MASTERING THE NEW MEDIA LANDSCAPE EMBRACE THE MICROMEDIA MINDSET

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Mastering The New Media Landscape

Author : Barbara Cave Henricks
ISBN : 9781626565821
Genre : Business & Economics
File Size : 57.6 MB
Format : PDF, Kindle
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The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Category: Business & Economics

Netter S Essential Physiology

Author : Susan Mulroney
ISBN : 0323358195
Genre :
File Size : 54.35 MB
Format : PDF, Mobi
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Read : 1086

Grasp key concepts quickly with the visual, concise, and clinical approach to physiology found in this second edition of Netter's Essential Physiology. Lucid prose combines with classic Netter art, clinical correlations, "light bulb" side notes, end-of-chapter questions, and brand-new videos to ensure a complete understanding of these complex concepts. Logically written and highly readable, it's ideal for a basic understanding of physiology, as an overview of the subject, or as a supplement to lectures. You may also be interested in: Netter's Physiology Flash Cards: ISBN 978-0-323-35954-2, the companion flash cards to this book. Beautifully clear drawings and diagrams from the Netter collection illustrate key concepts and further your visual understanding of the subject. Self-assessment review questions at the end of each chapter serve to expedite study. Student Consult eBook version included with purchase. This enhanced eBook experience includes access -- on a variety of devices -- to the complete text, 8 animations, and new video tutorials. You'll also be able to test your knowledge with additional multiple-choice questions. A brand-new chapter on blood provides increased coverage of immunology. Additional "light bulb" boxes highlight interesting memorable details or examples providing enhanced context. A greater number of clinical correlations integrate pathophysiology into the content. New video tutorials explain difficult concepts and help to reinforce comprehension of the material.
Category:

The Complete Guide To B2b Marketing

Author : Kim Ann King
ISBN : 9780134084640
Genre : Business & Economics
File Size : 79.12 MB
Format : PDF, ePub
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To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing , King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
Category: Business & Economics

Marketing Communications

Author : Ze Zook
ISBN : 9780749473419
Genre : Business & Economics
File Size : 42.63 MB
Format : PDF, ePub
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Marketing Communications provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, PR and sponsorship to direct selling and merchandizing. It presents modern marketing communications theories and tools in an accessible way so readers can fully understand the landscape and achieve better results. With a plethora of examples and case studies, as well as online support material for lecturers and students, this essential textbook will guide students and practitioners through everything they need to know about the changing face of marketing. This fully updated 6th edition of Marketing Communications features more of the underpinning theory whilst building on its impressive reputation as a leading practical textbook on the subject. Case studies and anecdotes from companies such as Campbell's Soup, Spotify, Paypal, Kraft and Nike focus on recent digital developments to bring the latest marketing tools to life. With a particular emphasis on analytics, engagement and integration, it addresses the integrated offline and online with social media approach to reflect the current state of play for marketing communications experts. This edition is also supported by a wealth of online resources, including lecture slides for every chapter and self-tests for students. Hear What the Experts Think: Angela Byrne, Senior Lecturer at MMU - https://youtu.be/04Kqku3TUqA Alison Lawson, Senior Lecturer in Marketing at Derby University - https://youtu.be/UPd56wfWC0g
Category: Business & Economics

Hacked Again

Author : Scott N. Schober
ISBN : 9780996902205
Genre : Computers
File Size : 82.48 MB
Format : PDF
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Hacked Again details the ins and outs of cybersecurity expert and CEO of a top wireless security tech firm Scott Schober, as he struggles to understand: the motives and mayhem behind his being hacked. As a small business owner, family man and tech pundit, Scott finds himself leading a compromised life. By day, he runs a successful security company and reports on the latest cyber breaches in the hopes of offering solace and security tips to millions of viewers. But by night, Scott begins to realize his worst fears are only a hack away as he falls prey to an invisible enemy. When a mysterious hacker begins to steal thousands from his bank account, go through his trash and rake over his social media identity; Scott stands to lose everything he worked so hard for. But his precarious situation only fortifies Scott's position as a cybersecurity expert and also as a harbinger for the fragile security we all cherish in this digital life. Amidst the backdrop of major breaches such as Target and Sony, Scott shares tips and best practices for all consumers concerning email scams, password protection and social media overload: Most importantly, Scott shares his own story of being hacked repeatedly and bow he has come to realize that the only thing as important as his own cybersecurity is that of his readers and viewers. Part cautionary tale and part cyber self-help guide, Hacked Again probes deep into the dark web for truths and surfaces to offer best practices and share stories from an expert who has lived as both an enforcer and a victim in the world of cybersecurity. Book jacket.
Category: Computers

Digital Media And Democracy

Author : Megan Boler
ISBN : 9780262292566
Genre : Social Science
File Size : 60.72 MB
Format : PDF, Kindle
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In an age of proliferating media and news sources, who has the power to define reality? When the dominant media declared the existence of WMDs in Iraq, did that make it a fact? Today, the "Social Web" (sometimes known as Web 2.0, groupware, or the participatory web) -- epitomized by blogs, viral videos, and YouTube -- creates new pathways for truths to emerge and makes possible new tactics for media activism. In Digital Media and Democracy, leading scholars in media and communication studies, media activists, journalists, and artists explore the contradiction at the heart of the relationship between truth and power today: the fact that the radical democratization of knowledge and multiplication of sources and voices made possible by digital media coexists with the blatant falsification of information by political and corporate powers. The book maps a new digital media landscape that features citizen journalism, The Daily Show, blogging, and alternative media. The contributors discuss broad questions of media and politics, offer nuanced analyses of change in journalism, and undertake detailed examinations of the use of web-based media in shaping political and social movements. The chapters include not only essays by noted media scholars but also interviews with such journalists and media activists as Amy Goodman of Democracy Now!, Media Matters host Robert McChesney, and Hassan Ibrahim of Al Jazeera.Contributors and intervieweesShaina Anand, Chris Atton, Megan Boler, Axel Bruns, Jodi Dean, Ron Deibert, Deepa Fernandes, Amy Goodman, Brian Holmes, Hassan Ibrahim, Geert Lovink, Nathalie Magnan, Robert McChesney, Graham Meikle, Susan Moeller, Alessandra Renzi, Ricardo Rosas, Trebor Scholz, D. Travers Scott, Rebecca Statzel.
Category: Social Science

Business Statistics

Author : Norean Radke Sharpe
ISBN : 0134182448
Genre : Commercial statistics
File Size : 39.71 MB
Format : PDF, Docs
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For one-semester courses in business statistics. This text offers a streamlined presentation of Business Statistics, Third Edition, by Sharpe, De Veaux, and Velleman. Better Decisions. Better Results. Business Statistics: A First Course, Third Edition, by Sharpe, De Veaux, and Velleman, narrows the gap between theory and practice—relevant statistical methods empower business students to make effective, data-informed decisions. With their unique blend of teaching, consulting, and entrepreneurial experiences, this dynamic author team brings a modern edge to teaching statistics to business students. Focusing on statistics in the context of real business issues–with an emphasis on analysis and understanding over computation–the text helps students think analytically, prepares them to make better business decisions, and shows them how to effectively communicate results. Note: You are purchasing a standalone product; MyMathLab does not come packaged with this content. Students, if interested in purchasing this title with MyMathLab, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information. If you would like to purchase boththe physical text and MyMathLab, search for: 0134462726 / 9780134462721 Business Statistics: A First Course Plus NEW MyStatLab with Pearson eText -- Access Card Package Package consists of: 0134182448 / 9780134182445 Business Statistics: A First Course 032192147X / 9780321921475 MyStatLab for Business Statistics -- Glue-In Access Card 0321929713 / 9780321929716 MyStatLab for Business Statistics Sticker
Category: Commercial statistics

Constituent Imagination

Author : Stevphen Shukaitis
ISBN : 1904859356
Genre : Political Science
File Size : 26.10 MB
Format : PDF
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From the ivory tower to the barricades! Radical intellectuals explore the relationship between research and resistance.
Category: Political Science

Rip The Resume Job Search Interview Power Prep

Author : Torin Ellis
ISBN : 9780768941395
Genre : Business & Economics
File Size : 28.36 MB
Format : PDF, Docs
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Infused with real-life examples, self-analysis exercises, and advice from an industry professional, Rip the Resume is more than a "how to write a better resume" book; it's a proven system designed to challenge job seekers to take complete control and responsibility during a job search. Follow a ground-breaking roadmap on your journey to becoming the candidate that employers are seeking-whether you are a millennial looking to launch an exciting and fulfilling career or an experienced individual exploring greater career opportunities. Rip the Resume provides the tools you need to transform yourself into the candidate that employers are searching for: Cutting-edge guidance for job seekers in any field Vital resume deconstruction techniques to highlight important areas and downplay others to render a stronger document Winning conversation strategies to make a lasting impression during the interview Practical advice for using social media wisely, both in the job search and in building your personal brand. Rip the Resume is based on best practices and concepts that strengthen ANY job search.
Category: Business & Economics

Vintage Luxury Fashion

Author : Daniella Ryding
ISBN : 9783319719856
Genre : Business & Economics
File Size : 40.30 MB
Format : PDF, ePub
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Providing a critical insight into the growth of the secondhand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown as an economic entity, providing a living for over 100,000 people and creating a desirable and essential clothing source in under-developed economies. By debating and deliberating contemporary cases, the authors illustrate how companies can optimise key managerial activities surrounding product branding, location marketing and supply chain buying. This timely collection is an important read for anyone involved in fashion, but particularly those interested in the retail and marketing perspective of the industry, as it explores an emerging and significant retail format.
Category: Business & Economics