MARKETING PARA ESCRITORES FUERA DE CAMPO SPANISH EDITION

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The Librarian Of Auschwitz

Author : Antonio Iturbe
ISBN : 9781627796194
Genre : Young Adult Fiction
File Size : 21.26 MB
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Based on the experience of real-life Auschwitz prisoner Dita Kraus, this is the incredible story of a girl who risked her life to keep the magic of books alive during the Holocaust. Fourteen-year-old Dita is one of the many imprisoned by the Nazis at Auschwitz. Taken, along with her mother and father, from the Terezín ghetto in Prague, Dita is adjusting to the constant terror that is life in the camp. When Jewish leader Freddy Hirsch asks Dita to take charge of the eight precious volumes the prisoners have managed to sneak past the guards, she agrees. And so Dita becomes the librarian of Auschwitz. Out of one of the darkest chapters of human history comes this extraordinary story of courage and hope. This title has Common Core connections. Godwin Books
Category: Young Adult Fiction

Shopper Marketing

Author : Markus Ståhlberg
ISBN : 9780749464721
Genre : Business & Economics
File Size : 46.21 MB
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Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.
Category: Business & Economics

Multiple Streams Of Income

Author : Robert G. Allen
ISBN : 1118046129
Genre : Business & Economics
File Size : 44.9 MB
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In Multiple Streams of Income, bestselling author Robert Allen presents ten revolutionary new methods for generating over $100,000 a year—on a part-time basis, working from your home, using little or none of your own money. For this book, Allen researched hundreds of income-producing opportunities and narrowed them down to ten surefire moneymakers anyone can profit from. This revised edition includes a new chapter on a cutting-edge investing technique.
Category: Business & Economics

The Digital Marketing Handbook

Author : Robert W. Bly
ISBN : 9781613083819
Genre : Business & Economics
File Size : 64.50 MB
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What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.
Category: Business & Economics

The Four

Author : Scott Galloway
ISBN : 9780735213654
Genre : Business & Economics
File Size : 27.78 MB
Format : PDF, Kindle
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In his highly provocative first book, Scott Galloway pulls back the curtain on exactly how Amazon, Apple, Facebook, and Google built their massive empires. While the media spins tales about superior products and designs, and the power of technological innovation, Galloway exposes the truth: none of these four are first movers technologically - they've either copied, stolen, or acquired their ideas. Readers will come away with fresh, game -changing insights about what it takes to win in today's economy. Print run 125,000.
Category: Business & Economics

Bulletin

Author :
ISBN : UTEXAS:059172148029005
Genre : Hispanists
File Size : 67.44 MB
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Category: Hispanists

Misbehaving The Making Of Behavioral Economics

Author : Richard H. Thaler
ISBN : 9780393246773
Genre : Business & Economics
File Size : 46.22 MB
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Get ready to change the way you think about economics. Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award
Category: Business & Economics

Guide To The Project Management Body Of Knowledge Pmbok Guide Fifth Edition

Author : Project Management Institute
ISBN : 9781935589815
Genre : Business & Economics
File Size : 89.40 MB
Format : PDF, ePub
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A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. • A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. • Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. • Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that each of the subsidiary plans are integrated through the overall project management plan.
Category: Business & Economics

Quesadillas

Author : Juan Pablo Villalobos
ISBN : 9780374710248
Genre : Fiction
File Size : 33.70 MB
Format : PDF
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A brilliant new comic novel from "a linguistic virtuoso" (José Antonio Aguado, Diari de Terrassa) It's the 1980s in Lagos de Moreno—a town where there are more cows than people, and more priests than cows—and a poor family struggles to overcome the bizarre dangers of living in Mexico. The father, a high-school civics teacher, insists on practicing and teaching the art of the insult, while the mother prepares hundreds of quesadillas to serve to their numerous progeny: Aristotle, Orestes, Archilochus, Callimachus, Electra, Castor, and Pollux. Confined to their home, the family bears witness to the revolt against the Institutional Revolutionary Party and their umpteenth electoral fraud. This political upheaval is only the beginning of Orestes's adventures and his uproarious crusade against the boredom of rustic life and the tyranny of his older brother. Both profoundly moving and wildly funny, Mexican author Juan Pablo Villalobos's Quesadillas is a satiric masterpiece, chock-full of inseminated cows, Polish immigrants, religious pilgrims, alien spacecraft, psychedelic watermelons, and many, many "your mama" insults.
Category: Fiction

The Curious Incident Of The Dog In The Night Time

Author : Mark Haddon
ISBN : 9780307371560
Genre : Fiction
File Size : 52.15 MB
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Narrated by a fifteen-year-old autistic savant obsessed with Sherlock Holmes, this dazzling novel weaves together an old-fashioned mystery, a contemporary coming-of-age story, and a fascinating excursion into a mind incapable of processing emotions. Christopher John Francis Boone knows all the countries of the world and their capitals and every prime number up to 7,057. Although gifted with a superbly logical brain, Christopher is autistic. Everyday interactions and admonishments have little meaning for him. At fifteen, Christopher’s carefully constructed world falls apart when he finds his neighbour’s dog Wellington impaled on a garden fork, and he is initially blamed for the killing. Christopher decides that he will track down the real killer, and turns to his favourite fictional character, the impeccably logical Sherlock Holmes, for inspiration. But the investigation leads him down some unexpected paths and ultimately brings him face to face with the dissolution of his parents’ marriage. As Christopher tries to deal with the crisis within his own family, the narrative draws readers into the workings of Christopher’s mind. And herein lies the key to the brilliance of Mark Haddon’s choice of narrator: The most wrenching of emotional moments are chronicled by a boy who cannot fathom emotions. The effect is dazzling, making for one of the freshest debut in years: a comedy, a tearjerker, a mystery story, a novel of exceptional literary merit that is great fun to read.
Category: Fiction