MARKETING OF HIGH TECHNOLOGY PRODUCTS AND INNOVATIONS 3RD EDITION

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Marketing Of High Technology Products And Innovations

Author : Jakki J. Mohr
ISBN : 0136049966
Genre : Business & Economics
File Size : 36.57 MB
Format : PDF, Kindle
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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.
Category: Business & Economics

Marketing Of High Technology Products And Innovations

Author : Jakki J. Mohr
ISBN : 0136049966
Genre : Business & Economics
File Size : 84.67 MB
Format : PDF, ePub, Docs
Download : 726
Read : 592

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.
Category: Business & Economics

Marketing Of High Technology Products And Innovations

Author : Jakki J Mohr
ISBN : 9780133808131
Genre : Business & Economics
File Size : 51.35 MB
Format : PDF, Kindle
Download : 785
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. For undergraduate and graduate courses on marketing high-tech products. Provide Your Students with the Vital Information They Need to Successfully Market High-tech Products Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Category: Business & Economics

Marketing Of High Technology Products And Innovations

Author : Jakki J. Mohr
ISBN : 1292040335
Genre : High technology industries
File Size : 42.98 MB
Format : PDF, ePub, Mobi
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For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to successfully market high-tech products. Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service. The third edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Category: High technology industries

Marketing High Technology

Author : William H. Davidow
ISBN : 9781439107553
Genre : Business & Economics
File Size : 39.79 MB
Format : PDF, Kindle
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A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
Category: Business & Economics

Product Marketing For Technology Companies

Author : Mark Butje
ISBN : 9781136371752
Genre : Business & Economics
File Size : 33.86 MB
Format : PDF, ePub
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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as: * selecting target markets * creating a positioning statement * writing a financial paragraph * motivating others thereby demonstrating how to act as a bridge between sales, development and finance. Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
Category: Business & Economics

Enterprise Project Governance

Author : Paul C. Dinsmore
ISBN : 9780814417478
Genre : Business & Economics
File Size : 60.38 MB
Format : PDF, ePub, Mobi
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New projects are the key to ensuring an organization's growth-and as we enter an increasingly competitive global economy, companies of all stripes struggle to effectively govern the multiplicity of projects needed to survive and prosper. Enterprise Project Governance reveals proven techniques for dealing with simultaneous initiatives and ensuring that programs and projects align with the priorities, resources, and strategies of the organization-and ultimately create value. Complete with enlightening examples and case studies, the book provides readers with practical methods for incorporating enterprise project governance into their organization's culture, synchronizing it with corporate governance, and maximizing efficiency and results across departments. Whether one's view is from the boardroom, the executive suite, the project management office, or the project trenches, this is the essential guide for anyone managing multiple projects.
Category: Business & Economics

Crossing The Chasm

Author : Geoffrey A. Moore
ISBN : 9780061795862
Genre : Business & Economics
File Size : 38.66 MB
Format : PDF, ePub
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Category: Business & Economics

42 Rules Of Product Marketing

Author : Phil Burton
ISBN : 9781607730811
Genre : Business & Economics
File Size : 86.44 MB
Format : PDF, Kindle
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Annotation A collection of product marketing wisdom and insights from 42 experts from around the world exposes readers to the experience and knowledge of a group of the world's leading product marketing experts with a range of perspectives in both consumer and business markets.
Category: Business & Economics

Designing And Delivering Superior Customer Value

Author : Art Weinstein
ISBN : 1574442406
Genre : Business & Economics
File Size : 45.57 MB
Format : PDF, Mobi
Download : 860
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Great companies don't just satisfy their customers, they strive to delight and amaze them. Designing and Delivering Superior Customer Value explains how to continually create customer experiences that exceed expectations. This turns buyers (try-ers) into lifetime customers. The emerging value paradigm is not only a new way to think about marketing, but a new business imperative in the 21st century. It is the strategic driver that differentiates great companies from the pack. Value connotes many meanings - yet, it is always defined by the customer. This book stresses the service aspects of an organization - especially customer service, marketing, and organizational responsiveness, and how to create and provide outstanding customer value to the target market(s). With the integrated management perspective used by the authors, you will understand how to blend the delivery of service and quality, together with pricing strategies to maximize the value proposition. Those companies that embrace customer-driven value-creating methods will gain a competitive edge in the 21st century, those that do not will experience declines. This exciting new book is a guide to retaining your existing customers and to gaining loyal new customers. Features
Category: Business & Economics