MASS COMMUNICATION LIVING IN A MEDIA WORLD

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Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358574
Genre : Language Arts & Disciplines
File Size : 20.12 MB
Format : PDF, Mobi
Download : 293
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Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Category: Language Arts & Disciplines

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781506358567
Genre : Language Arts & Disciplines
File Size : 67.31 MB
Format : PDF, ePub
Download : 146
Read : 1194

Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Category: Language Arts & Disciplines

Mass Communication

Author : Ralph E. Hanson
ISBN : 9781483304670
Genre : Language Arts & Disciplines
File Size : 28.85 MB
Format : PDF
Download : 415
Read : 736

The fourth edition of Mass Communication is now a full-color Media Edition which means, at no extra cost to your students, they now have access to an interactive ebook when they buy a new print copy. Through a series of icons, students link to a wealth of multimedia assets—including audio, video, data, articles, reference, and policy backgrounders from CQ Researcher—right where it matters most: on the exact page where a topic is discussed. Students can immediately dive deeper and explore an important concept or idea while reading. There is also an important assessment piece. For each "Test Your Media Literacy" box, students can answer critical thinking questions, as well as take a chapter quiz making sure they master chapter objectives. All answers and quiz results feed an instructor gradebook so you can efficiently track participation and comprehension. It's an enhanced, enriching, and interactive learning experience. The fourth edition delivers comprehensive yet compact coverage, incisive analysis, and fun, conversational writing. While Hanson delves into critical theory, and will take a critical stance on the media, he does not believe the media are something to be feared or demonized, but rather are an essential part of the way we live.
Category: Language Arts & Disciplines

Mass Communication Interactive Ebook

Author : Ralph E. Hanson
ISBN : 1483382974
Genre : Language Arts & Disciplines
File Size : 40.84 MB
Format : PDF, ePub, Mobi
Download : 782
Read : 748

Designed to give students the media literacy principles and critical thinking skills they need to become smart consumers of the media, Mass Communication: Living in the Media World provides comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis and fun, conversational writing. In every chapter, students will explore the latest developments and current events that are changing the face of media today. The newly revised four-colorFifth Edition introduces a new “Media Transformations” box feature that highlights dynamic changes to how we produce and consume media. Each “Media Transformations” box includes a new infographic that helps illustrate key issues and promotes data and media literacy. Mass Communication is an interactive learning experience where you'll explore the latest developments that are changing today's media world. This interactive eBook is available for stand-alone purchase, but it comes FREE when purchased in a bundle with the print version. Contact your sales representative for more information!
Category: Language Arts & Disciplines

Mass Communication Living In A Media World 2nd Edition

Author : Ralph E Hanson
ISBN : 0872894843
Genre : Political Science
File Size : 40.76 MB
Format : PDF
Download : 547
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'Mass Communication' is a comprehensive, engaging, and compact introduction that brings a fresh media literacy focus to the introductory course. A chapter on global media updates this second edition.
Category: Political Science

Mass Communication

Author : Ralph Hanson
ISBN : 0072559179
Genre : Social Science
File Size : 44.38 MB
Format : PDF, Mobi
Download : 276
Read : 247

Using an engaging narrative style, this new introductory text reveals the forces that drive the industry while at the same time motivating students to exercise critical skills as consumers of media. Students are encouraged to think about the media industry from the inside out and in so doing explore the many dimensions of mass communication that operate in our society.
Category: Social Science

Mass Communications And Media Studies

Author : Peyton Paxson
ISBN : 9781501329951
Genre : Social Science
File Size : 41.14 MB
Format : PDF, ePub, Docs
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Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Category: Social Science

Youseeu For Mass Communication

Author : Ralph E. Hanson
ISBN : 1506375022
Genre : Language Arts & Disciplines
File Size : 84.36 MB
Format : PDF, ePub, Mobi
Download : 363
Read : 1224

Category: Language Arts & Disciplines

Electronic Media

Author : Norman J. Medoff
ISBN : 9781317448631
Genre : Language Arts & Disciplines
File Size : 30.50 MB
Format : PDF, Kindle
Download : 756
Read : 575

Electronic Media: Then, Now, and Later provides a synopsis of the beginnings of electronic media in broadcasting and the subsequent advancements into digital media. The Then, Now, and Later approach focuses on how past innovations laid the groundwork for changing trends in technology, providing the opportunity and demand for evolution in both broadcasting and digital media. An updated companion website provides links to additional resources, chapter summaries, study guides and practice quizzes, instructor materials, and more. This new edition features two new chapters: one on social media, and one on choosing your entertainment and information experience. The then/now/later thematic structure of the book helps instructors draw parallels (and contracts) between media history and current events, which helps get students more engaged with the material. The book is known for its clear, concise, readable, and engaging writing style, which students and instructors alike appreciate. The companion website is updated and offers materials for instructors (an IM, PowerPoint slides, and test bank)
Category: Language Arts & Disciplines