INTERNATIONAL PUBLIC RELATIONS NEGOTIATING CULTURE IDENTITY AND POWER

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International Public Relations

Author : Patricia A. Curtin
ISBN : 9781452279015
Genre : Language Arts & Disciplines
File Size : 57.30 MB
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International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates. offers the first critical-cultural approach to international public relations theory and practice. Authors Patricia A. Curtin and T. Kenn Gaither introduce students to a cultural-economic model and accompanying practice matrix that explain public relations techniques and practices in a variety of regulatory, political, and cultural climates.
Category: Language Arts & Disciplines

International Public Relations Negotiating Culture Identity And Power

Author : CTI Reviews
ISBN : 9781467228435
Genre : Education
File Size : 39.94 MB
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Facts101 is your complete guide to International Public Relations , Negotiating Culture, Identity, and Power. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Public Relations In Global Cultural Contexts

Author : Nilanjana Bardhan
ISBN : 9781135236830
Genre : Business & Economics
File Size : 28.78 MB
Format : PDF, Kindle
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While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range of interpretative and critical approaches to understanding the global significance and impacts of public relations. Providing a critical examination of public relations’ contribution to globalization and international power relations, the chapters included here explore alternative paradigms, most notably interpretive and critical perspectives informed by qualitative research. The volume encourages alternative ‘ways of knowing’ that overcome the shortcomings of positivist epistemologies. The editors include multiple paradigmatic approaches for a more complex understanding of the subject matter, making a valuable contribution toward widening the philosophical scope of public relations scholarship. This book will serve well as a core text in classes in international public relations, global public relations, and advanced strategic public relations. Students as well as practitioners of public relations will benefit from reading the perspectives included here.
Category: Business & Economics

Public Relations Cases

Author : Jerry A. Hendrix
ISBN : 9781111344429
Genre : Business & Economics
File Size : 49.82 MB
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Primarily using PUBLIC RELATIONS Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns. The case studies provide glimpses into best practices for public relations campaigns as recognized by professionals in the field. The cases all use a strategic communications model, where clearly defined objectives are based on sound research and good audience analysis, followed by creative tactics that are evaluated for their effectiveness. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

The Handbook Of Crisis Communication

Author : W. Timothy Coombs
ISBN : 9781444356519
Genre : Language Arts & Disciplines
File Size : 52.45 MB
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Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication
Category: Language Arts & Disciplines

Aejmc News

Author :
ISBN : NWU:35556038760013
Genre : Journalism
File Size : 57.34 MB
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Category: Journalism

Author :
ISBN :
Genre : Civilization, Modern
File Size : 27.40 MB
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Category: Civilization, Modern

Quy N N Ng B N

Author : Le Tran Bao Phuong
ISBN : 9781311072641
Genre :
File Size : 56.9 MB
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Quyển sách Quyền năng bí ẩn trình bày những kĩ thuật PR đỉnh cao được mong đợi từ lâu. Hơn 2000 bản đã được bán hết trong đợt phát hành đầu tiên. Và chúng tôi rất phấn khởi tái bản quyển sách này để đáp ứng nhiều hơn yêu cầu của bạn độc gần xa. Quyền năng bí ẩn là một trong những quyển sách hay nhất về Quan hệ công chúng (PR) từng được viết. Chính qua quyển sách này, “PR trắng” và “PR đen” đã trở thành tiêu chuẩn chung trong tâm trí của chúng ta trong quá trình tiếp nhận, đánh giá đối với các thông điệp truyền thông hàng ngày từ doanh nghiệp, và tăng cường sự nhận biết sáng suốt và phản biện nơi mỗi chúng ta. Từ đó góp phần xây dựng một môi trường truyền thông chỉ dám-dựa-trên-sự-thật, và một xã hội thông tin lành mạnh. Có rất nhiều chuyên gia truyền thông, doanh nhân, giảng viên đại học, sinh viên đã đọc và giữ lại quyển sách này làm kim chỉ nam trong suốt quá trình làm việc của họ. Vì thế, Chúng tôi tin rằng bạn cũng sẽ tìm thấy rất nhiều điều bổ ích, thiết thực, giá trị trong tác phẩm này.
Category:

Author : George Soros
ISBN : 9789960545042
Genre : Political Science
File Size : 75.94 MB
Format : PDF
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جنى جورج سوروس المليارات من خلال توقع التغيرات الزلزالية في الأسواق المالية، واستخدم هذه الأموال لمحاولة تغيير العالم. في هذا الكتاب، يجلب سوروس ذلك الالتزام إلى الموضوع الذي هجس في صدره منذ عام 2001: حالة الولايات المتحدة الأمريكية. لا يعاين سوروس النواقص المهلكة والشروخ العميقة والعيوب الخطيرة في الإدارة الحالية فقط ـــ وعداؤه لها موثق توثيقا جيداً ـــ بل في النظرة الأمريكية الأوسع للعالم. «رجل الدولة الذي لا ينتمي إلى أي دولة»، ولا تكبحه الحاجة إلى تخفيف وتلطيف حدة رسالته لتناسب السياسة الحزبية، يقدم أقوى وأعمق وصف كتبه حتى الآن، ليبين كيف فقد البلد الذي يجب أن يكون بمثابة المنارة الهادية للحكم الرشيد في العالم، وجهته وضل اتجاهه، فصدق الأمريكيون بلاغتهم الخطابية الطنانة وأساطيرهم الخرافية الموهومة، في تحد سافر للحقائق التي ستشكل مستقبلهم. يصر سوروس بإلحاح على وجوب أن «تغير أمريكا موقفها بشكل جوهري». فإذا أرادت نقطة انطلاق، كما يقول، فمن الأفضل البدء بالتخلي عما يكمن ضمنا في الحرب على الإرهاب من «مشاعر الرضى والقناعة والسعادة»، والتبرؤ مما يحايثها من سوء فهم، وتأويلات خاطئة، واعتقادات مغلوطة. يتصدى جورج سوروس، وقد بلغ الخامسة والسبعين، بوضوح لا لبس فيه وعزم لا يلين للموضوعات الرئيسة في عصرنا الحالي: التهديدات والأخطار التي تدهم حضارتنا، مثل انتشار الأسلحة النووية، والاحتباس الحراري، والإرهاب، ومكافحة الإرهاب، وتفكك أواصر التعاون الدولي. في عصر اللاعصمة يفعل سوروس ذلك بأسلوب بليغ فياض بالمشاعر والحماس. العبيكان للنشر
Category: Political Science