MASTERING THE NEW MEDIA LANDSCAPE EMBRACE THE MICROMEDIA MINDSET

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Mastering The New Media Landscape

Author : Barbara Cave Henricks
ISBN : 9781626565821
Genre : Business & Economics
File Size : 47.51 MB
Format : PDF, Kindle
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The New Way to Get Noticed The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites, social media, blogs, podcasts, and more. Ace publicists and marketers Barbara Cave Henricks and Rusty Shelton show that to navigate through this modern terrain, you need to think more like a media executive than a marketer. The key lies in mastering three crucial categories of media—earned, owned, and rented—and knowing how to integrate each for maximum success. By using this proven strategy, you can create a positive feedback loop that will generate massive momentum and grow a large, loyal audience for your message.
Category: Business & Economics

The Complete Idiot S Guide To Marketing 2nd Edition

Author : Sarah White
ISBN : 9781440696114
Genre : Business & Economics
File Size : 63.7 MB
Format : PDF, ePub, Docs
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From online marketing to old-fashioned word-of-mouth, readers will find a comprehensive update on key marketing basics, as well as such topics as: € Guerilla marketing € Marketing to Boomers and Latinos € Online marketing € Targeted-but-affordable direct mail € Sample marketing plans for several types of small businesses (as well as a couple of larger projects) € Practical, do-it-yourself distribution strategies € Analysis of business segments and trends, and much more.
Category: Business & Economics

Authority Marketing

Author : Adam Witty
ISBN : 1946633135
Genre : Business & Economics
File Size : 30.64 MB
Format : PDF, Docs
Download : 290
Read : 865

Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
Category: Business & Economics

The Brand Flip

Author : Marty Neumeier
ISBN : 9780134172972
Genre : Business & Economics
File Size : 59.63 MB
Format : PDF, Docs
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Category: Business & Economics

Digital Sense

Author : Travis Wright
ISBN : 9781119291749
Genre : Business & Economics
File Size : 24.54 MB
Format : PDF, Kindle
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Read : 180

Compete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Category: Business & Economics

Hacker Hoaxer Whistleblower Spy

Author : Gabriella Coleman
ISBN : 9781781685846
Genre : Political Science
File Size : 58.97 MB
Format : PDF
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Here is the ultimate book on the worldwide movement of hackers, pranksters, and activists that operates under the non-name Anonymous, by the writer the Huffington Post says “knows all of Anonymous’ deepest, darkest secrets.” Half a dozen years ago, anthropologist Gabriella Coleman set out to study the rise of this global phenomenon just as some of its members were turning to political protest and dangerous disruption (before Anonymous shot to fame as a key player in the battles over WikiLeaks, the Arab Spring, and Occupy Wall Street). She ended up becoming so closely connected to Anonymous that the tricky story of her inside–outside status as Anon confidante, interpreter, and erstwhile mouthpiece forms one of the themes of this witty and entirely engrossing book. The narrative brims with details unearthed from within a notoriously mysterious subculture, whose semi-legendary tricksters—such as Topiary, tflow, Anachaos, and Sabu—emerge as complex, diverse, politically and culturally sophisticated people. Propelled by years of chats and encounters with a multitude of hackers, including imprisoned activist Jeremy Hammond and the double agent who helped put him away, Hector Monsegur, Hacker, Hoaxer, Whistleblower, Spy is filled with insights into the meaning of digital activism and little understood facets of culture in the Internet age, including the history of “trolling,” the ethics and metaphysics of hacking, and the origins and manifold meanings of “the lulz.” From the Hardcover edition.
Category: Political Science

Inside Venice

Author : Toto Bergamo Rossi
ISBN : 9780847848164
Genre : Architecture, Domestic
File Size : 54.94 MB
Format : PDF, ePub
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The superb private interiors of Venice are revealed in this lavishly photographed book. This gorgeously photographed journey through entrancingly beautiful Venetian interiors is sure to appeal to Venice's many admirers interested in the elegance and refinement of classical Old World interior design. The private properties featured in this handsome volume are not accessible to the public and most are published here for the first time. The book is a luxurious presentation of the hidden architectural and interior design treasures of Venice, ranging from historical ninth-century buildings to contemporary renovations that blend old and new. Seventy-two properties, each photographed exclusively for the book, are profiled--mainly private apartments and palazzos, along with some churches, hotels, and other public spaces that those interested in interiors will find inspiring. Author and preservation expert Toto Bergamo Rossi personally selected each property for inclusion based on his detailed field knowledge gained over many years as director of the Venetian Heritage Foundation, whose mission is to safeguard Venetian cultural heritage as manifested in architecture, music, and fine art.
Category: Architecture, Domestic

Illinois Real Estate License Exam Prep

Author : Stephen Mettling
ISBN : 9780915777167
Genre : Law
File Size : 62.66 MB
Format : PDF
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Features of Illinois Real Estate License Exam Prep (IL-RELEP): National Principles & Law Key Point Review Real Estate Math Key Formula Review & Practice Illinois-Specific Laws and Regulations Key Point Review National Practice Tests (500 questions) Illinois Practice Tests (125 questions) Illinois Sample Exam (100 questions) We know the real estate licensing exam can be tough, and very nerve-wracking to prepare for. That’s why we created the Illinois Real Estate License Exam Prep (IL-RELEP) the way we did. Since we have been managing real estate schools and developing curriculum for forty years, we know how all this works – or fails to work. IL-RELEP is comprehensive in that it contains both key content review and testing practice. And the text review is Illinois-specific – not just simplistic national content, but terse, relevant and accurate Illinois laws and regulations presented as a well-organized set of state ‘key point reviews’ ideal for pre-test memorization. But let’s not dismiss the importance of the national content either. IL-RELEP’s national key point reviews are a succinct compression of tested national principles and practices that comprise the national portion of state license exams from coast to coast. Our content is drawn from our own national textbook, Principles of Real Estate Practice – one of the most widely used principles textbooks in the country. Finally, our national content, as well as our question selection, is further tailored to the state testing outline promulgated by AMP for Illinois. Thus the breadth and depth of the law reviews and test questions reflect the topic emphasis of your state’s testing service and your Illinois license exam. A word about the test questions… IL-RELEP’s testing practice section consists of ten national practice tests, three state practice tests, and one state exam sample test. The practice tests are roughly 50 questions in length and the sample test is 100 questions. The test questions are designed to cover the content covered by the law reviews – which reinforces your learning of the total body of information tested by your state exam. The questions are direct, to the point, and designed to test your understanding. When you have completed a given test, you can check your answers against the answer key in the appendix. You may also note that each question’s answer is accompanied by a brief explanation, or “rationale” to further reinforce your understanding. In the end, as you know, it’s all up to you. Unlike other publications, we are not going to tell you that using this book will guarantee that you pass your state exam. It still takes hard work and study to pass. But we have done our best here to get you ready. Following that, the most we can do is wish you the best of success in taking and passing your Illinois real estate exam. So good luck!! For students looking for an Illinois principles textbook, we also publish Principles of Real Estate Practice in Illinois.
Category: Law

The Art Of Dialogue

Author : Ineke de Feijter
ISBN : 3825800504
Genre : Social Science
File Size : 28.27 MB
Format : PDF, ePub, Docs
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Media and culture are deeply intertwined in contemporary society. Religions have problems relating to this media culture, which is shaped by media processes and conditioned by digital media and interactive forms of communication. Media set the agenda and they profoundly challenge religions, both with respect to their public communication, and their very existence and public relevance. People increasingly use media for shaping their religious identity and their search with respect to questions of ultimate meaning. Barely any theological studies exist that reflect on religious policies, and their subsequent praxis, in the field of communication. The author analyzes Christian policy views and identifies the main problems and opportunities in relating to media culture.
Category: Social Science

Putting The Public Back In Public Relations

Author : Brian Solis
ISBN : 0137011261
Genre : Business & Economics
File Size : 77.25 MB
Format : PDF
Download : 469
Read : 594

Forget the "pitch": Yesterday's PR techniques just don't work anymore. That's the bad news. Here's the great news: Social Media and Web 2.0 offer you an unprecedented opportunity to make PR work better than ever before. This book shows how to reinvent PR around two-way conversations, bring the "public" back into public relations and get results that traditional PR people can only dream about. Drawing on their unparalleled experience making Social Media work for business, PR 2.0.com's Brian Solis and industry leader Deirdre Breakenridge show how to transform the way you think, plan, prioritize, and deliver PR services. You'll learn powerful new ways to build the relationships that matter, and reach a new generation of influencers...leverage platforms ranging from Twitter to Facebook...truly embed yourself in the communities that are shaping the future. Best of all, you won't just learn how to add value in the Web 2.0 world: You'll learn how to prove how new, intelligent, and socially rooted PR will transform your organization into a proactive, participatory communication powerhouse that is in touch and informed with its community of stakeholders.
Category: Business & Economics