Intercultural Readiness

Author : U. Brinkmann
ISBN : 9781137346988
Genre : Business & Economics
File Size : 31.43 MB
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Drawing on research from 30,000 individuals and their practical experience as intercultural management consultants, the authors provide insights into the broader landscape of intercultural management through their exploration of 4 competencies: Intercultural Sensitivity, Intercultural Communication, Building Commitment and Managing Uncertainty.
Category: Business & Economics

Intercultural Competence The Key To Successful International Marketing

Author : Monika V. Kronbügel
ISBN : 9783668051270
Genre : Business & Economics
File Size : 76.42 MB
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Doctoral Thesis / Dissertation from the year 2015 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Comenius University in Bratislava (Faculty of Management), language: English, abstract: In today’s globalized world, international marketing becomes more and more important for businesses aiming to be successful on a global level. As Monika V. Kronbügel shows in her up-to-date dissertation, attaining cross-cultural competence has therefore become a key factor in ascertaining business’s success. Cultural differences may lead to specific preferences and require an adaptation of the marketing strategy to secure a product’s profitability. Accordingly, already during the phase of product development, it is helpful to analyze the cultural and social context of certain customer groups. Especially in supersaturated markets with comparable company goods and services, economic success can depend on such comparatively slight product differentiation. However, the relevance of intercultural competence has often been overlooked. This dissertation introduces a 4-phase-model for intercultural training – the ITMC-Method. It is designed to support businesses in their intercultural development. The author investigates how far businesses already make use of their possibilities to meet the cross-cultural and developmental requirements. Monika V. Kronbügel is an expert on the subject of international marketing as well as on working with such a diversity approach. She has collected valuable experience in international business development for many years and is now managing her own internationally oriented company dealing with organizational & people development. Key words: marketing, culture, international marketing, intercultural marketing, cross-cultural, intercultural, management, global marketing, globalization, leadership, diversity, mentality, behavior, attitude, communication, training, learnings, ITMC
Category: Business & Economics

Intercultural Communication

Author : James W. Neuliep
ISBN : 9781506361857
Genre : Language Arts & Disciplines
File Size : 75.90 MB
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In the fully updated Seventh Edition of Intercultural Communication: A Contextual Approach, bestselling author James W. Neuliep provides a clear contextual model (visually depicted by a series of concentric circles) for examining communication within cultural, microcultural, environmental, sociorelational, and perceptual contexts. Students are first introduced to the broadest context—the cultural component of the model—and progress chapter by chapter through the model to the most specific dimensions of communication. Each chapter focuses on one context and explores the combination of factors within that context, including setting, situation, and circumstances. Highlighting values, ethnicity, physical geography, and attitudes, the book examines means of interaction, including body language, eye contact, and exchange of words, as well as the stages of relationships, cross-cultural management, intercultural conflict, and culture shock.
Category: Language Arts & Disciplines

Understanding Everyday Incivility

Author : Shelley D. Lane
ISBN : 9781442261860
Genre : Language Arts & Disciplines
File Size : 40.2 MB
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Understanding Everyday Incivility delves into the day-to-day annoying behaviors that color our interactions with other people, such as the use of crude language in public, family members who claim that they’re “just teasing” and we’re “too sensitive,” coworkers who constantly interrupt us, and inflammatory remarks posted on social media sites. Shelley D. Lane explores what is considered uncivil behavior, why we label some acts as crude or selfish while others are deemed polite and proper, and how these labels often change from one context to the next. She highlights the power dynamics at play in our interactions and explains how “rude” behavior can sometimes be beneficial—and “polite” behavior can be detrimental. Rather than a simplistic manual of manners, Lane provides the tools to understand everyday incivility and strategies for responding effectively and appropriately.
Category: Language Arts & Disciplines

A Global View On Intercultural Management

Author : Jürgen Rothlauf
ISBN : 9783110397901
Genre : Business & Economics
File Size : 71.99 MB
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Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.
Category: Business & Economics

Intercultural Communication A Reader

Author : Larry A. Samovar
ISBN : 9781285965987
Genre : Social Science
File Size : 30.85 MB
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This eye-opening reader explores how communication values and styles can be similar or different for members of various cultures and communities. INTERCULTURAL COMMUNICATION: A READER focuses on practical strategies you can use to communicate more effectively in a variety of contexts, including interpersonal, rhetoric, group, business, education, health care, and organizational. This broad-based, highly engaging reader, compiled by the authors who defined the course, includes a balanced selection of articles-some commissioned solely for this text-that discusses the classic ideas that laid the groundwork for this field, as well as the latest research and ideas. Material is presented in such a way that you can read, understand, and then apply course concepts to your own life. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Social Science

Intercultural Communication

Author : Fay Patel
ISBN : 9788132119586
Genre : Social Science
File Size : 70.87 MB
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Competence in communicating across cultures is a prerequisite for success in today's fast-changing global community. In Intercultural Communication, Patel, Li and Sooknanan draw on their deep intercultural experience to show us how to build successful communication bridges across diverse cultures. The book explores various theoretical positions on global communication ethics and norms by providing an overview of the contemporary socio-cultural situation and seeking ways in which common ground may be found between these different positions. The authors raise points of critical reflection on intercultural events and issues in various areas of communication including health, work, environment and education. The book also covers a range of issues, from the interactions of various cultures to the expansion of social organizations and the growing global infrastructure. By integrating 'glocal' perspectives in intercultural communication, the book addresses the long-term strategy of developing a global community without sacrificing indigenous local values.
Category: Social Science

Handbook Of Research On Race Gender And The Fight For Equality

Author : Prescott, Julie
ISBN : 9781522500483
Genre : Social Science
File Size : 63.27 MB
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Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.
Category: Social Science

Understanding African American Rhetoric

Author : Ronald L. Jackson II
ISBN : 9781136727368
Genre : Social Science
File Size : 31.28 MB
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First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.
Category: Social Science