MEDIA AUDIENCE RESEARCH A GUIDE FOR PROFESSIONALS

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Media Audience Research

Author : Graham Mytton
ISBN : 9789351506423
Genre : Language Arts & Disciplines
File Size : 63.60 MB
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The only comprehensive training book on conducting research into all forms of media This book outlines all the methods for conducting research—both active and passive as well as quantitative and qualitative—in all forms of media, including new media such as the Internet, mobile phones and social media. It explains the ways in which media audiences are measured, understood and taken into account in media planning, advertising sales and social development campaigns. It shows how datasets are analysed and used. The statistical theories behind good quantitative research are explained in simple and accessible language. The book is intended for both media research scholars and practitioners.
Category: Language Arts & Disciplines

Audience Analysis

Author : Denis McQuail
ISBN : 0761910026
Genre : Language Arts & Disciplines
File Size : 56.13 MB
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Denis McQuail provides a coherent and succinct account of the concept of "media audience" in terms of its history and its place in present-day media theory and research. McQuail describes and explains the main types of audience and the main traditions and fields of audience research. Audience Analysis explains the contrast between social scientific and humanistic approaches and gives due weight to the view "from the audience" as well as the view "from the media." McQuail summarizes key research findings and assesses the impact of new media developments, especially transnationalization and new interactive technology. The book concludes with an evaluation of the continued relevance of the audience concept under conditions of rapid m
Category: Language Arts & Disciplines

Continuum Guide To Media Education

Author : Pat Brereton
ISBN : 9780826477736
Genre : Education
File Size : 88.75 MB
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Presented in an A-Z format this is an authoritative guide to media education in all its aspects.
Category: Education

Mass Communications Research Resources

Author : Christopher H. Sterling
ISBN : 9781136694547
Genre : Social Science
File Size : 33.9 MB
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This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation. The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
Category: Social Science

Know Your Audience

Author : Dennis List
ISBN : 1869333446
Genre : Radio audiences
File Size : 72.40 MB
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Category: Radio audiences

Introducing Media Practice

Author : Matthew Kerry
ISBN : 9781526448231
Genre : Social Science
File Size : 43.18 MB
Format : PDF
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Taking readers from media students to media professionals, Introducing Media Practice brings together the 'why' and the 'how to' of media studies. It explains how adding theory to practice improves students' media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries. With a clear, easy-to-follow structure, the book: Covers the full range of media practice skills, from building production teams and writing briefs, through audience research and scripting, to production, distribution and evaluation. Offers a range of exercises for both the classroom and independent learning, helping students put their learning into practice, build their confidence and establish a portfolio. Includes a glossary of key terms, helping students to get to grips with the concepts they need to know to succeed. By bridging the gap between theory and practice, this book provides students with a richer understanding of both. It is the ideal guide to succeeding in a media degree, enhancing their employability, and preparing for a career in the creative and media industries.
Category: Social Science

Ratings Analysis

Author : James Webster
ISBN : 9781136282126
Genre : Social Science
File Size : 44.96 MB
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This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Category: Social Science

As Media Studies

Author : Philip Rayner
ISBN : 0415329663
Genre : Social Science
File Size : 44.66 MB
Format : PDF
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In full colour throughout and featuring new case studies, this fully revised and updated edition of the bestselling AS Media Studies: covers all aspects of Media Studies for students of the AS and A-level media syllabus. The authors, who are experienced teachers and examiners, introduce students step-by-step to the skills of reading media texts, and address key areas such as media technologies, media institutions and media audiences. Individual chapters cover: introduction to studying the media study skills reading media texts media institutions audiences and the media case studies of newspapers, television programmes, and films research and how to do it preparing for exams coursework and production guide. AS Media Studies: The Essential Introduction gives students the confidence to tackle every part of an introductory media course. Its key features include: activities for the classroom practical assignments for individual study a glossary of key terms case studies of recent media showing how theoretical ideas can be applied in everyday situations.
Category: Social Science

Interpreting Audiences

Author : Shaun Moores
ISBN : 1446230260
Genre : Mass media
File Size : 49.78 MB
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In this comprehensive guide to important new developments in the study of media reception, Shaun Moores reviews a wide range of qualitative audience research and charts the emergence of a critical ethnographic perspective on everyday consumer practices. The author considers the distinctive features of audience ethnography and outlines its applications in communication and cultural analysis. Four main areas of inquiry are discussed: the power of media texts to determine the meanings made by their readers; the relationship between media genres and the social patterns of taste; the day-to-day settings and dynamic social situations of reception; and the cultural uses and interpretations of communication technologies in the home. Assessing the theories of Bourdieu, De Certeau and others, as well as drawing on his own investigations of new media technologies in domestic contexts, Moores advances a model of creativity and constraint in everyday life.
Category: Mass media

Researching Audiences

Author : Kim Schrøder
ISBN : 0340762748
Genre : Science
File Size : 82.40 MB
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A practical guide to the main types of empirical fieldwork that have established themselves in academic, policy and commercial research, this text introduces and discusses four complementary key approaches to empirical research in media audience analysis.
Category: Science