBN : 9781317121848
Genre : Language Arts & Disciplines
File Size : 39.92 MB
Format : PDF, ePub
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In recent years, cultural institutions and commercial providers have created extensive digitised newspaper collections. This book asks the timely question: what can the large-scale digitisation of newspapers tell us about the wider cultural phenomenon of mass digitisation? The unique form and materiality of newspapers, and their grounding in a particular time and place, provide challenges for researchers and digital resource creators alike. At the same time, the wider context in which digitisation of cultural heritage occurs shapes the impact of digital resources in ways which fall short of the grand ambitions of the wider theoretical discourse. Drawing on case studies from leading digitised newspaper collections, the book aims to provide a bridge between the theory and practice of how these digitised collections are being used. Beginning with an exploration of the hyperbolic nature of technological discourses, the author explores how web interfaces, funding models and the realities of contemporary user behaviour contrast with the hyperbolic discourse surrounding mass digitisation. This book will be of particular interest to those who want to investigate how user studies can inform our understanding of technological phenomena, including digital resource creators, information professionals, students and researchers in universities, libraries, museums and archives.
Category: Language Arts & Disciplines

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358574
Genre : Language Arts & Disciplines
File Size : 78.30 MB
Format : PDF, ePub, Docs
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Category: Language Arts & Disciplines

Media Culture

Author : Richard Campbell
ISBN : 9781319195847
Genre : Language Arts & Disciplines
File Size : 22.54 MB
Format : PDF, ePub
Download : 522
Read : 1184

While we all use digital technology daily, many of us don't realize how text, audio, and visual media converge together to enhance our everyday experiences. The new edition of Media & Culture: Mass Communication in a Digital Age enriches students' understanding of these experiences – a skill that has become more important than ever. Media & Culture starts with the digital world students know and then goes further, focusing on what these constant changes mean to them. Through new infographics, cross-reference pages, and a digital jobs feature, the book explains and illustrates how the media industries connect, interlock, and converge, Media & Culture brings together industry expertise, media history, and current trends for an engaging, exhilarating look at the media right now.
Category: Language Arts & Disciplines