LOCALIZING APPS A PRACTICAL GUIDE FOR TRANSLATORS AND TRANSLATION STUDENTS TRANSLATION PRACTICES EXPLAINED

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Localizing Apps

Author : Johann Roturier
ISBN : 9781317621669
Genre : Language Arts & Disciplines
File Size : 71.28 MB
Format : PDF
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The software industry has undergone rapid development since the beginning of the twenty-first century. These changes have had a profound impact on translators who, due to the evolving nature of digital content, are under increasing pressure to adapt their ways of working. Localizing Apps looks at these challenges by focusing on the localization of software applications, or apps. In each of the five core chapters, Johann Roturier examines: The role of translation and other linguistic activities in adapting software to the needs of different cultures (localization); The procedures required to prepare source content before it gets localized (internationalization); The measures taken by software companies to guarantee the quality and success of a localized app. With practical tasks, suggestions for further reading and concise chapter summaries, Localizing Apps takes a comprehensive look at the transformation processes and tools used by the software industry today. This text is essential reading for students, researchers and translators working in the area of translation and creative digital media.
Category: Language Arts & Disciplines

Dialogues With Social Robots

Author : Kristiina Jokinen
ISBN : 9789811025853
Genre : Technology & Engineering
File Size : 45.21 MB
Format : PDF, ePub, Docs
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This book explores novel aspects of social robotics, spoken dialogue systems, human-robot interaction, spoken language understanding, multimodal communication, and system evaluation. It offers a variety of perspectives on and solutions to the most important questions about advanced techniques for social robots and chat systems. Chapters by leading researchers address key research and development topics in the field of spoken dialogue systems, focusing in particular on three special themes: dialogue state tracking, evaluation of human-robot dialogue in social robotics, and socio-cognitive language processing. The book offers a valuable resource for researchers and practitioners in both academia and industry whose work involves advanced interaction technology and who are seeking an up-to-date overview of the key topics. It also provides supplementary educational material for courses on state-of-the-art dialogue system technologies, social robotics, and related research fields.
Category: Technology & Engineering

Scientific And Technical Translation Explained

Author : Jody Byrne
ISBN : 9781317642039
Genre : Language Arts & Disciplines
File Size : 76.54 MB
Format : PDF, ePub
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From microbiology to nuclear physics and chemistry to software engineering, scientific and technical translation is a complex activity that involves communicating specialized information on a variety of subjects across multiple languages. It requires expert linguistic knowledge and writing skills, combined with the ability to research and understand complex concepts and present them to a range of different audiences. Using a combination of interdisciplinary research, real-world examples drawn from professional practice and numerous learning activities, this introductory textbook equips the student with the knowledge and skills needed to get started in this exciting and challenging field. It examines the origins and history of scientific and technical translation, and the people, tools and processes involved in translating scientific and technical texts. Scientific and Technical Translation Explained provides an overview of the main features of scientific and technical discourse as well as the different types of documents produced. A series of detailed case studies highlight various translation challenges and introduce a range of strategies for dealing with them. A variety of resources and exercises are included to make learning effective and enjoyable. Additional resources and activities are available on Facebook.
Category: Language Arts & Disciplines

An Introduction To Audio Description

Author : Louise Fryer
ISBN : 9781317479215
Genre : Language Arts & Disciplines
File Size : 36.22 MB
Format : PDF
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An Introduction to Audio Description is the first comprehensive, user-friendly student guide to the theory and practice of audio description, or media narration, providing readers with the skills needed for the effective translation of images into words for the blind and partially-sighted. A wide range of examples – from film to multimedia events and touch tours in theatre, along with comments throughout from audio description users, serve to illustrate the following key themes: the history of audio description the audience the legal background how to write, prepare and deliver a script. Covering the key genres of audio description and supplemented with exercises and discussion points throughout, this is the essential textbook for all students and translators involved in the practice of audio description. Accompanying film clips are also available at: https://www.routledge.com/products/9781138848177 and on the Routledge Translation Studies Portal: http://cw.routledge.com/textbooks/translationstudies/.
Category: Language Arts & Disciplines

Electronic Tools For Translators

Author : Frank Austermuhl
ISBN : 9781317641926
Genre : Language Arts & Disciplines
File Size : 83.7 MB
Format : PDF, ePub, Mobi
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Electronic Tools for Translators offers complete explanations of a wide range of software products, information resources and online services that translators now need to understand and use. Individual chapters run through the origins and nature of the internet, the many ways of searching for information, and translation resources on the web, CD-ROMs as information sources, computer-assisted terminology management, the use and construction of corpora, translation memories, localization tools, and the incorporation of machine translation programmes into the translation process. Austermühl explains all these tools and resources in a clear, step-by-step way, suggesting learning tasks and activities for each chapter and guiding the reader through the jargon. Examples are drawn from English, French, German and Spanish. The book can be used as a text in regular classes on computer-assisted translation, in translation practice classes, as well as for self-learning by professionals wishing to update their skills.
Category: Language Arts & Disciplines

The General Theory Of The Translation Company

Author : Renato Beninatto
ISBN : 0999289411
Genre : Business & Economics
File Size : 86.42 MB
Format : PDF, ePub
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The first book about localization that won't bore you to tears! Renato and Tucker share their decades of combined experience in an entertaining and easy to digest format. Focusing primarily on the management of Language Service Providers (LSPs), this book is a great reference for anybody wanting to know more about the language services industry.
Category: Business & Economics

Think Outside The Country

Author : John Yunker
ISBN : 9781618220509
Genre : Business & Economics
File Size : 82.26 MB
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Succeed globally. Passport not required. You don’t need to travel the world to take your company global. What you do need is an open mind and the desire to become a global generalist. This book will help. Based on 15 years of experience helping companies go global, author John Yunker provides: A process for creating world-ready products, websites, and softwareCultural insights into China, Russia, Germany, Brazil, India, and moreTips for localizing text, images, icons, and pictures for the worldNew rules of the translation economy In the information economy, information is power. In the translation economy, translation is power. Thanks to translation and localization, companies like Apple, Nike, and General Electric now make more money from outside the US than from within it. This book helps marketers, designers, and executives develop sound strategies for going global—and avoid costly and embarrassing mistakes along the way. In addition, you’ll find the ultimate globalization checklist that your web, marketing, and product teams can use to make sure you go global the right way. Who this book is for This book is for marketing, sales and web teams, PR execs, business development and product managers, localizers, translators and project managers. In other words, this book is for anyone who wants a better understanding of the global internet and how to make the most of it.
Category: Business & Economics

Multilingualism Online

Author : Carmen Lee
ISBN : 9781317479178
Genre : Language Arts & Disciplines
File Size : 65.70 MB
Format : PDF, ePub, Mobi
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By the co-author of Language Online, this book builds on the earlier work while focusing on multilingualism in the digital world. Drawing on a range of digital media – from email to chatrooms and social media such as Facebook, Instagram, and YouTube – Lee demonstrates how online multilingualism is closely linked to people's offline literacy practices and identities, and examines the ways in which people draw on multilingual resources in their internet participation. Bringing together central concepts in sociolinguistics and internet linguistics, the eight chapters cover key issues such as: language choice code-switching identities language ideologies minority languages online translation. Examples in the book are drawn from both all the major languages and many lesser-written ones such as Chinese dialects, Egyptian Arabic, Irish, and Welsh. A chapter on methodology provides practical information for students and researchers interested in researching online multilingualism from a mixed methods and practice-based approach. Multilingualism Online is key reading for all students and researchers in the area of multilingualism and new media, as well as those who want to know more about languages in the digital world.
Category: Language Arts & Disciplines

The Global English Style Guide

Author : John R. Kohl
ISBN : 1599948427
Genre : Language Arts & Disciplines
File Size : 28.40 MB
Format : PDF
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The Global English Style Guide illustrates how much you can do to make written texts more suitable for a global audience. Accompanied by an abundance of clearly explained examples, the Global English guidelines show you how to write documentation that is optimized for non-native speakers of English, translators, and even machine-translation software, as well as for native speakers of English. You'll find dozens of guidelines that you won't find in any other source, along with thorough explanations of why each guideline is useful. Author John Kohl also includes revision strategies, as well as caveats that will help you avoid applying guidelines incorrectly. Focusing primarily on sentence-level stylistic issues, problematic grammatical constructions, and terminology issues, this book addresses the following topics: ways to simplify your writing style and make it consistent; ambiguities that most writers and editors are not aware of, and how to eliminate those ambiguities; how to make your sentence structure more explicit so that your sentences are easier for native and non-native speakers to read and understand; punctuation and capitalization guidelines that improve readability and make translation more efficient; and how language technologies such as controlled-authoring software can facilitate the adoption of Global English as a corporate standard. This text is intended for anyone who uses written English to communicate technical information to a global audience. Technical writers, technical editors, science writers, and training instructors are just a few of the professions for which this book is essential reading. Even if producing technical information is not your primary job function, the Global English guidelines can help you communicate more effectively with colleagues around the world. This book is part of the SAS Press program.
Category: Language Arts & Disciplines

Translation And Web Localization

Author : Miguel A. Jimenez-Crespo
ISBN : 9781134082186
Genre : Language Arts & Disciplines
File Size : 52.96 MB
Format : PDF, ePub, Docs
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Web localization is a cognitive, textual, communicative and technological process by which interactive web texts are modified to be used by audiences in different sociolinguistic contexts. Translation and Web Localization provides an in-depth and comprehensive overview into this emerging field of study. The book covers the key areas and main theoretical and practical approaches of the subject, rather than a step by step practical guide. Topics covered include the often controversial definition of localization, how the process develops, what constitutes a text in this process, digital genre theory and its implications, and how to conduct research or training in this field. The book concludes with a look into the dynamic nature of web localization and the forces, such as crowdsourcing, that are reshaping web localization and translation as we know it. In light of the deep changes brought by the Internet, Translation and Web Localization is an indispensable book for researchers, postgraduate and advanced undergraduate students of translation studies, as well as practitioners and researchers in related fields such as computational linguistics, applied linguistics, Internet linguistics, digital genre theory and web development.
Category: Language Arts & Disciplines