MARKETING STRATEGY A DECISION FOCUSED APPROACH

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Marketing Strategy A Decision Focused Approach

Author : Orville Walker
ISBN : 9780077499471
Genre : Business & Economics
File Size : 20.5 MB
Format : PDF, ePub, Docs
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Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketingËs cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4PËs of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.
Category: Business & Economics

Marketing Strategy

Author : Orville C Walker
ISBN : 9781743079294
Genre : Business & Economics
File Size : 24.2 MB
Format : PDF, Docs
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Marketing Strategy: a decision focused approach moves beyond the traditional 4 P approach in other marketing titles by utilising the broader analytical framework of competitive strategy. The text offers a clear and comprehensive overview of marketing strategy, beginning with analysis of marketing relationships, moving to key steps in the strategic planning process and ultimately the creation and implementation of such strategies. This edition includes 13 new APAC case examples selected for their recognisability to both local and international students. More examples of entrepreneurial companies using strategic tools taps into growing student interest in entrepreneurship while material on the marketing implications of today’s digitally and socially networked world has been completely revamped for relevancy. Marketing Strategy is more pedagogically friendly than ever with new learning objectives tagged against key sections of the text. The case studies with accompanying questions and solutions move students from theory to application while the end-of-chapter exercises facilitate practice of essential marketing planning skills.
Category: Business & Economics

Marketing Strategy

Author : Walker
ISBN : 1743078773
Genre : Marketing
File Size : 22.36 MB
Format : PDF
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Category: Marketing

Marketing Management

Author : Mullins
ISBN : 0071326375
Genre : Business & Economics
File Size : 38.91 MB
Format : PDF, ePub, Docs
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The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on marketing decision-making, rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute tangibly to the marketing efforts of firms large and small. Drawing on its authors' wealth of entrepreneurial and executive experience, along with their thought-leading research, the book provides an abundance of real-life examples of marketing decisions - both good and not-so-good - from around the world in companies ranging from entrepreneurial start-ups to multi-national giants. This edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.
Category: Business & Economics

Marketing Strategy A Decision Focused Approach

Author : CTI Reviews
ISBN : 9781467238731
Genre : Education
File Size : 70.24 MB
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Facts101 is your complete guide to Marketing Strategy , A Decision Focused Approach. In this book, you will learn topics such as Business Strategies and Their Marketing Implications, Understanding Market Opportunities, Measuring Market Opportunities: Forecasting and Market Knowledge, and Targeting Attractive Market Segments plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Marketing Strategy

Author : Orville C. Walker
ISBN : 0256261180
Genre : Business & Economics
File Size : 75.85 MB
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This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
Category: Business & Economics

Strategic Planning

Author : Stanley Charles Abraham
ISBN : 9781780525211
Genre : Business & Economics
File Size : 28.8 MB
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This book is exceptional treatise on strategic planning for single-business companies that is at once academically rigorous and uncommonly practical.
Category: Business & Economics

Advertising Creative

Author : Tom Altstiel
ISBN : 9781506315409
Genre : Language Arts & Disciplines
File Size : 36.42 MB
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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Category: Language Arts & Disciplines

Cengage Advantage Books Strategic Public Relations An Audience Focused Approach

Author : Barbara Diggs-Brown
ISBN : 9781133715221
Genre : Business & Economics
File Size : 56.66 MB
Format : PDF, Mobi
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With nearly thirty years of experience as both a public relations teacher and practitioner, Barbara Diggs-Brown has written a text based on her unwavering belief that to practice effective public relations today requires strategic thinking and audience focus, which can only be accomplished by listening and hearing audiences through formative, process, and evaluative research. In addition to highlighting audience-focused principles and techniques of audience research and recurring assessment, STRATEGIC PUBLIC RELATIONS: AN AUDIENCE-FOCUSED APPROACH is based on the premise that public relations is a management function, one coordinated with an organization's other management divisions. Intended for undergraduate courses in PR, serving both majors in the field and nonmajors, this text provides a comprehensive survey of PR's foundations, processes, tactics, and contexts. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics