MASS COMMUNICATION LIVING IN A MEDIA WORLD

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Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358574
Genre : Language Arts & Disciplines
File Size : 28.85 MB
Format : PDF, Mobi
Download : 863
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Category: Language Arts & Disciplines

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358567
Genre : Language Arts & Disciplines
File Size : 60.98 MB
Format : PDF, Docs
Download : 183
Read : 345

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Category: Language Arts & Disciplines

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781483344744
Genre : Language Arts & Disciplines
File Size : 30.66 MB
Format : PDF, Mobi
Download : 214
Read : 419

Skills to Succeed in Today’s Media World Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-color Fifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you’ll explore the latest developments that are changing today’s media world.
Category: Language Arts & Disciplines

Mass Communication Living In A Media World

Author : Ralph E Hanson
ISBN : 1604266007
Genre : Political Science
File Size : 55.10 MB
Format : PDF, Mobi
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Mass Communication delivers an engaging and compact introduction to the field of mass comm without the glitz that does little to improve students' ability to be smarter consumers of media or think critically about the media's role in today's society. Ralph E. Hanson combines solid content, incisive analysis, fun and conversational writing in a highly readable and informative text. Employing an effective media literacy perspective, Hanson shows students that media are not something to be feared or demonized, but rather are an essential part of our lives that should be thoughtfully consumed. Updated to reflect changes in the media landscape, Mass Communication offers expanded discussion of: * the role of social media in breaking domestic and international news stories * video games as a form of interactive media * the newspaper industry's continuing financial woes * further consolidation of the media industry with the NBC/Comcast merger and the News Corporation's purchase of the Wall Street Journal * public relations as a way of creating, developing, and nurturing relationships between an organization and its key publics * integrated marketing communication in the advertising chapter. Key Features: * chapter-opening vignettes feature media professionals from Jon Stewart and Annie Leibovitz to Steve Jobs and Twitter founders Evan Williams, Jack Dorsey, and Biz Stone * timelines place important media events in a broader historical context * test your media literacy boxes showcase current research, interviews, or noteworthy events with questions that model critical thinking, helping to cultivate critical media consumption * a marginal glossary helps reinforce learning of key concepts as students read.
Category: Political Science

Mass Communication Interactive Ebook

Author : Ralph E. Hanson
ISBN : 1483382974
Genre : Language Arts & Disciplines
File Size : 28.87 MB
Format : PDF, Kindle
Download : 135
Read : 917

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-colorFifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you'll explore the latest developments that are changing today's media world. This interactive eBook is available for stand-alone purchase, but it comes FREE when purchased in a bundle with the print version. Contact your sales representative for more information!
Category: Language Arts & Disciplines

Mass Communications And Media Studies

Author : Peyton Paxson
ISBN : 9781501329951
Genre : Social Science
File Size : 86.89 MB
Format : PDF
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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Category: Social Science

Media Literacy

Author : W. James Potter
ISBN : 9781483379340
Genre : Language Arts & Disciplines
File Size : 33.31 MB
Format : PDF, ePub, Docs
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In this media-saturated world, we must learn how to navigate through the overwhelming flood of information so we can avoid the risks and maximize its potential to help us. Media Literacy, Eighth Edition shows readers how. Drawing from thousands of media literature studies, bestselling author W. James Potter explores the key components to understanding the fascinating world of mass media. In this updated, revised, and reorganized new edition, Potter presents numerous examples and facts for readers to understand how the media operate, how they attract attention, and how they influence us on a day-to-day basis.
Category: Language Arts & Disciplines

Living Journalism

Author : Rich Martin
ISBN : 9781351816090
Genre :
File Size : 84.78 MB
Format : PDF, Kindle
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For journalism to survive and flourish, it needs journalists who understand its importance to society, believe in and are committed to its core values, and can put those values into action. This goal is at the heart of Living Journalism, a highly readable, practical book where readers will learn the core values and principles needed to produce work that informs and enlightens an increasingly mobile and participatory audience. The advice and stories of professionals throughout the book allow veteran reporters to serve as mentors to today's journalists.
Category:

Youseeu For Mass Communication

Author : Ralph E. Hanson
ISBN : 1506375022
Genre : Language Arts & Disciplines
File Size : 60.2 MB
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Category: Language Arts & Disciplines

Introduction To Mass Communication

Author : Stanley J. Baran
ISBN : 0073209414
Genre : Language Arts & Disciplines
File Size : 54.37 MB
Format : PDF, ePub
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Encourages students to take more active roles as media consumers and gives them an understanding of the role that the media play in both shaping and reflecting culture.
Category: Language Arts & Disciplines